by Kirby Hasseman
We have all been there. It might be a situation or a person, but we have all had that moment. It’s a place I like to call “At Wit’s End.” Let me paint a picture. You know you have a busy day, so you make it a point to get up early. Your alarm goes off, and you are just plain tired. But because of your full day, you drag yourself out of bed. When you head through the darkness to the kitchen to make coffee, you stub your toe on the coffee table. Then you make coffee and you sit down to get started on your computer. But the puppy hears you up and starts to bark. In order to keep him quiet, you run up to get him and take him outside. While you are outside the coffee overflows and makes a mess on the kitchen floor. While cleaning that up, the puppy makes a mess by the door (you were just out!). This series of events continues and, despite getting up early, you get nothing pro-active done for the day. You take a deep breath. It’s fine. You can just get ahead once you get to the office. But the trend continues. You get cut off in traffic. You spill your coffee on yourself on the way. You get stuck behind a train. You get a nasty email from a client. Then you get a nasty follow up email from the boss (who was copied in on the client email). The day just spirals out of control. You are “At Wit’s End.” In order to take a break you head to get some Sprite out of the fridge. You had some in there for moments like this. But you reach into the box and the Sprite is gone. Someone had helped themselves to your drinks! Naturally…you lose your mind. You yell to everyone in the office! You throw the box. You stomp, carry on and generally throw a tantrum. And all anyone in the office knows is someone took your last $.50 can of sugar water. Jeesh. What a baby. But you and I know it wasn’t the Sprite. It was a whole series of unrelated events that led you here. The Sprite was just “the last straw.” We understand the concept of “the last straw.” Most of us have used it or heard it on more than one occasion. But have you noticed, it’s always in the negative. I get it. That’s just the connotation. But have you ever considered it a different way? Let’s take sales. You have reached out to the prospect again and again. You feel like they are a great fit. They have even given you some positive feedback. But time after time, you send proposals and presentations…and nothing. You have been charming and professional. You just can’t seem to break through. Then one day, after a seemingly innocuous email, they take the next step! It wasn’t that you were more brilliant on that point of contact. It was just “the last straw.” Or how about Content? You have written that blog over and over. You work to cover interesting topics and give your specific take. You have a point of view. It’s well written. It’s targeted to a great audience. But day after day, week after week, very little action is happening. Then one day it changes. One day a blog takes off. It gets shared. It drives leads. It hits the mark. Was it that this particular blog was the best one yet? Or was it just “the last straw?” Keep showing up. Keep providing value. Keep doing your good work. You never know when this will just be “the last straw.” Make sure you never miss an update! Today might be the last straw for you. Sign up for our VIP newsletter here. We gather each piece of content and send one email, so you have them in one place. Sign up here.
by Kirby Hasseman
I love Thanksgiving. It’s my favorite holiday. It seems like the whole world starts trying to celebrate Christmas after Labor Day. But I like the idea of gathering with family and friends, with no gifts, and being grateful. And this week I have talked a bit about being grateful and kind in our lives here. But today I wanted to say “thank you” to you. Yes…you. Since May 31st I have been writing a blog post here every day. It’s been fun on some days and a struggle on others. But I have put something up here each day. And today, it occurs to me, that many of you have read quite a few of them. That means a lot to me. So I am grateful for you. In honor of that, and in honor of those that have joined in along the way, I have decided to share some of the most read blogs here. 5 Books I Recommend: There are some cool books on this list, and it ties to my podcast. But this one took off because my good buddy, Jeff Haden, shared it! He is a Linkedin influencer (and this features one of his books). I Am Not For Everyone: This is one that caught we off guard. I took this from a conversation I was having and post it at the last minute. But it must have struck a nerve! Sometimes authenticity and vulnerability matter. 3 Lessons from Bohemian Rhapsody: My wife and I enjoyed this movie (regardless of reviews) and it made me think. I woke up the next morning thinking about the band’s journey. Here is what I took from it. 5 Lessons from Skucamp: It’s funny. This event has obviously left an impression with me. I posted about it yesterday here. But my original post about my lessons from the overall event still have people checking it out. 5 Book I Want My Daughters to Read: Yes, I am all about books. But this book list is foundational for personal development (from my perspective). Check out the list here…and read them! So like I said, today I want to say “thank you.” I really appreciate you taking the time to read, engage, share and grow! Let me know if I can help you! Make sure you never miss an update! Sign up for our VIP newsletter here! Each week we put together one email with all of the content of the week and send it to you!
