Marketing is an ever-evolving field, and the key to staying ahead of the curve is understanding the importance of measurement marketing. This is not just about gathering insights, but about taking action based on those insights. The video featuring Chris Mercer, a renowned expert in the field, discusses this concept in depth. Mercer likens measurement marketing to a GPS, guiding businesses towards their goals swiftly and efficiently.
Measurement marketing is the bridge between insights and action. It’s about understanding the data, interpreting it, and then using it to make informed decisions. This article will delve into the role of a measurement marketer, the importance of measuring multiple stages of the user journey, and the tools that can be used for effective measurement marketing.
Measurement Marketing as a GPS
Just as a GPS guides you to your destination, measurement marketing guides your business towards its goals. It provides a clear path, helping you understand where you are, where you need to go, and how to get there. It’s about more than just data collection; it’s about using that data to drive action and results.
Measurement marketing is the bridge between insights and action. It allows businesses to understand what is working, what isn’t, and how to improve. It’s about making informed decisions based on data, not just gut feelings or assumptions. This approach can help businesses reach their goals faster and more efficiently.
The Role of a Measurement Marketer
A measurement marketer plays a crucial role in bridging the gap between creative marketers and data analysts. They are the ones who translate the data into actionable insights, helping businesses understand the impact of their marketing efforts. They measure the results of user journeys, identifying what works and what doesn’t.
By using measurement, they can improve marketing strategies, making them more effective and efficient. They can identify areas of improvement, make necessary adjustments, and track the results. This approach ensures that marketing efforts are not wasted, but are targeted and effective.
Measuring Multiple Stages of the User Journey
It’s not enough to just measure the final results of a marketing campaign. It’s important to measure multiple stages of the user journey. This approach provides valuable insights into user behavior, helping businesses understand where they are losing customers and where they can improve.
By measuring multiple stages, businesses can identify drop-offs and areas for improvement. They can then take action to address these issues, improving their marketing efforts and ultimately, their bottom line. This approach allows for more effective marketing actions, ensuring that businesses are not just shooting in the dark, but are making informed decisions based on data.
Google Analytics and Microsoft Clarity
Google Analytics is a widely used tool for measuring marketing performance. It provides a wealth of data, helping businesses understand user behavior and the effectiveness of their marketing efforts. However, Microsoft Clarity is an underutilized tool that offers visual analytics and AI integration.
Microsoft Clarity is recommended for its ease of use and powerful features. It provides visual analytics, helping businesses understand user behavior in a more intuitive way. Plus, with AI integration, it can provide deeper insights and more accurate predictions. This tool can be a game-changer for businesses looking to improve their measurement marketing efforts.
Free Membership and Course
For those interested in learning more about measurement marketing, Chris Mercer offers a free membership and a course on measurement marketing through the website measurementmarketing.io. This membership provides access to free tools and resources that can help businesses improve their measurement marketing efforts.
The course, called the Measurement Marketing Framework, focuses on the strategy of measurement. It provides a step-by-step guide on how to implement measurement marketing effectively. Best of all, it’s available for free, making it accessible to businesses of all sizes and budgets.
Conclusion
In conclusion, measurement marketing is a crucial aspect of modern marketing. It’s about understanding the data, interpreting it, and using it to drive action. By measuring multiple stages of the user journey, businesses can identify areas of improvement and take action to improve their marketing efforts.
With tools like Google Analytics and Microsoft Clarity, businesses have access to powerful data analysis tools. Plus, with resources like the free membership and course offered by measurementmarketing.io, businesses can learn how to implement measurement marketing effectively. It’s clear that measurement marketing is the GPS in your marketing engine to get to your goal faster!
Welcome to another episode of Thirsty Thursday, where we venture into the exciting world of beverages, this time with a mystery drink that promises to tantalize your taste buds. In this episode, we not only delve into the unique flavor profile of this enigmatic drink but also introduce you to the stylish drinkware we’re using, the 20 oz Elemental series from Modern Glass.
Thirsty Thursday is all about exploring new flavors and sharing our experiences with you. Whether you’re a connoisseur of fine beverages or just looking for something new to try, we’re here to guide you. In this episode, we’re sipping on a mystery drink that has left us intrigued and delighted. We’re also showcasing the 20 oz Elemental series from Modern Glass, a piece of drinkware that’s as functional as it is stylish.
Branded Drinkware – 20 oz Elemental series from Modern Glass
Let’s start by introducing the drinkware we’re using in this episode. We’re sipping from the 20 oz Elemental series from Modern Glass, a brand known for its quality and style. We were lucky enough to get our hands on these at a recent event and we’ve been in love with them ever since.
