(Coshocton, OH)—Coshocton-based marketing firm and promotional products distributor Hasseman Marketing & Communications is excited to welcome Wendy Spang to their team. Spang will be joining the team as a Finance Specialist.
“We are so excited to welcome Wendy to the team,” says Hasseman Marketing CEO, Kirby Hasseman. “Wendy has a great personality and brings a wealth of knowledge to the team.”
Wendy has a wealth of knowledge in the finance space. She has over 17 years of experience with companies like Oxford Mining, International Paper, and, most recently, Guggisberg Cheese. In her new role, Wendy will be managing the finances, sending invoices, and other responsibilities aligned with the HMC finances. Wendy loves spending time with her grandkids, dirt track racing, and having fun in the casino. She can be reached via email at [email protected].
You have heard of the 7 Deadly Sins. Well on today’s DMJ 1 on 1, we break down 7 mistakes we see organizations making when buying branded merch. We want to help you avoid these mistakes and level up your marketing. Watch or listen below! Oh, and please subscribe to the Youtube channel so you never miss an episode…or subscribe wherever you get your podcasts by searching “Delivering Marketing Joy.”
7 Mistakes Organizations Make When Buying Branded Merch
Watch the video and take notes, but we have also broken them down for you here. Let’s dive in!
They Don’t Identify The Perfect Customer
Many organizations talk about the budget, the timeline, and the event, but they skip a crucial step. Who is the piece of branded merch for? And when you truly understand that…how do you want them to feel? When you really understand the perfect customer, then you can make a much better decision on what piece of branded merch will dazzle them. We dive deep into how and why to do this here.
They Don’t Give Themselves Time
The good news is that the branded merch industry has gotten better at doing fast, last-minute orders. That’s great. But that doesn’t mean it should be a way of life. We know that it happens sometimes. We get it! But many organizations habitually wait until the last minute to order everything. It creates stress, costs more money, and makes them settle for worse branded merch. Give yourself more time than you think you need on your next order…and it will be a better experience!
They Don’t Set a Budget (and Share it)
As we mentioned, things pop up. And when that happens, you might not have an established budget. But obviously, it’s best to have a budget. And when you have that number, don’t keep it a secret. Share the budget with your distributor so they can guide you to the best items for your pocketbook. In addition, they can help you understand what it will cost to ship the items and land in time and not break the bank.
They Do Not Have Good Vector Art
If you don’t have great art, you won’t have great merch. So either provide great art or be willing to invest in it. If not, your merch (and your customer’s experience) will suffer for it.
They Don’t Request A Proof (And Look At It)
We all get in a hurry. I understand. But it’s worth the 2 minutes to request a proof and really give it a look. We request a proof on every order. But the fact is, only the client can really tell if it’s exactly what they want. So if you are going to order branded merch, request that proof. Then take the time to make sure it’s exactly what you want!
They Don’t Think About Distribution
If you order amazing branded merch, but then it sits in the corner, it does you (and your brand) no good. Take the time to think about how you are going to get the product into the hands of your best customers. Are you going to have to ship it? Will you deliver it? And how will you package it? You want it to look special when it arrives. Consider those factors if you want your next campaign to knock their socks off!
They Don’t Have A Theme or Message
While you certainly CAN just slap your logo on a shirt, not everyone will want to wear that. When you create a theme or a message that your brand can rally around, your best customers will want to rally around it too. Build a theme into your campaign and you will give it extra life and extra value.
So those are 7 Mistakes we see organizations making when buying branded merch. We hope this has helped shine a light on how to do better branded merch. Let us know if we can help!
And as always, we want to provide you with value. So if you want to create marketing campaigns (and appreciation gifts) that really hit the TARGET, check out our TARGET marketing playbook here.
Every year we welcome some of our very best suppliers to join us in Coshocton, Ohio for our annual Customer Trade Show. The show this year was amazing! But we understand that not every person can make it the day of the show. Life gets busy. So we did some of the work for you. Here are a few of our favorite products we saw at this year’s show. You can check them ALL out on our shop here.
5.5″ x 8.5″ Seed Paper Bound JournalBook
The 5.5″ x 8.5″ Seed Paper Bound JournalBook features a seed paper cover and 80 sheets of FSC®-certified recycled lined paper. Includes elastic band, pen loop, ribbon page marker, and back pocket. This was a great item to give to our guests as they walked in the door. Learn more here.
