Welcome back to the Better Merch…Better Marketing podcast! We’re thrilled to bring you Episode 2, where Jade Crider and Kirby Hasseman dive into exciting topics in marketing, business, and branded merchandise—all while adding their unique father-daughter dynamic to the mix. If you missed Episode 1, don’t worry; you can catch up anytime. But today, we’re diving into new discussions that we think you’ll love.
Check out the latest episode below:
What’s in Episode 2?
Here’s a rundown of what we covered in this week’s podcast:
1. The TikTok Drama: What Happened and What’s Next?
We kicked off this week’s episode by discussing the recent TikTok drama. From its sudden removal to the widespread reaction, Jade shared how she felt when the app disappeared briefly and what it meant for content creators and marketers alike. Kirby and Jade also speculated on what might come next for the platform and how businesses should approach TikTok moving forward. Spoiler alert: This conversation was packed with insights into adapting to change in the digital marketing landscape.
2. Lessons from the PPAI Expo
Last week, we attended the PPAI Expo in Las Vegas, the premier event for promotional products and branded merchandise. We had the chance to explore new trends, connect with industry leaders, and come away with some important lessons in business. In this episode, we share our key takeaways that can help you in whatever business you are in!
3. Audience Question: How Can You Attract and Retain Clients?
This week’s listener question comes from someone who tuned in to Episode 1: How can you attract and retain clients? Kirby broke down his TARGET method for effective marketing, offering actionable steps to help businesses stand out and build lasting relationships.
To make it even better, Kirby is giving away his book, Hit The TARGET, for free! Head over to HitTheTargetBook.com to grab your free copy, which includes the ebook, audiobook, and online course.
4. When Dad Was Wrong
In this week’s fun and lighthearted segment, Jade turned the tables and shared an area where she thinks Kirby is wrong. This playful moment highlighted how different perspectives—even within a family—can lead to some lively discussions and even better ideas.
5. Shout Out to Local Stars: Main Street Station & Sorrell’s on the Square
We wrapped up the episode by celebrating two amazing Coshocton businesses, Main Street Station and Sorrell’s on the Square, both of which were recently featured on America’s Best Restaurants. These local spots are doing incredible things for our community, and we couldn’t be more proud to shine a spotlight on their achievements. If you haven’t visited them yet, make it a priority!
Key Takeaways from Episode 2
TikTok’s impact on marketing is undeniable, and adaptability is key as platforms evolve.
Live events like the PPAI Expo are invaluable for networking, learning, and staying ahead in your industry.
Attracting and retaining clients requires a clear strategy, like Kirby’s TARGET method, and a focus on delivering value.
It’s okay to challenge ideas and perspectives—that’s where growth (and sometimes laughter) happens.
Supporting local businesses is a vital part of building strong communities.
What’s Next?
We’re already planning Episode 3, and we’d love to hear from you! Have a question or topic you want us to cover? Send it our way, and we might feature it in an upcoming episode. Whether it’s about branded merchandise, marketing strategies, or building better business practices, we’re here to help.
Make sure to watch Episode 2 above, share your thoughts, and subscribe to stay updated on all future episodes. Together, we’re creating Better Merch…Better Marketing!
Have a question or comment? Drop it below or reach out directly—we’d love to hear from you!
If you need help creating Better Merch & Better Marketing reach out to us! We’d love to help you. Head here to get the book “Hit The TARGET” for FREE! This will help you dial in your marketing for better results.
We’re thrilled to announce the launch of our brand-new podcast, Better Merch…Better Marketing, featuring Kirby Hasseman and Jade Crider! This weekly show is designed to explore marketing, branded merchandise, and everything in between—all while sharing some laughs and insights along the way. If you’re looking for actionable tips, fun discussions, and a fresh perspective on building your brand, you’re in the right place.
Our very first episode is live, and we couldn’t be more excited to share it with you. You can watch the full episode below:
What’s This Podcast All About?
In this debut episode, we dive into why we’re starting this podcast and what you can expect in the weeks ahead. Whether you’re an HR professional, a marketing guru, or a small business owner/entrepreneur, our goal is to provide you with valuable insights that you can apply to your organization. Plus, we’ll bring our unique father-daughter dynamic to every conversation, adding a little fun and humor along the way.
Highlights from Episode 1
Here’s a sneak peek at what we covered:
Why This Podcast?
We kick things off by sharing our vision for Better Merch…Better Marketing. This podcast is all about helping businesses and organizations like yours create better branded merchandise and marketing campaigns that drive results.
