It’s hard to believe it’s already June. But here we are! And in honor of the 6th month of the year, we want to show you 6 promotional products you need to know about. So if you are in the market for a cool (or hot) piece of branded merch that is sure to move the needle this summer…this is for you. Oh…and if you want to just skip all of “the words,” you can head to our shop here.
6 Promotional Products You Need To Know About In June
Our goal is to show you some timely, and hopefully trendy, promotional products that will hit many different price points. In addition, we will tell you what we love about the products…but also some drawbacks as well. Let’s dig in!
The Coolie Cappy Combo
The Coolie Cappy Combo is a unique and practical solution for promoting your message and keeping your drinks at the perfect temperature. This combo includes a full-color beverage insulator and a handy Cappy can cover gadget that transforms any can into a spill-proof container. The insulator is made from high-density foam to reduce condensation and keep drinks cold, making it great for outdoor events and picnics. The Cappy clips onto the tab of a can, and can be opened and closed to prevent unwanted things from getting in, spills, retains carbonation, and has a key ring hole for easy portability.
Positive: This is a super cool piece for outdoor events with the team or your customers. What we love about this product (or product combo) is that it is a conversation starter. When you give this away it will give you the chance to explain the product and show the audience how much you care. No one wants to have a bee (or anything else unwanted) to surprise them in their drink. This helps protect from that!
Negative: It’s a conversation starter because it needs an explanation. The product DOES come with instructions, but how many of your team (or customers) actually even read an email?
Overall, we really like this because it’s timely (especially for summer events), it’s unique, and it really is useful, once you explain it!
Lightweight Loop Terry Beach Towel
Enjoy spa-level treatment from the pool to the beach with this super absorbent towel! Measuring 30″ x 60″ this, promo weight hemmed 100% ring spun cotton loop terry towel is perfect for budget-friendly promotions and summertime giveaways.
Positive: We are a big fan of Beach Towels. They have a high perceived value, a HUGE imprint area, and they are kept for a long time. Studies will tell you that the average beach towel is kept for at least 7 years. That means that most are kept longer than that. We certainly never seem to throw them out!
Negative: Since the imprint area (and the item) is so big, the setup charge is larger too. It takes a lot to cover that much area!
Overall, we are big fans of the beach towel. They show appreciation and are used for years!
Fabric Clip Waterproof Bluetooth Speaker
Enjoy your favorite music from anywhere. The Fabric Clip Waterproof Bluetooth® Speaker easily clips to your favorite bag, letting you bring it to the pool, the park, or to your next house party. Enjoy hands-free operation with built-in microphone and music controls. The 5W output fills any room with quality sound. It has an IP67 waterproof rating, which means it can submerged under water without damaging.
Positive: We have always said, if you can give an item that enhances your customer’s life AND ties to their phone, it’s a home run. This can be both. In addition, we are getting more and more requests for WATERPROOF speakers. Apparently everyone thinks they are going to be near a pool or lake this summer!
Negative: You need to know your audience. If you are spending money on an item in this budget, you want to make sure it’s an audience that will appreciate it!
Overall, we love it! This item speaks to quality, function, and summer fun.
Mini Beachcomber Bag / Tote
The made-for-one personal beach bag to hold your essentials for a day of relaxation. The 15” x 13” size easily holds sunscreen, sunglasses, lotion, flip-flops, a book, and more. It’s waterproof and lightweight, plus it has a comfortable strap which makes for easy carrying. A bold full-color imprint option commands attention.
Positive: These totes are all the rage. Not only are they functional, but they show that your brand is on trend this summer.
Negative: These take some time to get in. They are done overseas, so if you need them in a hurry, they are not for you. There is a BIG difference in the timeline from air freight and ocean…so make sure you discuss your in hands date. But if you are interested, now is the time to order!
If your brand is one that is on the cutting edge of trends, this would be a great and functional piece. Just make sure you order soon!
Pinnacle Recycled Travel Tumbler with Straw 40oz
Meet the Pinnacle, a budget-friendly 40 oz travel tumbler that doesn’t compromise on style or performance – all while being made from recycled materials. Constructed using 91% post-consumer recycled 18/8 stainless steel – the 40 oz Pinnacle Travel Tumbler features high-performance copper vacuum insulation that will keep drinks cold 24+ hours for all-day hydration, and a durable power coating with a sleek matte finish that matches the handle, straw and lid slider for a premium, retail look and feel. The 100% recycled plastic, press-on swivel lid securely holds the Tritan straw in place, is easily rotated to expose the drink opening, and features a proprietary lid slider to prevent spills. A sturdy ergonomic handle makes carrying this tumbler effortless, and the slim base fits in most car cup holders
Positive: Everyone loves drinkware. The latest trends show it. And summer is often vacation season. So drinkware is perfect for road trips and to makes sure you are hydrated on the beach. In addition, this product is more eco-friendly than many of its competitors.
