At Hasseman Marketing, we believe that building a great team isn’t just about posting job openings and hoping for the best. Just as marketing plays a critical role in attracting customers, it should also be central to attracting the right talent. If you’re struggling to hire and retain employees, these four creative strategies will help you stand out, find better candidates, and keep your workforce engaged. And if you want to dive into our Hiring Playbook, you can get it here for free now. Watch the video or read more below.
1. Improve Your Company Branding Authentically
Today’s candidates, especially Millennials and Gen Z, care deeply about a company’s culture, values, and purpose. To attract the right people, businesses must develop an authentic brand that resonates with job seekers. This means more than a polished website or social media presence; it’s about living your values internally and showing the world what it’s like to work with you.
Tip:
Use storytelling on platforms like LinkedIn and your career page to showcase your culture. Highlight community involvement, employee stories, or team celebrations to show candidates what makes your company unique.
Authenticity isn’t about being perfect; it’s about being real. When employees experience alignment between the company’s external brand and its internal culture, they become your biggest advocates.
2. Build a Hiring Funnel That Works Like a Sales Funnel
Think about your hiring process the way you’d think about a marketing funnel. Just as you nurture leads through the sales funnel, you need to engage and guide candidates through the hiring funnel—from the moment they first see your job posting to their onboarding experience.
Your hiring funnel could look like this:
Awareness: Job postings and ads introduce candidates to your company.
Interest: Use employee testimonials, videos, and blog posts to spark curiosity.
Consideration: Create opportunities for candidates to learn more (virtual tours, Q&A sessions).
Application: Simplify the process to reduce drop-off.
Onboarding: Treat onboarding as a key part of your retention strategy by offering a great first impression.
Just like in sales, each step in the funnel must be smooth and engaging to reduce friction. A clunky or complicated hiring process will cause talented candidates to drop out.
3. Engage Your Team to Tell Your Company Story (With Branded Merch!)
The best marketers for your company are your current employees. Empower them to share their experiences and love for your business. A great way to get them involved is by offering branded merchandise they’ll be proud to wear and share.
When employees wear your branded apparel or post photos with company swag on social media, they become ambassadors for your business. This organic promotion builds trust with candidates who view your employees’ stories as more genuine than formal marketing efforts.
Ideas for Engaging Employees with Branded Merch:
Offer exclusive branded items as rewards for employee referrals.
Host events or contests that encourage employees to share photos of their work experiences on social media.
Provide onboarding kits with high-quality branded gear to new hires, so they feel part of the team from day one.
Not only does this create excitement, but it also strengthens team morale and attracts candidates who resonate with your culture.
4. Train and Elevate Your Team
Retention isn’t just about finding the right people—it’s about keeping them engaged and helping them grow. Employees who see opportunities for learning and advancement are more likely to stay and thrive in their roles.
Create development programs that focus on both professional and personal growth. Consider leadership training, skill-building workshops, and mentoring programs to support career development. It’s important that employees see a clear path for advancement.
Pro Tip:
Invest in regular feedback loops to help employees feel heard. Performance reviews should go beyond metrics to include discussions about career goals, challenges, and growth opportunities.
When employees know that your company values their development, they become more engaged, productive, and loyal.
Conclusion
Improving hiring and retention isn’t just an HR responsibility—it’s a strategic initiative that requires intentional branding, employee engagement, and thoughtful processes. At Hasseman Marketing, we know that marketing principles don’t just attract customers—they attract great talent too.
By authentically building your brand, creating a sales-like hiring funnel, engaging your employees to tell your story (with branded merch!), and investing in team development, you’ll be well-positioned to create a thriving workforce. These strategies will not only help you attract the right candidates but will also inspire them to stay and grow with your company.
After all, the best businesses don’t just hire employees—they build lasting teams.
If there was ever a piece of business content that gets you ready to slide into the weekend, it’s Thirsty Thursday! On Thirsty Thursday, we try a mystery drink from a very cool piece of branded drinkware. We have no idea what is coming, so you get a true (and sometimes inappropriate) reaction to what we try! This time we discuss the amazing 22 oz Brumate Toddy with Fashion Colors from our pals at Hit Promo. Watch the latest episode now!
