by Kirby Hasseman
Each week Kirby will dig into a word that will help in personal development, sales, and growth. The weekly word is designed to be short and sweet, and provide a quick lesson that will help you grow each week. 
Guess who’s back, back again??? Kirby’s back!!! Tell a friend!!! Welcome Back!!!! Kirby Hasseman of Hasseman Marketing is bringing back the weekly segment of the Weekly Word!! This segment focuses on personal development that will build a lesson around a word each week. This week’s weekly word is GOALS. In this video, Kirby teaches us the importance of having goals in your life and gives a few pointers on how to live the life that you mean to live. Kirby believes that if you want to build a life that you want you have to do it with intention. The way you do that is to create your life around GOALS. Kirby emphasizes that studies actually show that only 3% of the population have their goals and have them written down. This is totally blows Kirby’s mind, because most studies show you that you are more likely to achieve your goals if you have your goals and actually write them down and post them as a daily reminder. So make it your goal to strive to be a part of that 3%. Make it a habit to do your life intentionally. Always keep in mind that if you don’t know where you are going, any road will take you there. Kirby encourages you to think about your GOALS, write down your GOALS, and build a life that you mean to build. Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here.
by Kirby Hasseman
The “secret to successful selling” is something that sales professionals and entrepreneurs search for like the holy grail. There are thousands of books about the subject. White papers and blogs are shared to help you find this elusive “white whale.” Videos are produced all the time to help you “fill the funnel” and “close the sale.” But here is the secret I have found about sales. There is no secret. The process to growing your sales is simple…not easy. Are you ready for it? Want to hear it? Here goes… 1. Make more sales calls (to real potential buyers).2. Ask for the order. I know that’s not sexy and not detailed. But I find in most cases (including my own), when sales are trailing, these two things can help. Let’s dig deeper though. Here are some more tips on growing your sales in nearly any market. 1. Be a Learner Not an Interrogator: If you have been in sales for more than 3 minutes, you have heard people tell you that you need to “ask questions” and you need to “listen.” There are all kinds of memes that will tell you that you have two ears and one mouth and to use them accordingly. But one trap you can fall into is to ask questions in a sequential order. You have a script (even if it is of questions) and you follow that. You want to get to the answers so you can qualify this prospect. In this instance, you are asking questions, but not really listening. Take on the role of a “learner.” Listen to their answers and ask follow up questions with things like, “Tell me more about that.” This will allow you to learn more about the problem you are trying to solve, but also the person who you are meeting with. 2. Provide Value: One of the best ways to connect with a person (buyer) is to listen to them honestly (see above). The next is to sincerely try to help them. Obviously we are all in business, and we want to make the sale and make money. But if you listen, you might find a way you can provide them value outside of the transaction. Do you have an article you can share with them? Are they new to town? Can you help them find a place to shop? Whatever. Listen to them and provide value up front and you will create a person that wants to do business with you when the time is right. 3. Ask For Next Steps: I said above that we need to “ask for the order” and that’s often true. But sometimes that’s jumping the gun. What I like to consider is “what is the logical next step?” Ask for that. Sometimes sales professionals are reticent to do this because it might seem pushy. To be honest, I think it’s weird if you have just spent time with a client and don’t ask. You have just wasted their time and yours. Maybe the next step is to put another appointment on the calendar. Maybe it’s to ask for the order. Maybe it’s step where the client needs to provide you information. Whatever it is, ask for that. The fact is, there are many subtle steps to the sales cycle. But if you take these 3 steps you will start to see progress in your sales journey! Don’t ever miss a post from Hasseman Marketing! Sign up for our VIP newsletter here.
by Kirby Hasseman
It’s time for a tradition like no other! Each week, our very own Jeff Wickerham takes the time to highlight a specific promotional product that he thinks YOU should know about! 
Do you want to show your customer or client a great year end gift? Check out this week’s pick the Mag-Lite Solitaire w/ Multi Function Mini Tool. This nicely packaged custom piece comes with a mini flashlight with your logo and a multi tool. A great way to say thank you to your customer, client, or board member. If you need more information let us know and don’t forget to sign up for our VIP Newsletter here.
by Kirby Hasseman
It’s time for a tradition like no other! Each week, our very own Jeff Wickerham takes the time to highlight a specific promotional product that he thinks YOU should know about! 
This week Jeff is highlighting the Hot/Cold pack! Watch the video above and learn more. Want to check pics, costs and more? Click here! And if you never want to miss our content, sign up for our VIP list! Each week we make sure you see our latest content and get some special offers too.
by Kirby Hasseman
It’s nearly time for the little ghosts and goblins in every community to start roaming the streets. And whether you are the one that hands out apples or Snickers bars, you know that Halloween is fast approaching. But what can you do in this season to market your business? Turns out, a lot. In addition to sugary treats, there are several cool ideas that will help to make your business stand out…and help kids stay safe. Skinny Flashlight: This is a fun item for both the kids and the adults. On the night of trick or treating, this will come in handy. But it will also give branding value for many nights to come. Check this out here. Safety Reflector Light: Yes…safety is a concern this time of year. The time has changed and there are a lot of excited kids out there! This piece can hang on backpacks (all year) and acts has a reflector AND a light! Click here for details. Grande Tote: Let’s face it. If they are getting candy, they want it all! Here is a great promotional piece that works extremely well for trick or treat. But it also has long lasting branding power at the grocery store…and any place else you need to carry things! Check out details on this bag here. Gommer Head Lamp: Okay so this might be strange for Halloween…but we love these! Not only will drivers be able to see your trick or treater, but they will be able to see as well. In addition, you can be sure this will be used year-round by those who work with their hands…or even those that run at night. This is awesome. Be Safe Bracelet: This is the safety item they will WANT to wear. This fun bracelet will not only be easy to see in the dark, but it will be a stylish piece too. All the superheroes will have them! Check this out here. So these are just a few ideas that will help you stand out in a crowded market place this Halloween! If you want more ideas, just let us know! Oh…and never miss an update by signing up for our VIP newsletter here.