Negative: We are big fans of drinkware, so this is tough. The one negative might be that there are lots of competitors out there.
Overall, we feel like this one stands up. It’s great for this (or any) time of year…and it’s got a great price point considering the eco-friendly components. This makes us want to hit the road!
NBN Recycled Outdoor 15 Can Cooler
The NBN Recycled Outdoor 15-Can Cooler has a sleek design featuring an easy-access front pocket and one side pocket. The cooler is fully insulated, and its body material is made with recycled material. Through a partnership with 1% For The Planet, one percent of sales of all EcoSmart® products will be donated to nonprofits dedicated to protecting the planet.
Positive: Everyone can use a cooler…especially this time of year. And with a giveback component, you can feel great about giving a really nice item that will last.
Negative: Hmmm…maybe that it ONLY holds 15 cans?
Overall, we love a cooler for this time of year. Even if you are not going on vacation, you can still use this at home, on the golf course, or on a family picnic in the park. You can’t go wrong with this one!
So there you have it! These are 6 Promotional Products You Need To Know About In June! Want to see more? Check out our Summer Shop here!
As always, we want to provide you with value. So if you want to create marketing campaigns (and appreciation gifts) that hit the TARGET, check out our TARGET marketing playbook here.
Delivering Marketing Joy is an award-winning interview show that helps marketers level up. Each week, Kirby Hasseman interviews the best and brightest minds in marketing to help you level up. This time on Lessons from DMJ, Kirby talks with Taylor Borst about creating great events and saying YES to opportunities outside of your comfort zone.
In this Delivering Marketing Joy, Taylor Borst, the Senior Director of Marketing and Vendor Relations at ASB, pulls back the curtain to reveal the intricate behind-the-scenes work that goes into orchestrating successful events. Taylor’s insights offer a unique perspective on the event planning and marketing industry, highlighting the importance of collaboration, continuous learning, and stepping outside of one’s comfort zone.
From discussing upcoming events to the evolution of her role, Taylor provides a comprehensive overview of her work at ASB. She delves into the importance of building relationships within the industry, the challenges and insights gained in vendor relations, and the philosophy behind creating events that foster long-lasting connections.
Upcoming Events
As the Senior Director of Marketing and Vendor Relations at ASB, Taylor Borst is always looking ahead to the next big event. In the video, she mentions two upcoming events that the team is currently preparing for – an end-user show in Minnesota and a similar event in Denver. These events are significant milestones in ASB’s calendar, requiring meticulous planning and coordination.
Each event is a unique opportunity for ASB to showcase its offerings and build relationships with end users. The team puts in a lot of effort to ensure that each event is a success, from securing the venue to coordinating with vendors and ensuring that every attendee has a memorable experience.
ASB Accelerate Event and Summit
ASB is also gearing up for an ASV accelerate event and their 10th-anniversary Summit. These events are significant landmarks for the company, marking a decade of success and growth. The ASV Accelerate event is designed to fast-track the success of ASB’s partners, providing them with valuable insights and resources.
The 10th-anniversary Summit, on the other hand, is a celebration of ASB’s journey so far. It’s an opportunity for the team to reflect on their achievements, learn from their experiences, and set goals for the future. Taylor and her team are working tirelessly to ensure that these events are memorable and impactful.
Website Refresh and Trend Report
In addition to planning events, ASB is also working on a website refresh and updating a trend report for sales associates. The website refresh is a crucial project aimed at improving the user experience and showcasing ASB’s offerings in the best possible light. The updated trend report, on the other hand, will provide sales associates with valuable insights into the latest industry trends, helping them stay ahead of the curve.
Both these projects underscore ASB’s commitment to continuous improvement and staying at the forefront of the industry. They are a testament to the team’s dedication to providing the best resources and support to their partners and associates.
Collaboration and Building Relationships
One of the key themes that Taylor emphasizes in the video is the importance of collaboration and building relationships in the industry. She believes that success in the event planning and marketing industry is built on strong relationships – with vendors, partners, and attendees.