by Kirby Hasseman
I love going to events that educate and inspire me. For me, it’s a great way to get out of the whirlwind, and learn and create ideas. One event I had the chance to attend this year was Skucamp. I talked about 5 of the takeaways from the event here. I was also honored to speak at the event with my good friend Bill Petrie. Bill and I took on the topic of Content Marketing in pretty raw form. We were honest about how we got started, and our struggles in doing so. And hopefully we were a little funny too! Here is a link to the presentation. This presentation is for: *Anyone that wants to do Content Marketing…but is not sure how to start. *Anyone that is not sure Content Marketing actually works. *Anyone that has tried Content Marketing in the past and failed. Bill and I also dig into our overall philosophies about Content Marketing. Feel free to check it out and let us know what you think! Make sure you never miss an update. Sign up for the VIP Newsletter here.
by Kirby Hasseman
How does your day start? What are the first things you think about? What are the first things you do?
If you are like most people, you start your day thinking about the yesterday. You might be stressed about the work you did not get done…or the bills you did not pay. You might be mad about a conversation with a co-worker or a spouse. Or you might be worried about things coming up today or tomorrow. You are thinking about all you have to get done. You worry about the meeting you will have or the project that is nearing it’s deadline. You are stressed that there will simply not be enough hours in the day to get it all done.
Either way a few things are true;
1. You are not living “in the now.”
2. You have started your day in stress mode.
Dr. Joe Dispenza talks about this phenomenon in his book Becoming Supernatural. It’s no wonder, he says, that we feel like we are living the same day over and over again. We start each day in the past! By the way, I totally get it. I struggle with this a ton too. My natural state is “go, go, go.” That means when I wake up, my brain is ahead of me. I struggle to not start my day “on the wrong foot.” It’s a daily struggle. So what do I do? Each morning, especially on those days where I can feel my stress taking over from the start, I do three quick things.
1. I Take a Deep Breath: The whole goal here is to slow my heart rate down. There is no sense in starting the day in stress mode. I know that intellectually. But this simple exercise helps me take control of my physiology.
2. I Make a Quick List of Things I am Grateful For: I talked about the power of this yesterday. The fact is, you can’t be upset or negative when you are grateful. So by re-setting my mindset to gratitude, it helps me to get back on track, mentally.
3. I Get Up and Start Taking Action: For me, a ton of the anxiety I feel comes for worrying about the problem…whatever that problem is. Once I get up and start working on the project, I feel better. For me, nothing cures worry like taking action on the problem. So on this week of Thanksgiving…gratitude wins again. Let me know if this helps you…or share with me your “go to” morning strategy!
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by Kirby Hasseman
My wife and I had the opportunity to attend an event called “Married Life Live” a few nights ago. Though I often hesitate to attend events like this, I am nearly always glad when I do. The fact is, just like in business, your relationships need for you to invest time and energy in them to make them better. The speaker this year was Shaunti Feldhahn. She is the author of several best selling books and on this night she spent a great deal of time talking about her book “The Kindness Challenge.” The concept is simple. You pick any relationship in your life (in this case she was talking to spouses) and for 30 days you do 3 simple things. 1. No negative talk to our about that person. This means you can’t say anything negative them. But it also means you can’t run to your friend and complain about them either. No negative talk about that person for 30 days.2. Sincerely compliment them on something they have done. Each day you find something you appreciate about them…and tell them.3. Do some act of kindness for them. This could be big or small. As Shaunti mentioned, for her 16 year old daughter, this act of kindness might be to stop working long enough to watch a youtube video with her. But each day, you make it a point to do something for them. I really like this concept. But there was one idea that jumped out to me above all others. Shaunti talked about one woman in a focus group that told her that she would really struggle to compliment her husband each day! She just could not imagine that she could come up with 30 compliments! She was so sure that she would not be able to come up with them that she decided to keep a notebook. “That way,” she told Shaunti, “I can bank them!” Then an awesome thing happened. On the first page of the journal, she listed 2 things that her husband had done for her. She thanked him for one of them and decided to save the next one for tomorrow. On day 2 she wrote down 5 things. On day 3 she wrote down 11! She was absolutely blown away by all of the good things her husband was doing that she was simply not noticing…until she started looking! There is science to back this up. The fact is, when you actively start to look for something, you tell your subconscious mind that it’s important. So your subconscious mind starts to find that thing and show it to you! It’s like when you buy a new car and start to see it all over the place! They were always there. You just needed to turn on the mental lights. So on this week of Thanksgiving, I want to challenge you to start your own Gratitude Journal. Start to look for things that are good in your life. An amazing thing will start to happen. You will start to find them! We are thankful for you! So please make sure you sign up to become a VIP! We want to provide you value each week so we send one email with all of our weekly content in one place. Sign up here.
