Each week on DMJ 1 on 1, Kirby Hasseman takes on a different topic to help provide value to those looking to grow a brand or organization. Unveiling our latest video, DMJ 1 on 1: The 5 Must-Haves For a Health & Wellness Program. Submerge yourself into the critical components required to craft a triumphant health and wellness program within your organization. Watch now…and dig in below.
The latest DMJ 1 on 1 brings to light five essential components for a health and wellness program to have a significant impact. Kirby shares this involvement in health and wellness programs through their work in communications and branded merch. They highlight the financial benefits of implementing a health and wellness program, such as lower medical costs and reduced absenteeism. This article will delve into these five must-haves and explain why they are critical for the success of any health and wellness program.
These five components are an enrollment plan, a design plan, a merch plan, a communication plan, and an exercise plan. Each of these plays a unique role in ensuring the effectiveness and success of a health and wellness program. They not only help in engaging the participants but also ensure that the program is aligned with the organization’s brand guidelines, thereby creating a unique identity for the program. Let’s explore each of these components in detail.
Enrollment Plan
The first must-have for a successful health and wellness program is an effective enrollment plan. This plan is crucial to ensure active participation and engagement in the program. It’s not enough to just have a program in place; it’s equally important to create excitement and engagement around it. This can be achieved through effective communication and marketing strategies.
One of the ways to generate interest and encourage sign-ups is by utilizing email scripts, videos, and CEO involvement. A multi-step enrollment process can also be implemented to increase engagement and commitment. This process can help in creating a sense of ownership among the participants, thereby increasing their commitment to the program.
Design Plan
Next up is the design plan. It’s recommended to have a design plan that aligns with the organization’s brand guidelines but is unique to the health and wellness program. This helps in creating a distinct identity for the program, which can encourage self-identification and accountability among participants.
It’s important to get buy-in from the marketing team to ensure the consistency and effectiveness of the design plan. A well-thought-out design plan can not only reflect the brand guidelines but also distinguish the health and wellness program from other initiatives of the organization.
Merch Plan
A merch plan is another essential component of a health and wellness program. It’s important to provide quality and appealing merchandise that aligns with the program’s goals and values. This can serve as a motivation for the participants and encourage them to actively participate in the program.
Consider having a strategic merch release plan to maintain participant engagement and motivation. Also, it’s advisable to pre-plan and order merchandise in advance to ensure timely delivery and avoid last-minute stress. This can help in keeping the participants excited and engaged throughout the program.
Communication Plan
A communication plan is crucial to regularly engage and inspire participants. This can include daily or weekly communication via email, text, or a company app. Consistent communication is key to motivate and educate participants about the program and its benefits.
Various communication channels can be utilized to reach participants effectively. It’s also important to incorporate mental health components into the communication plan to address holistic well-being. This can help in creating a comprehensive health and wellness program that caters to the physical as well as mental health of the participants.
Exercise Plan
Last but not least, an exercise plan is necessary for a successful health and wellness program. This plan should provide information and options for different types of exercise, including meditation and workouts at the workstation. Offering exercise resources and guidance can empower participants to take control of their fitness and mental health.
The exercise plan should include options for various exercise types, such as meditation, yoga, and workouts that can be done at the workstation. It’s important to ensure that the exercise plan is attainable and adaptable to accommodate participants’ different schedules and work environments. This can help in making the program more inclusive and effective.
Conclusion
The fact is, most health and wellness programs lack all five of these components. However, having them can significantly impact the program’s effectiveness. By incorporating these five must-haves, organizations can create a comprehensive and effective health and wellness program that not only benefits the participants but also contributes to the organization’s overall success.
Each week on DMJ 1 on 1, Kirby Hasseman takes on a different topic to help provide value to those looking to grow a brand or organization. Recently, he talked about 4 Things To Stop Doing On Social Media in 2024. That episode spurred a lot of engagement and questions from the audience…and today he gives in and answers some questions from the audience!
This time on DMJ 1 on 1, Kirby addresses a range of questions from the audience, all centered around the key theme of content marketing. The discussion covers a broad spectrum of topics, from leveraging customer questions for content creation to the delicate balance of sales and value on social media. Kirby also shares his views on LinkedIn sales services and provides guidance on choosing the right social media platform and posting frequency. Finally, the conversation concludes with a discussion on the long-term commitment required for successful content marketing.