Currently on special for just $4.95 with a one-color imprint, these glasses are a steal. But it’s not just the price that’s impressive. The Elemental series features a 3D feel and bamboo accents, making it not just visually appealing but also environmentally friendly. It’s a great way to enjoy your favorite beverage while also doing your bit for the planet.
Tasting the Mystery Drink
Now, let’s move on to the star of the show – the mystery drink. On the first sip, the drink tastes like Baja Blast, a flavor similar to Mountain Dew (according to Jade). It’s a refreshing taste that’s perfect for a hot summer day. But there’s more to this drink than just its initial flavor.
We also found it comparable to the Truly Lemonades, another popular beverage. But what sets this mystery drink apart is its alcohol content. Despite having 5% alcohol, it contains zero sugar, making it a guilt-free indulgence for those who like to enjoy a drink or two without worrying about the calories.
Review and Recommendation
After thoroughly tasting and analyzing the mystery drink, it’s time for our review. We thoroughly enjoyed the drink and gave it a thumbs up. The unique flavor profile, combined with the zero sugar content, makes it a winner in our books.
However, we do have one caveat. Given its alcohol content, we wouldn’t recommend drinking more than one can. As for the drinkware, the 20 oz Elemental series from Modern Glass gets our full endorsement. Whether you’re looking for a gift or need drinkware for summer events, this series is a great choice.
Conclusion
That brings us to the end of this episode of Thirsty Thursday. We hope you enjoyed our exploration of the mystery drink and the 20 oz Elemental series from Modern Glass. We’d like to thank you for joining us on this journey and look forward to sharing more exciting beverage experiences with you in the future.
Delivering Marketing Joy is an award-winning interview show that helps marketers level up. Each week, Kirby Hasseman interviews the best and brightest minds in marketing to help you level up. This time on Lessons from DMJ, Kirby talks with Taylor Borst about creating great events and saying YES to opportunities outside of your comfort zone.
In this Delivering Marketing Joy, Taylor Borst, the Senior Director of Marketing and Vendor Relations at ASB, pulls back the curtain to reveal the intricate behind-the-scenes work that goes into orchestrating successful events. Taylor’s insights offer a unique perspective on the event planning and marketing industry, highlighting the importance of collaboration, continuous learning, and stepping outside of one’s comfort zone.
From discussing upcoming events to the evolution of her role, Taylor provides a comprehensive overview of her work at ASB. She delves into the importance of building relationships within the industry, the challenges and insights gained in vendor relations, and the philosophy behind creating events that foster long-lasting connections.
Upcoming Events
As the Senior Director of Marketing and Vendor Relations at ASB, Taylor Borst is always looking ahead to the next big event. In the video, she mentions two upcoming events that the team is currently preparing for – an end-user show in Minnesota and a similar event in Denver. These events are significant milestones in ASB’s calendar, requiring meticulous planning and coordination.
Each event is a unique opportunity for ASB to showcase its offerings and build relationships with end users. The team puts in a lot of effort to ensure that each event is a success, from securing the venue to coordinating with vendors and ensuring that every attendee has a memorable experience.
ASB Accelerate Event and Summit
ASB is also gearing up for an ASV accelerate event and their 10th-anniversary Summit. These events are significant landmarks for the company, marking a decade of success and growth. The ASV Accelerate event is designed to fast-track the success of ASB’s partners, providing them with valuable insights and resources.
The 10th-anniversary Summit, on the other hand, is a celebration of ASB’s journey so far. It’s an opportunity for the team to reflect on their achievements, learn from their experiences, and set goals for the future. Taylor and her team are working tirelessly to ensure that these events are memorable and impactful.
Website Refresh and Trend Report
In addition to planning events, ASB is also working on a website refresh and updating a trend report for sales associates. The website refresh is a crucial project aimed at improving the user experience and showcasing ASB’s offerings in the best possible light. The updated trend report, on the other hand, will provide sales associates with valuable insights into the latest industry trends, helping them stay ahead of the curve.
Both these projects underscore ASB’s commitment to continuous improvement and staying at the forefront of the industry. They are a testament to the team’s dedication to providing the best resources and support to their partners and associates.
Collaboration and Building Relationships
One of the key themes that Taylor emphasizes in the video is the importance of collaboration and building relationships in the industry. She believes that success in the event planning and marketing industry is built on strong relationships – with vendors, partners, and attendees.
