Social media can be one of the most powerful tools to grow your organization, connect with your audience, and build your brand. But let’s be honest—many businesses struggle to make it work. Why? Because they focus on being perfect instead of simply being better.
At Hasseman Marketing, we believe the goal isn’t perfection—it’s progress. The key is to consistently get a little better each day.
If you’re looking to improve your social media presence, here are 5 simple tips to do social media BETTER for your organization. And if you want to dive deeper into this, head HERE to get the Hit The TARGET book for free.
1. Give Value First
Too many organizations treat social media like traditional advertising: Buy this. Hire us. Look at us. But social media is different. It’s about building relationships, and relationships thrive on value.
Ask yourself:
How can I help my audience?
What can I teach, inspire, or share that will make their lives better?
Providing value could mean sharing helpful tips, answering FAQs, entertaining with behind-the-scenes content, or offering inspiration. When you lead with value, people will engage, trust you, and stick around for the long term.
Remember: give first, ask second.
2. Be Consistent
Social media is like fitness—you can’t post once or twice and expect results. You build trust and credibility with consistency. Whether you post daily, three times a week, or weekly, the key is to show up regularly.
Here’s why consistency matters:
It keeps your brand top of mind.
It builds integrity (your audience knows they can rely on you).
Social media algorithms reward consistent posting.
The good news? You don’t need to go viral to succeed. Small, consistent efforts over time create meaningful results. Keep showing up, and the growth will come.
3. Post More
If you’re struggling with social media growth, ask yourself this: Are you posting enough? Many organizations are hesitant to post frequently, worrying about “bothering” their audience.
Here’s the truth: social media is a free tool to grow your business. Use it!
The more you post:
The better your reach and engagement will be.
The more opportunities you have to connect with your audience.
The more content you can test and learn from.
If you’re not sure where to start, try this:
Share updates about your team, products, or community involvement.
Post tips, quotes, or behind-the-scenes videos.
Repurpose older content into new formats.
Social media is like a muscle—the more you use it, the stronger it gets.
4. Engage With Your Audience
Social media is a two-way street. If someone takes the time to comment on your post, comment back! Engagement isn’t just polite—it’s how you build relationships.
When you respond to comments or messages, you:
Show your audience that you care.
Build a loyal community around your brand.
Increase the visibility of your posts (engagement boosts algorithms).
It doesn’t take much—a quick “Thank you!” or a thoughtful reply can go a long way. The brands that succeed on social media don’t just talk at their audience—they talk with them.
5. Gather Information
Social media is not just a place to post—it’s also a tool to gather valuable information for your business.
Here’s how you can leverage it:
Encourage people to sign up for your email list.
Use polls or surveys to learn what your audience wants.
Offer lead magnets (like free guides or webinars) to build your database.
Your ultimate goal should be to take your audience off social media and into your ecosystem—like your email list—where you can communicate directly. Social media is borrowed space, but your list? That’s something you own.
Social Media: It’s About Progress, Not Perfection
Social media doesn’t have to be overwhelming. Start small, follow these 5 tips, and focus on getting better—one post, one conversation, one audience interaction at a time:
Give value—be helpful, inspiring, or entertaining.
Be consistent—show up regularly to build trust.
Post more—take advantage of this free tool.
Engage with your audience—reply, connect, and build relationships.
Gather information—turn your audience into lasting relationships.
The goal isn’t perfection. It’s about showing up, providing value, and putting in the work over time. That’s how you’ll grow your brand, strengthen your community, and do social media BETTER.
Are you ready to improve your organization’s social media presence? Start with one tip today, and let’s pursue better together.
If you need help creating social media content that connects, reach out to us! We’d love to help you. Head here to get the book “Hit The TARGET” for FREE! This will help you dial in your marketing for better results.
Coshocton, Ohio – November 2024 – Hasseman Marketing, a full-service marketing agency dedicated to helping businesses grow through innovative marketing solutions, is thrilled to celebrate its 20th anniversary this month. Founded in 2004, the Coshocton-based agency has grown from a small startup into a trusted partner for clients across industries, providing a full spectrum of marketing services, from branding and promotional products to social media strategy and content creation.
Hasseman Marketing Celebrates 20 Years
Over the past two decades, Hasseman Marketing has established itself as a go-to agency for businesses in Ohio and beyond, consistently delivering customized solutions that drive results. Known for its commitment to customer service and a personalized approach to each client’s needs, the agency has helped numerous local businesses, nonprofits, and larger organizations achieve their marketing goals.