Why The 22 oz Brumate Toddy with Fashion Colors?
While the feedback on the drink each week can have mixed reviews, this piece of branded drinkware was universally loved! The Brumate Toddy with Fashion colors features several very cool positives. First, the colors really are fun. As you can see on the video, Jade, Briar and Kirby each have a different color. So you have some cool, “outside of the box” options when it comes to branding. In addition, the lid is sweet. It’s leakproof (as Briar proved in the video) and you can adjust it for right or left-handed drinkers.
As for the drink…well the reviews were mixed. Watch the video to get the full reaction. But in short, Jade does not like beer. It doesn’t matter what brewers put in it to make it “more fall.”
We hope you enjoyed this episode of Thirsty Thursday as much as we did. Until next time, stay thirsty!
Each Thirsty Thursday, we feature a cool piece of branded drinkware. To learn more… head to our shop here.
In today’s fast-paced work environment, where deadlines are tight and expectations are high, it can be easy to overlook the importance of appreciation. However, research consistently shows that recognizing and valuing employees can significantly impact a company’s success. A simple “thank you” or acknowledging a job well done can create a positive ripple effect throughout an organization. When employees feel appreciated, they are more likely to stay, work harder, and even become brand ambassadors for the company.
Employee Retention
One of the most compelling reasons to prioritize appreciation in the workplace is its impact on employee retention. High turnover is costly for businesses. Recruiting, hiring, and training new employees requires time, money, and resources that could be better spent elsewhere. Yet, when employees feel valued, they are far less likely to seek new opportunities. A recent study by the American Psychological Association (APA) found that 93% of employees who reported feeling valued said they are motivated to do their best at work, and 88% reported feeling engaged. Among this group, only 21% plan to look for a new job in the coming year. These statistics suggest that feeling appreciated creates a sense of loyalty and commitment among employees, making them less inclined to leave.
Driving Productivity
Beyond retention, showing appreciation at work also drives productivity and engagement. When employees know their efforts are recognized, they are more motivated to go above and beyond. They are more likely to take ownership of their tasks, collaborate effectively with colleagues, and strive to exceed expectations. This heightened level of engagement leads to higher-quality work, increased innovation, and ultimately, better business outcomes. The same APA study reinforces this idea, as employees who feel valued are significantly more motivated to perform at their best. The simple act of recognizing an employee’s contribution can transform a disengaged team member into a motivated and productive one.
Employees Become Ambassadors
Furthermore, employees who feel appreciated often become enthusiastic advocates for their workplace. They are more likely to speak positively about their company, both inside and outside of work. These employees act as brand ambassadors, promoting the organization to potential clients, customers, and future talent. In an age where company culture and employee experience are crucial to brand reputation, having a workforce of genuine advocates can be a powerful advantage. This kind of organic, positive word-of-mouth can enhance a company’s reputation, attract top talent, and even improve customer loyalty. A satisfied and appreciated employee is a far more credible and effective spokesperson than any paid advertisement or marketing campaign.
Branded Merch Shows Real Appreciation
One effective way to show appreciation and foster this sense of loyalty and brand advocacy is through the use of branded merchandise. Providing employees with high-quality, branded items such as clothing, accessories, or office supplies can serve as a tangible reminder that they are valued members of the team. Branded merchandise not only helps to instill a sense of pride and belonging among employees but also turns them into walking ambassadors for the company. When employees wear or use branded items, they are subtly promoting the company wherever they go—whether it’s at a client meeting, a networking event, or even in their personal lives. This not only boosts employee morale but also increases brand visibility in a meaningful way.
Be Real
However, it’s not just about saying “thank you” or giving away swag. Effective appreciation must be genuine, specific, and consistent. Generic or insincere praise can come across as patronizing, undermining its potential benefits. Managers and leaders should take the time to recognize the unique contributions of each employee and provide personalized feedback. Branded merchandise can be a part of this strategy, but it should be thoughtfully selected and presented as a sincere token of appreciation, rather than just another item. Whether it’s through public recognition in a team meeting, a thoughtful note, or a small token of appreciation like branded merch, the key is to make employees feel seen and valued for their individual efforts.
