Welcome to the Hasseman Marketing featured Product of the Week! Our goal each week is to show you a piece of branded merch that we love…and give you 3 reasons to love it too! This week we feature a branded drinkware item that has high quality and a high perceived value.
Let’s talk about the Highland! Watch this short video below!
Here are the 3 reasons we love the Highland
Packaging: When you have a product with great packaging it makes it feel like it’s worth even more. It’s more of a gift!
Quality: This is a really nice drinkware piece (we have even featured it on Thirsty Thursday). It will keep beverages cold for days and hot for hours!
3 Lids: This might seem strange, but it allows you (and your customers) to use the product the way they like. I usually don’t like larger bottles, but I use this all of the time…and I think it’s because I can choose which lid works for me.
Hasseman Marketing is your one-stop marketing shop. We work hard to “Deliver #MarketingJoy to you. If you want to make sure you never miss an update, now is a great time to become a VIP. Sign up to be “on the list” here.
It’s time for the latest edition of Thirsty Thursday! Who’s ready? Thirsty Thursday is the award-winning piece of content from Hasseman Marketing where we take a mystery drink out of a piece of branded drinkware! It’s funny. It’s irreverent. And we show you some really cool merch as well! This week we feature the 15 oz Havana Collection. And to add just a bit more excitement, we welcome our guest-taster, Amy Crown from the Coshocton County Chamber of Commerce. Watch the latest episode below!
Each time on Thirsty Thursday, we feature a really cool piece of branded drinkware. This week we feature the 15 oz Havana Collection. You can order for your own team here.
Hasseman Marketing is your one-stop marketing shop. We work hard to “Deliver #MarketingJoy to you. If you want to make sure you never miss an update, now is a great time to become a VIP. Sign up to be “on the list” here.
(Coshocton, OH)—Coshocton-based marketing firm and promotional products distributor Hasseman Marketing & Communications is growing again. Hasseman Marketing is excited to welcome Jade Hasseman to their team. Hasseman will be joining the team as an Administrative Assistant and Inside Sales team member.
“I am thrilled to add Jade to the team,” says Hasseman Marketing CEO, Kirby Hasseman. “Jade has an infectious personality and amazing energy and we are excited to see how that helps our clients.”
In her new role, Jade will be the Administrative Assistant to Kirby Hasseman and she will help with social media as well. Jade will be a remote employee as she is located in Colorado Springs. She can be reached via email at jade@hassemanmarketing.com.
Many organizations we work with, go to events to tell their story. Whether it’s community events, job fairs, trade shows, or conferences, events are a great place to market your business. But how do you know you are being effective? In this new webinar, 7 Steps To Great Event Marketing, we will give you a roadmap to make sure you are doing event marketing right.
The webinar will be only 30 minutes and we will cover some tactics you can get started on right away.
So please join us! Just head here to register now. And please feel free to invite other team members that you think might get value from the training!
It’s FREE. It’s ACTIONABLE. And it’s Friday, January 27th at 2 pm. Please register here.
Hasseman Marketing is your one-stop marketing shop. We work hard to “Deliver #MarketingJoy to you. If you want to make sure you never miss an update, now is a great time to become a VIP. Sign up to be “on the list” here.
It’s hard to believe that we are in the final month of 2022…but here we are! So how will you use the time wisely in order to get ready for 2023? We all want to start the year on the right foot. So we at Hasseman Marketing intend to help!
New Webinar: 5 Marketing Tactics to Thrive in 2023
We have created a new FREE webinar called 5 Marketing Tactics to Thrive in 2023 and it will be Friday December 16th at 2pm. There is no cost and no obligation. This is just a new piece of content created to get your wheels turning so you can plan to up your marketing game in 2023.
The webinar will be only 30 minutes and we will cover some tactics you can get started on right away.
So please join us! Just head here to register now. And please feel free to invite other team members that you think might get value from the training!
It’s FREE. It’s ACTIONABLE. And it’s Friday December 16th at 2pm. Please register here.
Hasseman Marketing is your one-stop marketing shop. We work hard to “Deliver #MarketingJoy to you. If you want to make sure you never miss an update, now is a great time to become a VIP. Sign up to be “on the list” here.
