by Kirby Hasseman
In a few days, Kelly Bowe and I (and thousands and thousands of other marketing professionals) will descend upon Las Vegas for the PPAI Expo. It is one of the largest trade shows in the United States.
Imagine, if you will, the ultimate trade show of trade shows.
Though the event is amazingly well run, hugely helpful and a wonderful thing to attend, it can also be totally overwhelming. My guess is, regardless of industry, you have events like this too. So here are some simple tips and tricks to making the most of your big trade show.
Comfy Shoes: Though there are still plenty of people that look sharp, business attire has become less formal. Regardless of how you feel about that, this is one time to make sure you have comfortable shoes. Make sure you have shoes you can walk and/or stand in for hours. You don’t want to be missing out because all you can think about is your aching feet.
Lots of Water: At many events, plenty of people drink. They just don’t drink enough water! These events can strain you both mentally and physically. Make sure you take the time to hydrate, hydrate, hydrate. Many events have hydration stations. Take a re-usable water bottle and drink the H20.
Have a Plan: When I first starting attending events like this, my plan was “I want to see everything!” As I know now, this is not a plan. It’s a recipe for being overwhelmed and exhausted. Before you leave for the event, make a list of people you want to meet, projects you want to research, and things you want to do. Keep this list close at hand to make sure you stay on track.
As a side note, for education conferences, I like to think “what is the one thing” I want to take away from this? It helps me focus in and not be so distracted by all of the concepts I am hearing. For example, this year at Skucon, my goal is to make in person connections with as many people as possible. Regardless of your event, have a plan and a goal. It will help you make the most of your event!
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by Kirby Hasseman
“Most people,” Steven Covey writes, “do not listen with the intent to understand; they listen with the intent to reply.”
We have two ears and only one mouth, so we should listen twice as much as we talk.
Ironically, we’ve been told to listen so much that many of us have—well—stopped listening to the advice.
You probably understand, at least intellectually, that you need to listen “with the intent to understand.” But what are you listening to?
From my perspective, one of the best ways to become a better listener is to ask better questions. When you get someone talking passionately about themselves and their company, it can be easier (and more interesting) to just sit back and take it in.
So, with that in mind, here are 20 examples of the types of questions I ask when meeting a new client or customer for the first time. My goal is to get them talking about themselves, their company, and their industry.
Building a strong rapport with them builds a foundation of trust between us. And in building trust, attentive listening is essential.
20 Open-Ended Rapport-Building Questions to Help You Build Better Relationships with New Clients
- What is the goal/mission of your company?
- Tell me more about your organization.
- What is the BEST thing about your organization?
- What are you most proud of?
- When it comes to your field, why you (instead of someone else)?
- Who is the “go-to” person to learn about…?
- How did you get here? Tell me about you.
- Why did you choose to do this?
- What is your biggest concern moving into the new quarter/month/year?
- What is the biggest challenge you have right now?
- Why does your organization do this?
- Why is your company the best?
- What do many people think about your company that is not (completely) true?
- How can I help you?
- How do customers (donors, etc.) find you?
- If I could give you three wishes, what would they be?
- What keeps you up at night?
- What gets you going in the morning?
- What is your company’s “why?”
- When is your team at its best?
These 20 questions will get you started—but, of course, questions are only the beginning.
It’s amazing how thoughtful questioning and attentive listening lead to mutual understanding and better, stronger business relationships. Business-to-business partnerships thrive when we just stop and take the time to listen.
Which questions do you use to spark meaningful conversation? Let me know!