Using Customer Questions for Content Creation
To start, Kirby encourages using customer questions as a resource for content creation. He suggests writing down the 10 questions you get all the time and starting by answering those questions. This strategy not only helps in creating relevant content but also ensures that the content addresses the needs and concerns of the audience.
Moreover, Kirby emphasizes the importance of keeping your eyes and ears open for feedback, pushback, or follow-up questions to create new content. He believes that listening to customer questions helps clarify and expand upon existing content, thereby making it more comprehensive and useful for the audience.
Balancing Sales and Value on Social Media
One concern is being “too salesy.” Kirby addresses concerns about being too salesy on social media and suggests a ratio of providing value to asking for a sale. He believes that constantly selling on social media can be a mistake; instead, the focus should be on providing value. He suggests a 3:1 or 4:1 ratio of providing value to asking for a sale. Building trust and giving more than asking is important in the “give first economy.” This approach not only helps in building a loyal customer base but also ensures that the customers see value in the content and are more likely to engage with it.
Negative Impact of LinkedIn Sales Services
But what about “done for you” sales packages on LinkedIn? Kirby expresses dislike for LinkedIn sales services and recommends personal research and connection building instead. He believes that LinkedIn sales services are overdone and ruin the platform. He suggests that building trust and relationships requires personal effort and research.
Moreover, content creators should share strategies and not worry about others copying their strategies. He believes that copying strategies and sharing content among content creators is beneficial and can lead to the creation of more diverse and engaging content.
Choosing the Right Social Media Platform and Posting Frequency
Kirby also discusses the importance of choosing the right platform and frequency of posting based on the target audience. He suggests identifying the social media platform where the target audience spends the most time. Starting with one platform can be less overwhelming for beginners.
Furthermore, he emphasizes that the posting frequency should be as often as possible while maintaining good quality content. He believes that creating high-quality content consistently can help build a loyal audience and enhance brand visibility.
Long-Term Commitment to Content Marketing
“It’s a long-term game.” Kirby emphasizes the long-term commitment required for content marketing and the importance of building brand awareness and trust. He suggests that content creators should commit to at least 12 to 18 months for content marketing strategy.
Content marketing is a long-term play for building brand awareness and trust. Content creators should focus on providing value and creating top-of-mind awareness. This approach not only helps in building a strong brand but also ensures that the audience sees value in the content and is more likely to engage with it.
Conclusion
What do you want to ask? Now is a great time to reach out with questions for future episodes. And if you are getting value, please feel free to subscribe and rate the podcast!
You know what time it is! It’s time for Thirsty Thursday! Thirsty Thursday is the award-winning piece of content from Hasseman Marketing where we take a mystery drink out of a piece of branded drinkware! Be careful…it’s not for everyone. This week we feature the 17 oz watercolor drip ceramic mug from Bel Promo. It’s a fun one. Get ready to giggle…and be jealous of this new piece of drinkware. Watch now!
Branded Drinkware from Bel Promo
Our drinkware for today’s episode is a 17 oz watercolor drip ceramic mug from Bel Promo. This mug is not just a vessel for your favorite beverage, but a piece of art in itself. The watercolor drip design gives it a unique and appealing look, making it a standout piece on any table or desk.
What’s great about this mug is its affordability coupled with its high perceived value. It’s a quality product that doesn’t break the bank, making it an excellent choice for businesses looking to impress their clients or employees. We’ve also noticed a fun trend of adding quirky imprints on these mugs, adding a touch of personality to the corporate branding. It’s a small detail that can make a big difference in how your brand is perceived. To learn more… head to our shop here.
Tasting the Mystery Drink
Now, let’s move on to the exciting part of the show – tasting the mystery drink. We’ve poured the drink into our Bel Promo mugs and are ready to take our first sip. The initial reaction is a mix of surprise and intrigue. The flavor is complex and hard to pin down, with a sweet and salty undertone that leaves us wanting more.