Lessons from 2024
The past year has been full of opportunities, challenges, and valuable lessons. We share a few key takeaways that have shaped our approach to marketing and branded merch.
Goals for 2025
A new year means new goals! From expanding our services to building stronger connections with our clients, we outline what we’re working toward in the coming year.
Dad Was Right (Again)
In a fun segment, Jade shares a lesson where Kirby’s advice turned out to be spot on—proving that sometimes, dads really do know best.
Shout Out to the Friends of the Park 5K, 10K, and Half Marathon
We’re proud to spotlight the upcoming Friends of the Park event happening this April. This race raises funds to support our local parks, and we encourage everyone to get involved—whether you’re running, walking, or cheering from the sidelines. If you are interested in registering, head here.
What’s Next?
This is just the beginning! Each week, we’ll bring you a mix of trending marketing topics, teachable moments, and standout branded merchandise campaigns to inspire your next move. Plus, we’ll be answering audience questions in future episodes, so stay tuned and send us your marketing or merch-related queries.
We’re excited to embark on this journey and hope you’ll join us. Check out the video above, share your thoughts, and don’t forget to subscribe for more episodes. Let’s create Better Merch…Better Marketing together!
Have a question or topic idea for the podcast? Let us know in the comments or reach out directly. We’d love to hear from you!
If you need help creating Better Merch & Better Marketing reach out to us! We’d love to help you. Head here to get the book “Hit The TARGET” for FREE! This will help you dial in your marketing for better results.
Social media can be one of the most powerful tools to grow your organization, connect with your audience, and build your brand. But let’s be honest—many businesses struggle to make it work. Why? Because they focus on being perfect instead of simply being better.
At Hasseman Marketing, we believe the goal isn’t perfection—it’s progress. The key is to consistently get a little better each day.
If you’re looking to improve your social media presence, here are 5 simple tips to do social media BETTER for your organization. And if you want to dive deeper into this, head HERE to get the Hit The TARGET book for free.
1. Give Value First
Too many organizations treat social media like traditional advertising: Buy this. Hire us. Look at us. But social media is different. It’s about building relationships, and relationships thrive on value.
Ask yourself:
How can I help my audience?
What can I teach, inspire, or share that will make their lives better?
Providing value could mean sharing helpful tips, answering FAQs, entertaining with behind-the-scenes content, or offering inspiration. When you lead with value, people will engage, trust you, and stick around for the long term.
Remember: give first, ask second.
2. Be Consistent
Social media is like fitness—you can’t post once or twice and expect results. You build trust and credibility with consistency. Whether you post daily, three times a week, or weekly, the key is to show up regularly.
Here’s why consistency matters:
It keeps your brand top of mind.
It builds integrity (your audience knows they can rely on you).
Social media algorithms reward consistent posting.
The good news? You don’t need to go viral to succeed. Small, consistent efforts over time create meaningful results. Keep showing up, and the growth will come.
3. Post More
If you’re struggling with social media growth, ask yourself this: Are you posting enough? Many organizations are hesitant to post frequently, worrying about “bothering” their audience.
Here’s the truth: social media is a free tool to grow your business. Use it!
The more you post:
The better your reach and engagement will be.
The more opportunities you have to connect with your audience.
The more content you can test and learn from.
If you’re not sure where to start, try this:
Share updates about your team, products, or community involvement.
Post tips, quotes, or behind-the-scenes videos.
Repurpose older content into new formats.
Social media is like a muscle—the more you use it, the stronger it gets.
4. Engage With Your Audience
Social media is a two-way street. If someone takes the time to comment on your post, comment back! Engagement isn’t just polite—it’s how you build relationships.
When you respond to comments or messages, you:
Show your audience that you care.
Build a loyal community around your brand.
Increase the visibility of your posts (engagement boosts algorithms).
It doesn’t take much—a quick “Thank you!” or a thoughtful reply can go a long way. The brands that succeed on social media don’t just talk at their audience—they talk with them.
5. Gather Information
Social media is not just a place to post—it’s also a tool to gather valuable information for your business.
Here’s how you can leverage it:
Encourage people to sign up for your email list.
Use polls or surveys to learn what your audience wants.
Offer lead magnets (like free guides or webinars) to build your database.
Your ultimate goal should be to take your audience off social media and into your ecosystem—like your email list—where you can communicate directly. Social media is borrowed space, but your list? That’s something you own.
