In today’s competitive marketplace, finding a marketing partner who truly understands your needs and delivers results can be challenging. At Hasseman Marketing, we pride ourselves on standing out from the crowd. What makes us different? It comes down to two key elements: our Proven Process and our 3 Uniques. Together, these cornerstones of our business are designed to ensure our clients not only achieve their goals but enjoy the journey along the way. Here’s how:
The Proven Process: A Roadmap to Success
We believe great marketing doesn’t happen by accident. That’s why we’ve developed a Proven Process that guides every project we undertake. This structured approach ensures consistency, quality, and results for every client, no matter the project size or scope. Our process includes five key steps:
Discovery – We begin by listening. Understanding your goals, challenges, and vision is the foundation for everything we do. By getting to know you and your business, we can craft a strategy that truly aligns with your needs.
Present Solutions – Once we understand your objectives, we present customized solutions designed to achieve your goals. Whether it’s branded merchandise, a digital campaign, or a comprehensive marketing plan, every solution is tailored specifically to you.
Implement & Deliver – Execution is where ideas come to life. From design to delivery, our team ensures every detail is handled with care and professionalism.
Follow Up – We don’t stop at delivery. We follow up to make sure you’re thrilled with the results and that the project met your expectations.
Repeat – Our goal is to build lasting partnerships. With each project, we aim to deepen our understanding of your business and continue delivering value over time.
This Proven Process not only ensures a seamless experience but also gives you peace of mind knowing there’s a plan in place from start to finish.
The 3 Uniques: Why Clients Love Working with Us
Beyond our process, we’ve identified three key qualities that set us apart from other marketing agencies. These are our 3 Uniques:
Full House – In House: Unlike many agencies that outsource key services, we do it all in-house. From video production to graphic design and branded merchandise, we have the expertise and tools to manage your marketing under one roof. This means faster turnaround times, better communication, and a more cohesive strategy.
Customer Centric: Your success is our success. We align our goals with yours, focusing on what matters most to you. Whether it’s driving sales, increasing brand awareness, or building stronger employee relationships, our team is committed to delivering results that align with your vision.
No Surprise Charges: Transparency is essential in any partnership. With Hasseman Marketing, you’ll always know what to expect. We provide upfront invoices so you’re never caught off guard by hidden fees for proofs, shipping, or art charges.
Why This Matters for You
When you choose Hasseman Marketing, you’re not just hiring a vendor—you’re gaining a partner. Our Proven Process ensures every project is handled with care and precision, while our 3 Uniques guarantee a seamless and enjoyable experience.
This combination of structure, expertise, and customer focus is why so many of our clients come back to us year after year. Whether you need branded merchandise, digital marketing, or a comprehensive marketing strategy, you can trust us to deliver Marketing Joy every step of the way.
Ready to see the difference for yourself? Let’s start the Discovery phase today!
When done right, branded merchandise is more than just a logo on a product—it’s an extension of your brand’s identity. Great merch connects with your audience, creates lasting impressions, and builds loyalty. But creating truly impactful branded merchandise takes more than picking a product from a catalog.
The first—and most critical—step in creating better branded merch is to know your audience. Ask yourself:
Who will receive this product?
What do they value?
How will they use it?
For example, a sleek tumbler might be the perfect gift for professionals who need coffee on the go, while a cozy crewneck sweatshirt might resonate more with college students. The more you understand your audience, the better you can select products that align with their needs, tastes, and lifestyles.
2. Create a Cool Design
Branded merch should excite your audience, not bore them. A great design goes beyond simply slapping your logo on an item—it should be visually appealing and represent your brand in a way that makes people want to wear or use it.
Here are some tips for designing merch your audience will love:
Keep it clean and professional, but don’t be afraid to add a creative twist.
Use colors that match your brand but also pop on the product.
Incorporate messaging or visuals that resonate with your audience.
A well-designed piece of merch turns recipients into walking ambassadors for your brand.
3. Give Yourself Time
Rushing the process is a surefire way to miss opportunities for greatness. Better branded merch takes time—time to brainstorm ideas, create designs, and review proofs. By giving yourself ample time:
You can think through the product’s purpose and impact.
Your design team has the opportunity to create something truly exceptional.
You’ll avoid costly mistakes or last-minute compromises.
Remember: rushed merch often feels rushed. Plan ahead, and you’ll end up with a product you’re proud to share.
4. Pay Attention to Detail
Details matter, especially in branded merchandise. Before placing an order, always request a proof of your design, and then really look at it.
Here’s what to check for:
Are the colors correct?
Is your logo placed where you want it?
Are there typos or errors in any text?
Does the design scale well on the product?
Taking the time to review every detail ensures that the final product matches your vision. A small mistake on a proof can turn into a big problem when it’s on 500 products.
5. Pay Attention to the Merch That Moves You
Think about the last time you received a piece of branded merch that you loved. What made it special? Was it the design? The quality? The functionality?