“We’re incredibly proud of what we’ve achieved over the past 20 years,” said Kirby Hasseman, founder and CEO of Hasseman Marketing. “Our success is a testament to the hard work of our team and the trust our clients have placed in us. As we celebrate this milestone, we look forward to continuing to innovate and support our clients in an ever-changing marketing landscape.”
In addition to its client work, Hasseman Marketing is deeply committed to the local community. The agency has been involved in numerous initiatives to support local organizations, foster community spirit, and encourage local business growth.
To commemorate this special occasion, Hasseman Marketing will be creating amazing branded merch (no surprise) and creating social content to celebrate and look back. These celebrations are both a way to thank their clients and the Coshocton community that has supported them from the start.
About Hasseman Marketing: Founded in 2004, Hasseman Marketing is a full-service marketing agency based in Coshocton, Ohio. With a focus on strategic and creative marketing solutions, Hasseman Marketing offers branding, promotional products, social media strategy, content creation, and much more to help businesses of all sizes grow and thrive.
If there was ever a piece of business content that gets you ready to slide into the weekend, it’s Thirsty Thursday! On Thirsty Thursday, we try a mystery drink from a very cool piece of branded drinkware. We have no idea what is coming, so you get a true (and sometimes inappropriate) reaction to what we try! This time we discuss the amazing 22 oz Brumate Toddy with Fashion Colors from our pals at Hit Promo. Watch the latest episode now!
Why The 22 oz Brumate Toddy with Fashion Colors?
While the feedback on the drink each week can have mixed reviews, this piece of branded drinkware was universally loved! The Brumate Toddy with Fashion colors features several very cool positives. First, the colors really are fun. As you can see on the video, Jade, Briar and Kirby each have a different color. So you have some cool, “outside of the box” options when it comes to branding. In addition, the lid is sweet. It’s leakproof (as Briar proved in the video) and you can adjust it for right or left-handed drinkers.
As for the drink…well the reviews were mixed. Watch the video to get the full reaction. But in short, Jade does not like beer. It doesn’t matter what brewers put in it to make it “more fall.”
We hope you enjoyed this episode of Thirsty Thursday as much as we did. Until next time, stay thirsty!
Each Thirsty Thursday, we feature a cool piece of branded drinkware. To learn more… head to our shop here.
For many, August means “back to school.” With that in mind, we want to give you a Master’s Degree in Merch this month! Well, this month we want to show you the 8 Promotional Products you need to know about in August. It’s the 8th month…and there are 8 products! Get it? This month we have items that are fun or functional (or both). And if you want to skip the line and go straight to order information…you can head here.
8 Promotional Products You Need To Know About In August
Our goal is to show you some timely, and hopefully trendy, promotional products that will hit many different price points. In addition, we will tell you what we love about the products…but also some drawbacks as well. Let’s dig in!
Battery Operated Handheld Milk Frother
With a high-speed rotating motor, this handheld frother ensures rapid and uniform frothing every time perfect for cappuccinos, lattes, macchiatos, hot chocolate and more. Powered using 2xAA batteries, the durable stainless steel whisk spins at 14,000 rpm! The On-Off slider is simple to use and makes for easy, one-handed frothing.
Positive: The people who like this will LOVE it! This is a cost-effective way to reach those who want to upgrade their drink experience.
Negative: It will take some explaining. Not everyone will “get it.” That being said, an opportunity to explain the product is often an opportunity to grow your brand.
Proline 12′ Tape Measure
Measure mastery for branding accuracy. The ProLine 12′ Tape Measure provides a reliable tool for precise measurements. Featuring a 12-foot pull and press-to-lock mechanism for hassle-free operation, the tape is a 1″ scale with 1/16″ increments. The rubberized finish ensures a comfortable grip during extended use, and the built-in wrist strap and belt clip enhance portability. Perfect for construction companies, builders, material suppliers, renovators, and home care.
Positive: This is incredibly functional. In nearly every office and organization, there is a need for a measuring tape. In addition, there are plenty of opportunities to build a campaign around “does the competition measure up?”
Negative: Some organizations are looking for “new and trendy” and this might not fit the bill for that.
.33 Oz. Stain Remover Pen
Who doesn’t want a product that removes mistakes? We all do! This functional, cost-effective stain remover pen is a great event piece that targets anyone trying to keep their brand clean!
Positive: Everyone makes messes, so this translates to most industries. In addition, this is more cost-effective than the brand-named alternative!
