by Kirby Hasseman
It’s time to catch up on the week that was in Content at Hasseman Marketing. What does that mean for you? It means lots of great insight into running a business, growing an organization and creating success. We hope you enjoy! An Open Mind: Learning and truly growing are important steps toward success. But in order to take those steps you have to enter with an Open Mind. Do you have one? Weekly Word: The Weekly Word this week lets you know how to be a 1%-er! The way to do that is to CREATE. You need to create content…check that out here. Delivering Marketing Joy: You won’t want to miss this Delivering Marketing Joy! This week we talk with Dr. Jason Carthen, The Leadership Linebacker! Great interview about finding your destiny, helping others and leadership. Good stuff here. What You Consume: This week Jeff Wickerham reminds us that if we put “good in” we get “good out.” Great concept here. Don’t Make Excuses: Love this! This week we had our first Guest Blogger. Mr. Bill Petrie wrote this awesome blog post to help remind us that if we want success, we have to DO. No more excuses. Check out his cool blog here! And Kirby’s Guest Blog: And in a cool turn of events, Kirby wrote a blog for Bill on that same day! You can check that out here! Learn how to Stand out! West Rock Interviews: For those in our community of Coshocton, you know that employees of West Rock were dealt some bad news with the closing of the plant. So on Saturday November 21st, from 10:30am to 12:30pm we will do quick video interviews for those that are going to be looking for work. We hope this, in some small way, helps them. Have a great week everyone! More great stuff to come! Want more great content like this? Sign up for our VIP list! Get access to our weekly content and special deals…by simply going here! Sign up today!
by Kirby Hasseman
It’s time for our very first Guest Blog on the Hasseman Marketing blog! This one comes from Bill Petrie from brandivate. Bill is a rock star in the promotional industry with wisdom that translates to any industry. Take it a way Bill! Excuses. Excuses are insidious little beasts. They provide convenient, if not somewhat accurate, reasons we tell ourselves – or others – why we can’t accomplish certain tasks necessary to build our business. From the ubiquitous “too busy” to “we’ve always done it this way,” excuses manifest themselves in many different forms. Despite the various excuses readily available to avoid uncomfortable and/or unpleasant business tasks, the outcome is always the same: stagnation.
The real problem with excuses is that they become a habit – a bad one. For example, often people will say they are “too busy” to do something without giving it any thought. The habit of making excuses to avoid difficult or challenging tasks creates a false sense of comfort that prevents growth.
Bad habits, however, can be broken and the habit of excuses is no different. The key is to respectfully challenge the person using the excuse – and that person may be the one in the mirror. Next time you hear an excuse, simply ask, “What do you mean by that?” This will cause the person using the excuse to not only think about what they are saying, but why they are saying it. For example, when someone says they are “too busy,” it usually means that the task really isn’t important to them. By giving pause to understand WHY someone is habitually using an excuse, it will begin to break the habit and stop stagnation.
Don’t make excuses, make time. Bill Petrie is an executive leadership guru in the Promotional Products industry. He has over 15 years of experience helping companies grow, and he brings that experience and passion to brandivate. Bill has a fantastic blog on the brandivate site (that you should read).
Oh, and in one interesting turn of events, we both have Guest Blogs on each other’s sites today. You can read mine (on his) here!
by Kirby Hasseman
It’s a great week for content for us at Hasseman Marketing! We have a great group of diverse content that has been very popular…so now is a great time to catch up! Let’s Start with Delivering Marketing Joy! On this week’s episode we talk with Ray Jimenez from PWS. Ray is a Rising Star in the Promotional Products industry and is a customer service evangelist! Check out this episode here! Oh…and don’t forget to subscribe to the channel while you are there! 3 Mistakes When Shooting Video: So you know you should be doing some video marketing, but don’t know where to start. We get it. So our man Dustin Haywood gives you three things to avoid (and/or fix) in Video Marketing. Where Do You Spend Your Money: At Hasseman Marketing, we are always telling you that business is still about relationships (because it is). In this Medium post, Jeff Wickerham reminds us and tells us why he spends his money here he does. Weekly Word: This week Kirby reminds us that a good sales life is much more about Farming than Hunting. Are you out there planting seeds? Check out the Weekly Word here! 6 Quick Social Media Tips: If you have a new team member and you want to give them some insight on the Do’s and Don’t’s of Social Media, this might be a great place to start. Oh…and if you want a refresher, you should read it too! Building Your Business on Purpose: So many of us bear the cross that is “busy.” But in this LinkedIn post, Kirby Hasseman reminds us we need to be intentional. And when growing your business, you can also have a mission…and that helps too! Read more here. Oh, and share with anyone you think might need to read it! 🙂 The Early Hustle: If you have ever started something, you know the early work is what sets the foundation. But it is often the hard work that is not glamorous. Are you willing to do it? Read more here. First VLOG: We also had some fun with our first ever VLOG. What is that you might ask? Find out here and subscribe to the channel! So that wraps up just one week of content here at Hasseman Marketing! It’s a lot to keep up with for sure. But if you want to make sure you never miss a beat, sign up for our VIP LIST here. We want to help you grow!