As we continue to sip, we start making guesses about the type of the drink. Is it a craft beer with a unique flavor profile? Or perhaps a flavored coffee with a twist? The suspense is part of the fun, and we’re all eager to find out what this mystery drink is.
Revealing the Mystery Drink
And now, the moment we’ve all been waiting for – the revelation of the mystery drink. It turns out to be a salted caramel coffee ale, a unique blend that combines the best of both worlds. The initial sweetness of the caramel is balanced by the bitterness of the coffee, with a hint of saltiness that adds an extra layer of complexity.
Our final thoughts on the drink are mixed. Some of us love the unique flavor combination, while others find it a bit too adventurous. But regardless of our opinions on the drink, we all agree on one thing – the quality of the Bel Promo mug has significantly enhanced our tasting experience.
Conclusion
As we wrap up this episode of Thirsty Thursday, we can’t help but praise the quality of the Bel Promo mug once again. Its unique design, high perceived value, and affordability make it a great gift for customers or as a room gift. It’s a product that people will use daily, keeping your brand at the forefront of their minds.
Here’s a big thank you to our viewers for tuning in. We hope you enjoyed this episode of Thirsty Thursday as much as we did. Until next time, stay thirsty!
Each Thirsty Thursday, we feature a cool piece of branded drinkware. To learn more… head to our shop here.
Customer appreciation events are more than just a nice gesture; they are a strategic tool for businesses to deepen relationships, foster loyalty, and create new opportunities. This article, based on a comprehensive video guide, provides you with a step-by-step process to create a memorable customer appreciation event. We’ll delve into the reasons why these events are crucial, and provide you with a practical roadmap to create your own.
With a staggering 69% of customers leaving businesses due to perceived indifference, it’s clear that showing appreciation is not just a nice-to-have, but a must-have strategy. So, let’s dive into how you can create an event that not only shows your gratitude but also contributes to your business growth.
Why Create a Customer Appreciation Event
Creating a customer appreciation event is not just about saying ‘thank you’. It’s a strategic move that can significantly impact your business. The video guide highlights three main reasons why these events are important.
Firstly, a large number of customers, around 69%, leave a business due to perceived indifference. This means that customers want to feel valued and appreciated. By hosting an event dedicated to them, you’re showing that you care about their business and their loyalty. Secondly, customer appreciation events are a great way to deepen relationships. They provide an opportunity for face-to-face interaction, which can lead to stronger connections and increased loyalty. Lastly, these events can create business opportunities. They can be a platform for introducing new products or services, or for networking and forming partnerships.
Steps to Creating a Customer Appreciation Event
Creating a successful customer appreciation event requires careful planning and execution. The video guide provides a process to help you create an event that your customers will remember.
The first step is to find a suitable venue. The venue should be easily accessible and comfortable for your guests. Next, create a theme for your event. A theme can make your event more engaging and memorable. Then, identify potential partners or vendors who can contribute to your event. This could be in the form of sponsorships, collaborations, or providing services. The fourth step is to address all the senses. This means considering the ambiance, music, food, and visual elements of your event.
Once you have these elements in place, start promoting your event and get an RSVP list. This will help you manage your event better and ensure that you have a good turnout. At the event, give out merchandise that ties to the theme. This not only enhances the theme but also serves as a reminder of the event. Most importantly, make the event fun. A fun event is a memorable event. After the event, follow up with attendees. This could be a thank you note or a survey to get feedback. Lastly, track the success of the event and gather feedback. This will help you improve future events.
Conclusion
Creating a customer appreciation event is a strategic move that can significantly impact your business. It’s a way to show your customers that you value them, deepen relationships, and create business opportunities. However, the success of the event depends on careful planning and execution.
Remember to track the success of the event and gather feedback. This will help you understand what worked and what didn’t, and how you can improve future events. With careful planning and execution, a customer appreciation event can be a powerful tool for your business.
Delivering Marketing Joy is an award-winning interview show that helps marketers level up. Each week, Kirby Hasseman interviews the best and brightest minds in marketing to help you level up. This time on Lessons from DMJ, Kirby talks with Frank Husmann about becoming the authority in your niche. Watch now!
