DMJ Podcast: Stop Discounting Others Success

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 The Delivering Marketing Joy Podcast is back!  Our goal here is to attack 2018 with a vengeance!  The Delivering Marketing Joy Podcast will provide some inspiration, motivation and education to make it happen!  Consider this your 10 minute “kick in the pants” to get your week started off right! Today we take a look at something many of us do.  We discount the journey others have taken to gain success.  We think it “comes easy to them,” or that “they got lucky.”  Listen to the DMJ Podcast today to discuss why that is not productive…and what you can do to move in the right direction! Thanks so much for taking the time to listen this Monday!  Sign up for the VIP newsletter so you never miss a Podcast, video or blog!  We want to bring you value with content…so sign up here.

Brand-ecdotes: Paul Kiewiet

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Welcome to a super awesome new blog post series for Hasseman Marketing called: 

“Brand-ecdotes!” 

 

Each week we will talk to a branding all star about what make the Promotional Product advertising media so special!  

 

This week we talk with Paul Kiewiet.  Paul is the Executive Director of MIPPA (Michigan Promotional Products Association), former Chairman of PPAI, Speaker, Trainer and all around Marketing and Business Guru!  When Paul speaks…people listen.  

 

1.  What is your all time favorite Promotional Product and why?That’s like asking which is my favorite daughter. The right promotional product that solves the right problem at the right time is always my favorite. 2.  Can you name a Promo Product that you have that STILL reminds you fondly of an event, person, organization?  If so, can you tell us that story?It’s a small multi-tool with a knife and a scissors from a concrete company that my father did business with in the 1960’s. I don’t know how I ended up with it, but it’s moved with me throughout my adult life and reminds me of my dad every time I see it or use it. The product must be about 50 years old now but the imprint is still clean and the product still usable. 3.  What is the current product you use all the time?I have a pad of sticky notes on my desk from TraverseCity.com. I use it every day for jotting quick notes and reminders. I received it last October and it will probably last until at least next October. 
 4. What is an idea/product that you think organizations UNDER use?I think personalized products are the most under used and most effective promotions. Everyone loves seeing their name on something and have a hard time throwing it away. It’s the best way to get someone’s attention.
5. What do you think is the best thing about Promotional Products as an advertising media? There are so many things that make promotional products the best advertising media – target ability, low cost per impression, affiliation with a brand to name a few. But the best thing about promotional products as an advertising media is that they touch all of the senses. They are the high touch counterpoint (or exclamation point!) in a high tech world. It fits perfectly with the touch-ability trend that we’re seeing today with board games and more analog experiences. 

And…that’s the another edition of Brand-ecdotes!  Thanks to Paul Kiewiet for taking the time to jump in on this brand new project!  

 

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DMJ Podcast: 3 Frogs on a Log

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The Delivering Marketing Joy Podcast is back!  Our goal here is to attack 2018 with a vengeance!  The Delivering Marketing Joy Podcast will provide some inspiration, motivation and education to make it happen!  Consider this your 10 minute “kick in the pants” to get your week started off right!

 Today on the Podcast we talk about a riddle!  There are 3 Frogs on a log.  One of them decides to jump.  How many frogs are left on the log?  I love this riddle because it illustrates the difference between “thinking” and “taking action.”  Listen to the lesson here on the DMJ Podcast!  So obviously the lesson is, if you want to grow in life, you need to take more action.  I referenced several books here today including: *The 5 Second Rule by Mel Robbins*The Motivation Myth by Jeff Haden*Fan of Happy by Kirby Hasseman As always, thank for listening in to the DMJ Podcast.  Make sure you never miss a video, blog post, podcast or more!  Sign up for our VIP newsletter here! 

Jeff's Pick – Augmented Reality Tattoos

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It’s time for a tradition like no other!  Each week, our very own Jeff Wickerham takes the time to highlight a specific promotional product that he thinks YOU should know about!

Jeff’s pick this week is the Augmented Reality Tattoos. Augmented Reality Tattoos are animated temporary tattoos that come to life with a free app. Watch as these temporary tattoos spring into action using cutting-edge technology, and render with stunning graphics on your mobile device. Combine the quality from California Tattoos with stunning technology from HoloTats. These new augmented reality tattoos upgrade your giveaway to the next level of awesome! 

Stay tuned for next Friday’s Jeff’s Pick!

 

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Brand-ecdotes: David Shultz

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  Welcome to a brand new blog post series for Hasseman Marketing called: “Brand-ecdotes!”  Each week we will talk to a branding all star about what makes the Promotional Product advertising media so special!   This week we talk with David Shultz!  David is the Vice-President of Operations for DistributorCentral, a technology, search and website provider in the Promo industry.  They even host the Hasseman Marketing search website!  David is a tech guru, musician, athlete and more.  

1.  What is your all time favorite Promotional Product and why?

 

I’m a sucker for drinkware. And before you decide that my love of drinkware is a by-product of having a drinking problem…let me just say that I drink water all day. Having a 30oz vacuum tumbler on my desk that keeps water cold for hours is a sure-fire way to make sure I take in enough water every day and don’t spend half my day walking to the water cooler. I’m also a big fan of t-shirts. Not because they’re cliche or over-used, but because I love a really good design and when I find one I’ll wear it over and over.

 

2.  Can you name a Promo Product that you have that STILL reminds you fondly of an event, person, organization?  If so, can you tell us that story?

 

Easy – 18oz Viking Water Bottle from Crown Products and my super-soft Colorblock Hooded Fleece from S&S Activewear (I know, that’s two items…but they’re both from the same event!). Every time I wear the fleece and use the water bottle I smile and remember the shenanigans while spending 36 hours in the desert with a group of rock star #promoWarriors. The fleece kept me warm during those desert nights, and I think at some point that weekend I used the bottle to carry water, beer, gatorade and coffee and it performs admirably for all four.

 

3.  What is the current product you use all the time?

 

See answer to #2. Also use my OrigAudio Mission Pack every day (and it’s taken a beating over two years of travel and still going strong) and my Urban Peak vacuum tumbler from Starline that keeps coffee hot for hours on end gets daily use. Probably a little too much.

 

4.  What is an idea/product that you think organizations UNDER use?

 

Despite the avalanche of powerbanks and thumb drives in the industry, I think some companies are still under-utilizing tech products. I was in a restaurant the other night where there were no fewer than four branded powerbanks sitting on the table during dinner. That was two hours of uninterrupted advertising for those brands. The possibilities are endless, even if they aren’t obvious…phone cases (as Roger Burnett likes to say…”the new t-shirt”), powercord lanyards, memory stick keychains, phone stands, phone wallets, Bluetooth tracker tags, earphones, Pop Sockets…the list goes on and on. I love drinkware, bags and apparel, but some of the latest promo innovations are coming in the tech sector.

 

5.  What do you think is the best thing about Promotional Products as an advertising media?

 

It’s TANGIBLE! I mean, can you carry around a magazine ad, banner ad, tv commercial, or newspaper ad with you while promoting a brand in real time? I suppose you could…on your tablet…but what’s better than showing off your love of a brand (and, for advertisers…having people carry your brand around on their person) with a fun, useful, walking advertisement?

 

And…that’s the first edition of Brand-ecdotes!  Thanks to David Shultz for taking the time to jump in on this brand new project!  

 

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