Thor 40oz Eco-Friendly Straw Tumbler
The Bullet Thor 40 oz Eco-Friendly Straw Tumbler features durable double-wall construction to keep your beverages hot or cold in any environment. Food-grade recycled straw is included for easy reuse daily. The Thor has a 40-ounce capacity for fewer refills and features a slim base that fits into most cupholders, a comfortable carry handle, and a splash-proof press-on lid with two openings and a swivel closure, friendly to both Sippers and Chuggers!
12-Month Custom Planner
You might love the calendar on your phone, but many people still love to have the monthly planner calendar to keep things straight. This one includes a full-color imprint on the front and back cover in order to show off your brand.
Colorwav Soundbar
The ColorWav sound bar adds a new dynamic to your home sound system with its slim black construction and RGB-illuminated grill. Its multi-colored lights behind the grill light up your logo and create an impressive statement while high-quality sound fills the room. The compact size is perfect for various spaces, and the full-color packaging makes it an ideal gift for staff or VIP clients.
27 oz Denali Stainless Steel Vacuum Tumblers
Help your clients get excited for their morning commute with these 27 oz. Denali stainless steel vacuum tumblers! This attractive mug features double-wall vacuum insulation and a clear lid to keep your beverage at your preferred temperature and prevent any spills while on the go. The Ridge Deco-inspired design makes this tumbler stand out from the crowd of travel mugs and a product that people will be proud to bring everywhere. Not only is this tumbler secure, eye-catching, and large enough to hold as much of your favorite drink as you need, but it is also environmentally friendly with a BPA-free construction! Promote your brand on a mug you and your clients can feel good about!
And as always, we want to provide you with value. So if you want to create marketing campaigns (and appreciation gifts) that really hit the TARGET, check out our TARGET marketing playbook here.
You know what time it is! It’s time for Thirsty Thursday! Thirsty Thursday is the award-winning piece of content from Hasseman Marketing where we take a mystery drink out of a piece of branded drinkware! Be careful…it’s not for everyone. It’s often colorful and it’s always fun. This time, we go on location to Huck’s Tavern and join forces with Peyton Johnson and Marley Cumbee to try some drinks from one of our favorite watering holes! Watch the latest episode here!
We love our Thirsty Thursday!
It was really fun to be on location at Huck’s Tavern! As you can tell, Kirby loves it there! If you want to learn a bit more about many of the cool locations that Coshocton has to offer, check out the Choose Coshocton website here.
At Hasseman Marketing we are so excited to announce that Kirby Hasseman is releasing his new book “Hit The TARGET.” The new book, which is a parable, is based on the TARGET marketing framework that we teach our clients in order to market their organization better.
“I am so excited about this new book,” says Kirby Hasseman, CEO of Hasseman Marketing. “I have never written a book like this and I hope it will make our TARGET marketing framework relatable to everyone.”
The new book is about Michael Mark. Michael’s life is in shambles. His wife died in a tragic car accident, and his business is falling apart. Michael gets a call from the bank and learns that he is about to lose his family home…and he has 3 weeks to save it. Michael meets Charles and begins to learn to take control of his life. Charles teaches Michael about the TARGET marketing framework in order to help him turn his business (and his fortunes around). While the lessons are powerful, will Michael be able to turn his business around in time to save his home? Will he be able to Hit the target?
Kirby Hasseman is the author of several other books including Delivering Marketing Joy,Fan of Happy, and the Give First Economy. In addition, he is the CEO of Hasseman Marketing. Hasseman Marketing is a full-service marketing agency in Coshocton, Ohio. Learn more about Hasseman Marketing at HassemanMarketing.com.
It’s time for Thirsty Thursday! Thirsty Thursday is the award-winning piece of content from Hasseman Marketing where we take a mystery drink out of a piece of branded drinkware! It’s funny. It’s irreverent. And we will show you some really cool merch as well! This week we feature the Padova Series from our pals at Moderne Glass. But wait…there’s more! This time, we celebrate Briar Swigert’s 21st birthday by welcoming him to join the show! Watch the latest episode here and help us wish Briar a happy birthday!
Why Should you consider the Padova Series?
This double-walled vacuum-sealed drinkware piece has a great look and several colors to choose from. And the price is right as well!