Collaboration is at the heart of everything ASB does. From planning events to updating their website, every project is a team effort. Taylor also highlights the importance of building strong relationships with vendors, as these partnerships are crucial for the success of their events.
Evolution of Role and Insights in Vendor Relations
Taylor also discusses the evolution of her role at ASB and the insights she has gained in vendor relations. Over the years, she has learned to navigate the challenges of vendor relations, gaining valuable insights that have helped her in her role.
She talks about the importance of understanding the needs and expectations of vendors, and how this understanding can help create successful events. Her experiences in vendor relations have also taught her the importance of flexibility and adaptability in the fast-paced world of event planning and marketing.
Creating Events with Great Experiences and Long-lasting Connections
Creating events that provide great experiences and foster long-lasting connections is at the heart of ASB’s philosophy. Taylor shares how the team focuses on every attendee as a customer, ensuring that each person feels valued and appreciated.
They prioritize attendee feedback, utilizing a vendor advisory board for input, and conduct multiple site visits for each property to ensure everything is perfect. They also learn from other industry events, constantly seeking ways to improve and provide the best experience for their attendees.
Saying Yes to Opportunities Outside of Comfort Zone
Taylor emphasizes the importance of saying yes to opportunities outside of one’s comfort zone. She believes that growth comes from challenging oneself and stepping into the unknown. She cautions against using boundaries as a crutch and encourages intentional decision-making.
Whether it’s taking on a new project or stepping into a new role, Taylor believes in embracing challenges and learning from them. This mindset has been instrumental in her success and is a key part of ASB’s culture.
Conclusion
In conclusion, Taylor highlights the importance of teamwork, collaboration, and continuous learning in the event planning and marketing industry. She believes that success comes from working together, building strong relationships, and constantly seeking ways to improve.
Her insights offer a unique perspective on the industry, shedding light on the behind-the-scenes work that goes into creating successful events. Whether you’re an industry professional or just curious about what goes on behind the scenes, Taylor’s insights offer valuable lessons and inspiration.
Each week on DMJ 1 on 1, Kirby Hasseman takes on a different topic to help provide value to those looking to grow a brand or organization. This time Kirby talks talk about the importance of reading and 5 books he thinks every entrepreneur (and aspiring entrepreneur) should read.
DMJ 1 on 1: 5 Books Every Entrepreneur Should Read
Entrepreneurship is a journey filled with challenges, opportunities, and lessons. One of the best ways to navigate this journey is by learning from those who have walked the path before. This is where books come in. They offer a wealth of knowledge, insights, and experiences that can help entrepreneurs avoid common pitfalls, make informed decisions, and ultimately succeed in their ventures. This DMJ 1 on 1 discusses five must-read books for every entrepreneur. These books cover a wide range of topics, from creating scalable businesses and improving profitability, to understanding customer needs and launching successful businesses.
Reading is an investment in oneself. It not only broadens one’s knowledge but also improves communication skills, which are vital for any entrepreneur. The more you read, the more you understand the world around you and the better you can communicate your ideas, thoughts, and feelings. This can lead to increased earnings, as you can articulate your business ideas more effectively, negotiate better deals, and build stronger relationships with your clients, partners, and employees.
“E-Myth Mastery” by Michael Gerber
“E-Myth Mastery” by Michael Gerber is a must-read for every entrepreneur. The book demystifies the myths surrounding starting and running a business, and provides a clear roadmap for entrepreneurial success. Gerber emphasizes the importance of creating systems and processes in a business. These systems and processes, he argues, are the backbone of any successful business, allowing for repeatable success and scalability.
Gerber’s book is a masterclass on the importance of scalability in business. He explains that a scalable business is one that can handle increased demand without compromising performance or losing revenue. This is achieved through effective systems and processes that ensure every aspect of the business runs smoothly. By understanding and implementing the principles in this book, entrepreneurs can build businesses that are not only profitable but also scalable.
“Profit First” by Mike Michaelowicz
“Profit First” by Mike Michaelowicz is another essential read for entrepreneurs. Michaelowicz introduces an innovative accounting system specifically designed for entrepreneurs. This system, he claims, can significantly impact a business’s profitability, leading to financial success and stability.
The book also tackles the issue of entrepreneurial poverty, a situation where entrepreneurs are constantly struggling financially despite running successful businesses. Michaelowicz’s accounting system aims to eradicate this problem by ensuring that profits are prioritized. By applying the principles in this book, entrepreneurs can transform their businesses into profitable ventures.
