Welcome to another exciting episode of Thirsty Thursday, the segment where our brave hosts take a plunge into the unknown and try a mystery drink. This week’s episode features an intriguing combination of a unique drinkware item and a fiery mystery drink that leaves our hosts with a burning question: Why is it spicy?
Our hosts, the dynamic trio of Jade, Briar, and Kirby, kick off the segment with the Koozie triple vacuum tumbler, a versatile piece of drinkware that can be used as a koozie or a tumbler. This affordable tumbler, priced under $15, promises to keep your drinks at the perfect temperature, whether hot or cold. But the real test comes when our hosts fill it with this week’s mystery drink, a spicy concoction that leaves them reaching for a glass of water.
Koozie Triple Vacuum Tumbler
The Koozie triple vacuum tumbler is the star of the first part of the episode. This versatile piece of drinkware can serve as both a koozie and a tumbler, making it a great choice for any beverage enthusiast. Its double-wall vacuum seal ensures that your drinks stay at the perfect temperature, whether you’re sipping on a hot coffee or a cold beer.
One of the most appealing aspects of the Koozie triple vacuum tumbler is its affordability. Priced under $15, it’s a steal for a piece of drinkware that offers so much versatility and functionality. Whether you’re a coffee lover, a beer aficionado, or just someone who appreciates a well-made tumbler, the Koozie triple vacuum tumbler is a great addition to your drinkware collection.
Trying the Mystery Drink
The second part of the episode takes a spicy turn as our hosts try the mystery drink. The drink, which turns out to be Dragons Breath, leaves our hosts with a burning sensation and a puzzled expression. The drink’s fiery flavor, which tastes like a combination of cinnamon and possibly jalapeno or pepper, is not a hit with our hosts.
Despite their adventurous spirits, our hosts cannot hide their dislike for the spicy drink. They give it a thumbs down, expressing their preference for drinks that don’t leave them reaching for a glass of water. But despite their dislike for the drink, they still manage to find a silver lining in the episode: the Koozie triple vacuum tumbler.
Recommendation for the Tumbler
Despite the fiery experience with the mystery drink, our hosts still have high praise for the Koozie triple vacuum tumbler. They recommend it as a cool piece of drinkware, praising its double-wall vacuum seal that keeps drinks at the perfect temperature. Whether you’re sipping on a hot coffee or a cold beer, the Koozie triple vacuum tumbler ensures that your drink stays at the perfect temperature.
And the best part? The Koozie triple vacuum tumbler is priced under $15, making it an affordable choice for anyone looking for a versatile and functional piece of drinkware. So, despite the spicy experience with the mystery drink, our hosts still manage to end the episode on a positive note, recommending the Koozie triple vacuum tumbler to their viewers.
So, if you’re a beverage enthusiast looking for a versatile and affordable piece of drinkware, or if you’re just curious about the spicy mystery drink, tune in to Thirsty Thursday for more exciting episodes. And remember, no matter how spicy the drink, the Koozie triple vacuum tumbler will keep it at the perfect temperature.
As always, we want to provide you with value. So if you want to create marketing campaigns (and appreciation gifts) that hit the TARGET, check out our TARGET marketing playbook here.
Welcome to another episode of Thirsty Thursday, our unique award-winning show where we explore the world of beverages and branded drinkware. In each episode, we introduce a mystery drink served in a specially selected branded drinkware item. This week’s episode is no exception, and we promise it’s filled with surprises, laughter, and of course, thirst-quenching moments.
Your hosts for this journey are none other than Jade, Briar, and Kirby. Together, they bring a mix of humor, knowledge, and contrasting tastes to the table. This week, they will be trying a mystery drink that promises to stir up some interesting reactions, especially from Jade. So, buckle up and get ready for a rollercoaster of flavors and emotions!