Social Media: It’s About Progress, Not Perfection
Social media doesn’t have to be overwhelming. Start small, follow these 5 tips, and focus on getting better—one post, one conversation, one audience interaction at a time:
Give value—be helpful, inspiring, or entertaining.
Be consistent—show up regularly to build trust.
Post more—take advantage of this free tool.
Engage with your audience—reply, connect, and build relationships.
Gather information—turn your audience into lasting relationships.
The goal isn’t perfection. It’s about showing up, providing value, and putting in the work over time. That’s how you’ll grow your brand, strengthen your community, and do social media BETTER.
Are you ready to improve your organization’s social media presence? Start with one tip today, and let’s pursue better together.
If you need help creating social media content that connects, reach out to us! We’d love to help you. Head here to get the book “Hit The TARGET” for FREE! This will help you dial in your marketing for better results.
Coshocton, Ohio – November 2024 – Hasseman Marketing, a full-service marketing agency dedicated to helping businesses grow through innovative marketing solutions, is thrilled to celebrate its 20th anniversary this month. Founded in 2004, the Coshocton-based agency has grown from a small startup into a trusted partner for clients across industries, providing a full spectrum of marketing services, from branding and promotional products to social media strategy and content creation.
Hasseman Marketing Celebrates 20 Years
Over the past two decades, Hasseman Marketing has established itself as a go-to agency for businesses in Ohio and beyond, consistently delivering customized solutions that drive results. Known for its commitment to customer service and a personalized approach to each client’s needs, the agency has helped numerous local businesses, nonprofits, and larger organizations achieve their marketing goals.
“We’re incredibly proud of what we’ve achieved over the past 20 years,” said Kirby Hasseman, founder and CEO of Hasseman Marketing. “Our success is a testament to the hard work of our team and the trust our clients have placed in us. As we celebrate this milestone, we look forward to continuing to innovate and support our clients in an ever-changing marketing landscape.”
In addition to its client work, Hasseman Marketing is deeply committed to the local community. The agency has been involved in numerous initiatives to support local organizations, foster community spirit, and encourage local business growth.
To commemorate this special occasion, Hasseman Marketing will be creating amazing branded merch (no surprise) and creating social content to celebrate and look back. These celebrations are both a way to thank their clients and the Coshocton community that has supported them from the start.
About Hasseman Marketing: Founded in 2004, Hasseman Marketing is a full-service marketing agency based in Coshocton, Ohio. With a focus on strategic and creative marketing solutions, Hasseman Marketing offers branding, promotional products, social media strategy, content creation, and much more to help businesses of all sizes grow and thrive.
For many, August means “back to school.” With that in mind, we want to give you a Master’s Degree in Merch this month! Well, this month we want to show you the 8 Promotional Products you need to know about in August. It’s the 8th month…and there are 8 products! Get it? This month we have items that are fun or functional (or both). And if you want to skip the line and go straight to order information…you can head here.
8 Promotional Products You Need To Know About In August
Our goal is to show you some timely, and hopefully trendy, promotional products that will hit many different price points. In addition, we will tell you what we love about the products…but also some drawbacks as well. Let’s dig in!
Battery Operated Handheld Milk Frother
With a high-speed rotating motor, this handheld frother ensures rapid and uniform frothing every time perfect for cappuccinos, lattes, macchiatos, hot chocolate and more. Powered using 2xAA batteries, the durable stainless steel whisk spins at 14,000 rpm! The On-Off slider is simple to use and makes for easy, one-handed frothing.
Positive: The people who like this will LOVE it! This is a cost-effective way to reach those who want to upgrade their drink experience.
Negative: It will take some explaining. Not everyone will “get it.” That being said, an opportunity to explain the product is often an opportunity to grow your brand.
Proline 12′ Tape Measure
Measure mastery for branding accuracy. The ProLine 12′ Tape Measure provides a reliable tool for precise measurements. Featuring a 12-foot pull and press-to-lock mechanism for hassle-free operation, the tape is a 1″ scale with 1/16″ increments. The rubberized finish ensures a comfortable grip during extended use, and the built-in wrist strap and belt clip enhance portability. Perfect for construction companies, builders, material suppliers, renovators, and home care.
Positive: This is incredibly functional. In nearly every office and organization, there is a need for a measuring tape. In addition, there are plenty of opportunities to build a campaign around “does the competition measure up?”
Negative: Some organizations are looking for “new and trendy” and this might not fit the bill for that.