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by Kirby Hasseman
Since my treadmill broke, I have had a tough time consistently working out in the morning. It’s not that I never work out anymore. I have made the conscious effort to do it. I have worked out in the morning and I have gotten in steps in the evening. At times, I have even done more…but it’s not consistent. It’s not a part of my morning routine. And I was trying to figure out why. Knowledge: I mean, I know I need to do it. Intellectually, I know it makes me healthier and it makes me feel better all day. I have the knowledge that it needs to happen. I even know how to get it done. Options: In addition, there are plenty of other options. I could walk outside. Though I don’t like the cold temperatures, I could certainly do it. I could go for a run. I could go to a local facility called Kids America and walk around the track. In addition, I have a DVD routine called P90X3. I even kind of like that workout routine! So while I know I should do it, and I know how to do it, I am struggling to make it happen! It comes down to two reasons for me. The First Step: While I know I need to workout, and I even like the workout, I do know it will be hard! P90X3 is a pretty intense program. So while I can do it in my basement, I need to get myself to go to my basement to get started. Once I am in the basement, no problem. It’s getting myself from upstairs to downstairs. It’s simple…but not easy. So many mornings, it’s just easier to hit the snooze button or decide to do it later. It’s the first steps to go down the stairs that trip me up. No Routine: This is the power of a routine (and why I talk about them a lot). When the treadmill was there, I had a routine. I did not have to think about it. It had become a part of my morning. I did not have to “make a decision” each morning to work out. And since I did not have to burn mental calories, I almost always found myself on the treadmill. That is why I talk a lot about creating positive routines in our lives. If we create them intentionally, then our subconscious mind can steer us (on autopilot) the direction we want to go. “Great,” you might be thinking. “But what if I don’t have a routine now?” It’s time to start creating one. We all have routines in our lives. Most of the time, though, they are unintentional. So now is a great time to start creating a positive routine, on purpose. If you want a great book to help you get started, check out the “The 5 Second Rule,” by Mel Robbins. So regardless of what you want to create in your life, start to work toward it today. It can happen, one small decision at a time. As for me, I need to go work out. Make sure you never miss an update. Sign up to be a VIP today. You can sign up here.
by Kirby Hasseman
As humans, we have a very specific problem. Well maybe not ALL humans. This just applies to the ones that want to evolve and grow and change. And the fact that you are reading a blog, tells me you are one of “those people.” The problem has to do with Certainty and unCertainty.
As humans we are constantly looking to create certainty in our lives. We want to create the airtight plans. We want to select the “best” way to do something. We really want to know the outcome of any endeavor before we actually take the leap. If we can’t know and predict success (with certainty), many of us don’t want to take action at all.
The problem, of course, starts with this; there is no certainty. In no area of life is there really certainty. We cannot predict the future. We don’t know how long we are going to live. We can’t ensure the gamble will work. We can’t ever be totally certain…of anything. We are chasing a ghost.
Ironically the only thing that is really certain…is uncertainty.
Here’s the other thing, uncertainty is where the magic happens. If you want to learn anything new, that comes in the land of uncertainty. If you want to level up at work, there is no specific path that guarantees success. If you want to create a business, write a book, run a marathon, or date the person of your dreams, you are going to have to willingly and earnestly lean into an area that will be completely uncertain.
So that’s the paradox. We seek a level of certainty that is unattainable. We avoid the uncertainty, because it makes us uncomfortable. But our personal and professional growth comes when we embrace the uncertainty of life…and lean in.
Take the leap. Make the call. Put in the work. It might not work. The outcome is not certain. And that, my friends, is perfect.
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by Kirby Hasseman
There is a simple business strategy that helps you; *Grow your business. *Keep more customers. *Be happier. *Have better employees. *Create better culture. This strategy works (at least over the long term) almost every time. Your customers and prospects can see it…and they appreciate it. As a matter of fact, they seek it out. It’s a rarity, so it stands out. But it’s really hard to measure and quantify. It’s impossible to find it in a spreadsheet. It’s a strategy that is simple…but not easy. What is this magic strategy? Care. More. A Care More strategy will help you create better work that matters more. It will help you finish what you started. It will help you listen with empathy to those you want to serve. Caring more will help your team rally around the mission. As you begin this New Year, try to Care More. Make sure you never miss an update update. Join our VIP list! You can do that here.