Featured Drinkware: Silly Pint Tumbler
Our featured drinkware for this episode is a 22 oz silicone tumbler with a straw from the innovative brand, Silly Pint. This tumbler is not just any ordinary drinkware. It’s a perfect blend of practicality and fun, designed to add a touch of whimsy to your drinking experience. The Silly Pint tumbler is unbreakable, making it a fantastic choice for outdoor events or children’s parties where accidents are bound to happen.
But the benefits don’t stop there. This tumbler is also dishwasher and microwave-safe, making it incredibly easy to clean and use. Whether you’re hosting a backyard barbecue or a kid’s birthday party, the Silly Pint tumbler is your go-to drinkware. It’s not just a tumbler; it’s a conversation starter!
Mystery Drink Reveal: Beer
And now, the moment you’ve all been waiting for – the reveal of the mystery drink. Drumroll, please… It’s beer! Yes, you heard it right. The mystery drink is none other than the golden, bubbly beverage that has been a favorite for centuries. But there’s a twist – our host Jade isn’t a fan of beer.
Despite her dislike for beer, Jade bravely takes a sip and the hosts attempt to identify the flavor. Is it a lager, a stout, or perhaps a flavored ale with citrus or peach notes? The guessing game adds an extra layer of fun to the tasting experience, making this episode a must-watch for all beer enthusiasts and Thirsty Thursday fans.
Reviews and Ratings
As expected, the reviews for the beer are mixed. Two thumbs up and one thumbs down – a clear reflection of the diverse tastes of our hosts. But when it comes to the Silly Pint tumbler, it’s a unanimous thumbs up. The hosts are all praises for its durability, convenience, and fun design, making it a clear winner in this episode.
Whether you’re a beer lover or not, one thing is clear – the Silly Pint tumbler is a must-have item for your drinkware collection. It’s practical, fun, and perfect for any occasion. So, why not give it a try and add a touch of whimsy to your drinking experience?
Future Episodes and Conclusion
As we wrap up this episode, we have some exciting news to share. Silly Pint is releasing new styles of drinkware, and we can’t wait to feature them in our future episodes. From tumblers to wine glasses, there’s a lot to look forward to. So, stay tuned for more fun-filled Thirsty Thursday episodes!
Before we say goodbye, we’d like to remind you that Thirsty Thursday is brought to you by Hasseman Marketing. For more information about our featured drinkware and other products, check out the shop link below the video. Thank you for joining us on this beverage journey, and we look forward to quenching your thirst in our next episode. Until then, stay hydrated and keep exploring the world of drinks and drinkware!
As always, we want to provide you with value. So if you want to create marketing campaigns (and appreciation gifts) that hit the TARGET, check out our TARGET marketing playbook here.
Marketing is an ever-evolving field, and the key to staying ahead of the curve is understanding the importance of measurement marketing. This is not just about gathering insights, but about taking action based on those insights. The video featuring Chris Mercer, a renowned expert in the field, discusses this concept in depth. Mercer likens measurement marketing to a GPS, guiding businesses towards their goals swiftly and efficiently.
Measurement marketing is the bridge between insights and action. It’s about understanding the data, interpreting it, and then using it to make informed decisions. This article will delve into the role of a measurement marketer, the importance of measuring multiple stages of the user journey, and the tools that can be used for effective measurement marketing.
Measurement Marketing as a GPS
Just as a GPS guides you to your destination, measurement marketing guides your business towards its goals. It provides a clear path, helping you understand where you are, where you need to go, and how to get there. It’s about more than just data collection; it’s about using that data to drive action and results.
Measurement marketing is the bridge between insights and action. It allows businesses to understand what is working, what isn’t, and how to improve. It’s about making informed decisions based on data, not just gut feelings or assumptions. This approach can help businesses reach their goals faster and more efficiently.
The Role of a Measurement Marketer
A measurement marketer plays a crucial role in bridging the gap between creative marketers and data analysts. They are the ones who translate the data into actionable insights, helping businesses understand the impact of their marketing efforts. They measure the results of user journeys, identifying what works and what doesn’t.
By using measurement, they can improve marketing strategies, making them more effective and efficient. They can identify areas of improvement, make necessary adjustments, and track the results. This approach ensures that marketing efforts are not wasted, but are targeted and effective.