In this insightful video interview, Kirby talks to Frank Husmann, the founder of Maxiality. Frank shared his expertise on authority marketing, particularly for B2B companies. The conversation was a deep dive into the intricacies of becoming an authority in your niche, a feat that is not easily achieved but can be incredibly rewarding. The discussion touched on various aspects of authority marketing, from understanding what it entails to starting a successful campaign and avoiding common pitfalls.
Frank also highlighted the importance of demand generation in B2B marketing, explaining how it differs from lead generation and why it’s more effective in the modern B2B landscape. He also shared some practical tips on creating a pleasant buying journey for potential customers. Finally, he offered some advice on authority marketing and shared where viewers can find more information about him and his work.
What is Authority Marketing?
Authority marketing is a strategic approach that involves showcasing your expertise in a particular niche to establish yourself as an authority. This process is not a one-time event but a continuous effort that requires consistency and dedication. By consistently demonstrating your knowledge and skills, you gradually build credibility and trust with your audience, positioning yourself as the go-to expert in your field.
Frank emphasized that the key to successful authority marketing lies in identifying the main topics you want to be known for and creating content around them. This content can take various forms, including podcasts, YouTube videos, blog articles, and email newsletters. The goal is to consistently show your expertise over time, which will help establish your authority in your niche.
Starting an Authority Marketing Campaign
Starting an authority marketing campaign requires a clear understanding of your niche and the main topics you want to be known for. Once you’ve identified these topics, the next step is to create content around them. This content should be informative, engaging, and valuable to your audience. It should demonstrate your expertise and provide solutions to the problems your audience is facing.
Frank suggested using various content formats to reach a wider audience. These can include podcasts, YouTube videos, blog articles, and email newsletters. Consistency is key in authority marketing. By regularly producing high-quality content, you can gradually establish your authority in your niche and become the go-to expert for your audience.
Common Pitfalls in Authority Marketing
While authority marketing can be highly effective, there are common pitfalls that marketers should avoid. One of these is being too salesy. While it’s important to promote your products or services, your primary focus should be on addressing the questions and problems of your prospects. By providing valuable solutions, you can build trust and credibility with your audience.
Another common pitfall is focusing too much on personal stories at the expense of showcasing your expertise. While personal stories can help humanize your brand and build a connection with your audience, they should not overshadow your expertise. Instead, they should be tied to your expertise and used to reinforce your authority in your niche.
Demand Generation in B2B Marketing
Demand generation is a crucial aspect of B2B marketing. Unlike lead generation, which focuses on generating leads, demand generation focuses on creating demand for your products or services. This involves targeting the 97% of people who are not yet in the market for your products or services.
Frank suggested using various channels to showcase your expertise and create demand. These can include YouTube, LinkedIn, and articles. He also recommended using tactics like LinkedIn ads and LinkedIn Live to reach a wider audience and generate demand. By focusing on demand generation, you can position yourself as a top choice when your prospects are ready to make a purchase.
Lead Generation vs. Demand Generation
While lead generation and demand generation are both important aspects of B2B marketing, Frank argued that demand generation is more effective in the modern B2B landscape. Lead generation focuses on generating leads, while demand generation focuses on creating demand for your products or services and being on the shortlist of potential customers.
By focusing on demand generation, you can target the 97% of people who are not yet in the market for your products or services. This allows you to build awareness and credibility with a wider audience, increasing the chances of being considered when they are ready to make a purchase.
Creating a Pleasant Buying Journey
Creating a pleasant buying journey is crucial for attracting and retaining customers. This involves providing clear and transparent pricing information on your website and making it easy for prospects to get in touch and qualify themselves. By making the buying process as smooth and straightforward as possible, you can improve customer satisfaction and increase the chances of repeat business.
Frank also suggested automating processes and using forms or API calls to gather information about prospects. This can help streamline the buying process and provide valuable insights into your customer’s needs and preferences, allowing you to tailor your offerings accordingly.
Conclusion
In conclusion, the video interview with Frank Husmann provided valuable insights into authority marketing for B2B companies. From understanding what authority marketing is and how to start a successful campaign, to avoiding common pitfalls and understanding the importance of demand generation, the discussion covered a wide range of topics. Frank also shared some practical tips on creating a pleasant buying journey and offered advice on authority marketing. For those interested in learning more, Frank can be found at maxiality.com, where he offers a free video training on authority marketing.