.33 Oz. Stain Remover Pen
Who doesn’t want a product that removes mistakes? We all do! This functional, cost-effective stain remover pen is a great event piece that targets anyone trying to keep their brand clean!
Positive: Everyone makes messes, so this translates to most industries. In addition, this is more cost-effective than the brand-named alternative!
Negative: This item might skew female. So it’s important to know your audience.
Left/Right Scissors
You can always tell our favorite products by whether or not we do them for ourselves. We have done these scissors more than once! They are functional, great quality, and have a wonderful imprint area. These are great pieces of branded merch that people will keep for years.
Positive: Everyone can use a great pair of scissors. But often, you can’t find them when you need them. This solves that! Your brand will be on the fridge or in the cubicle for years!
Negative: The only thing we can come up with is that they are tough to travel with. These are cool unless your organization might think they could get “a bit stabby.” lol
Oversized Carry-All Tote
The versatile size of this tote makes it perfect for traveling, vacations, and other outdoor events. Very large open main compartment with a wire rim that gives the bag its shape and sturdiness. Choose from trendy chevron colorways or the always-popular graphite finish.
Positive: Many of the items on this list are based on functionality. This is no different. Everyone can use this tote at the beach, pool, or any place you carry…well…anything.
Negative: While super functional, this item might skew a little female. So if you have a male-dominated audience, this might not be for you.
Wizzard Comfort Spinner Pen with Stylus
The Wizzard Comfort Stylus Spinner Pen seamlessly blends stress relief with an enjoyable writing experience. This executive metal pen features a stylish houndstooth pattern fidget spinner that effortlessly whizzes with a flick of a thumb. Paired with the matte soft-touch barrel and gunmetal trim, it creates the perfect promotional pen. Your brand will stand out with the large imprint area, and the smooth writing ink with push retraction ensures a joyous writing experience.
Positive: These pens are addictive! And the cost of this one will not break the bank. If you do these pens, get ready for people to ask for them!
Negative: While there are definitely more expensive spinner pens, these are not inexpensive writing instruments. That being said, we think it’s worth it when people ask for your branded merch by name!
Breakaway Wireless Bluetooth Speaker
Break away from a boring listening experience! With the Breakaway speaker, you can get a true stereo sound. Simply twist the left and right side and you can separate one speaker into two, filling even large rooms with high-quality surround sound. A silicone sleeve makes it easy to twist back together and take with you wherever you go.
Positive: There are lots of positives on this one. Great sound. High perceived value. And cool factor! What do you mean it turns into TWO speakers?
Negative: While these are a great value, they are more expensive than some of the other items on this list.
30 oz. Bronx Stainless Travel Mug with Carrying Handle
Introducing the 30 oz. Bronx Stainless Travel Mug with Carrying Handle! This mug features a wide mouth for easy filling and cleaning, a screw-on lid with a convenient drinking spout and straw, and impressive insulation that keeps your drinks hot for up to 4 hours and cold for up to 8 hours. Its BPA-free construction ensures peace of mind, making it the perfect choice for your on-the-go lifestyle.
Positive: We love the functionality of this piece of drinkware. It has a great look for your brand, and it’s perfect for a lifestyle that is on the go! Oh…and the price point is great!
Negative: There are a lot of drinkware options on the market right now. So if you are burned out on drinkware, this might not be it for you.
As always, we want to provide you with value. So if you want to create marketing campaigns (and appreciation gifts) that hit the TARGET, check out our TARGET marketing playbook here.
If you are new around here, let me let you in on a little secret. We love Branded Merch. We believe it’s one of the best ways to build a long-term brand. With that in mind, last month we created a blog featuring the 6 Promotional Products you needed to know about in June. Well, this month we want to show you the 7 Promotional Products you need to know about in July. It’s the 7th month…and there are 7 products! Get it? This month we have items that are fun or functional (or both). And if you want to skip the line and go straight to order information...you can head here.
7 Promotional Products You Need To Know About In July
Our goal is to show you some timely, and hopefully trendy, promotional products that will hit many different price points. In addition, we will tell you what we love about the products…but also some drawbacks as well. Let’s dig in!
Black & Gray Palm Dipped Gloves
No matter your walk of life…everyone needs gloves. Breathable gray knit gloves, cut, puncture & abrasion-resistant thin black nitrile coated palm. Form-fitting with great grip on dry surfaces, oil resistant. A thin palm provides great dexterity. Great for auto mechanics, assembly, technicians, delivery drivers, yard work, gardening…and so many more!