Measuring Multiple Stages of the User Journey
It’s not enough to just measure the final results of a marketing campaign. It’s important to measure multiple stages of the user journey. This approach provides valuable insights into user behavior, helping businesses understand where they are losing customers and where they can improve.
By measuring multiple stages, businesses can identify drop-offs and areas for improvement. They can then take action to address these issues, improving their marketing efforts and ultimately, their bottom line. This approach allows for more effective marketing actions, ensuring that businesses are not just shooting in the dark, but are making informed decisions based on data.
Google Analytics and Microsoft Clarity
Google Analytics is a widely used tool for measuring marketing performance. It provides a wealth of data, helping businesses understand user behavior and the effectiveness of their marketing efforts. However, Microsoft Clarity is an underutilized tool that offers visual analytics and AI integration.
Microsoft Clarity is recommended for its ease of use and powerful features. It provides visual analytics, helping businesses understand user behavior in a more intuitive way. Plus, with AI integration, it can provide deeper insights and more accurate predictions. This tool can be a game-changer for businesses looking to improve their measurement marketing efforts.
Free Membership and Course
For those interested in learning more about measurement marketing, Chris Mercer offers a free membership and a course on measurement marketing through the website measurementmarketing.io. This membership provides access to free tools and resources that can help businesses improve their measurement marketing efforts.
The course, called the Measurement Marketing Framework, focuses on the strategy of measurement. It provides a step-by-step guide on how to implement measurement marketing effectively. Best of all, it’s available for free, making it accessible to businesses of all sizes and budgets.
Conclusion
In conclusion, measurement marketing is a crucial aspect of modern marketing. It’s about understanding the data, interpreting it, and using it to drive action. By measuring multiple stages of the user journey, businesses can identify areas of improvement and take action to improve their marketing efforts.
With tools like Google Analytics and Microsoft Clarity, businesses have access to powerful data analysis tools. Plus, with resources like the free membership and course offered by measurementmarketing.io, businesses can learn how to implement measurement marketing effectively. It’s clear that measurement marketing is the GPS in your marketing engine to get to your goal faster!
Welcome to another episode of Thirsty Thursday, where we venture into the exciting world of beverages, this time with a mystery drink that promises to tantalize your taste buds. In this episode, we not only delve into the unique flavor profile of this enigmatic drink but also introduce you to the stylish drinkware we’re using, the 20 oz Elemental series from Modern Glass.
Thirsty Thursday is all about exploring new flavors and sharing our experiences with you. Whether you’re a connoisseur of fine beverages or just looking for something new to try, we’re here to guide you. In this episode, we’re sipping on a mystery drink that has left us intrigued and delighted. We’re also showcasing the 20 oz Elemental series from Modern Glass, a piece of drinkware that’s as functional as it is stylish.
Branded Drinkware – 20 oz Elemental series from Modern Glass
Let’s start by introducing the drinkware we’re using in this episode. We’re sipping from the 20 oz Elemental series from Modern Glass, a brand known for its quality and style. We were lucky enough to get our hands on these at a recent event and we’ve been in love with them ever since.
Currently on special for just $4.95 with a one-color imprint, these glasses are a steal. But it’s not just the price that’s impressive. The Elemental series features a 3D feel and bamboo accents, making it not just visually appealing but also environmentally friendly. It’s a great way to enjoy your favorite beverage while also doing your bit for the planet.
Tasting the Mystery Drink
Now, let’s move on to the star of the show – the mystery drink. On the first sip, the drink tastes like Baja Blast, a flavor similar to Mountain Dew (according to Jade). It’s a refreshing taste that’s perfect for a hot summer day. But there’s more to this drink than just its initial flavor.
We also found it comparable to the Truly Lemonades, another popular beverage. But what sets this mystery drink apart is its alcohol content. Despite having 5% alcohol, it contains zero sugar, making it a guilt-free indulgence for those who like to enjoy a drink or two without worrying about the calories.