Collaboration is at the heart of everything ASB does. From planning events to updating their website, every project is a team effort. Taylor also highlights the importance of building strong relationships with vendors, as these partnerships are crucial for the success of their events.
Evolution of Role and Insights in Vendor Relations
Taylor also discusses the evolution of her role at ASB and the insights she has gained in vendor relations. Over the years, she has learned to navigate the challenges of vendor relations, gaining valuable insights that have helped her in her role.
She talks about the importance of understanding the needs and expectations of vendors, and how this understanding can help create successful events. Her experiences in vendor relations have also taught her the importance of flexibility and adaptability in the fast-paced world of event planning and marketing.
Creating Events with Great Experiences and Long-lasting Connections
Creating events that provide great experiences and foster long-lasting connections is at the heart of ASB’s philosophy. Taylor shares how the team focuses on every attendee as a customer, ensuring that each person feels valued and appreciated.
They prioritize attendee feedback, utilizing a vendor advisory board for input, and conduct multiple site visits for each property to ensure everything is perfect. They also learn from other industry events, constantly seeking ways to improve and provide the best experience for their attendees.
Saying Yes to Opportunities Outside of Comfort Zone
Taylor emphasizes the importance of saying yes to opportunities outside of one’s comfort zone. She believes that growth comes from challenging oneself and stepping into the unknown. She cautions against using boundaries as a crutch and encourages intentional decision-making.
Whether it’s taking on a new project or stepping into a new role, Taylor believes in embracing challenges and learning from them. This mindset has been instrumental in her success and is a key part of ASB’s culture.
Conclusion
In conclusion, Taylor highlights the importance of teamwork, collaboration, and continuous learning in the event planning and marketing industry. She believes that success comes from working together, building strong relationships, and constantly seeking ways to improve.
Her insights offer a unique perspective on the industry, shedding light on the behind-the-scenes work that goes into creating successful events. Whether you’re an industry professional or just curious about what goes on behind the scenes, Taylor’s insights offer valuable lessons and inspiration.
Each week on DMJ 1 on 1, Kirby Hasseman takes on a different topic to help provide value to those looking to grow a brand or organization. This time Kirby talks about mastering the 3 R’s of business…and how branded merch can help. Watch now!
How To Master The 3 R’s Of Business with Branded Merch
Mastering the three R’s of business – retention, repeat business, and referrals – is a crucial aspect of any successful enterprise. In this article, we delve into the importance of these three R’s and how branded merchandise can be leveraged to optimize these business aspects. We’ll explore how showing appreciation to your customers can significantly improve retention, how branded merchandise can boost repeat business, and how it can also incentivize referrals, thereby contributing to business growth.
Branded merchandise is not just a marketing tool; it’s a tangible representation of your brand that customers can appreciate and remember. It’s a way to make your business more top-of-mind for your customers, increasing the likelihood of repeat business and referrals. So, let’s dive into the details and learn how to master the three R’s of business with branded merch.
Retention
Customer retention is a vital aspect of any successful business. It’s often said that it’s cheaper to keep an existing customer than to acquire a new one. However, many businesses lose customers due to perceived indifference. This is where showing appreciation to your customers comes into play.
One effective way to show appreciation is through the use of branded merchandise. It’s a tangible way to express gratitude, making your customers feel valued and appreciated. Consider creating a quarterly appreciation program for your top customers, where you can distribute branded merchandise as tokens of your appreciation. This not only improves customer retention but also strengthens your brand’s relationship with its customers.
Repeat Business
Repeat business is the lifeblood of any successful enterprise. It’s a testament to your brand’s quality and reliability. Branded merchandise can play a significant role in increasing the frequency and size of customer orders. A study showed that customers who received branded merchandise ordered 18% faster and 18% more, highlighting the impact of branded merchandise on repeat business.
Offering customers something of value, like branded merchandise, helps them remember your brand when making a purchase. It’s also important to consider where your ideal customer is when they realize they need your brand’s service. By strategically placing your branded merchandise, you can ensure that your brand is top-of-mind when your customer needs your service.
Referrals
Referrals are a powerful tool for business growth. A happy customer is the best brand ambassador, and with the right incentives, they can refer others to your business. Branded merchandise can be an effective incentive for customers to refer others.
Consider creating a referral program where customers are rewarded with branded merchandise for successful referrals. The key here is to utilize quality branded merchandise that represents your brand well. This not only incentivizes referrals but also ensures that your brand is represented positively in the eyes of potential customers.