“Buy Back Your Time” by Dan Martell
Time is a precious commodity for entrepreneurs. In “Buy Back Your Time,” Dan Martell explores the concept of delegating tasks to buy back time and focus on driving the business. Martell argues that entrepreneurs often find themselves running out of time because they try to do everything themselves. This, he says, is a recipe for burnout and business failure.
Martell suggests that by hiring the right people and delegating tasks, entrepreneurs can free up their time to focus on what they do best – driving the business. This not only leads to better business performance but also improves work-life balance. This book is a must-read for entrepreneurs looking to maximize their time and productivity.
“100 Million Dollar Offers” by Alex Hermozi
Understanding the market and customer needs is key to business success. In “100 Million Dollar Offers,” Alex Hermozi emphasizes this point. He explains how entrepreneurs can create offers that are so irresistible that people can’t refuse them. This, he says, is the secret to generating massive sales and revenue.
Orosi’s book provides insights into understanding the market and customers, and how to add value and answer objections. By applying these principles, entrepreneurs can create offers that not only attract customers but also lead to repeat business and referrals. This book is a must-read for entrepreneurs looking to create irresistible offers and drive sales.
“12 Months to a Million” by Ryan Daniel Moran
“12 Months to a Million” by Ryan Daniel Moran is a guide for entrepreneurs looking to launch a successful business and achieve a million dollars in revenue within a year. Moran shares strategies for understanding the audience, narrowing in on a specific product, and applying strategies for success.
Moran’s book is a roadmap for rapid business growth. He explains how entrepreneurs can launch a business and achieve rapid growth by understanding their audience and offering a product that meets their needs. By applying the strategies in this book, entrepreneurs can achieve their financial goals and build successful businesses.
Bonus: “Hit the Target” by Kirby Hasseman
As a bonus, Kirby recommends his own book, “Hit the Target.” This book is a guide for those looking to start or market their business more effectively. It provides insights into understanding the market, creating irresistible offers, and driving sales.
Conclusion
In conclusion, the recommended books provide a wealth of knowledge and insights for entrepreneurs. They cover a wide range of topics, from creating scalable businesses, improving profitability, delegating tasks, and understanding customer needs, to launching successful businesses. By reading these books, entrepreneurs can equip themselves with the knowledge and skills needed to navigate the entrepreneurial journey and achieve success.
So there you have it! These are the 5 books that every entrepreneur should read! As always, we want to provide you with value. So if you want to create marketing campaigns (and appreciation gifts) that hit the TARGET, check out our TARGET marketing playbook here.
Each week on DMJ 1 on 1, Kirby Hasseman takes on a different topic to help provide value to those looking to grow a brand or organization. This time Kirby talks about 5 pieces of advice that he thinks are wrong! Watch now!
DMJ 1 on 1: 5 Pieces of Advice That I Think Are Wrong
There’s a lot of advice floating around out there, and while some of it can be helpful, some of it can also be misleading or even harmful. In this article, we’ll be discussing five pieces of advice that are often given, but that I believe are fundamentally flawed. These include the notions that finding your passion means you’ll never work another day in your life, that you should always go big or go home, that high school is the best time of your life, that work-life balance is attainable for everyone, and that you should always work smarter, not harder. I hope that by discussing these pieces of advice, I can help you think more critically about the advice you receive and inspire you to elevate your game.
Find Your Passion (And You’ll Never Work A Day In Your Life)
The first piece of advice we’ll be discussing is the idea that finding your passion means you’ll never work another day in your life. While it’s true that finding something you love can make work more enjoyable, it doesn’t mean that there won’t be difficult or unpleasant aspects of the job. In fact, telling kids that they’ll never work a day in their life if they find their passion can be harmful and set them up for failure. It’s important to acknowledge that there will be seasons of hard work and challenges, even in a job you love. Instead of seeking a passion that eliminates work, we should be encouraging the pursuit of a passion that makes the hard work worthwhile.
Go Big or Go Home
The second piece of advice is the concept of going big or go home. While it’s important to have big dreams and goals, the reality is that many big changes in the world are the result of consistent small changes over time. Setting unrealistic expectations of making a big impact right away can lead to unsustainable efforts and eventual burnout. Instead of going big or go home, it’s more effective to start small and keep going. This approach allows for steady progress and sustainable growth, which can ultimately lead to big changes.
High School as the Best Time of Your Life
The third piece of advice is that high school is the best time of one’s life. While high school can certainly be a fun and exciting time, telling struggling kids that high school is the best time of their life can be discouraging and prevent them from envisioning a better future. It’s important to live in the present and work towards a desired future, rather than dwelling on the past. There are many exciting opportunities and experiences beyond high school that can surpass it in terms of enjoyment and fulfillment.
