Why Employee Appreciation Day Is Crucial for Businesses

Employee appreciation day, the first Friday of March every year is an important event for businesses of all sizes. This special day provides employers with the opportunity to recognize and reward their employees for their hard work and dedication throughout the year. It’s also a great way to boost morale and create an atmosphere of appreciation and respect.  It helps you “build a tribe.”  We talk about that here.

Employee appreciation day celebrates the accomplishments and contributions of each and every employee. It is an opportunity to show employees that their efforts are appreciated and that their hard work is valued. When employees feel appreciated and valued, it increases their job satisfaction, productivity, and loyalty. In turn, this can lead to a better overall work environment, higher employee retention rates, and greater job satisfaction.

It’s about bridging the Appreciation Gap

Employee appreciation day also serves as a reminder to employers that their employees are the foundation of the organization. Without their hard work and dedication, the business would not be able to run as smoothly as it does. By taking the time to recognize each employee’s individual contributions, employers are sending the message that they value their employees and acknowledge their hard work.

Employee appreciation day should also be used to create a sense of camaraderie and connection among the employees. This can be done by organizing team-building activities, having a celebratory lunch or dinner, or offering rewards and prizes. These activities help create a sense of unity among the employees and show them that their employer really cares about them.  This is where Branded Merch can really come into play.  We have created this curated shop for cool ideas to help you show your team you appreciate them.

Finally, employee appreciation day is an opportunity for employers to express their gratitude for the hard work and dedication of their employees. It is a great way to show employees how much their efforts are appreciated and to thank them for their contributions. It is also a great way to remind employers that their employees are the foundation of their organization and that they should always be valued and appreciated.

Again…shop here for ideas on how to make sure your team knows you appreciate them.

Hasseman Marketing is your one-stop marketing shop.  We work hard to “Deliver #MarketingJoy to you.  If you want to make sure you never miss an update, now is a great time to become a VIP.  Sign up to be “on the list” here.

Product of the Week: The Viking Tumbler

Welcome to the Hasseman Marketing featured Product of the Week!  Our goal each week is to show you a piece of branded merch that we love…and we give you 3 reasons to love it too!  This week we feature something that will help you stand out at any event you attend this year.

This week we’re talking about the Viking tumbler, the Viking tumbler is a double wall vacuum-sealed insulated tumbler that keeps your drink hot for five to eight hours it keeps it cold for 24 hours it’s a really really nice piece. So what are the three reasons that I am featuring this as the product of the week this week?

  1. It’s high quality: It’s a really high-quality piece that people ask for again and again which means your branded info information is going to stick around for a long time.
  2. It’s actually affordable: especially when you consider it in comparison to the retail space let’s face it this is a piece that mimics the yeti style tumbler and this is going to be with a one-color imprint is going to be you know in the $10 range or so and then you can actually do full color and more cool decoration techniques still in the 14 to 15 range. When you see a piece like this in retail you’re at $40-45 so the perceived value on it is really really good.
  3. Cool decoration: You can do a full-color imprint around it as well so if you want to feature some sort of building or a picture of your team or whatever, you can do that.

So it’s a high-quality piece it’s actually pretty affordable and the decoration is amazing so that’s why the Viking tumbler is our HMC product of the week this time.As always you can click on the link below to see the shop learn more shop and hopefully order if you have any questions let us know and we’ll talk to you soon see you next time. Want to learn more?  Click here to start shopping today. Hasseman Marketing is your one-stop marketing shop.  We work hard to “Deliver #MarketingJoy to you.  If you want to make sure you never miss an update, now is a great time to become a VIP.  Sign up to be “on the list” here.

Thirsty Thursday: Highland 3-in-1 Copper Vacuum Bottle Kit 32oz

It’s a New Year and time for a new season of Thirsty Thursday!  Thirsty Thursday is the award-winning piece of content from Hasseman Marketing where we take a mystery drink out of a piece of branded drinkware!  It’s funny.  It’s irreverent.  And we show you some really cool merch as well!  This week we feature the Highland 3-in-1 Copper Vacuum Bottle Kit 32oz  Watch the latest episode below!

Each time on Thirsty Thursdays, we feature a really cool piece of branded drinkware.  You can order for your own team here.

The Highland 3-in-1 Copper Vacuum Insulated Bottle Kit 32oz is perfect for an active lifestyle. Kit includes three types of lids, a screw-on straw lid, a screw-on chug lid, and a screw-on flip closure lid. Durable, double-wall stainless steel vacuum construction with copper insulation, allows your beverage to stay cold for up to 48 hours and hot for at least 12 hours. The construction also prevents condensation on the outside of the bottle. On-trend, durable powder coating. FSC-certified premium gift box is included. 32oz. Note: Drinking hot beverages with a straw is not recommended. Remove the lid to allow the beverage to cool.

Thanks for watching!  Again, purchase for your team here…or reach out to your Hasseman Marketing team member.

Hasseman Marketing is your one-stop marketing shop.  We work hard to “Deliver #MarketingJoy to you.  If you want to make sure you never miss an update, now is a great time to become a VIP.  Sign up to be “on the list” here.

Product of The Week: Custom Branded Shoes

Welcome to the Hasseman Marketing featured Product of the Week!  Our goal each week is to show you a piece of branded merch that we love…and we give you 3 reasons to love it too!  This week we feature something that will help you stand out at any event you attend this year.

Let’s talk about Custom Branded Shoes!  Watch this short video below!

The 3 Reasons We Love Custom Branded Shoes

 

Low Minimums:  When you think of Custom Branded Shoes, you might think you have to buy a lot of them!  Believe it or not, you can start with a minimum of 1!  So even if you only have a small team, you can spice up your event by creating some branded shoes with personality!