Showing appreciation in the workplace is not just a “nice-to-have” but a strategic business practice that can lead to lower turnover rates, increased productivity, and stronger brand advocacy. By fostering a culture of gratitude and recognition, supported by thoughtful gestures like branded merchandise, companies can build more engaged, loyal, and motivated teams that drive long-term success. So, the next time you notice an employee doing a great job, take a moment to acknowledge their efforts—whether it’s through words, actions, or a thoughtfully chosen piece of branded gear—you might be surprised at the positive impact it can have.
Want to attract and retain the best team possible? Check out our TARGET Hiring Playbook. You can get that here.
If there was ever a piece of business content that gets you ready to slide into the weekend, it’s Thirsty Thursday! On Thirsty Thursday, we try a mystery drink from a very cool piece of branded drinkware. We have no idea what is coming, so you get a true (and sometimes inappropriate) reaction to what we try! This time we discuss the Carabiner Handle Stainless Steel Mugs you can use on the go…and Dragons. Watch the latest episode now!
Why Check Out The Carabiner Handle Stainless Steel Mug?
Let’s just say that this piece is functional and affordable. The Carabiner Handle Stainless Steel mug is perfect for that camping trip, kayaking trip, or that person on the go. And when you get to higher quantities, you are looking at less than $5.
So yes, we have great drinkware every time. But you never know what we will be talking about. How did we start talking about Dragons? You will just have to watch the full episode now!
However, if you are interested in finding out more about The Carabiner Handle Stainless Steel mug (or any of the other drinkware we feature) check out our shop here.
Here’s a big thank you to our viewers for tuning in.
We hope you enjoyed this episode of Thirsty Thursday as much as we did. Until next time, stay thirsty!
Each Thirsty Thursday, we feature a cool piece of branded drinkware. To learn more… head to our shop here.
If there was ever a piece of business content that gets you ready to slide into the weekend, it’s Thirsty Thursday! On Thirsty Thursday, we try a mystery drink from a very cool piece of branded drinkware. We have no idea what is coming, so you get a true (and sometimes inappropriate) reaction to what we try! This week, we are drinking out of the Brig Tumbler from our pals at CPS/Keystone and ask ourselves “is this an alcoholic popsicle?”. So let’s not delay any further…watch the latest episode below!
Why Check Out The Brig From Keystone?
While we never know what we are going to get from the drink, the drinkware is usually consistent. And this week we drank out of the Brig…and it was solid. It’s a double-walled stainless steel painted tumbler and it caught our attention for a couple of reasons. First, it has a great heavy feel that screams “quality.” You know your coffee will be staying hot in this baby for hours. Second, we were caught off guard by the price point. This is a really nice piece for under $8! Oh…and as you will see in the video, the lid is perfect!
So if you are interested in finding out more on the BRIG (or any of the other drinkware we feature) check out our shop here.
Here’s a big thank you to our viewers for tuning in.
We hope you enjoyed this episode of Thirsty Thursday as much as we did. Until next time, stay thirsty!
Each Thirsty Thursday, we feature a cool piece of branded drinkware. To learn more… head to our shop here.
For many, August means “back to school.” With that in mind, we want to give you a Master’s Degree in Merch this month! Well, this month we want to show you the 8 Promotional Products you need to know about in August. It’s the 8th month…and there are 8 products! Get it? This month we have items that are fun or functional (or both). And if you want to skip the line and go straight to order information…you can head here.
8 Promotional Products You Need To Know About In August
Our goal is to show you some timely, and hopefully trendy, promotional products that will hit many different price points. In addition, we will tell you what we love about the products…but also some drawbacks as well. Let’s dig in!
Battery Operated Handheld Milk Frother
With a high-speed rotating motor, this handheld frother ensures rapid and uniform frothing every time perfect for cappuccinos, lattes, macchiatos, hot chocolate and more. Powered using 2xAA batteries, the durable stainless steel whisk spins at 14,000 rpm! The On-Off slider is simple to use and makes for easy, one-handed frothing.
Positive: The people who like this will LOVE it! This is a cost-effective way to reach those who want to upgrade their drink experience.
Negative: It will take some explaining. Not everyone will “get it.” That being said, an opportunity to explain the product is often an opportunity to grow your brand.
