It’s hard to believe it’s already June. But here we are! And in honor of the 6th month of the year, we want to show you 6 promotional products you need to know about. So if you are in the market for a cool (or hot) piece of branded merch that is sure to move the needle this summer…this is for you. Oh…and if you want to just skip all of “the words,” you can head to our shop here.
6 Promotional Products You Need To Know About In June
Our goal is to show you some timely, and hopefully trendy, promotional products that will hit many different price points. In addition, we will tell you what we love about the products…but also some drawbacks as well. Let’s dig in!
The Coolie Cappy Combo
The Coolie Cappy Combo is a unique and practical solution for promoting your message and keeping your drinks at the perfect temperature. This combo includes a full-color beverage insulator and a handy Cappy can cover gadget that transforms any can into a spill-proof container. The insulator is made from high-density foam to reduce condensation and keep drinks cold, making it great for outdoor events and picnics. The Cappy clips onto the tab of a can, and can be opened and closed to prevent unwanted things from getting in, spills, retains carbonation, and has a key ring hole for easy portability.
Positive: This is a super cool piece for outdoor events with the team or your customers. What we love about this product (or product combo) is that it is a conversation starter. When you give this away it will give you the chance to explain the product and show the audience how much you care. No one wants to have a bee (or anything else unwanted) to surprise them in their drink. This helps protect from that!
Negative: It’s a conversation starter because it needs an explanation. The product DOES come with instructions, but how many of your team (or customers) actually even read an email?
Overall, we really like this because it’s timely (especially for summer events), it’s unique, and it really is useful, once you explain it!
Lightweight Loop Terry Beach Towel
Enjoy spa-level treatment from the pool to the beach with this super absorbent towel! Measuring 30″ x 60″ this, promo weight hemmed 100% ring spun cotton loop terry towel is perfect for budget-friendly promotions and summertime giveaways.
Positive: We are a big fan of Beach Towels. They have a high perceived value, a HUGE imprint area, and they are kept for a long time. Studies will tell you that the average beach towel is kept for at least 7 years. That means that most are kept longer than that. We certainly never seem to throw them out!
Negative: Since the imprint area (and the item) is so big, the setup charge is larger too. It takes a lot to cover that much area!
Overall, we are big fans of the beach towel. They show appreciation and are used for years!
Fabric Clip Waterproof Bluetooth Speaker
Enjoy your favorite music from anywhere. The Fabric Clip Waterproof Bluetooth® Speaker easily clips to your favorite bag, letting you bring it to the pool, the park, or to your next house party. Enjoy hands-free operation with built-in microphone and music controls. The 5W output fills any room with quality sound. It has an IP67 waterproof rating, which means it can submerged under water without damaging.
Positive: We have always said, if you can give an item that enhances your customer’s life AND ties to their phone, it’s a home run. This can be both. In addition, we are getting more and more requests for WATERPROOF speakers. Apparently everyone thinks they are going to be near a pool or lake this summer!
Negative: You need to know your audience. If you are spending money on an item in this budget, you want to make sure it’s an audience that will appreciate it!
Overall, we love it! This item speaks to quality, function, and summer fun.
Mini Beachcomber Bag / Tote
The made-for-one personal beach bag to hold your essentials for a day of relaxation. The 15” x 13” size easily holds sunscreen, sunglasses, lotion, flip-flops, a book, and more. It’s waterproof and lightweight, plus it has a comfortable strap which makes for easy carrying. A bold full-color imprint option commands attention.
Positive: These totes are all the rage. Not only are they functional, but they show that your brand is on trend this summer.
Negative: These take some time to get in. They are done overseas, so if you need them in a hurry, they are not for you. There is a BIG difference in the timeline from air freight and ocean…so make sure you discuss your in hands date. But if you are interested, now is the time to order!
If your brand is one that is on the cutting edge of trends, this would be a great and functional piece. Just make sure you order soon!
