by Kirby Hasseman
The year was 2004 and my wife and I were on a fantastic sales incentive trip in Bermuda. We had a great time (as you might expect). But one of the unexpected highlights of the trip came when we were given the “Sales Leader” award by the company. We were thrilled, to say the least. Then, as one of the awards, we were given a watch. At the time I was excited about all of the recognition, and I put on the watch right away. It became a symbol of that night for me. I didn’t always think of that evening when I checked the time…but I often did!
A New Wrist Award
I am reminded of that because when I was recognized recently as a Rising Star in the Promotional Products industry, I was given a new watch! The simple fact is, I was very excited. I promptly took the old watch off (yes it was still the one from that night in Bermuda) and attached the new one to my wrist.
Maybe you think that some people don’t wear watches anymore. “They have a phone for that!” And maybe some people don’t. But I don’t think watches are going away. And more importantly, you should never pass up the opportunity to make your team feel this special.
If your organization would like to call out people or teams in a personal way, a watch might be the perfect award. This might just be the award they wear on their wrist, every day. I speak from experience when I say, “It is a powerful and positive reminder.”
If you want to say “thanks” for a job well done, then an everyday reminder is not a bad way to go.
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by Kirby Hasseman
We get one particular question all the time when it comes to branded merchandise. “How long will it take for me to get my (fill in the blank)?” It’s a great question. It’s one that you should ask…and it’s tough to answer. So many times, the answer is “It depends.”
I am quite sure, this is not what you (or any customer) wants to hear. But let’s discuss why that is…and what you can do to improve it.
The first reason this is tough to answer is that each supplier is different. Some specialize in low prices. Some specialize in speedy delivery. Some specialize in meticulous detail. That’s all good. But as I have said many times in sales calls, You can have them:
1) right
2) fast or
3) cheap.
You get to pick 2 out of 3!
So we feel it’s the distributor’s job to guide the customer to a supplier that can best meet their needs. That’s good for everyone!
The other reason production times can be confusing is the simple understanding of what “production time” really means. Most of the time, “production time” means how long it will take to produce the item. This sounds simple enough. But the actual production does not start until:
1) The supplier has “good” art.
2) The proof has been approved.
Often these steps take the longest. So if it takes 2 weeks to get these steps complete, then a 10 day production time starts. So the order will take a month.
The final caveat in the delivery of goods has to do with shipping. Most of the time there will be shipping involved in the delivery of your promotional products. So where are the good shipping from? That’s a huge factor in the cost and in delivery.
So what can you do to help improve delivery? Simple.
1) Provide good clean “vector” art. Most people don’t.
2) Approve your proofs quickly.
3) Be smart and order early!
That removes the stress from you and your team and will create branded merchandise you will be proud of! Make sure you never miss an update. We have new content on our blog nearly every day.