Work-Life Balance
The fourth piece of advice is the notion of work-life balance. While it’s a worthy goal, the reality is that work-life balance is unattainable for most people. Striving for it can put unnecessary pressure on individuals and lead to feelings of guilt and inadequacy. There will be times when work takes precedence over personal life, and that’s okay as long as it’s temporary. It’s important to find a balance that works for each individual and to prioritize self-care and family when necessary.
Work Smarter, Not Harder
The fifth and final piece of advice we’ll be discussing is the idea to work smarter, not harder. While working smart is important, it shouldn’t be used as an excuse to avoid putting in effort. Successful people often work hard and put in the necessary time and dedication to achieve their goals. Working hard is within an individual’s control and can be a key component of success. So, while it’s important to work smart, it’s equally important to work hard.
Conclusion
In conclusion, while there’s a lot of advice out there, it’s important to think critically about what you’re being told and to consider whether it’s truly beneficial. Remember, what works for one person may not work for another, and it’s okay to forge your own path. I hope that by discussing these pieces of advice, I’ve helped you to think more critically and inspired you to elevate your game.
Delivering Marketing Joy is an award-winning interview show that helps marketers level up. Each week, Kirby Hasseman interviews the best and brightest minds in marketing to help you level up. This time on Lessons from DMJ, Kirby talks with Jonathan Baker about what entrepreneurs who want to sell their business need to know! Watch now!
Lessons from DMJ: Advice on Selling Your Business
This time on Lessons from DMJ, Jonathan Baker, the practice lead and M&A services for Punctuation, shares invaluable advice for entrepreneurs contemplating the sale of their business. The decision to sell a business is monumental and involves numerous factors that need careful consideration. This article will delve into the key aspects that entrepreneurs need to keep in mind, from determining the value of the business, the importance of the terms of the deal, the emotional toll of selling a business, to knowing when to sell or keep building.
Each of these aspects is critical and can significantly impact the outcome of the sale. They are not only about the financial implications but also about the emotional and lifestyle changes that come with it. So, let’s dive in and explore these aspects in detail to equip you with the knowledge you need to make an informed decision.
Determining the Value of Your Business
Understanding the value of your business is the first step in the selling process. Buyers determine the value of a business based on their goals and what they value in the business. This can vary significantly from one buyer to another, depending on their strategic objectives and the specific aspects they value in a business.
Several factors can influence the value of a business. These include the magnitude of profits, the positioning of the business in its market, client concentration, recurring revenue, location, and the extent of the business’s reliance on the founder. Each of these factors can either increase or decrease the perceived value of the business to potential buyers.
The Importance of Terms in the Deal
The terms of the deal can often be more important than the valuation itself. These terms can dictate the buyer’s continued employment, their ability to retain clients, and their post-sale lifestyle. The valuation is a point-in-time number, but the terms of the deal can have long-term implications on the buyer’s financial situation and lifestyle.
It’s crucial to negotiate terms that are favorable and align with your post-sale plans. This could involve clauses regarding your continued involvement in the business, guarantees about client retention, or stipulations about your lifestyle after the sale. Understanding and negotiating these terms can make a significant difference to the outcome of the sale.
The Emotional Toll of Selling a Business
Selling a business can be an emotional rollercoaster, akin to buying a house or dating. The process can be filled with excitement, despondency, and everything in between. It’s crucial to stay focused on running the business throughout the process, as getting too caught up in the sale can distract from the day-to-day operations.
Remember, the sale process can take time, and it’s essential to keep the business running smoothly during this period. This not only maintains the value of the business but also keeps you grounded and focused during the emotionally charged sale process.
Knowing When to Sell or Keep Building
The decision to sell or continue building your business is a significant one. It should be based on revisiting the reasons you started the business in the first place and considering the life-changing amount of money that a sale could bring. It’s essential to weigh these factors carefully and make a decision that aligns with your long-term goals and aspirations.
Remember, selling is not the only option. There may be other avenues to explore, such as partnerships, mergers, or even franchising. It’s crucial to consider all these options and choose the one that best suits your financial situation and future plans.
Conclusion
In conclusion, selling a business is a complex process that requires careful consideration of various factors. It’s not just about the financial implications but also about the emotional toll and lifestyle changes that come with it. Selling is not the only option, and sometimes it may be financially better to not sell the business.
To learn more about these aspects and get professional advice, consider reaching out to Jonathan Baker at Punctuation. With their expertise in M&A services, they can provide you with the guidance you need to navigate the sale process successfully.