Pinnacle Recycled Travel Tumbler with Straw 40oz
Meet the Pinnacle, a budget-friendly 40 oz travel tumbler that doesn’t compromise on style or performance – all while being made from recycled materials. Constructed using 91% post-consumer recycled 18/8 stainless steel – the 40 oz Pinnacle Travel Tumbler features high-performance copper vacuum insulation that will keep drinks cold 24+ hours for all-day hydration, and a durable power coating with a sleek matte finish that matches the handle, straw and lid slider for a premium, retail look and feel. The 100% recycled plastic, press-on swivel lid securely holds the Tritan straw in place, is easily rotated to expose the drink opening, and features a proprietary lid slider to prevent spills. A sturdy ergonomic handle makes carrying this tumbler effortless, and the slim base fits in most car cup holders
Positive: Everyone loves drinkware. The latest trends show it. And summer is often vacation season. So drinkware is perfect for road trips and to makes sure you are hydrated on the beach. In addition, this product is more eco-friendly than many of its competitors.
Negative: We are big fans of drinkware, so this is tough. The one negative might be that there are lots of competitors out there.
Overall, we feel like this one stands up. It’s great for this (or any) time of year…and it’s got a great price point considering the eco-friendly components. This makes us want to hit the road!
NBN Recycled Outdoor 15 Can Cooler
The NBN Recycled Outdoor 15-Can Cooler has a sleek design featuring an easy-access front pocket and one side pocket. The cooler is fully insulated, and its body material is made with recycled material. Through a partnership with 1% For The Planet, one percent of sales of all EcoSmart® products will be donated to nonprofits dedicated to protecting the planet.
Positive: Everyone can use a cooler…especially this time of year. And with a giveback component, you can feel great about giving a really nice item that will last.
Negative: Hmmm…maybe that it ONLY holds 15 cans?
Overall, we love a cooler for this time of year. Even if you are not going on vacation, you can still use this at home, on the golf course, or on a family picnic in the park. You can’t go wrong with this one!
So there you have it! These are 6 Promotional Products You Need To Know About In June! Want to see more? Check out our Summer Shop here!
As always, we want to provide you with value. So if you want to create marketing campaigns (and appreciation gifts) that hit the TARGET, check out our TARGET marketing playbook here.
Hasseman Marketing is proud to announce that Genesis WorkFORCE Wellness has decided to partner with them on their Total Wellness program in their service area to help provide companies with a way to enhance their health and wellness programs.
Total Wellness Helps Organizations With Health & Wellness
Health and Wellness programs are incredibly important to organizations looking to not only lower their healthcare costs but also improve productivity and decrease absenteeism. Harvard researchers found that for every dollar spent on employee wellness, medical costs fell by $3.27 and absenteeism dropped by $2.73, resulting in a 6 to 1 return on investment.
“We are so excited to have Genesis partner with us on the program,” says Hasseman Marketing CEO Kirby Hasseman. “Genesis is not only incredibly well respected as a healthcare leader, but they also provide new services for participants to the program.”
The Total Wellness program is designed to be a stand-alone program OR to work with existing health and wellness programs in order to improve engagement and results. The Total Wellness program includes a recruitment plan to help increase participation, a design plan, a branded merchandise plan, and a communication plan. Each of these components is designed to add value, increase participation, and improve results. Learn more here, and get the Wellness Playbook here.
Genesis WorkForce Wellness has a comprehensive suite of health services tailored to meet the unique needs of employers and their employees. Their offerings include annual physicals, complete blood work, and weight management programs, acute care needs, injury management, all designed to promote a healthier, more productive workplace. Additionally, our engaging ‘Lunch and Learn’ sessions provide valuable health education that fits into the busy workday. With our customizable approach, The Total Wellness program ensures that each employer receives the most relevant and beneficial wellness services for their team.
Delivering Marketing Joy is an award-winning interview show that helps marketers level up. Each week, Kirby Hasseman interviews the best and brightest minds in marketing to help you level up. This time on Lessons from DMJ, Kirby talks with Adam Callinan on profitability, Shark Tank, and why every entrepreneur is struggling right now. Watch now.
In this insightful interview, we delve into the entrepreneurial journey of Adam Callinan, the founder of Pentan, an e-commerce-focused SAS company. Callinan, who previously co-founded BottleKeeper, a company that achieved a staggering $8 million in sales without a single employee, shares his experiences, challenges, and lessons learned. He emphasizes the importance of leveraging technology, software, and automation in building a business, as opposed to the traditional approach of hiring people.
Through his unique journey, Callinan provides a fresh perspective on entrepreneurship, highlighting the struggles that every entrepreneur faces, and the importance of creating structure and maintaining physical and mental well-being. He also discusses why many early-stage companies struggle with profitability, and shares his experience of appearing on Shark Tank, which significantly boosted his company’s revenue. Lastly, he offers a special deal for listeners to access Pentan for the first 30 days for just $1.
