by Kirby Hasseman
With the launch of my new book “The Give First Economy,” I reached out to several of my friends and peers that do podcasting and content to see if they could help me out. It’s always a vulnerable email to send out that says “please help me.” So I was humbled and honored that several people were kind enough to take me up on the offer. What was really cool was that each of these conversations, while they covered similar topics, were very different in tone and content.
That’s what happens when you are interviewed by professionals. They all have their own view, tone and vision for interviewing. Here are a few podcasts that were kind enough to have me.
Skucast with Bobby Lehew
Bobby Lehew is one of the most cerebral people in the Promotional Industry. He is an extremely well-read and thoughtful interviewer. Bobby wanted to dig into part 2 of the book first, and then chat about “giving first.” He even shared his own experience with getting too caught up in the chaos and the need to incorporate some meditation as a practice in your life. Listen to that conversation here.
So You’re In Sales with Roger Burnett
Roger is a believer in the “give first” philosophy and has created a business model around it. Roger dug right in on the concept of the book and wanted to unpack the idea that we have an “Appreciation Gap” in most organizations. Listen in to Roger and I here.
Clone Yourself with Sam Kabert
Sam Kabert is another friend of mine in the Promo Industry and is known for his SWAG Sam personality. But Sam has also become an expert in getting more done through the use of Virtual Assistants and speaks about that all over (he has even written a book about it). Sam and I have a pretty soulful conversation about the ins and outs of getting more done…but being more fulfilled and happy. Sam wants to go deep in his interviews and he does a great job drawing that out. Listen to that conversation here.
There are some more great conversations coming up soon and I will share those as well. But the book has done well (so far), in no small part to these amazing and gracious people that have been willing to have me on their podcasts…and lead a conversation. I so appreciate them “giving first” in this way.
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by Kirby Hasseman
I recently made a whirlwind trip to Las Vegas for the annual PPAI Expo. (You can watch a video of me doing the whole trip in 3 minutes here). The PPAI Expo is the largest trade show for the Promotional and Marketing world. Tens of thousands of marketing professionals come from all over the world to descend on Las Vegas for a week of networking, parties, meetings and new products. I enjoy going out each year to reconnect with friends and to see what the latest and greatest new products are going to be.
At the PPAI Expo, you tend to see what the trends are going to be…before they are trends.
Usually the trend is a really cool product category, or a specific product that might be a fad. But the trend I noticed this year was not a product and (hopefully) not a fad. This year, the trend I saw was “Promotions with a Purpose.”
Promotions with a Purpose
Nearly every booth I attended had a product with a “give back” component to it. What does that mean? It means that many companies in the Promo industry are either creating products or partnering with brands that have created products that give back a portion of their proceeds to help others. I have often said that the Power of Promo is that it affects human behavior. Combining this “super power” with the idea of a giving component can have amazing impact.
Take for example Basecamp, a brand that partners with Promotional Products Supplier Sweda, to donate proceeds to help members of our Wounded Warrior Community heal. I had the opportunity to see Dan Nevins speak, and his story and his impact is powerful.
Or what about MIIR? Promotional Supplier Gemline is partnering with this brand that is dedicated to bringing clean water to areas in need. These are just a few…the give back component was everywhere.
This idea of Promotions with a Purpose is exciting to me because I think it highlights something that our media (and industry) does well. Promotional Products have a history of impacting the non-profit world. From fundraiser gifts to 5K’s, promo can help you grow the impact of a cause. With this newest trend with suppliers (and the PromoCares initiative) we are suddenly doing a much better job of telling that story.
So what does that mean for you? It’s simple. If you want to create a marketing campaign that has both an impact to your awareness AND to the community, you can. Let us know if we can help.
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by Kirby Hasseman
We all have “that voice” in our head. I have talked about it before. It’s the voice that says you are not smart enough, or that no one cares what you think. It’s a voice that we all have to overcome if we want to put ourselves out there and live our best life.
Trust me, when I say you can overcome it. It can be done. But even after you overcome the voice at one time, or in one area, it will come back.
When you put yourself out there again, or when you step into a new situation, or push yourself further than you are used to pushing yourself, “that voice” will come back…and be louder than ever.
This happened to me quite a few times with the release of my new book. Let me give you an example.
During the week of the book launch, I wanted to make a big splash. I am proud of the new book and wanted to get it into as many hands as I could. I had even read a book called “Book Launch” so I could be extra prepared with strategies and tactics. So I prepared a “launch date” of January 6th and worked hard to schedule posts, videos, podcasts and more to make sure the new book did a canon-ball in a small pool!
I felt like I was everywhere!
As a matter of fact, after the launch on Monday and a podcast with Commonsku on Tuesday, when Wednesday rolled around and I was posting ANOTHER podcast, “that voice” was screaming at me!
“You are getting over-exposed,” the voice was yelling.
“No one wants to see this much of you,” it continued.
“Who do you think you are?” it bellowed.
To be honest, I was a bit overwhelmed and was thinking of pulling back (3 days into a book launch). Was this all too much? Are people becoming annoyed? Am I overexposed?
Then something funny happened. On that Wednesday, Roger Burnett posted his “So You’re In Sales” podcast to the Promo Professionals Facebook group. I really felt like everyone in this group was tired of me! But in that comment stream a person who I know and respect commented “Oh…I had no idea Kirby had written a book! Thanks for sharing…I will check that out!”
