Everyone in business wants to have an iconic and recognizable brand. We want to have a brand like Apple, or Nike, or Harley Davidson. But your brand is much more than your logo. It’s the emotion your customers get when they see your logo. It’s the feeling your company gives people who interact with you. In today’s DMJ 101, I break down 4 Tips on Building a brand from the beginning. Watch now!
4 Tips On Building a Brand
While building an iconic brand has thousands of steps, and likely, thousands of days, here are 4 things you can do to start building yours today.
Do What You Say You Will Do
You might read that and think “Well, of course!” And you should. Of course, we need to do what we say we are going to do. But yet, we all deal with organizations that don’t live up to their own hype all of the time. If you want to build enthusiastic brand ambassadors, you need to start with a strong foundation of doing the basics. Do what you say you will do… every time.
Do Just a Little More
One of the best ways to surprise and delight your customers is to “do just a little more.” If you can consistently deliver on your promise, and then go above and beyond (even just a little), you are on your way to creating a tribe of people that will WANT to tell your story for you.
Own Your Mistakes
There will be mistakes. No matter how hard you try, things sometimes go sideways. What do you do then? The best organizations don’t look around to blame someone else. They work to solve the problem first. When you do that, you can re-channel those frustrations into delight. When things go wrong…go into action.
Create a Quarterly Appreciation Program
We dive deeper into this here, but sometimes your customers leave because they don’t think you care. You never want that to happen. So consider creating a quarterly appreciation program for your best customers. Go to them at least 4 times a year (with branded merch) to show them love. When you do that consistently, and with great merch, you will not only show gratitude. But a reminder of that gratitude will be around them all of the time.
(Coshocton, OH)—Coshocton-based marketing firm and promotional products distributor Hasseman Marketing & Communications is excited to welcome Wendy Spang to their team. Spang will be joining the team as a Finance Specialist.
“We are so excited to welcome Wendy to the team,” says Hasseman Marketing CEO, Kirby Hasseman. “Wendy has a great personality and brings a wealth of knowledge to the team.”
Wendy has a wealth of knowledge in the finance space. She has over 17 years of experience with companies like Oxford Mining, International Paper, and, most recently, Guggisberg Cheese. In her new role, Wendy will be managing the finances, sending invoices, and other responsibilities aligned with the HMC finances. Wendy loves spending time with her grandkids, dirt track racing, and having fun in the casino. She can be reached via email at finance@hassemanmarketing.com.
Every year we welcome some of our very best suppliers to join us in Coshocton, Ohio for our annual Customer Trade Show. The show this year was amazing! But we understand that not every person can make it the day of the show. Life gets busy. So we did some of the work for you. Here are a few of our favorite products we saw at this year’s show. You can check them ALL out on our shop here.
5.5″ x 8.5″ Seed Paper Bound JournalBook
The 5.5″ x 8.5″ Seed Paper Bound JournalBook features a seed paper cover and 80 sheets of FSC®-certified recycled lined paper. Includes elastic band, pen loop, ribbon page marker, and back pocket. This was a great item to give to our guests as they walked in the door. Learn more here.
Thor 40oz Eco-Friendly Straw Tumbler
The Bullet Thor 40 oz Eco-Friendly Straw Tumbler features durable double-wall construction to keep your beverages hot or cold in any environment. Food-grade recycled straw is included for easy reuse daily. The Thor has a 40-ounce capacity for fewer refills and features a slim base that fits into most cupholders, a comfortable carry handle, and a splash-proof press-on lid with two openings and a swivel closure, friendly to both Sippers and Chuggers!
12-Month Custom Planner
You might love the calendar on your phone, but many people still love to have the monthly planner calendar to keep things straight. This one includes a full-color imprint on the front and back cover in order to show off your brand.
Colorwav Soundbar
The ColorWav sound bar adds a new dynamic to your home sound system with its slim black construction and RGB-illuminated grill. Its multi-colored lights behind the grill light up your logo and create an impressive statement while high-quality sound fills the room. The compact size is perfect for various spaces, and the full-color packaging makes it an ideal gift for staff or VIP clients.
27 oz Denali Stainless Steel Vacuum Tumblers
Help your clients get excited for their morning commute with these 27 oz. Denali stainless steel vacuum tumblers! This attractive mug features double-wall vacuum insulation and a clear lid to keep your beverage at your preferred temperature and prevent any spills while on the go. The Ridge Deco-inspired design makes this tumbler stand out from the crowd of travel mugs and a product that people will be proud to bring everywhere. Not only is this tumbler secure, eye-catching, and large enough to hold as much of your favorite drink as you need, but it is also environmentally friendly with a BPA-free construction! Promote your brand on a mug you and your clients can feel good about!
And as always, we want to provide you with value. So if you want to create marketing campaigns (and appreciation gifts) that really hit the TARGET, check out our TARGET marketing playbook here.
You know what time it is! It’s time for Thirsty Thursday! Thirsty Thursday is the award-winning piece of content from Hasseman Marketing where we take a mystery drink out of a piece of branded drinkware! Be careful…it’s not for everyone. It’s often colorful and it’s always fun. This time, we go on location to Huck’s Tavern and join forces with Peyton Johnson and Marley Cumbee to try some drinks from one of our favorite watering holes! Watch the latest episode here!
We love our Thirsty Thursday!
It was really fun to be on location at Huck’s Tavern! As you can tell, Kirby loves it there! If you want to learn a bit more about many of the cool locations that Coshocton has to offer, check out the Choose Coshocton website here.
At Hasseman Marketing we are so excited to announce that Kirby Hasseman is releasing his new book “Hit The TARGET.” The new book, which is a parable, is based on the TARGET marketing framework that we teach our clients in order to market their organization better.
“I am so excited about this new book,” says Kirby Hasseman, CEO of Hasseman Marketing. “I have never written a book like this and I hope it will make our TARGET marketing framework relatable to everyone.”
The new book is about Michael Mark. Michael’s life is in shambles. His wife died in a tragic car accident, and his business is falling apart. Michael gets a call from the bank and learns that he is about to lose his family home…and he has 3 weeks to save it. Michael meets Charles and begins to learn to take control of his life. Charles teaches Michael about the TARGET marketing framework in order to help him turn his business (and his fortunes around). While the lessons are powerful, will Michael be able to turn his business around in time to save his home? Will he be able to Hit the target?
Kirby Hasseman is the author of several other books including Delivering Marketing Joy,Fan of Happy, and the Give First Economy. In addition, he is the CEO of Hasseman Marketing. Hasseman Marketing is a full-service marketing agency in Coshocton, Ohio. Learn more about Hasseman Marketing at HassemanMarketing.com.
You know what time it is! It’s time for Thirsty Thursday! Thirsty Thursday is the award-winning piece of content from Hasseman Marketing where we take a mystery drink out of a piece of branded drinkware! Be careful…it’s not for everyone. We take a mystery drink out of a piece of branded drinkware. This week we feature the Arlo Ceramic Tumbler from our pals at PCNA. But wait…there’s more! This time, we welcome the “Teacher on Tik Tok Savannah Brown to the show! Watch the latest episode here!
Why Should You Consider the Arlo Ceramic Tumbler with Bamboo Lid?
The Arlo Ceramic Tumbler with Bamboo Lid 11oz features a matte glazed-top outer-wall finish with a contrasting natural baked base. Double-wall ceramic construction helps prevent condensation on the outside of the tumbler. The spill-resistant, screw-on lid is made from FSC-certified bamboo. Recommended hand wash only. Please note due to the color of the clay, some mugs may vary in color.