Help Build Team Culture: When creating a vibe around an event (or in the office) adding some cool shoes to the mix really brings the team together…especially if they are fun.  And if you are going to do custom-branded shoes…why would you not make them fun?

They Stand Out:  When you are marketing at an event or a trade show, it’s a crowded space.  The idea of the whole event is to get attention right?  Well if you want to be “remarked about” then you need to be “remarkable.”  Tieing the theme of the event together with a custom outfit (including shoes) can really make you and your team stand out!

So that’s why we love custom-branded shoes for our Hasseman Marketing Product of the Week!  Want to learn more?  Click here to start shopping today.

Hasseman Marketing is your one-stop marketing shop.  We work hard to “Deliver #MarketingJoy to you.  If you want to make sure you never miss an update, now is a great time to become a VIP.  Sign up to be “on the list” here.

 

Thirsty Thursday: Under Armour® 24 oz. Dominate Bottle

It’s a New Year and time for a new season of Thirsty Thursday!  Thirsty Thursday is the award-winning piece of content from Hasseman Marketing where we take a mystery drink out of a piece of branded drinkware!  It’s funny.  It’s irreverent.  And we show you some really cool merch as well!  This week we feature the Under Armour 24 oz. Dominate Bottle.  Watch the latest episode below!

Each time on Thirsty Thursdays, we feature a really cool piece of branded drinkware.  You can order for your own team here.

Product details of the Dominate Water Bottle include:

  • 24 oz. (709 mL) double wall 304 Stainless Steel vacuum-insulated bottle.
  • Leak-proof, lockable push-button see-thru lid
  • The pop-up lid also features a carabineer loop that can be used to clip or carry; the lid can be locked down when not in use.
  • Features non-slip Silicone base.
  • Hand-wash only.
  • Do not microwave. Do not place it in the freezer.
  • Logo restrictions may apply to this product. See General Info on primeline.com for more detail.

Thanks for watching!  Again, purchase for your team here…or reach out to your Hasseman Marketing team member.

Hasseman Marketing is your one-stop marketing shop.  We work hard to “Deliver #MarketingJoy to you.  If you want to make sure you never miss an update, now is a great time to become a VIP.  Sign up to be “on the list” here.

3 Strategies To Help Improve Employee Retention

Want to know THE (nearly) universal problem I hear about with businesses we work with today?  Regardless of industry, nearly all of our clients struggle with one big issue.

Attracting & Retaining Great Talent

Companies from all over the country, in all kinds of different industries, need to find the best people…and they need to keep them.  It’s a struggle.  And while people often want to blame the work ethic of our country, math will tell you that there are simply fewer people working right now.  With Baby Boomers retiring, there is a gap between the number of jobs, and the number of workers to fill them.  So what do we do?

Compensation Is Not Enough

While a competitive compensation plan is important, sometimes money really can’t buy happiness at work.  Studies will tell you that once compensation hits a certain level, it fails to motivate behavior.  And as more and more employers adjust their pay rates, it becomes harder to be a differentiator.  So of course you need to pay your team well.  But if that is your entire strategy for attracting and retaining talent…it will probably fall short.

So what can you (as a leader) do to help improve your employee retention?  Here are 3 strategies.  These are some best practices that we have seen organizations create…so they can create a wonderful place to work.

Create A Tribe

Many new employees walk into a new work environment and feel completely disconnected.  They don’t feel a part of the tribe.  Sure, they get the “welcome packet” but that’s full of corporate jargon that tells them what they can and can’t do at work.  They don’t immediately feel a part of the team.

Create a Welcome Kit:  One way to make your new people feel welcome is to provide them with a quality welcome merch kit.  This kit might include a t-shirt, a backpack (to use for work), a water bottle, and a notebook.  This simple kit not only begins their work experience with “a gift” from the company, it immediately starts to indoctrinate them into the team.  They feel good about the organization and they feel like they belong.  You start to create a tribe.

Have Fun at Work:  When I worked at the Longaberger Company, Dave Longaberger said that 25% of your workday should be fun.  It wasn’t about having a foosball table or blowing off the tough stuff.  It was about giving people permission to laugh.  Dave knew that people who were happy tended to be more creative and productive.  Do you allow that?

Create a Culture of Care

Maya Angelou said that people will not care how much you know until they know how much you care.  And while there are many ways to show your team that you sincerely care about their well-being, here are a few strategies to consider.

Be more flexible with work time:  During the pandemic, everyone had to work from home.  So in most organizations, we have proven that it can be done.  Now that many organizations are moving back to the office (and we are too), leaders still have the chance to let people work from home when they need to.  In addition, we have seen some leaders be a bit more liberal with vacation time.  This flexibility gives your team the space to recharge and shows a level of “care” that many organizations don’t.

Create A Wellness Program:  The science is real.  If your brain is healthy, you are more healthy.  Healthy (in all senses of the word) employees are better employees. But most organizations don’t invest in health and wellness programs.  Creating a program that encourages your team to get physically and mentally healthy not only shows you care, but it will create outsized results in productivity as well.

Create a Culture of Appreciation

For years, we have said that there is an Appreciation Gap in the world today.  We talk about that here.  It’s the gap between the leaders (who think they show appreciation) and the employees and customers (who don’t feel appreciated).  As a matter of fact, we have repeatedly talked about creating an appreciation program to make sure your top customers know how much they mean to you.  It’s a powerful way to keep your customers.

It is also a strategy you can use to make sure your team knows you care.

Create a quarterly appreciation program for your employees.  Every quarter, select a nice piece of branded merch and give it out to your team.  Not only does it make sure you are saying “thank you” on a more regular basis, but it also helps to continue to build that tribe.

So those are 3 strategies that can help improve employee retention.  By creating a culture where people are excited to come to work, you can decrease turnover and improve your overall organization.

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