Negative: This item might skew female. So it’s important to know your audience.
Left/Right Scissors
You can always tell our favorite products by whether or not we do them for ourselves. We have done these scissors more than once! They are functional, great quality, and have a wonderful imprint area. These are great pieces of branded merch that people will keep for years.
Positive: Everyone can use a great pair of scissors. But often, you can’t find them when you need them. This solves that! Your brand will be on the fridge or in the cubicle for years!
Negative: The only thing we can come up with is that they are tough to travel with. These are cool unless your organization might think they could get “a bit stabby.” lol
Oversized Carry-All Tote
The versatile size of this tote makes it perfect for traveling, vacations, and other outdoor events. Very large open main compartment with a wire rim that gives the bag its shape and sturdiness. Choose from trendy chevron colorways or the always-popular graphite finish.
Positive: Many of the items on this list are based on functionality. This is no different. Everyone can use this tote at the beach, pool, or any place you carry…well…anything.
Negative: While super functional, this item might skew a little female. So if you have a male-dominated audience, this might not be for you.
Wizzard Comfort Spinner Pen with Stylus
The Wizzard Comfort Stylus Spinner Pen seamlessly blends stress relief with an enjoyable writing experience. This executive metal pen features a stylish houndstooth pattern fidget spinner that effortlessly whizzes with a flick of a thumb. Paired with the matte soft-touch barrel and gunmetal trim, it creates the perfect promotional pen. Your brand will stand out with the large imprint area, and the smooth writing ink with push retraction ensures a joyous writing experience.
Positive: These pens are addictive! And the cost of this one will not break the bank. If you do these pens, get ready for people to ask for them!
Negative: While there are definitely more expensive spinner pens, these are not inexpensive writing instruments. That being said, we think it’s worth it when people ask for your branded merch by name!
Breakaway Wireless Bluetooth Speaker
Break away from a boring listening experience! With the Breakaway speaker, you can get a true stereo sound. Simply twist the left and right side and you can separate one speaker into two, filling even large rooms with high-quality surround sound. A silicone sleeve makes it easy to twist back together and take with you wherever you go.
Positive: There are lots of positives on this one. Great sound. High perceived value. And cool factor! What do you mean it turns into TWO speakers?
Negative: While these are a great value, they are more expensive than some of the other items on this list.
30 oz. Bronx Stainless Travel Mug with Carrying Handle
Introducing the 30 oz. Bronx Stainless Travel Mug with Carrying Handle! This mug features a wide mouth for easy filling and cleaning, a screw-on lid with a convenient drinking spout and straw, and impressive insulation that keeps your drinks hot for up to 4 hours and cold for up to 8 hours. Its BPA-free construction ensures peace of mind, making it the perfect choice for your on-the-go lifestyle.
Positive: We love the functionality of this piece of drinkware. It has a great look for your brand, and it’s perfect for a lifestyle that is on the go! Oh…and the price point is great!
Negative: There are a lot of drinkware options on the market right now. So if you are burned out on drinkware, this might not be it for you.
As always, we want to provide you with value. So if you want to create marketing campaigns (and appreciation gifts) that hit the TARGET, check out our TARGET marketing playbook here.
Welcome to another exciting episode of Thirsty Thursday, where we dive headfirst into the world of mystery drinks. Our hosts, Jade, Kirby, and Briar, with their adventurous palates, are ready to take on the challenge of identifying the unknown beverage served in a piece of branded drinkware. Thirsty Thursday is not just about quenching thirst, but also about exploring new flavors, textures, and the thrill of the unknown. The concept is simple: our hosts are presented with a mystery drink, and they have to guess what it is based on its taste, aroma, and appearance.
Today’s episode promises to be a rollercoaster ride of flavors. Our hosts are all set to taste a mystery drink from a branded drinkware. The drinkware is not just any ordinary bottle; it’s a Billy 26 o eco-friendly aluminum bottle with an FSC bamboo lid from PCNA. The mystery drink is said to be so sweet and fruity, it’s like drinking a pixie stick! So, buckle up and get ready for a flavor-packed journey.
The Branded Drinkware
The Billy 26 o eco-friendly aluminum bottle from PCNA is not just a bottle; it’s a statement. Made from 100% post-consumer recycled aluminum, this bottle is a testament to PCNA’s commitment to sustainability. The FSC bamboo lid adds an elegant touch to the overall design, making it not just eco-friendly but also aesthetically pleasing. The bottle is a perfect blend of functionality and style, making it a must-have for all beverage enthusiasts.
