The Branded Merch Podcast: Episode 1

Welcome to episode 1 of the brand-new Branded Merch Podcast! This is the definitive podcast for marketing professionals that want to leverage branded merch to grow their organizations and their brand. The Branded merch podcast is brought to you by Hasseman Marketing…and the Delivering Marketing joy podcast network.  Watch the latest episode below.  And if you want to make sure you and your team are “doing merch right,” check out our book Delivering #MarketingJoy.  You can get your copy here for free.

The Branded Merch Podcast

Each time on the Branded Merch podcast, Bill Petrie (industry pro from brandivate) and Kirby Hasseman will tackle topics for the marketing pro that wants to leverage branded merch to grow their brand.  This week Bill brings up the topic of ChatGPT and how that is beginning to shape marketing.  They put ChatGPT to the test about defining good promo, and talk about how marketing pros need to embrace this if they want to move forward.

Next up, Bill and Kirby seek to bust 4 myths about Branded Merch!

The Branded Merch podcast is brought to you by Hasseman Marketing.  And if you want to listen on the go, just search “Delivering Marketing Joy” anywhere you listen to podcasts.  You can find all of the content from Hasseman Marketing here on our blog page.

Hasseman Marketing is your one-stop marketing shop.  We work hard to “Deliver #MarketingJoy to you.  If you want to make sure you are “doing merch right,” we have you covered.  You can get a free copy of our book Delivering #MarketingJoy here.

Product of the Week: Alto

Welcome to the Hasseman Marketing featured Product of the Week!  Our goal each week is to show you a piece of branded merch that we love…and give you 3 reasons to love it too!  This week we feature an item that is sure to get your clients tapping their feet!

Let’s talk about the Alto!  Watch this short video below!

Here are the 3 reasons we love the Alto

Cool Tech Piece:  Let’s face it.  Sometimes you want branded merch that has a cool factor.  This one has that.  It’s a Bluetooth speaker and wireless earbuds.  It has great sound that you can enjoy in your office or take on the go!

Imprint Techniques:  You can tell multiple stories in across locations with some great and creative decoration techniques.  We love what they did on this sample they sent us.

Great Packaging:  Packaging done right is a huge trend in the branding industry…and this piece nails it.  This retail packaging increases the perceived value of the merch and makes the recipient feel extra special.

So that’s why we love the Alto for our Hasseman Marketing Product of the Week!  Want to learn more?  Click here to start shopping today.

Hasseman Marketing is your one-stop marketing shop.  We work hard to “Deliver #MarketingJoy to you.  If you want to make sure you never miss an update, now is a great time to become a VIP.  Sign up to be “on the list” here.

Thirsty Thursday: 8 oz. Whiskey OTR

It’s time for the latest edition of Thirsty Thursday!  Who’s ready?  Thirsty Thursday is the award-winning piece of content from Hasseman Marketing where we take a mystery drink out of a piece of branded drinkware!  It’s funny.  It’s irreverent.  And we show you some really cool merch as well!  This week we feature the 8 oz Whiskey OTR (On The Rocks) Glass.  And we welcome our guest-taster, Amy Hasseman.  Watch the latest episode below!

Each time on Thirsty Thursdays, we feature a really cool piece of branded drinkware.  You can order for your own team here.

The 8 oz. Whiskey OTR is made in the USA and, as we said on the show, it has a sturdy sham.  (Who doesn’t want that?).  What you get is a quality piece of glassware for a really good price.  And if you utilize the creative decoration techniques that are offered, you can create a piece of branded drinkware that really stands out!

Thanks for watching!  Again, purchase for your team here…or reach out to your Hasseman Marketing team member.

Hasseman Marketing is your one-stop marketing shop.  We work hard to “Deliver #MarketingJoy to you.  If you want to make sure you never miss an update, now is a great time to become a VIP.  Sign up to be “on the list” here.

Product of the Week: Bamboo Large Cutting Board

Welcome to the Hasseman Marketing featured Product of the Week!  Our goal each week is to show you a piece of branded merch that we love…and give you 3 reasons to love it too!  This week we feature an item that is sure to get your marketing cooking!