Building a Company with No Employees
Callinan’s journey with BottleKeeper is a testament to the power of technology and automation in business. With a foundation rooted in a previous medical device business, BottleKeeper was built with strict guardrails to avoid hiring employees. Instead, Callinan focused on using technology and automation to build platforms and manage operations.
This unconventional approach allowed him to maintain control over the business, reduce overhead costs, and achieve impressive sales figures. The success of BottleKeeper serves as a compelling case study for entrepreneurs exploring alternative business models.
Challenges of Building Bottlekeeper
Despite its success, the journey of building BottleKeeper was not without its challenges. Callinan faced difficulties with inventory management and the cyclical nature of the business, which resulted in swings in revenue throughout the year. These challenges, while difficult, provided invaluable lessons that shaped the growth and evolution of the company.
Moreover, Callinan also discusses the mental challenges of dealing with the highs and lows of the business. The entrepreneurial journey, while rewarding, can often be a rollercoaster of emotions, and Callinan’s experience underscores the importance of resilience and adaptability.
Struggles Faced by Entrepreneurs
Callinan highlights the struggles that every entrepreneur faces, emphasizing the need for entrepreneurs to create structure and take care of themselves physically and mentally. The entrepreneurial journey can be fraught with challenges and uncertainties, making it crucial for entrepreneurs to prioritize their well-being and avoid isolation.
Creating structure, setting boundaries, and maintaining a healthy work-life balance are essential for long-term success. Callinan’s insights underscore the importance of self-care in entrepreneurship, a topic that is often overlooked in the pursuit of business success.
Reasons for Early Stage Companies Not Being Profitable
Callinan discusses why many early-stage companies struggle with profitability. He points out that the default approach of raising capital can lead to frivolous spending, and the tendency to add fixed expenses without understanding the necessary revenue levels can hinder profitability.
Understanding financial metrics and marketing efficiency is crucial for profitability. Callinan’s insights provide a valuable perspective for early-stage entrepreneurs, highlighting the importance of financial literacy and strategic planning in achieving profitability.
Impact of Appearing on Shark Tank
Callinan shares his experience of appearing on Shark Tank, a platform that provided incredible free advertising for BottleKeeper. The company experienced a significant boost in revenue after the episode aired, demonstrating the power of strategic exposure and publicity.
The ongoing impact of the Shark Tank appearance on the company’s success is a testament to the importance of seizing opportunities and leveraging platforms for business growth. Callinan’s experience provides valuable insights for entrepreneurs seeking to maximize their visibility and reach.
This offer provides a unique opportunity for entrepreneurs to leverage the power of Pentan’s platform to streamline their operations and enhance their profitability. With its focus on solving financial operation problems, Pentan is poised to be a valuable resource for entrepreneurs navigating the complexities of e-commerce.
You know what time it is! It’s time for Thirsty Thursday! Thirsty Thursday is the award-winning piece of content from Hasseman Marketing where we take a mystery drink out of a piece of branded drinkware! Be careful…it’s not for everyone. This week we feature the 17 oz watercolor drip ceramic mug from Bel Promo. It’s a fun one. Get ready to giggle…and be jealous of this new piece of drinkware. Watch now!
Branded Drinkware from Bel Promo
Our drinkware for today’s episode is a 17 oz watercolor drip ceramic mug from Bel Promo. This mug is not just a vessel for your favorite beverage, but a piece of art in itself. The watercolor drip design gives it a unique and appealing look, making it a standout piece on any table or desk.
What’s great about this mug is its affordability coupled with its high perceived value. It’s a quality product that doesn’t break the bank, making it an excellent choice for businesses looking to impress their clients or employees. We’ve also noticed a fun trend of adding quirky imprints on these mugs, adding a touch of personality to the corporate branding. It’s a small detail that can make a big difference in how your brand is perceived. To learn more… head to our shop here.
Tasting the Mystery Drink
Now, let’s move on to the exciting part of the show – tasting the mystery drink. We’ve poured the drink into our Bel Promo mugs and are ready to take our first sip. The initial reaction is a mix of surprise and intrigue. The flavor is complex and hard to pin down, with a sweet and salty undertone that leaves us wanting more.
As we continue to sip, we start making guesses about the type of the drink. Is it a craft beer with a unique flavor profile? Or perhaps a flavored coffee with a twist? The suspense is part of the fun, and we’re all eager to find out what this mystery drink is.