by Kirby Hasseman
Video Marketing is one of the most effective and engaging ways that you can communicate with your audience. As technology has advanced, it has become more and more simple to create video content. However, there are many mistakes that you can make when deciding to pull out your camera to shoot a quick video. This post will only focus on 3 things that, in my opinion, can have a huge impact on the quality of your video. But, don’t fret, they are also some of the easiest to remedy.
1. Shaky Footage
No one wants to watch a video that looks like it was shot by a hyper dog that just heard the door bell ring. One super easy way to fix this one is to invest in a tripod and use it. It doesn’t have to be expensive. There are many options that you can find that will work great for under $25-30. If you plan on doing movements such as Panning and Tilting and you want them to be smooth, then look into getting one with a video head. (You will pay more for these but they are worth every penny when you are trying to get your shots to look as professional as possible.) If you are shooting hand-held. I.E. you have no tripod or you are doing something spur of the moment with your cell phone. Make sure that you are as steady as possible.**PRO TIP: Hold the phone with both hands, tuck your elbows into your ribs and stay locked into that position. Also remember, try to never be zoomed in when you are going hand held if you can help it. Nothing will make a video shaky more than zooming in and shooting hand held. This only accentuates the movements and makes everything look like you are shooting a Mad Max Fury Road chase scene.
2. Shooting in Portrait Mode
This is one of my biggest pet peeves. A simple turn of your phone onto it’s side will make a much better video.
You are holding your phone with both hands with your elbows tucked in after all right? (See Above.) So you should be using the example on the right. 
Black bars on the sides of your video are unacceptable and make you look amateur. It’s a simple fix. Turn your phone on it’s side before you click record.
3. Bad Sound
Another easy fix, but if you don’t think ahead about it can ruin your video. Be aware of your surroundings. Is it really windy outside where you are shooting? If so maybe go inside or go behind a building or something that can block that wind. Are you standing too far away so that the audio is not being picked up by your microphone? There are many things to consider when shooting. If you want to up your chances of getting better audio, invest in a microphone that is well suited for the type of shooting you plan to do. There are many options that I won’t go into, but in general if you are using an external microphone; it is probably better than the one built into your camera.
Of course, if you want our help, you can head here to find out how we can create professional video for your or your organization.
Want more great content like this? Sign up for our VIP list! Get access to our weekly content and special deals…by simply going here! Sign up today! 
by Kirby Hasseman
Marketing businesses on Social Media is a different kind of strategy. Most other forms of marketing are “push.” In other words, you push your message out as much as possible. You sell on every pitch. Social Media is different. On Social Media we will be “pulling” our audience in. We want to gain credibility, trust and loyalty and THEN go for the sale! So since this is a different playing field, we wanted to share some tips and suggestions on ways each person can help!
- Everyone can help. You don’t need to be in sales or management to help spread the word on social. Everyone is “in sales.” We are all able to help the brand.
- Likes, Comments and Shares: Facebook doesn’t show each business post to everyone. You can help our posts show up more by “liking, commenting, and sharing” posts. This increases our engagement and our reach.
- Please take pictures! If you have a fun group of guys, take a picture! Have a new specialty car? Take a picture. My suggestion is, put a person in every picture you can!
- Tag people in pictures. If we post a picture of someone who has bought a car, tag them in the picture. If we post a picture of the staff…same thing. This will show the picture to the friends of those in the picture and expand the reach.
- Stay positive. Nothing good comes from running anyone down on social…including competitors.
- Take complaints offline. If we get a person complaining about something on Facebook we want to get them to contact us directly. We NEVER want to argue online! We want to say something like, “I am so sorry you had that experience!My cell is xxxxxx, please call me so I can make it right!”
There are other tactics and strategies, but this is a good place to start! Remember, you are representing your employer when you are online. Think before you post! 🙂 Want more great content like this? Sign up for our VIP list! Get access to our weekly content and special deals…by simply going here! Sign up today! 
