Weekly Content Recap August 29th – September 2nd 2016

 You are busy.  We understand.  That is why we have this handy blog posts that give you a chance to catch up with all of our content from the Hasseman Marketing team in one place!  Jump in…and Embrace the Hustle! The Top 5 T-Shirts We Recommend! See our opinions on what we think the best Tee shirt is for your company!   7 Promotional Healthcare Products under $1: Check out the products that might put your healthcare services on everyone’s mind…at the right price!  Catching Your Breath!: Most of us have the capacity to push ourselves farther than we think.  But it is hard.  We need to get uncomfortable in order to grow.  But don’t worry…you can “catch your breath.”  Weekly word-Positive:  Studies show you that putting a positive thought in your brain before a stressful event, will help you perform better.  Learn more on the Weekly Word.  Delivering Marketing Joy-This is Episode 98 and Kirby interviews Aaron Janx on the different aspects of his job and how he would guide entrepreneurs. According to Aaron, relationship building is for wimps!  Oh…and Episode 100 is coming soon, so make sure you subscribe to the Youtube channel so you don’t miss this special show!   What You Need to Hear:  Some of the things we read are for learning new things.  Some, on the other hand, remind us things that we “need to hear.”  Read about the difference here.    Unscripted PodcastGet a chance to experience the conversation and ideas that fly between Kirby Hasseman and Bill Petrie. In this podcast they discuss everything including questions about online proofing,  and McDonald bad publicity. Listen in here!    Hasseman Marketing Blog Featured in PPB MagazineWe are honored to be featured in a great magazine in our industry.  This blog, will be featured in the September issue of PPB magazine.  It is a great accomplishment for us.  Find out more here.           That wraps up this week’s look back at content created by the Hasseman Marketing team.  Thank you so much for taking the time to check in.  Don’t worry…we will keep it coming! Want to keep up all the time?  Make sure to join our VIP List!  Our VIP’s get an email with the latest content…and other special offers as well.  Join here.     

Hasseman Marketing is now featured in PPB Magazine September Edition!

 Promotional Product Business or PPB Magazine is focused on business issues going on in the product promotion industry. One of the things they feature are companies that are doing well and the reasons why. Hasseman Marketing and Communication was recently recognized in A Matter of Distinction for its ingenuity for creating relevant content. This content helps us connect with you! We are excited to continue to reach out to our viewers and get them on board with our company. We work hard to reach you with different ideas and messages with an imaginative combination of videos, blogs, podcasts and more.  One of the things we believe is giving back-giving informationOur company believes it is very important for us to give back to the community. One of the ways Hasseman does this is by offering our help through motivational and educational materials. We freely give this knowledge so that those around us can succeed. Kirby Hasseman participates in many activities to help companies grow by giving advice to people who could use it to improve their services.   Our Weekly updates allow others to observe Hasseman Marketing so they grow and develop. Kirby’s Podcasts are extremely popular as he discusses marketing, sales and other relevant topics. Kirby Hasseman and Bill Petrie take time to discuss important issues and events. They do this by debating subjects between one another. Hearing from different sides can be very important if someone is not completely sure where they stand on an issue. This helps members in our industry deal with some of these concerns. We would like to thank you all that have been taking part in our media. Please stay tuned to all the new information we will be putting out in the next few weeks. If you are not a viewer, please join us!  As a company, we sincerely hope to continue to keep you in the loop!       

Episode 98 of Delivering Marketing Joy!

