Why Your Organization Should Do a (Fun) Video!

by Kirby Hasseman

I have worked with hundreds of organizations over the years that have (at one point or another) said, “We need a video.”  And in most of these instances, they are right!

The problem with the concept behind most of the videos is, well, they stink.  They are either too long, or too jargon-filled, or too salesy or too boring.  And did I mention too long? The problem with all of these video ideas is pretty simple.  The organization producing it makes the video for themselves.  I mean, they don’t mean to do that.  But they do.

Let’s face it, no one other than you wants to watch a 15 minute video about your company!

As a matter of fact, many people (raise your hand if you do this) actually choose NOT to watch videos if they see they are too long.  So that means the video could be absolutely awesome, and no one would watch it anyway.

So what do you do?  Make it fun.

Here are some reasons to make a video that is fun for your customers (and you)!

You Show Personality:  If your company is boring, then this is probably not your thing.  But most companies are not.  And even if many people in your company are boring, someone within the organization might be a hoot.  People like it when you show personality.  They like to know who they are dealing with…and it allows them to get to know you when are you not asking for money!  🙂  Here is a recent video from Hasseman Marketing that shows us let our hair down. 

You Can Sell (with less sales):  At the end of the day, most of us understand that companies need create sales.  But humans like to buy, they don’t like to be sold.  A fun video can help you showcase features and strengths without it seeming salesy.  In this video from Distributor Central, I learn a ton about their software.  I also learn that I want to party with Dave.

You Can Show Off Facilities:  When we moved into our new location a few years ago, we had some requests for tours of the place.  I am glad to do that, but it’s hard to at scale…unless we do a video tour worth watching!  To this day, this is one of my favorite videos we have created.  I dare you NOT to smile.

The fact is, a well done fun video can do a lot for your sales.  But in addition, I have found that our team has fun creating them.  Don’t get me wrong, we have plenty of grumbling about the process on the front end.  But once we get “rolling” we have a lot of fun goofing around and teasing each other.  It’s like a team building exercise that we don’t have to go off site for!

So if you think you need to create a video for your company, you are probably right.  But considering doing something outside the norm…and have some fun with .  You will be glad you did!

P.S.  If you think hard enough you can work in Ninjas.  And everyone loves Ninjas.

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