Proline 12′ Tape Measure
Measure mastery for branding accuracy. The ProLine 12′ Tape Measure provides a reliable tool for precise measurements. Featuring a 12-foot pull and press-to-lock mechanism for hassle-free operation, the tape is a 1″ scale with 1/16″ increments. The rubberized finish ensures a comfortable grip during extended use, and the built-in wrist strap and belt clip enhance portability. Perfect for construction companies, builders, material suppliers, renovators, and home care.
Positive: This is incredibly functional. In nearly every office and organization, there is a need for a measuring tape. In addition, there are plenty of opportunities to build a campaign around “does the competition measure up?”
Negative: Some organizations are looking for “new and trendy” and this might not fit the bill for that.
.33 Oz. Stain Remover Pen
Who doesn’t want a product that removes mistakes? We all do! This functional, cost-effective stain remover pen is a great event piece that targets anyone trying to keep their brand clean!
Positive: Everyone makes messes, so this translates to most industries. In addition, this is more cost-effective than the brand-named alternative!
Negative: This item might skew female. So it’s important to know your audience.
Left/Right Scissors
You can always tell our favorite products by whether or not we do them for ourselves. We have done these scissors more than once! They are functional, great quality, and have a wonderful imprint area. These are great pieces of branded merch that people will keep for years.
Positive: Everyone can use a great pair of scissors. But often, you can’t find them when you need them. This solves that! Your brand will be on the fridge or in the cubicle for years!
Negative: The only thing we can come up with is that they are tough to travel with. These are cool unless your organization might think they could get “a bit stabby.” lol
Oversized Carry-All Tote
The versatile size of this tote makes it perfect for traveling, vacations, and other outdoor events. Very large open main compartment with a wire rim that gives the bag its shape and sturdiness. Choose from trendy chevron colorways or the always-popular graphite finish.
Positive: Many of the items on this list are based on functionality. This is no different. Everyone can use this tote at the beach, pool, or any place you carry…well…anything.
Negative: While super functional, this item might skew a little female. So if you have a male-dominated audience, this might not be for you.
Wizzard Comfort Spinner Pen with Stylus
The Wizzard Comfort Stylus Spinner Pen seamlessly blends stress relief with an enjoyable writing experience. This executive metal pen features a stylish houndstooth pattern fidget spinner that effortlessly whizzes with a flick of a thumb. Paired with the matte soft-touch barrel and gunmetal trim, it creates the perfect promotional pen. Your brand will stand out with the large imprint area, and the smooth writing ink with push retraction ensures a joyous writing experience.
Positive: These pens are addictive! And the cost of this one will not break the bank. If you do these pens, get ready for people to ask for them!
Negative: While there are definitely more expensive spinner pens, these are not inexpensive writing instruments. That being said, we think it’s worth it when people ask for your branded merch by name!
Breakaway Wireless Bluetooth Speaker
Break away from a boring listening experience! With the Breakaway speaker, you can get a true stereo sound. Simply twist the left and right side and you can separate one speaker into two, filling even large rooms with high-quality surround sound. A silicone sleeve makes it easy to twist back together and take with you wherever you go.
Positive: There are lots of positives on this one. Great sound. High perceived value. And cool factor! What do you mean it turns into TWO speakers?
Negative: While these are a great value, they are more expensive than some of the other items on this list.
30 oz. Bronx Stainless Travel Mug with Carrying Handle
Introducing the 30 oz. Bronx Stainless Travel Mug with Carrying Handle! This mug features a wide mouth for easy filling and cleaning, a screw-on lid with a convenient drinking spout and straw, and impressive insulation that keeps your drinks hot for up to 4 hours and cold for up to 8 hours. Its BPA-free construction ensures peace of mind, making it the perfect choice for your on-the-go lifestyle.
Positive: We love the functionality of this piece of drinkware. It has a great look for your brand, and it’s perfect for a lifestyle that is on the go! Oh…and the price point is great!
Negative: There are a lot of drinkware options on the market right now. So if you are burned out on drinkware, this might not be it for you.
As always, we want to provide you with value. So if you want to create marketing campaigns (and appreciation gifts) that hit the TARGET, check out our TARGET marketing playbook here.