Review and Recommendation
After thoroughly tasting and analyzing the mystery drink, it’s time for our review. We thoroughly enjoyed the drink and gave it a thumbs up. The unique flavor profile, combined with the zero sugar content, makes it a winner in our books.
However, we do have one caveat. Given its alcohol content, we wouldn’t recommend drinking more than one can. As for the drinkware, the 20 oz Elemental series from Modern Glass gets our full endorsement. Whether you’re looking for a gift or need drinkware for summer events, this series is a great choice.
Conclusion
That brings us to the end of this episode of Thirsty Thursday. We hope you enjoyed our exploration of the mystery drink and the 20 oz Elemental series from Modern Glass. We’d like to thank you for joining us on this journey and look forward to sharing more exciting beverage experiences with you in the future.
Delivering Marketing Joy is an award-winning interview show that helps marketers level up. Each week, Kirby Hasseman interviews the best and brightest minds in marketing to help you level up. This time on Lessons from DMJ, Kirby talks with Adam Callinan on profitability, Shark Tank, and why every entrepreneur is struggling right now. Watch now.
In this insightful interview, we delve into the entrepreneurial journey of Adam Callinan, the founder of Pentan, an e-commerce-focused SAS company. Callinan, who previously co-founded BottleKeeper, a company that achieved a staggering $8 million in sales without a single employee, shares his experiences, challenges, and lessons learned. He emphasizes the importance of leveraging technology, software, and automation in building a business, as opposed to the traditional approach of hiring people.
Through his unique journey, Callinan provides a fresh perspective on entrepreneurship, highlighting the struggles that every entrepreneur faces, and the importance of creating structure and maintaining physical and mental well-being. He also discusses why many early-stage companies struggle with profitability, and shares his experience of appearing on Shark Tank, which significantly boosted his company’s revenue. Lastly, he offers a special deal for listeners to access Pentan for the first 30 days for just $1.
Building a Company with No Employees
Callinan’s journey with BottleKeeper is a testament to the power of technology and automation in business. With a foundation rooted in a previous medical device business, BottleKeeper was built with strict guardrails to avoid hiring employees. Instead, Callinan focused on using technology and automation to build platforms and manage operations.
This unconventional approach allowed him to maintain control over the business, reduce overhead costs, and achieve impressive sales figures. The success of BottleKeeper serves as a compelling case study for entrepreneurs exploring alternative business models.
Challenges of Building Bottlekeeper
Despite its success, the journey of building BottleKeeper was not without its challenges. Callinan faced difficulties with inventory management and the cyclical nature of the business, which resulted in swings in revenue throughout the year. These challenges, while difficult, provided invaluable lessons that shaped the growth and evolution of the company.
Moreover, Callinan also discusses the mental challenges of dealing with the highs and lows of the business. The entrepreneurial journey, while rewarding, can often be a rollercoaster of emotions, and Callinan’s experience underscores the importance of resilience and adaptability.
Struggles Faced by Entrepreneurs
Callinan highlights the struggles that every entrepreneur faces, emphasizing the need for entrepreneurs to create structure and take care of themselves physically and mentally. The entrepreneurial journey can be fraught with challenges and uncertainties, making it crucial for entrepreneurs to prioritize their well-being and avoid isolation.
Creating structure, setting boundaries, and maintaining a healthy work-life balance are essential for long-term success. Callinan’s insights underscore the importance of self-care in entrepreneurship, a topic that is often overlooked in the pursuit of business success.
Reasons for Early Stage Companies Not Being Profitable
Callinan discusses why many early-stage companies struggle with profitability. He points out that the default approach of raising capital can lead to frivolous spending, and the tendency to add fixed expenses without understanding the necessary revenue levels can hinder profitability.
Understanding financial metrics and marketing efficiency is crucial for profitability. Callinan’s insights provide a valuable perspective for early-stage entrepreneurs, highlighting the importance of financial literacy and strategic planning in achieving profitability.