Revealing the Mystery Drink
And now, the moment we’ve all been waiting for – the revelation of the mystery drink. It turns out to be a salted caramel coffee ale, a unique blend that combines the best of both worlds. The initial sweetness of the caramel is balanced by the bitterness of the coffee, with a hint of saltiness that adds an extra layer of complexity.
Our final thoughts on the drink are mixed. Some of us love the unique flavor combination, while others find it a bit too adventurous. But regardless of our opinions on the drink, we all agree on one thing – the quality of the Bel Promo mug has significantly enhanced our tasting experience.
Conclusion
As we wrap up this episode of Thirsty Thursday, we can’t help but praise the quality of the Bel Promo mug once again. Its unique design, high perceived value, and affordability make it a great gift for customers or as a room gift. It’s a product that people will use daily, keeping your brand at the forefront of their minds.
Here’s a big thank you to our viewers for tuning in. We hope you enjoyed this episode of Thirsty Thursday as much as we did. Until next time, stay thirsty!
Each Thirsty Thursday, we feature a cool piece of branded drinkware. To learn more… head to our shop here.
(Coshocton, OH)—Coshocton-based marketing firm and promotional products distributor Hasseman Marketing & Communications is excited to welcome Wendy Spang to their team. Spang will be joining the team as a Finance Specialist.
“We are so excited to welcome Wendy to the team,” says Hasseman Marketing CEO, Kirby Hasseman. “Wendy has a great personality and brings a wealth of knowledge to the team.”
Wendy has a wealth of knowledge in the finance space. She has over 17 years of experience with companies like Oxford Mining, International Paper, and, most recently, Guggisberg Cheese. In her new role, Wendy will be managing the finances, sending invoices, and other responsibilities aligned with the HMC finances. Wendy loves spending time with her grandkids, dirt track racing, and having fun in the casino. She can be reached via email at [email protected].
Every year we welcome some of our very best suppliers to join us in Coshocton, Ohio for our annual Customer Trade Show. The show this year was amazing! But we understand that not every person can make it the day of the show. Life gets busy. So we did some of the work for you. Here are a few of our favorite products we saw at this year’s show. You can check them ALL out on our shop here.
5.5″ x 8.5″ Seed Paper Bound JournalBook
The 5.5″ x 8.5″ Seed Paper Bound JournalBook features a seed paper cover and 80 sheets of FSC®-certified recycled lined paper. Includes elastic band, pen loop, ribbon page marker, and back pocket. This was a great item to give to our guests as they walked in the door. Learn more here.
Thor 40oz Eco-Friendly Straw Tumbler
The Bullet Thor 40 oz Eco-Friendly Straw Tumbler features durable double-wall construction to keep your beverages hot or cold in any environment. Food-grade recycled straw is included for easy reuse daily. The Thor has a 40-ounce capacity for fewer refills and features a slim base that fits into most cupholders, a comfortable carry handle, and a splash-proof press-on lid with two openings and a swivel closure, friendly to both Sippers and Chuggers!
12-Month Custom Planner
You might love the calendar on your phone, but many people still love to have the monthly planner calendar to keep things straight. This one includes a full-color imprint on the front and back cover in order to show off your brand.
Colorwav Soundbar
The ColorWav sound bar adds a new dynamic to your home sound system with its slim black construction and RGB-illuminated grill. Its multi-colored lights behind the grill light up your logo and create an impressive statement while high-quality sound fills the room. The compact size is perfect for various spaces, and the full-color packaging makes it an ideal gift for staff or VIP clients.
27 oz Denali Stainless Steel Vacuum Tumblers
Help your clients get excited for their morning commute with these 27 oz. Denali stainless steel vacuum tumblers! This attractive mug features double-wall vacuum insulation and a clear lid to keep your beverage at your preferred temperature and prevent any spills while on the go. The Ridge Deco-inspired design makes this tumbler stand out from the crowd of travel mugs and a product that people will be proud to bring everywhere. Not only is this tumbler secure, eye-catching, and large enough to hold as much of your favorite drink as you need, but it is also environmentally friendly with a BPA-free construction! Promote your brand on a mug you and your clients can feel good about!
And as always, we want to provide you with value. So if you want to create marketing campaigns (and appreciation gifts) that really hit the TARGET, check out our TARGET marketing playbook here.
