by Kirby Hasseman
With all of my talk of goal-setting on this blog (and there is plenty of it), I thought it would be only fair for me to share my goals for 2019 here. This is always a bit of a scary exercise for me. On the other hand, it’s sort of a “practice what I preach” moment as well. In the interest of transparency, there are a few I have left off. They are a bit more specific and personal. Either way, here are quite a few of my goals, with a bit of information about them! 1. Increase Hasseman Marketing Sales 45%: This is a lofty goal. But we sent a firm foundation in 2018. We finished the 2nd half of the year with nearly 25% growth. My hope is this will be a year that we take it to the next level. 2. Increase Youtube Subscribers to 1000. I plan to do more vlogs this year and I think this makes sense. You can help by subscribing here! Please do. 3. Run/Walk 15 Miles Per Week: This one is pretty straight forward and falls under the Fitness category. (Read about the 5 F’s of Goal Setting here). 4. Take 3 Cool Trips with Amy: We have one scheduled, so I am on my way. But anytime when we get to hang out…is very good. 5. Write New Book: This one has been hanging out there for me for a while. I have the title and the idea. I just need to put in the work. 6. Sell 500 Copies of Books: I have two books out there now that I think are worthy of purchase. I need to do a much better job of promoting. Again, you can help with this one. Delivering Marketing Joy (about doing promo better) is here. In addition, the book Fan of Happy (personal development lessons I wrote for my daughters) is here. 7. Pay off Credit Card Debt: Though it’s not a huge number, it’s one that I need to fix. 8. Increase Personal Savings: This is not a mountainous number…I would like for it to be! 9. Be a better Father and Husband: Here is where I make the case for “non-measurable” goals. I don’t how to quantify this. But I do know that I need to continue to improve and focus on this. Having this on my list every year helps me do that. So that’s my goal list for 2019. What are your thoughts? What am I missing? Thanks for reading along and lending your support. I truly appreciate it. Feel free to become a VIP. You can do that by signing up here.
by Kirby Hasseman
The week between Christmas and New Years is always tough for me. Why? Because it’a s transition week. I am not completely “off work.” I don’t go on vacation, so I go to the office on days we are open. There are usually some things that need attending to. There are calls that need returned. On the other hand, I am not really “on” either. Many, if not most, of my clients are off. The HMC team is mostly taking the time off. So even if I wanted to be working “full speed ahead,” it would be tough to do that. So while I get some things done, I am never working at a pace that feels productive or satisfying. It’s a transition week. Most of us are just waiting for the New Year to put the hammer down. Seasons of transition can be challenging in life. We spend a big portion of our life working to create one reality. Then when it goes away, it come be tough to adjust. You hear about it a lot from people that retire. Studies show this can be one of the most challenging transitions in life (believe it or not). Frank goes to work for 30 years to the same job. He reports to the same area and makes the same widget. He has a purpose. That is who he is. When retirement comes, and no one is telling him where to be and what to do, he loses his meaning. Though I have heard many people say “that will never happen to me,” it happens more than you think. Transitions are tough. Parents understand this all too well. You work to raise the child (or children) so they can become independent. Then they become teenagers. That is a season all it’s own. Then they grow out of that…and enter a new season of their own. If you are in a season of transition (as I am in a few areas), I think a few things help. Be Patient: These times are challenging. But remind yourself that it’s only a season. Sometimes these seasons last longer than others, but on the other side of this week comes the New Year. Be Grateful: Times of transition give me a great deal of stress. I am a person that wants things “yesterday.” So when I find myself waking up in the morning with that anxiety, I take a deep breath and mentally list the things in my life I am thankful for. It sounds simple. But it helps me reconnect my day. Be Joyful in the Process: If you are in a season of transition, then you have the chance to create the next season. Be intentional about creating it. Spend some time thinking about the life you want to create. Take the time to make it something you are excited about. In a sense, it’s like creating goals for the year. Do it on purpose. If you are living through one of these seasons, understand that you are not alone. Many of us go through them at different times and in different areas of your life. But get ready, the next season is coming. Thanks so much for reading! Make sure you never miss an update. Sign up for our VIP list here.