Impact of Appearing on Shark Tank
Callinan shares his experience of appearing on Shark Tank, a platform that provided incredible free advertising for BottleKeeper. The company experienced a significant boost in revenue after the episode aired, demonstrating the power of strategic exposure and publicity.
The ongoing impact of the Shark Tank appearance on the company’s success is a testament to the importance of seizing opportunities and leveraging platforms for business growth. Callinan’s experience provides valuable insights for entrepreneurs seeking to maximize their visibility and reach.
This offer provides a unique opportunity for entrepreneurs to leverage the power of Pentan’s platform to streamline their operations and enhance their profitability. With its focus on solving financial operation problems, Pentan is poised to be a valuable resource for entrepreneurs navigating the complexities of e-commerce.
Each week on DMJ 1 on 1, Kirby Hasseman takes on a different topic to help provide value to those looking to grow a brand or organization. Recently, he talked about 4 Things To Stop Doing On Social Media in 2024. That episode spurred a lot of engagement and questions from the audience…and today he gives in and answers some questions from the audience!
This time on DMJ 1 on 1, Kirby addresses a range of questions from the audience, all centered around the key theme of content marketing. The discussion covers a broad spectrum of topics, from leveraging customer questions for content creation to the delicate balance of sales and value on social media. Kirby also shares his views on LinkedIn sales services and provides guidance on choosing the right social media platform and posting frequency. Finally, the conversation concludes with a discussion on the long-term commitment required for successful content marketing.
Using Customer Questions for Content Creation
To start, Kirby encourages using customer questions as a resource for content creation. He suggests writing down the 10 questions you get all the time and starting by answering those questions. This strategy not only helps in creating relevant content but also ensures that the content addresses the needs and concerns of the audience.
Moreover, Kirby emphasizes the importance of keeping your eyes and ears open for feedback, pushback, or follow-up questions to create new content. He believes that listening to customer questions helps clarify and expand upon existing content, thereby making it more comprehensive and useful for the audience.
Balancing Sales and Value on Social Media
One concern is being “too salesy.” Kirby addresses concerns about being too salesy on social media and suggests a ratio of providing value to asking for a sale. He believes that constantly selling on social media can be a mistake; instead, the focus should be on providing value. He suggests a 3:1 or 4:1 ratio of providing value to asking for a sale. Building trust and giving more than asking is important in the “give first economy.” This approach not only helps in building a loyal customer base but also ensures that the customers see value in the content and are more likely to engage with it.
Negative Impact of LinkedIn Sales Services
But what about “done for you” sales packages on LinkedIn? Kirby expresses dislike for LinkedIn sales services and recommends personal research and connection building instead. He believes that LinkedIn sales services are overdone and ruin the platform. He suggests that building trust and relationships requires personal effort and research.
Moreover, content creators should share strategies and not worry about others copying their strategies. He believes that copying strategies and sharing content among content creators is beneficial and can lead to the creation of more diverse and engaging content.
Choosing the Right Social Media Platform and Posting Frequency
Kirby also discusses the importance of choosing the right platform and frequency of posting based on the target audience. He suggests identifying the social media platform where the target audience spends the most time. Starting with one platform can be less overwhelming for beginners.
Furthermore, he emphasizes that the posting frequency should be as often as possible while maintaining good quality content. He believes that creating high-quality content consistently can help build a loyal audience and enhance brand visibility.
Long-Term Commitment to Content Marketing
“It’s a long-term game.” Kirby emphasizes the long-term commitment required for content marketing and the importance of building brand awareness and trust. He suggests that content creators should commit to at least 12 to 18 months for content marketing strategy.
Content marketing is a long-term play for building brand awareness and trust. Content creators should focus on providing value and creating top-of-mind awareness. This approach not only helps in building a strong brand but also ensures that the audience sees value in the content and is more likely to engage with it.
Conclusion
What do you want to ask? Now is a great time to reach out with questions for future episodes. And if you are getting value, please feel free to subscribe and rate the podcast!
