Welcome to episode 3 of the brand-new Branded Merch Podcast! This is the DEFINITIVE podcast for marketing professionals that want to leverage branded merch to grow their organizations and their brand. The Branded merch podcast is brought to you by Hasseman Marketing…and the Delivering Marketing joy podcast network. Watch the latest episode below. And if you want to make sure you and your team are “doing merch right,” check out our book Delivering #MarketingJoy. You can get your copy here for free.
The Branded Merch Podcast
Each time on the Branded Merch podcast, Bill Petrie (industry pro from brandivate) and Kirby Hasseman will tackle topics for the marketing pro that wants to leverage branded merch to grow their brand.
This week Bill brings up the 5 NON-OBVIOUS social media marketing trends for this year that you should consider.
And what about branded merch? Each week we talk about ways to use branded merch in your business. This time, Bill and Kirby discuss questions you can ask to make sure the merch you are getting for your brand really works!
Who’s Thirsty? It’s time for Thirsty Thursday! Thirsty Thursday is the award-winning piece of content from Hasseman Marketing where we take a mystery drink out of a piece of branded drinkware! It’s funny. It’s irreverent. And we will show you some really cool merch as well! This week we feature the Hydro Flask Wide Mouth With Flex Sip Lid. And to add just a bit more excitement, we welcome our guest-taster, Leslie Fehrman from Ohio Family Counseling. Watch the latest episode below!
Hydro Flask is a Brand on a Mission
This fall, Hydro Flask is partnering with Tap, a purpose-driven technology company, and app, to eliminate single-use plastic bottles on college and university campuses around the country. Through
Tap students can find water fill stations around campus and refill their reusable bottles—taking one small step to eliminate single-use plastics. Join the challenge. Change a habit. Change the world. Learn more about that here.
Each time on Thirsty Thursday, we feature a really cool piece of branded drinkware. To learn more about the Hydro Flask Wide Mouth with Flex Sip Lid… head to our shop here.
Hasseman Marketing is your one-stop marketing shop. We work hard to “Deliver #MarketingJoy to you. If you want to make sure you never miss an update, now is a great time to become a VIP. Sign up to be “on the list” here.
Welcome to episode 2 of the brand-new Branded Merch Podcast! This is the DEFINITIVE podcast for marketing professionals that want to leverage branded merch to grow their organizations and their brand. The Branded merch podcast is brought to you by Hasseman Marketing…and the Delivering Marketing joy podcast network. Watch the latest episode below. And if you want to make sure you and your team are “doing merch right,” check out our book Delivering #MarketingJoy. You can get your copy here for free.
The Branded Merch Podcast
Each time on the Branded Merch podcast, Bill Petrie (industry pro from brandivate) and Kirby Hasseman will tackle topics for the marketing pro that wants to leverage branded merch to grow their brand.
This week Bill brings up the 5 things that drive your customers crazy about your website. Want to have a website that is effective? Listen to this section right away.
And what about onboarding new team members? Bill and Kirby talk about some ways to make sure your new hires feel a part of the team…and plan to stay.
Welcome to the Hasseman Marketing featured Product of the Week! Our goal each week is to show you a piece of branded merch that we love…and give you 3 reasons to love it too! This week we feature a branded drinkware item that has high quality and a high perceived value.
Let’s talk about the Highland! Watch this short video below!
Here are the 3 reasons we love the Highland
Packaging: When you have a product with great packaging it makes it feel like it’s worth even more. It’s more of a gift!
Quality: This is a really nice drinkware piece (we have even featured it on Thirsty Thursday). It will keep beverages cold for days and hot for hours!
3 Lids: This might seem strange, but it allows you (and your customers) to use the product the way they like. I usually don’t like larger bottles, but I use this all of the time…and I think it’s because I can choose which lid works for me.
Hasseman Marketing is your one-stop marketing shop. We work hard to “Deliver #MarketingJoy to you. If you want to make sure you never miss an update, now is a great time to become a VIP. Sign up to be “on the list” here.
It’s time for the latest edition of Thirsty Thursday! Who’s ready? Thirsty Thursday is the award-winning piece of content from Hasseman Marketing where we take a mystery drink out of a piece of branded drinkware! It’s funny. It’s irreverent. And we show you some really cool merch as well! This week we feature the 15 oz Havana Collection. And to add just a bit more excitement, we welcome our guest-taster, Amy Crown from the Coshocton County Chamber of Commerce. Watch the latest episode below!
Each time on Thirsty Thursday, we feature a really cool piece of branded drinkware. This week we feature the 15 oz Havana Collection. You can order for your own team here.
Hasseman Marketing is your one-stop marketing shop. We work hard to “Deliver #MarketingJoy to you. If you want to make sure you never miss an update, now is a great time to become a VIP. Sign up to be “on the list” here.
Despite the fact that there always seems to be a new, shiny tool for marketing each day, email marketing is still incredibly powerful. Don’t get me wrong. I get plenty of emails each day that go directly into my junk mail. But just because some businesses stink at email doesn’t mean the whole tool is obsolete.
Whenever I see a headline that reads “email is dead,” I think to myself, “No…it’s not.”
My recent guest on Delivering #MarketingJoy, Luke Charlton, agrees. Luke Charlton is known as the Aussie Hermit and he teaches business coaches how to increase their business by sending amazing emails…every day. Yes. Every day. You can watch my full conversation with Luke here.
Here are his 3 steps to big email success.
Tell A Story
As Luke says, if you want to send an email every day, it needs to be interesting. They have to include a story. It needs to entertain. That might be something that makes your audience laugh, cry, or be angry. It just needs to be interesting!
Tie In A Lesson
With each story, there should be a lesson. Regardless of the service or product, you are selling, the point of telling the story is to relate it to the audience. How does this help them? What can they learn? And of course, this lesson should relate to the product or service that you offer.
Give An Offer
Finally, after you have told the story with the lesson, you need to tie it to what you sell. What offer do you have that will help solve a problem for your audience? Make that offer!
There you have it! According to Luke Charlton, that is the key to building an email list and creating big sales success by sending an email every day. Those are the 3 steps to email success. Again, you can watch the full interview here!