When you notice merch that moves you, take note of why. Use those insights to create products that will resonate with your audience in the same way. The key to better merch is understanding what you find impactful and using that knowledge to connect with others.
Why BETTER Merch Matters
Branded merchandise isn’t just about promotion—it’s about creating an experience. When you invest time and energy into doing merch BETTER, your audience will notice. They’ll feel valued, appreciated, and connected to your brand.
By following these 5 tips, you can turn ordinary promotional products into extraordinary tools for engagement. So take the time to understand your audience, create something exciting, and pay attention to the details.
Because when it comes to branded merch, better isn’t just possible—it’s worth pursuing.
Coshocton, Ohio – November 2024 – Hasseman Marketing, a full-service marketing agency dedicated to helping businesses grow through innovative marketing solutions, is thrilled to celebrate its 20th anniversary this month. Founded in 2004, the Coshocton-based agency has grown from a small startup into a trusted partner for clients across industries, providing a full spectrum of marketing services, from branding and promotional products to social media strategy and content creation.
Hasseman Marketing Celebrates 20 Years
Over the past two decades, Hasseman Marketing has established itself as a go-to agency for businesses in Ohio and beyond, consistently delivering customized solutions that drive results. Known for its commitment to customer service and a personalized approach to each client’s needs, the agency has helped numerous local businesses, nonprofits, and larger organizations achieve their marketing goals.
“We’re incredibly proud of what we’ve achieved over the past 20 years,” said Kirby Hasseman, founder and CEO of Hasseman Marketing. “Our success is a testament to the hard work of our team and the trust our clients have placed in us. As we celebrate this milestone, we look forward to continuing to innovate and support our clients in an ever-changing marketing landscape.”
In addition to its client work, Hasseman Marketing is deeply committed to the local community. The agency has been involved in numerous initiatives to support local organizations, foster community spirit, and encourage local business growth.
To commemorate this special occasion, Hasseman Marketing will be creating amazing branded merch (no surprise) and creating social content to celebrate and look back. These celebrations are both a way to thank their clients and the Coshocton community that has supported them from the start.
About Hasseman Marketing: Founded in 2004, Hasseman Marketing is a full-service marketing agency based in Coshocton, Ohio. With a focus on strategic and creative marketing solutions, Hasseman Marketing offers branding, promotional products, social media strategy, content creation, and much more to help businesses of all sizes grow and thrive.
On this Thirsty Thursday, we take a blast to the past! We have been doing these so long that we don’t always remember what we have tried…but Briar remembers! On Thirsty Thursday, we try a mystery drink from a very cool piece of branded drinkware. We have no idea what is coming, so you get a true (and sometimes inappropriate) reaction to what we try! This time we are trying the mystery drink out of the Recyclable Steel Chill Cups! Watch the latest episode now!
Why The 16 oz Recyclable Steel Chill Cup?
While the feedback on the drink each week can have mixed reviews, this quality drinkware piece got thumbs up all around. Made in the USA from infinitely recyclable steel, the 16 oz Steel Chill-Cups™ keep the party going, plastic-free, with their sturdy, reusable, and recyclable design. Thanks to its inherent strength and magnetic qualities, steel is the #1 most recycled food can which makes it the ideal material for almost anything disposable. In fact, because it’s infinitely recyclable, more than 75% of all steel ever produced is still in use today. That’s why Steel Chill-Cups™ are the better option for disposable party cups, especially when compared with single-use plastics.
If you are interested in finding out more about the 9 oz Rocks Tumbler (or any of the other drinkware we feature) check out our shop here.
As for the drink…it was a blast to the past! What does that mean? Watch the full episode to find out!
We hope you enjoyed this episode of Thirsty Thursday as much as we did. Until next time, stay thirsty!
Each Thirsty Thursday, we feature a cool piece of branded drinkware. To learn more… head to our shop here.
What do you do when it’s been a long week, and the energy seems low? You pump yourselves up by doing a brand new Thirsty Thursday with a Peanut Butter Pick Me Up! On Thirsty Thursday, we try a mystery drink from a very cool piece of branded drinkware. We have no idea what is coming, so you get a true (and sometimes inappropriate) reaction to what we try! This time we are trying the mystery drink out of the 9 oz Rocks Tumbler from our friends at CPS. Watch the latest episode now!
Why The 9 oz Rocks Tumbler?
While the feedback on the drink each week can have mixed reviews, this quality drinkware piece got thumbs up all around. We loved the size of the tumbler, the decoration capability, and the double-walled construction of the tumbler that will keep your drink cold for hours. This is a perfect year end gift for any one on your list.
If you are interested in finding out more about the 9 oz Rocks Tumbler (or any of the other drinkware we feature) check out our shop here.
As for the drink…we really liked this one! What was it? Watch the full episode to find out!
We hope you enjoyed this episode of Thirsty Thursday as much as we did. Until next time, stay thirsty!
Each Thirsty Thursday, we feature a cool piece of branded drinkware. To learn more… head to our shop here.