Conclusion
In conclusion, branded merchandise is more than just a marketing piece; it’s a tool that can significantly improve customer retention, boost repeat business, and incentivize referrals. By strategically utilizing branded merchandise, businesses can ensure that they are always top-of-mind for their customers, leading to increased business growth and success.
Delivering Marketing Joy is an award-winning interview show that helps marketers level up. Each week, Kirby Hasseman interviews the best and brightest minds in marketing to help you level up. This time on Lessons from DMJ, Kirby talks with Adam Callinan on profitability, Shark Tank, and why every entrepreneur is struggling right now. Watch now.
In this insightful interview, we delve into the entrepreneurial journey of Adam Callinan, the founder of Pentan, an e-commerce-focused SAS company. Callinan, who previously co-founded BottleKeeper, a company that achieved a staggering $8 million in sales without a single employee, shares his experiences, challenges, and lessons learned. He emphasizes the importance of leveraging technology, software, and automation in building a business, as opposed to the traditional approach of hiring people.
Through his unique journey, Callinan provides a fresh perspective on entrepreneurship, highlighting the struggles that every entrepreneur faces, and the importance of creating structure and maintaining physical and mental well-being. He also discusses why many early-stage companies struggle with profitability, and shares his experience of appearing on Shark Tank, which significantly boosted his company’s revenue. Lastly, he offers a special deal for listeners to access Pentan for the first 30 days for just $1.
Building a Company with No Employees
Callinan’s journey with BottleKeeper is a testament to the power of technology and automation in business. With a foundation rooted in a previous medical device business, BottleKeeper was built with strict guardrails to avoid hiring employees. Instead, Callinan focused on using technology and automation to build platforms and manage operations.
This unconventional approach allowed him to maintain control over the business, reduce overhead costs, and achieve impressive sales figures. The success of BottleKeeper serves as a compelling case study for entrepreneurs exploring alternative business models.
Challenges of Building Bottlekeeper
Despite its success, the journey of building BottleKeeper was not without its challenges. Callinan faced difficulties with inventory management and the cyclical nature of the business, which resulted in swings in revenue throughout the year. These challenges, while difficult, provided invaluable lessons that shaped the growth and evolution of the company.
Moreover, Callinan also discusses the mental challenges of dealing with the highs and lows of the business. The entrepreneurial journey, while rewarding, can often be a rollercoaster of emotions, and Callinan’s experience underscores the importance of resilience and adaptability.
Struggles Faced by Entrepreneurs
Callinan highlights the struggles that every entrepreneur faces, emphasizing the need for entrepreneurs to create structure and take care of themselves physically and mentally. The entrepreneurial journey can be fraught with challenges and uncertainties, making it crucial for entrepreneurs to prioritize their well-being and avoid isolation.
Creating structure, setting boundaries, and maintaining a healthy work-life balance are essential for long-term success. Callinan’s insights underscore the importance of self-care in entrepreneurship, a topic that is often overlooked in the pursuit of business success.
Reasons for Early Stage Companies Not Being Profitable
Callinan discusses why many early-stage companies struggle with profitability. He points out that the default approach of raising capital can lead to frivolous spending, and the tendency to add fixed expenses without understanding the necessary revenue levels can hinder profitability.
Understanding financial metrics and marketing efficiency is crucial for profitability. Callinan’s insights provide a valuable perspective for early-stage entrepreneurs, highlighting the importance of financial literacy and strategic planning in achieving profitability.
Impact of Appearing on Shark Tank
Callinan shares his experience of appearing on Shark Tank, a platform that provided incredible free advertising for BottleKeeper. The company experienced a significant boost in revenue after the episode aired, demonstrating the power of strategic exposure and publicity.
The ongoing impact of the Shark Tank appearance on the company’s success is a testament to the importance of seizing opportunities and leveraging platforms for business growth. Callinan’s experience provides valuable insights for entrepreneurs seeking to maximize their visibility and reach.
This offer provides a unique opportunity for entrepreneurs to leverage the power of Pentan’s platform to streamline their operations and enhance their profitability. With its focus on solving financial operation problems, Pentan is poised to be a valuable resource for entrepreneurs navigating the complexities of e-commerce.
Each week on DMJ 1 on 1, Kirby Hasseman takes on a different topic to help provide value to those looking to grow a brand or organization. This time Kirby tackles the question everyone has been asking. “What are all these charges on Branded Merch?” Have you ever been confused or frustrated by your invoice after purchasing branded merch? Then this episode is for you! Watch now…and feel free to read below.
