by Kirby Hasseman
Last week, Dale Denham announced his 4th Annual Online18 from PromoMarketing. On this list, Dale outlines his list of the 18 biggest influencers in the Promotional Products Industry…and our very own Kirby Hasseman was recognized as this year’s number 1 influencer. What an honor! In looking at the list, we also realized that these fantastic people have been our teachers and mentors over the past few years…and we wanted to outline some of the lessons I have learned from the #Online18. They Give First: If you look up and down this list, this group of people provides value to those around them. Whether this is through creating valuable content or by sharing the content of others, the Online18 “give first.” They are Connectors: If you look at this list of influencers, you will notice people who know people. More importantly, you have a list of people that are willing to connect people. They do not hoard relationships or business…they spread it. They Create: Though there is a different level of “content creation” up and down this list, the Online18 is a group of people that create. Whether it’s through blogging, video, Facebook, Twitter, etc. they share what is going on in their lives. In doing so, they create value for those that follow them. They Choose Themselves: It takes a level of bravery to put yourself out there. It’s easier to wait for someone to choose you. This group doesn’t wait for someone else to appoint them to create value…they take the words of the infamous Nike campaign and they “just do it.” They Engage: In addition to pushing out their own content, this group engages with other content. We all have “that voice” in our head that tells us we are not good enough. The Online18 understands that by engaging with others content, you validate and start to build relationships with them. So like, comment and share your way to growing your own network! They Curate: You don’t have to be the only content creator on the block. It can be totally appropriate to share other valuable content to your followers as well. You add value and credibility. You also have the added benefit of helping the content creator as well. The Online18 is a great list of leaders in the Promo industry…and you can learn a lot of all of them. But let’s not forget the one that put the list together…Dale Denham. Dale puts a lot of time in this list each and every year. And the secret of course is the real influencer is the one that gets to select the influencers. That’s a great lesson to learn as well!
Want to learn more about Hasseman Marketing, check out our About us page here. As always, you can shop online here. And if you are a Promo Pro, you can get our Sales Playbook here.
Finally, feel free to sign up for our VIP list if you want to get updates and special each week.
by Kirby Hasseman
It’s time for the latest Delivering Marketing Joy episode, and this time Kirby gives a call out for potential guests…and gives three tips on productivity! It’s a short and sweet episode that you won’t want to miss. So watch it here. 
As you can see from watching today’s episode, it’s a little different! First off, we are always on the look out for exciting guests for the show. We do Delivering Marketing Joy each and every week. So if you, or someone you know, might be a great guest, please let us know. Just email us here to let us know who to contact! But wait! There’s more! In addition to a call out for potential guests, Kirby touches on three things that help to create content or to get more done. Creativity: There is a common misconception about creativity. People believe that you have to be “creative on the spot.” It’s like when you meet a comedian and blurt out “say something funny!” This idea of spontaneous creativity takes away from the hours of work it takes to really create something. You have to create a lot of bad, in order to create the good. So just create. Squeezing the Most: The most impressive people tend to get the most out of every minute. If you have a gap in your schedule, you could check email or surf Facebook. We have all done that. But instead, try to milk 3 more calls out of that time. Get the most out of every minute and you will get a lot more done in your day. Consistency: If you want to create a brand, build a business or have success in sales, consistency is nearly always the key. It’s simple…but it’s not easy. Delivering Marketing Joy is no different. There are times when it’s a struggle to get a show out. That’s when you get creative to keep them coming. It shows respect to yourself and to your audience. The best of the best show up…every day.
Want to learn more about Hasseman Marketing, check out our About us page here. As always, you can shop online here. And if you are a Promo Pro, you can get our Sales Playbook here.
Finally, feel free to sign up for our VIP list if you want to get updates and special each week.
by Kirby Hasseman
This is the post where we flex our “hustle muscle.” At Hasseman Marketing, we are in an award winning creator of business content, and we want to make it as easy as possible for you to find it all in one place. So please check out this week’s line up of videos, blogs and podcasts…and feel free to share with anyone you think would enjoy! Weekly Word: Each week, Kirby digs into a word to provide motivation to the masses. This week the word is Desk. What? Just remember, there is no money behind your desk. Check it out here. Delivering Marketing Joy: For over 2 years now, the award winning Delivering Marketing Joy web show has interviewed business leaders, authors, entrepreneurs and marketers. It’s must see business TV! This week Kirby talks to Ben Taylor from BamBams about Content Marketing…and how to do it right. Watch this one now! Welcome Stephanie Ansel: We are so excited to welcome Stephanie Ansel to the team! Stephanie is hitting the ground running with us after 7 years with Barnes. Read more about Stephanie here. Books for 2017: Those who know Kirby know he is a voracious reader. In this post he tells us what he has been reading so far in 2017. Check out his list of books here. unScripted Podcast: For those in the Promo and Marketing world, check out the unScripted podcast with Bill Petrie and Kirby. Each week they riff about topics in and out of the industry. It’s a fun and light podcast and it truly is “unscripted.” Listen here. Jeff’s Pick: It’s become a tradition like no other! Each week Jeff picks a great product in the Promo area that he thinks you should know about. The video is here as Jeff explains his affinity for the Embarcadero Backpack from Origaudio. Want to see pics and pricing? That’s right here. So that’s a quick look at the week of content hustle at Hasseman Marketing. Intrigued? Cool. There are lots of ways to learn more about us. If you want to learn more about working with us, feel free to check out our About Us page or you can simply email us here. If you are a Promo Pro, head here and download our Sales Playbook. If you want to learn more about working with us, feel free to check out our About Us page or you can simply email us here.
Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here.
by Kirby Hasseman
You are busy. We understand. That is why we have this handy blog posts that give you a chance to catch up with all of our content from the Hasseman Marketing team in one place! Jump in…and Embrace the Hustle! The Top 5 T-Shirts We Recommend! See our opinions on what we think the best Tee shirt is for your company!
7 Promotional Healthcare Products under $1: Check out the products that might put your healthcare services on everyone’s mind…at the right price!
Catching Your Breath!: Most of us have the capacity to push ourselves farther than we think. But it is hard. We need to get uncomfortable in order to grow. But don’t worry…you can “catch your breath.”
Weekly word-Positive: Studies show you that putting a positive thought in your brain before a stressful event, will help you perform better. Learn more on the Weekly Word.
Delivering Marketing Joy-This is Episode 98 and Kirby interviews Aaron Janx on the different aspects of his job and how he would guide entrepreneurs. According to Aaron, relationship building is for wimps! 
Oh…and Episode 100 is coming soon, so make sure you subscribe to the Youtube channel so you don’t miss this special show! What You Need to Hear: Some of the things we read are for learning new things. Some, on the other hand, remind us things that we “need to hear.” Read about the difference here. 
Unscripted PodcastGet a chance to experience the conversation and ideas that fly between Kirby Hasseman and Bill Petrie. In this podcast they discuss everything including questions about online proofing, and McDonald bad publicity. Listen in here! Hasseman Marketing Blog Featured in PPB MagazineWe are honored to be featured in a great magazine in our industry. This blog, will be featured in the September issue of PPB magazine. It is a great accomplishment for us. Find out more here. 
That wraps up this week’s look back at content created by the Hasseman Marketing team. Thank you so much for taking the time to check in. Don’t worry…we will keep it coming! Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here.
by Kirby Hasseman
“If you start me up. If you start me up, I’ll never stop!” The Rolling Stones. When you think of the roll the team at Hasseman Marketing is on when it comes to content, that quote from the Stones seems appropriate. We are working very hard to provide you with a ton of content, inspiration and value…each week. Let’s take a look at this week. Delivering Marketing Joy: It all started with the web show. This week Kirby talks with blogging expert Danette Gossett on how to build a brand…and the power of consistency. Totally worth the watch right here. The Perfect Promo: We started this segment last week where we introduced you to Phone Soap (learn more here). But this week Jeff Wickerham shows us the new Flip Bottle! You can read more here…and watch a cool video too! Check it out! Smile On Blog: And speaking of Jeff Wickerham, you NEED to check out his new blog. Jeff is blogging about his life, lessons and thoughts in his Smile On blog…every day! That’s right Jeff has made the committment to “put himself out there” each and every day. It’s impressive. Want to catch up? Of course you do! Here is a rapid fire list of links for it: Facebook Live
NBA All-Star Game…and Sales Anything Is Possible! All About the Benjamins Remember, this blog is every day…so mark it has a favorite and check back each day! Weekly Word: Each week we create a short video on personal development, sales and growth. This week we remind you that you should IGNORE that voice in your head that tells you you can’t. Watch here. DMJ Podcast: As you know by now, Kirby is creating a Delivering Marketing Joy (DMJ) Podcast each business day. Here is the list of topics from this week…you can listen in here or subscribe and listen anytime! They are available on iTunes too! You Are Media Company...you need to start acting like it. Try New Things…every once in a while we need to stretch ourselves to get to the next level. DMJ Interview with Danette Gossett…listen in on a great interview with an expert at branding and blogging! Put Good In...if you want to start your day off right, start by putting good in your brain first. Appreciation...today we discuss a statistic that should scare you…and how to fix it! So as you can see, there is plenty to learn and grow from here! Please take a few minutes and dig in. Let us know what you think! Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here.