I was totally convinced I was “over-exposed” and a person I know, who knows me, is in the same profession and in the same Facebook group had no idea I had written a book!
That was when I got a powerful reminder. “That voice” is a liar.
If you are on a path of creating something new or pushing yourself beyond your comfort zone, that voice will tell you to stop or that it’s not good enough. Don’t listen to it. Keep going. That voice is a liar.
Thanks so much to everyone that has helped me with the launch of the new book. I sincerely appreciate it. You can find the paperback and kindle version here.
by Kirby Hasseman
I have been talking about the idea of “giving first” in your sales and marketing strategy on this blog for a while. It’s a concept I am passionate about. I believe in it. I have written blog posts about it and I have spoken about it.
As of today, I have written a book about it too! The Give First Economy (and how to succeed in it) is officially available for sale and I would love it if you would check it out. The simple concept behind the book is this, in today’s world I believe the entrepreneurs, sales professionals, companies and organizations that provide value upfront will win. Why? It’s simple. In this “give first economy” we have the ability to build relationships with our prospects and customers. When we do that, we create the chance for long-term success.
And…as a side note…the Audiobook is now available too!
But make no mistake, this path is not easy.
Creating a business that “gives first” will take time and hard work. That is why the 2nd half of the book focuses on the art of getting more done. This part of the book is based on the science of the brain and studies that back it up.
So if you are interested in creating a business or organization that grows by doing business (and life) “the right way,” the first part of the book is for you. If you want to have science based principles that will help you get more accomplished, part two of the book should help you!
Want to get your own copy of the new book? You can get it here!
Are you a person that would rather listen than read? We have you covered. The audiobook is HERE!
And if you want to get your digital copy, the ebook is here (and for this week you can get it for free)
Thanks so much for continually reading this blog and supporting us as we try to spread #MarketingJoy! We really do try to “give first” and hope to help you do the same.
Want to learn more about Hasseman Marketing? Great! Head over to our About us page here!
by Kirby Hasseman
Asking the right questions is incredibly important.
When you first meet with a new prospect, asking the right questions can help you better understand them. (Here are a list of 20 great questions). Asking great questions can help you be a better listener. When you take the time to ask great questions of others, good things can happen.
But it’s important to ask yourself the right questions too.
When you ask yourself a question, you are giving your subconscious mind a puzzle to start working on. In the background of your conscious thoughts, your subconscious brain will keep spinning to think through every potential solution until it reveals itself. That’s why most of us have had an epiphany about solution when we are not thinking about the problem at all. The solution just appears when we are mowing the lawn, or taking a shower, or going for a run. This happens each time we ask ourselves a question.
Thats why it’s important to ask yourself bigger and better questions.
Don’t simply ask, “how can I have enough?” Instead ask “How can I impact my community?”
If you want to have a more vibrant and interesting life, ask bigger and more interesting questions.
We continue to try and ask interesting questions. We cover them here with content on our blog. You can find that here. And if you want to sign up and make sure you never miss an update, sign up for our VIP newsletter here. We send one email per week with all of the content in one place.
by Kirby Hasseman
I wrote a post recently about Colin Kaepernick and the idea that his actions and words did not align. He has been saying (for nearly 3 years) that he wants a job in the NFL, and when given the recent opportunity to workout for teams, he pulled out at the last minute and did a workout on his own. To me, his words were saying one thing, but his actions said another. The lesson for the rest of us, I thought, was that we need to make sure our words match our actions, if we want to be successful in our goals.
While the post was met with lots of positive feedback, the push back came in from the respectful (saying I was misinformed) to the insulting (saying I was a knucklehead and a racist). In short, most of the disagreement came down to a simple message. “It’s not fair.”
Let me be clear, there has been so much bad blood between the NFL and Colin Kaepernick, that I could not cover it in this blog. It would take a book. Kaepernick supporters will tell you that the NFL has not acted in good faith. They were not transparent. Indeed, the NFL had other motives all along. The NFL, after all, is the bad guy here. In other words, “It’s not fair.”
To that I respond with a simple question. “So?”
I stand by my statement that, at the end of the day, Kaepernick says he wants a job with one of the 32 NFL teams. If you really want that opportunity, you do what it takes to get it. You go to whatever interview. You workout when asked. If your words say you want the job, your actions need to match them. That is all.
Life is not fair. If you want to reach a goal, you go after it anyway.
It never seems fair when the largest company in your space has more buying power and more leverage. And yet, if you want to compete, you have to go to market anyway.
When my oldest daughter wanted to be a professional dancer, she drove 2 hours to an audition, was allowed to do an 8 count of dance with 60 other dances, and was dismissed. It wasn’t fair. There is no way they could have really known her ability in those 6 seconds. And yet, if she wanted to be a professional dancer, she had to suck it up and go to the next audition.
It’s not fair that a small local competitor is willing to undercut you on every bid. Despite the fact that you provide better service and quality, it’s not fair that your customer sees you as equals!
You may look at the the system and decide you don’t want to compete. You may feel the need to change the game or get out entirely. A select few might want to re-think their tactics and try to compete in a different way. It’s your call. But the market does not care if “it’s not fair.”
When it comes to chasing your goals and dreams, the lesson is simple (but not easy). Go after it. Show up. Do the work. Or don’t. It’s your call.
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