Despite its high-end look and feel, the bottle is surprisingly affordable. Priced under $7.50, it offers great value for money. The construction of the bottle is robust, with the aluminum body providing excellent insulation to keep your drinks at the perfect temperature. The bamboo lid is not just stylish, but also practical, offering a tight seal to prevent any leaks. In short, the Billy 26 o eco-friendly aluminum bottle is a perfect companion for your beverage adventures.
Tasting the Mystery Drink
As our hosts take their first sip of the mystery drink, their faces light up with surprise. The drink is incredibly sweet, with a fruity flavor that instantly reminds them of a pixie stick. The hosts speculate about the drink’s content, with guesses ranging from a sweetened fruit punch to a candy-flavored cocktail. The drink’s vibrant color and sweet aroma only add to the mystery.
The moment of revelation finally arrives. The mystery drink is a blue raspberry-flavored BeatBox beverage with an alcohol content of 11.1%. The hosts are taken aback by the unexpected combination of flavors. The sweetness of the blue raspberry, combined with the kick of the alcohol, makes for a unique drinking experience. It’s like drinking a pixie stick but with a twist!
Reviewing the Drink and the Bottle
The hosts give their final verdict on the mystery drink and the eco-friendly bottle. The drink receives mixed reviews. While some hosts enjoy the sweet, fruity flavor, others find it a bit too overpowering. The high alcohol content is also a point of discussion, with some hosts appreciating the kick it adds to the drink, while others feel it’s a bit too much.
The eco-friendly bottle, on the other hand, receives unanimous praise. The hosts appreciate its stylish design, practical features, and eco-friendly construction. They agree that the bottle is a great investment, offering not just functionality but also a way to support sustainability. As the episode concludes, the hosts express their excitement for the next Thirsty Thursday, leaving the viewers eagerly waiting for more.
As always, we want to provide you with value. So if you want to create marketing campaigns (and appreciation gifts) that hit the TARGET, check out our TARGET marketing playbook here.
Welcome to another exciting episode of “Thirsty Thursday,” a unique series where our hosts take on the challenge of tasting a mystery drink from a piece of amazing branded drinkware. This time, Kirby, Kelly, and Wendy, are sipping from a new piece of branded drinkware, the Retro 11 oz ceramic mug from Gold Bond. The Retro 11 oz ceramic mug is not your everyday coffee mug. It boasts a large handle that promises a comfortable grip, perfect for those who like to enjoy their drink leisurely. (And you can always learn more and order here).
The ceramic material of the mug is another feature worth mentioning. It is ideal for drinking coffee, keeping the beverage hot for longer periods. The hosts were quick to appreciate these features, making the Retro 11 oz ceramic mug from Gold Bond a star of the episode. But, of course, the real mystery lies in the drink itself. What could it be? A new coffee blend? A unique tea infusion? Or perhaps something entirely different? Let’s dive into the episode and find out.
Mystery Drink Tasting
Without further ado, the hosts dive into the tasting of the mystery drink. The anticipation is palpable as they take their first sips, their expressions a mix of curiosity and excitement. And then, the big reveal – the mystery drink is none other than Dunkin’ Spiked Original Iced Coffee. This revelation takes the hosts by surprise, but in the best way possible.
Kelly, Wendy, and Kirby find the drink surprisingly good, describing it as sweet and reminiscent of caramel. The Dunkin’ Spiked Original Iced Coffee, with its unique blend of flavors, seems to have won over our hosts. The sweet, caramel-like taste is a hit, making the drink a delightful surprise. It seems the Dunkin’ Spiked Original Iced Coffee has indeed passed the Thirsty Thursday test!
Review and Conclusion
As the episode nears its end, the hosts give a thumbs up to both the drink and the Retro 11 oz ceramic mug. The ceramic mug, with its large handle and ideal material, has proven to be a hit. The hosts also mention that the mug is available for under four dollars at end-column pricing, making it a great buy for coffee lovers (and marketers). The Dunkin’ Spiked Original Iced Coffee, with its sweet and caramel-like taste, has also won the hosts’ approval, making this episode of Thirsty Thursday a success.
This was a fun one. So, stay tuned for the next episode, and until then, keep sipping and enjoying your favorite drinks. Here’s to many more Thirsty Thursdays!
As always, we want to provide you with value. So if you want to create marketing campaigns (and appreciation gifts) that hit the TARGET, check out our TARGET marketing playbook here.