Positive: Can you say “functional?” We believe the best branded merch is functional. And no matter what you do, there are times when you need a work glove. So that means that the perceived value on this item is much higher than the actual cost.
Negative: If you are looking for “trendy new products,” then this one might not be for you.
Power Bar 3000 mAh with USB-C and Wrapper
One of our best and most popular power banks now has a 3,000 mAh battery capacity and a USB-C input port. With fully customizable design options, the Power bar is playfully disguised as an ordinary nutrition bar. Our amazing Power Bar continues to represent our core principles in providing you with products that are practical, enjoyable, and meaningful. Pair the Power Bar with any brand that encourages the healthy spirit of play in their daily work culture.
Positive: This is such a creative and useful product. Not only do you have a functional power bank that clients can use for a long time to charge your device, but the packaging can totally stand out and tell your story. Show your creativity and this can be a home run.
Negative: It does need good artwork and creativity to take this home. Don’t just slap a logo on this one or you will miss the real impact.
Microfiber Scrubber Golf Towel
Measuring 16″ x 25″, this innovative microfiber golf towel has anti-scratch scrubber loops on the back side to clean the club head or golf ball. It’s designed to dig deep into the groves of the golf club. Great for promotional events, the front side is a soft absorbent microfiber that can be embroidered or edge-to-edge printed with your company logo or custom design.
Positive: Great imprint area with the sublimation with vibrant imprint colors. In addition, the scrubber on the backside of the towel is really functional.
Negative: This is very seasonal. Now is the time to order these if you want them for golf season in much of the country.
uni-ball® Jetstream Sport
Exclusive, low-viscosity Super Ink™ combines the quick drying time of a ballpoint with the vibrant color and smoothness of a gel penuni Super-Ink™ technology protects against water, fading, & fraudInk color matches plunger color (white barrel features black ink)Point size: 1.0mmThe sleek body and form-fitting comfort grip make JetStream pens a perfect choice for everyday writing, journaling or color-coding notes.
Positive: This is a really nice writing pen. When you hand this out, your clients and prospects will keep it for a long time!
Negative: This is not the most inexpensive pen. If you are looking for a cheap pen, this might not be the one for you!
Ghostbuds
Experience audio excellence and flaunt your style. These sleek earbuds deliver Exceptional Sound with 13MM speaker drivers, delivering audio that’s crystal clear. With up to 6 hours of playtime on a single charge plus an included ultra cool Compact Charging Case, your music never skips a beat. Ghostbuds are carbon neutral and crafted from 52% recycled materials. These earbuds can be decorated in 48hrs at a 1pc minimum. 2nd life packaging: the box transforms into a charging stand.
Positive: This one has many positives, but let’s start with perceived value. When you give these to employees or great customers, they will be overjoyed with the value and the cool look (and sound).
Negative: Depends on the audience. If you have an employee base or customer list that does not mesh well with tech items, this might be a stretch.
2-in-1 Marker/Cutter
File this one under, “Why didn’t I think of that?!” This box cutter/marker is an inexpensive promotional product that nearly everyone can use. We fell in love with this one so much, we did these with our own logo.
• Four-section blade with locking slide.
• Felt tip permanent marker.
• Slotted cap for snapping off dull blade pieces.
Positive: This is just so functional. From restaurants to realtors to any other business that receives shipments (that means everyone), this will be coveted. Combine that with the fact that they are only around $2…and you have a winner.
Negative: The pushback is always simple…safety. Some organizations don’t want to hand this out because of travel or perception.
Magnetic Bowl Set
Ideal for storing small parts (hardware, fasteners) while you work in your garage or workshop – use at any angle.
• 6” stainless steel magnetic bowl, 3.25” magnet on bottom.
• 3” stainless steel magnetic bowl, 1.625” magnet on bottom.
• Rubber-coated magnetic base prevents scratches on finished surfaces.
Positive: If you have ever worked on a project where you needed to take something apart, then put it back together, the appeal is clear. Give me someplace to put the screws so they don’t “walk away.”
Negative: It’s a fairly niche piece. You might think “blue collar” versus “white collar” but those lines are blurring for sure!
So there you have it! These are 6 Promotional Products You Need To Know About In June! Want to see more? Check out our Summer Shop here!
As always, we want to provide you with value. So if you want to create marketing campaigns (and appreciation gifts) that hit the TARGET, check out our TARGET marketing playbook here.