Branded Merchandise, or ‘merch’ as it’s commonly referred to, is a crucial aspect of any organization or personal brand. It serves as a tangible representation of the brand, often acting as a physical reminder of a brand’s values, image, and identity. However, not all merch is created equal. In this video and blog, we discuss the importance of avoiding bad merch and the detrimental effects it can have on your brand. It’s not just about saving a few bucks, it’s about preserving the integrity of your brand, respecting the environment, and making a smart investment.
It’s essential to understand that cheap and inexpensive are not synonymous when it comes to merch. The quality of the merch can significantly impact the brand’s image and reputation. Furthermore, bad merch is not only harmful to the brand but also to the environment. It contributes to landfill waste and promotes a culture of disposability. Lastly, bad branded merch is a bad investment. It does not leave a lasting impression and may not even be used by the recipients. In this article, we delve into these points in detail, providing you with four compelling reasons not to buy bad merch.
Cheap vs. Inexpensive Merch
When it comes to branded merch, there’s a significant distinction between cheap and inexpensive. Cheap merch often lacks quality and durability, leading to a poor representation of your brand. On the other hand, inexpensive merch can still be of high quality. For instance, a high-quality lip balm can be an inexpensive yet effective piece of merch. It’s essential to strike a balance between cost and quality when choosing your merch.
Investing in cheap merch may seem like a cost-effective strategy in the short term. However, the long-term effects can be detrimental to your brand. Cheap merch often breaks easily, doesn’t function properly, or wears out quickly, leading to a negative impression of your brand. On the other hand, inexpensive, high-quality merch can leave a positive, lasting impression, enhancing your brand’s image and reputation.
Bad Merch is Bad for the Brand
Branded Merch is a physical representation of your brand. It’s a tangible extension of your brand’s values, image, and identity. Therefore, bad merch can significantly harm your brand. It’s crucial to choose merch that aligns with your brand’s values and image. If the merch contradicts these, it can be detrimental to your brand’s reputation.
Imagine handing out pens that don’t write or t-shirts that fade after a few washes. This not only frustrates the recipient but also reflects poorly on your brand. It sends a message that your brand doesn’t value quality or customer satisfaction. Therefore, it’s crucial to invest in high-quality merch that accurately represents your brand and resonates with your target audience.
Bad Merch is Bad for the Earth
Bad merch isn’t just bad for your brand; it’s also bad for the environment. Cheap, low-quality merch often ends up in the trash after a short period of use, contributing to landfill waste. This not only harms the environment but also reflects poorly on your brand’s commitment to sustainability.
Choosing sustainable and reusable merch is a better option. Not only does it show your brand’s commitment to the environment, but it also provides a lasting, useful product for the recipient. For instance, a reusable shopping bag or a stainless steel water bottle can be a great piece of merch that aligns with your brand’s sustainability values and provides value to the recipient.
Bad Merch is a Bad Investment
Investing in bad merch is like throwing money down the drain. It doesn’t leave a lasting impression, and it may not even be used by the recipient. The perceived value of the merch is crucial for its usage and impact. If the merch falls apart or doesn’t function properly, it’s likely to be discarded, wasting your investment.
On the other hand, investing in high-quality, useful branded merch can have a significant return on investment. It can enhance your brand’s image, increase customer loyalty, and even generate new business. Therefore, it’s crucial to consider the quality and functionality of the merch before making an investment.
Conclusion
Choosing the right branded merch is crucial for any brand. It’s not just about the cost; it’s about the quality, the impact on the environment, and the return on investment. It’s important to choose merch that aligns with your brand’s values and image. Consider your target audience and what would bring them joy and lasting use. A well-thought-out merch strategy can significantly enhance your brand’s image and reputation, leading to increased customer loyalty and business growth.
So, before you make your next merch purchase, remember these four reasons not to buy bad merch. Invest in quality, align with your brand values, consider the environment, and make a smart investment. Your brand, your customers, and the earth will thank you.
As always, we want to provide you with value. So if you want to create marketing campaigns (and appreciation gifts) that hit the TARGET, check out our TARGET marketing playbook here.