“If you build it, they will come.” This is a line from an iconic Hollywood movie called “Field of Dreams,” with Kevin Costner. It’s also one of the biggest lies we believe in business when it comes to creating a new website.
Building a new (or improved) website for your organization can be exciting. It takes a lot of planning and hard work. And hopefully, when you are done, you are incredibly excited about the outcome! The problem that many organizations run into is they think that when the website is built, the work is done. They believe the line from the movie. They have built it…now the traffic will come!
Unfortunately, that’s not how website traffic works.
I hate the be the bearer of bad news, but once the site is functional, now the work of driving traffic to the website begins. This is one of the ways that websites are just like a retail establishment. You can’t just put up the “open” sign and have a steady flow of traffic. You have to do the work. So here are 7 ways to drive traffic to your new website.
Paid Traffic
You have likely heard of Google Adwords and Facebook ads. These are incredibly effective ways to drive traffic to your site. The best part about this traffic is that it tends to be very targeted. When it comes to Google Adwords, they have likely searched for the very solution you provide. For all its faults, Facebook is incredibly good at creating traffic as well. This is a great way to get your website on the map. The downside, of course, is that if your entire strategy is built on paid traffic, the cost will just continue to rise.
Press Releases
This is such an often overlooked strategy. When well-written and well-targeted, this can be extremely effective. We recently launched a website called JobsInCoshocton.com. The idea is to educate 17-24-year-olds in Coshocton County about the opportunities in their hometown. While sending this press release out nationally would make no sense, the local media is very interested. If you pick the right target, the audience might be hungry for your news.
Content Marketing
There are a LOT of ways to use content marketing to promote your new website. The first is to create a blog on the new site or to have other interested bloggers write about it to drive traffic. You can also create videos or podcasts that can talk about the importance and features of the new site. You can also request to be a guest on other podcasts or videos. These content providers may already have an audience that speaks to your target, so you can help them (by providing interesting content) while they help you!
In the example of JobsInCoshocton.com, we will likely feature that team on the Coshocton Conversations podcast soon. That podcast already speaks to people who are interested in the area, so they would be a perfect fit!
Direct Mail
We have said it before here, direct mail is not dead. And with the pandemic, its effectiveness has increased. When you want to drive traffic to your new site, a targeted direct mail piece can be powerful. A few tips to help increase the effectiveness include:
Make it clear what you want the audience to do. Put a QR code on the piece to show people to scan it so they can head straight to the site.
Do a postcard so they don’t have to open anything to see the information.
Add an extra feature (like a magnet) so there is added long-term value to promote the site.
Make it bumpy. Add a piece of branded merchandise to improve open rates and the long-term success of the mailer.
Branded Merchandise
Using Branded Merchandise is a great way to build a tribe. These brand advocates can become the best source of “word of mouth” for your new website. The best brands have a tribe of people excited to tell the story. And if you are smart, you can make that even easier. You can certainly add your website to items that have a large enough imprint area. And just like your direct mail piece, you can create an amazing piece of merch with a QR code as well.
Branded merchandise is (by its nature) very targeted and also longer lasting. So by incorporating a quality piece of branded merchandise into your campaign, you can not only give the website a boost in the short term but give it a longer-lasting impact as well.
Email and Text
We have talked about the difference between brand marketing and direct marketing here before. Branded merchandise can serve both purposes. Email and text messages are hardcore direct marketing! Your own list of contacts in email and text can be one of the most valuable assets you have in your marketing toolbox. You own that list. By letting these “VIPs” know that you have a new website, you can create direct traffic to the site…right away!
Event Marketing
When you know exactly who you are marketing to, you know what events they attend. Whether that is going to a trade show, a community event, or an educational conference, getting face to face with that audience can be powerful. At these events, you can create a buzz around the website and even show people how to use the new site. This “hand to hand combat” can be a great way to tell the story of your organization…and why the new website can be a great tool!
These are 7 ways to drive traffic to your new website. As you can see, I talk quite a bit about targeting the right audience. Traffic only really matters if it’s the right traffic. By using these strategies, you can not only increase traffic…but the right kind of traffic to the website!
Hasseman Marketing is your one-stop marketing shop. We work hard to “Deliver #MarketingJoy to you. If you want to make sure you never miss an update, now is a great time to become a VIP. Sign up to be “on the list” here.