by Kirby Hasseman
(Coshocton, OH)—Coshocton based marketing firm and promotional products distributor Hasseman Marketing & Communications is growing again. Hasseman Marketing is excited to welcome Bree McAndrews to their team. McAndrews joins Hasseman Marketing bringing 5 years of experience with J.D. Power and Associates along with a year in the Promotional industry. “We are so excited to welcome Bree to the team,” says owner Kirby Hasseman. “She has a wonderful energy and passion for the business. Her willingness to learn is exciting and her energy is infectious.” Bree lives in the Detroit Metro area with her husband, daughter and dog. “I am excited for the opportunity to join the Hasseman Marketing team. They are an industry creative and content leader. I can’t wait to start working with clients to develop effective marketing campaigns through promotional premiums, and spreading the Hasseman “Marketing Joy” throughout Michigan,” says McAndrews. Bree will be working in the Greater Detroit area and has already started reaching out to new clients. If you are interested in working with Bree or learning more about what she can offer your organization, please contact her at [email protected] or call her at 248-692-4094. Hasseman Marketing headquarters is located at 432 Main Street in Coshocton, Ohio. They can be found online at www.HassemanMarketing.com. In addition, you can follow them on Facebook at https://www.facebook.com/hassemanmarketing. And of course, make sure you never miss an update! Sign up for our VIP newsletter here for the latest content and news from Hasseman Marketing.
by Kirby Hasseman
As 2018 comes to an end, it’s an interesting time to be introspective about goals…and content. Though I am extremely pleased with the response to this daily blog, I am looking into 2019 with the idea that I might look at doing more and more video blogs…or vlogs. I have done this in the past, and response has been really good. So I am planning to up my game on the vlog in 2019. One way I am going to do this is with some new camera equipment. I talk about that in today’s vlog. You can watch that here. In addition, I want to increase my number of subscribers on Youtube. If you are interested in helping me, you can subscribe here. Oh…the other place I often put the “Day in the Life” videos are on my Facebook page. You can follow that here. So whether you like videos, podcasts, blogs or pictures…content is here to stay. My goal in 2019 is to continue to up my game…and the game of Hasseman Marketing. What is your content goal? Make sure you never miss an update. Sign up for our VIP newsletter here.
by Kirby Hasseman
I believe we are living in a “Give First Economy.” What I mean by this (and I talk about it more here) is that the best and most successful brands, salespeople, entrepreneurs, etc. provide value up front. They “give” before they go for the sale. This is great for people who want to “do business right,” because they are poised to do this anyway. They want to help. But there is one mistake that I see people make all of the time around this “give first” economy. They want to say “thank you,” but they mix it up.
Let me explain. I got a box in the mail the other day from one of our suppliers. They are a great company, and we do a decent amount of business with them. The box said it had a gift inside, so I was excited to break it open. Let’s face it, it’s always nice to get a “thank you gift.” However, when I opened the package, there was a sales flyer and samples. Don’t get me wrong. They were nice samples. They even had good information on the sales flyer. It was a quality sales piece…and it got me to open the box.
But it was NOT a thank you gift. It was a sales pitch.
I immediately felt duped. I was a disappointed. I went from being excited to being (mildly) annoyed.
It was not the most egregious mistake in the world. It’s not like I won’t forgive them. But I guarantee you it was not what they wanted me to feel (at least I hope not).
So just a quick word of advice for Succeeding in the Give First Economy; don’t mix up appreciation and sales. If you want to say “thank you,” then just do that. Show the appreciation. Be sincere. Give first. Don’t work in a sales pitch. You are smart enough to see through that…and so are your customers and prospects. It takes away from the original intent. It also decreases the likelihood that I open the next package.
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