DMJ 1 on 1: What Are All These Charges on Branded Merch?
The world of branded merchandise can be a labyrinth of extra charges and hidden fees. It’s a common experience for clients to receive an invoice that’s significantly higher than the initial quote, leading to confusion and frustration. Today we set out to demystify the pricing structure of branded merchandise and educate viewers on the various charges associated with it.
The video acknowledges the complexity of the pricing structure in the branded merchandise industry. It explains that these extra charges are often necessary for suppliers to compete on price in the industry. The goal of the video and this article is to provide insight into the pricing structure of branded merchandise and educate viewers about the extra charges associated with it.
Screen Charges
Screen charges are fees associated with creating physical screens for screen printing. These charges are necessary for each color used in the design. This means that a design with multiple colors will have multiple screen charges. Suppliers often save screens for up to two years, which can save on costs for repeat orders. However, screen charges can significantly impact the cost of branded merchandise, especially for small orders or designs with multiple colors.
While these charges may seem excessive, they are a necessary part of the screen printing process. The creation of screens involves labor and materials, and these costs need to be covered. Understanding this can help clients make informed decisions about their design and color choices.
Setup Fees
Setup fees are another common charge in the branded merchandise industry. These fees cover the time and labor required to set up machines and prepare for printing. Setup fees are common in digital printing and other printing methods that don’t require physical screens. Repeat setup fees may be charged for subsequent orders of the same design. These fees help suppliers cover the cost of labor and maintain competitive pricing.
Run Charges
Run charges are additional fees for running the job multiple times or in different locations. These charges may apply when printing multiple colors or printing in different areas of the product. Additional run charges can increase the overall cost of the order, especially for small quantities or complex designs.
Embroidery Charges
Embroidery charges are associated with creating digital files and setting up embroidery machines. A DST file is used to guide the sewing machine and ensure accurate embroidery. Embroidery charges are typically a one-time fee unless modifications to the design are requested. Keeping the art consistent can help avoid additional charges.
Art Charges
Art charges may apply when the provided artwork needs to be converted to a vector or camera-ready format. Vector art ensures that the design remains clear and doesn’t pixelate when resized. Art charges can be avoided by providing high-quality vector art. However, suppliers may need to clean up or modify artwork, resulting in additional charges.
Proof Charges
Proof charges are fees for reviewing and approving artwork before production. Proof charges act as an insurance policy to ensure the correct artwork is used. Some suppliers may charge proof fees, while others may not. As Kirby mentioned in the video, this charge can be a source of frustration for distributors and clients. But these charges have been created by using the supplier as the “art department” and requesting multiple proofs on every order. Implementing a system of one free proof could encourage better artwork preparation.
Less Than Minimum Charges
Less than minimum charges are fees for ordering quantities below the supplier’s minimum requirement. Suppliers may charge less than minimum fees to compensate for the inconvenience of producing smaller quantities. These charges cover the cost of handling and storing excess inventory.
PMS Color Match Charges
PMS color match charges are fees for matching specific colors using the Pantone Matching System. PMS color match ensures precise color reproduction for brands with specific color requirements. Matching colors accurately may require additional time and effort, resulting in extra charges. This fee will be charged for each color that needs to be specifically matched.
Shipping Charges
Shipping charges cover the cost of delivering the branded merchandise to the client. Shipping charges are necessary when products need to be shipped across the United States. Suppliers may include shipping charges in the overall pricing or list them separately. Considering shipping options and planning ahead can help mitigate shipping charges. But make no mistake, no distributor has the space to house the (over) 1 million promotional products for sale. So there will be a cost of shipping to deliver your order.
Conclusion
The world of branded merchandise can be a labyrinth of extra charges and hidden fees. However, understanding these charges can help clients make informed decisions and avoid surprises on the invoice. The goal of this article is to educate viewers about the extra charges associated with branded merchandise and provide insight into the pricing structure of the industry.
Remember, it’s always a good idea to ask for all charges upfront. This can help avoid surprises on the invoice and ensure that you’re getting the best value for your money. So the next time you’re ordering branded merchandise, don’t be afraid to ask questions and get the information you need.
Delivering Marketing Joy is an award-winning interview show that helps marketers level up. Each week, Kirby Hasseman interviews the best and brightest minds in marketing to help you level up. This time on Lessons from DMJ, Kirby talks with Joey Coleman about how to never lose a customer again. Watch now!