This week in Episode 98 of Delivering Marketing Joy!, Kirby Hasseman interviews Aaron Janx.   Aaron, who is self-employed as a Virtual Sales Mentor, provides assistance to many in the field of sales.  In this Episode, you can witness Aaron’s journey as he built his career.Both Kirby and Aaron agree with the idea that Your attitude shapes your action! This directly influences how people perceive you. Don’t ever think that your attitude won’t affect your work, because people will immediately detect someone with an undesirable outlook. Aaron also gives advice concerning his ideas on successful sales strategy. He makes it his job to coach people in the strategy of sales based upon relevant information he has acquired along the way to his current position. Don’t miss your opportunity to watch this video! Learn how to grow your sales through these three steps mentioned by Aaron. “Go from the frame, to the pain, to the brain, to win the game” is a favorite saying of Aaron’s and a catchy way to remember the sales steps below.   1. Prospecting, Sales people need to spend more time finding leads  to put in their funnel so they can reach a larger audience. 2. Set up appointments so you can tell people about your product. During this time, get them to tell you their pain and the story behind it!  According to Aaron,“Humans will do more to avoid pain than to find pleasure “!” 3. Frame the Call. In other words take control of the situation, and lead them to what you want them to hear about! Everyone loves to talk about their pain! If you’re an Entrepreneur, sales associate or just a curious person who loves to learn, take the time reach out to Aaron and receive more of his tips about selling.  Feel free to contact him on his Facebook account: Straightupentrepreneurs.  Want to keep up all the time?  Make sure to join our VIP List!  Our VIP’s get an email with the latest content…and other special offers as well.  Join here. 

Why the need for Corporate Gift Giving?

  “Studies show that 69% of customers that leave you (as a customer, donor, supporter, etc.) will do so because of perceived indifference” (Hasseman 2014).  Corporate Giving not only involves consumers, but it is also important for employees, suppliers or whomever the company wants to reach.  For this reason, it is vital for a company to communicate value to these chosen audiences. It moves beyond valuing their business to convey appreciation of the consumers as individuals. In his book, Delivering Marketing Joy, Kirby Hasseman indicates that many studies show startling statistics that demonstrate customers lose interest quickly in companies that only perform their jobs and don’t invest in consumer relationships.   “We need to GIVE first. We need to work at providing value to our customers so they trust us. We need to think “small” things first.” (Hasseman 2014). Before you reach for your checkbook think about the kind of gift that should be given, don’t just give automatically! Instead, make an effort to comprehend why you’re giving and whom will benefit. The gift needs to mean something to the person you’re giving it to.  Or else, the impact will not last nor be impactful.    Are you interested in getting your hands on this insightful reference? Would you like to learn more about valuing your company’s consumers through other studies?  Check out this book! Hasseman, K. (2014). Delivering Marketing Joy. http://kirbyhasseman.com/books/   Want to keep up all the time?  Make sure to join our VIP List!  Our VIP’s get an email with the latest content…and other special offers as well.  Join here.  

Coshocton Community 5k/10K Race

 Hasseman Marketing  has very strong Core values and Beliefs when it comes to their community. In these are written, “We want to improve what we touch. we believe we should leave our communities better than we found them.”  A Special Shout out to Dustin Haywood our video genius and many others who helped out with the (Feed the Need 5K/10K)! This is the 6th year for the particular race; Hasseman has been a proud supporter throughout its life. This year Hasseman sponsored and donated to the cause with 15 other businesses. With the help of these businesses and the 120+ runners they achieved this honorable feat! Proceeds were donated to the Food Pantry at New Life Ministries. Thank you all who were involved!       Working with the community is what Hasseman Marketing is proud to do! We love our community and enjoy taking part in many of its activities. We want to show our support by lending a helping hand in promoting the events going on during this week!  Don’t forget to take part in the farmers markets surrounding this county! Many different delicious fresh produce to enjoy with your family and friends.~Fresno Farmers Market: Saturdays till October~Warsaw Farmers Market: Fridays till September 23~Coshocton Farmers Market: Saturdays till October   Coshocton Museum is taking time to honor the men who fought in WWI. At the Johnson Humrickhouse Museum has set up a display “Remembering the great war: The 100th Anniversary of WWI”    Take part in the ongoing Coshocton Crow Geotrail, were geocaches are hidden all across Coshocton county. This is guaranteed to be a good time and will allow people to see the some the most beautiful parts of Coshocton! It is fun for all and is a great family event. Geocaches are hidden all around the world including Coshocton. It is similar to a scavenger hunt, you simply place in the given coordinates and off you go! Surprises await!  Want to keep up all the time?  Make sure to join our VIP List!  Our VIP’s get an email with the latest content…and other special offers as well.  Join here.