Let’s talk about this great Bamboo Cutting Board!  Watch this short video below!

The 3 Reasons We Love the Bamboo Large Cutting Board with Silicone Grip

High Perceived Value:  The best gifts are the ones where the recipient thinks you spent more on them than you actually did!  This solid cutting board looks great, so people think it costs more than it does.

It Lives In The Kitchen: When you give a quality kitchen item, it lasts and lasts.  And the kitchen is where you want to be to build relationships with your brand.

Environmentally Friendly:  Not only is Bamboo an FSC-certified material (meaning it is responsibly produced), but 1% of the sales of this product are donated to environmental non-profits.  So you can give a great item…and feel great about it.

So that’s why we love this Bamboo Cutting Board for our Hasseman Marketing Product of the Week!  Want to learn more?  Click here to start shopping today.

Hasseman Marketing is your one-stop marketing shop.  We work hard to “Deliver #MarketingJoy to you.  If you want to make sure you never miss an update, now is a great time to become a VIP.  Sign up to be “on the list” here.

 

Jade Hasseman Joins the Hasseman Marketing Team

(Coshocton, OH)—Coshocton-based marketing firm and promotional products distributor Hasseman Marketing & Communications is growing again.  Hasseman Marketing is excited to welcome Jade Hasseman to their team.  Hasseman will be joining the team as an Administrative Assistant and Inside Sales team member.

“I am thrilled to add Jade to the team,” says Hasseman Marketing CEO, Kirby Hasseman.  “Jade has an infectious personality and amazing energy and we are excited to see how that helps our clients.”

In her new role, Jade will be the Administrative Assistant to Kirby Hasseman and she will help with social media as well.  Jade will be a remote employee as she is located in Colorado Springs.  She can be reached via email at [email protected].

Hasseman Marketing headquarters is located at 432 Main Street in Coshocton, Ohio.  They can be found online at www.HassemanMarketing.com.  In addition, you can follow them on Facebook at  https://www.facebook.com/hassemanmarketing. You can also find more out about our staff at https://hassemanmarketing.com/about/.

Why Employee Appreciation Day Is Crucial for Businesses

Employee appreciation day, the first Friday of March every year is an important event for businesses of all sizes. This special day provides employers with the opportunity to recognize and reward their employees for their hard work and dedication throughout the year. It’s also a great way to boost morale and create an atmosphere of appreciation and respect.  It helps you “build a tribe.”  We talk about that here.

Employee appreciation day celebrates the accomplishments and contributions of each and every employee. It is an opportunity to show employees that their efforts are appreciated and that their hard work is valued. When employees feel appreciated and valued, it increases their job satisfaction, productivity, and loyalty. In turn, this can lead to a better overall work environment, higher employee retention rates, and greater job satisfaction.

It’s about bridging the Appreciation Gap

Employee appreciation day also serves as a reminder to employers that their employees are the foundation of the organization. Without their hard work and dedication, the business would not be able to run as smoothly as it does. By taking the time to recognize each employee’s individual contributions, employers are sending the message that they value their employees and acknowledge their hard work.

Employee appreciation day should also be used to create a sense of camaraderie and connection among the employees. This can be done by organizing team-building activities, having a celebratory lunch or dinner, or offering rewards and prizes. These activities help create a sense of unity among the employees and show them that their employer really cares about them.  This is where Branded Merch can really come into play.  We have created this curated shop for cool ideas to help you show your team you appreciate them.

Finally, employee appreciation day is an opportunity for employers to express their gratitude for the hard work and dedication of their employees. It is a great way to show employees how much their efforts are appreciated and to thank them for their contributions. It is also a great way to remind employers that their employees are the foundation of their organization and that they should always be valued and appreciated.

Again…shop here for ideas on how to make sure your team knows you appreciate them.

Hasseman Marketing is your one-stop marketing shop.  We work hard to “Deliver #MarketingJoy to you.  If you want to make sure you never miss an update, now is a great time to become a VIP.  Sign up to be “on the list” here.