In this insightful discussion, Kirby Hasseman interviews Joey Coleman, the renowned author of “Never Lose a Customer Again.” The conversation centers on the crucial aspect of customer retention, an area often overlooked by businesses. The focus of many companies is predominantly on acquiring new customers, with less attention given to maintaining existing ones. However, Coleman asserts that a shift in mindset is necessary to concentrate on what happens post-sale, which is equally, if not more, important.
Throughout the conversation, Coleman provides a wealth of knowledge and practical advice on how businesses can improve their customer retention strategies. He delves into the reasons why businesses focus more on acquisition, the importance of customer retention, philosophical and practical approaches to customer retention, the concept of secondary customers, and practical tips for improving customer retention. He also emphasizes the significance of naming processes and using language that resonates with customers. This article aims to encapsulate the main points of this enlightening discussion.
Why Businesses Focus on Acquisition
Joey Coleman begins by explaining the biological and operational reasons for businesses’ focus on acquiring new customers. Humans are biologically predisposed to seek new experiences and novelty, a trait that often translates into business operations. This predisposition is further reinforced by the operational structure of organizations, which are often led by CEOs with marketing or sales backgrounds. These leaders naturally lean towards strategies that involve acquiring new customers, as this is their area of expertise.
However, Coleman suggests that this focus on acquisition often comes at the expense of customer retention. While acquiring new customers is important for business growth, retaining existing customers is equally crucial for sustainability. He argues that businesses need to strike a balance between these two aspects to ensure long-term success.
The Importance of Customer Retention
Emphasizing the importance of customer retention, Coleman points out that between 20-70% of new customers stop doing business within the first 100 days. This startling statistic highlights the need for businesses to focus on delivering a remarkable customer experience at every step of the customer journey. By keeping customers, businesses can increase revenues, profits, and retention.
He also stresses the importance of critically analyzing each step in the customer journey. By understanding the customer’s experience at each stage, businesses can identify areas for improvement and take the necessary steps to enhance their service. This not only improves customer satisfaction but also increases the likelihood of customer retention.
Philosophical and Practical Approaches to Customer Retention
Delving into the philosophical and practical aspects of improving customer retention, Coleman discusses the need for businesses to be aware of what happens after the sale. This involves mapping the customer journey to identify areas for improvement and delivering a remarkable experience consistently. By paying attention to the post-sale experience, businesses can ensure that customers remain satisfied and continue to do business with them.
He also provides practical tips on how to improve customer retention. This includes systematizing follow-up and project success reviews, using language that resonates with customers, and delivering a remarkable experience at every stage of the customer journey. By implementing these strategies, businesses can significantly improve their customer retention rates.
The Concept of Secondary Customers
One of the unique concepts that Coleman introduces is the idea of secondary customers. These are the people affected by the decision or involved in the process, but not necessarily the decision makers. By serving these secondary customers, businesses can enhance their customer retention strategies.
Examples of secondary customers in the promotional product space include the recipients of the promotional products, the people involved in the purchasing process, and the people who interact with the promotional products. By serving these secondary customers, businesses can create a positive experience for all involved, leading to long-term retention.
Practical Tips for Improving Customer Retention
Throughout the discussion, Coleman provides a range of practical tips for improving customer retention. This includes mapping the customer journey to identify gaps and areas for improvement, systematizing follow-up and project success reviews, and using language that resonates with customers. By implementing these strategies, businesses can significantly improve their customer retention rates.
He also emphasizes the importance of using language that resonates with customers. This involves using terms and phrases that align with customer expectations and convey the value of the product or service. By using language that resonates with customers, businesses can enhance their customer experience and increase retention.
The Significance of Naming Processes
One of the key points that Coleman highlights is the importance of naming processes. He suggests that the language used to describe processes should align with customer expectations. For example, renaming follow-up to project success review can create a more positive perception of the process and demonstrate a commitment to constant improvement.
By naming processes in a way that resonates with customers, businesses can build trust and demonstrate their commitment to delivering a remarkable customer experience. This not only enhances the customer experience but also increases the likelihood of customer retention.
Conclusion
In conclusion, Joey Coleman encourages businesses to constantly strive for improvement and to serve their customers and employees in a remarkable way. He suggests that by focusing on customer retention and delivering a remarkable customer experience at every stage of the customer journey, businesses can achieve long-term success.
