In the latest episode of DMJ, we had the pleasure of hosting Josef Schinwald, the CEO of Guest Experts on Air. Schinwald, a seasoned expert in the podcasting industry, shared his insights on the art of getting booked on podcasts. He delved into the intricacies of overcoming initial nervousness, the methodology of securing a spot on a podcast, and the importance of standing out as a guest. Furthermore, he discussed the role of social media in promoting podcast appearances and the future of the podcasting industry.
Notably, Schinwald also mentioned his book on podcast guesting, offering a wealth of practical advice for those interested in this field. This article aims to encapsulate the key points from this enlightening interview, providing a comprehensive guide for anyone looking to make their mark in the podcasting world.
Overcoming Nervousness and Anxiety
Josef Schinwald kicked off the interview by addressing a common concern among many aspiring podcast guests – nervousness and anxiety. He stressed that speaking on podcasts is akin to public speaking, and it’s natural to feel a bit jittery at first. However, he assured that with practice, this nervousness can transform into a sense of joy and fulfillment.
He further emphasized that podcasting can be a fun and enjoyable experience. The key is to embrace the nervousness and use it as a stepping stone to improve and refine your public speaking skills. Over time, you’ll find that the anxiety fades away, replaced by the thrill of sharing your knowledge and insights with a wider audience.
Methodology for Getting Booked on Podcasts
Next, Schinwald shared his tried-and-tested methodology for getting booked on podcasts. The first step, he said, is to research and identify experts in your field. This helps you understand the landscape and identify where you can add value. The next step is to find podcasts where you would be a good fit based on your unique value proposition.
He also recommended using tools like Listen Notes to find podcast hosts’ email addresses and reach out to them. This proactive approach can significantly increase your chances of getting booked. Remember, the goal is to position yourself as a unique and valuable guest who can bring fresh perspectives to the table.
Standing Out as a Guest
Standing out as a guest is crucial in the competitive world of podcasting. Schinwald suggests that one of the best ways to do this is by actively contributing to discussions and focusing on your niche expertise. By sharing your unique insights and experiences, you can add value to the podcast and engage the audience in a meaningful way.
He also pointed out that being a specialist in a specific area can be more powerful than being a generalist. This is because a specialist can delve deeper into a topic, offering nuanced insights that a generalist might not be able to provide. So, identify your niche and own it!
Using Social Media to Promote Podcast Appearances
Schinwald also discussed the importance of using social media to promote podcast appearances. He suggested repurposing podcast content into video clips and sharing them on platforms like YouTube, Instagram, Twitter, and Facebook. This not only increases your visibility but also helps you reach a wider audience.
He further recommended utilizing AI tools to format and optimize the content for each platform. Consistent promotion of your podcast appearances on social media can significantly boost your reach and engagement, helping you build a strong online presence.
The Future of Podcasting
Looking ahead, Schinwald predicted that podcasting will continue to grow, with AI playing a significant role in expanding the industry. He cited a projection that podcasting could be a $130 billion industry by 2030, with currently five million podcast listeners.
He also highlighted how AI technology could enhance the podcasting experience, enabling content in different languages and making podcasts more accessible to a global audience. This underscores the immense potential of podcasting and the exciting opportunities it holds for the future.
Book on Podcast Guesting
Finally, Schinwald mentioned his book on podcast guesting, which is available for free on the Guest Experts on Air website. The book provides practical advice on how to get booked on high-end podcasts, making it a valuable resource for anyone interested in this field.
From identifying the right podcasts to crafting compelling pitches, the book covers all the essential aspects of podcast guesting. It’s a must-read for anyone looking to make their mark in the podcasting world.
Conclusion
In conclusion, the interview with Josef Schinwald provided a wealth of insights and strategies for getting booked on podcasts, standing out as a guest, and leveraging social media for promotion. It also sheds light on the future of podcasting and offered a sneak peek into Schinwald’s book on podcast guesting. Whether you’re a seasoned podcast guest or just starting out, these tips and strategies can help you navigate the podcasting world with confidence and ease.
Marketing is an ever-evolving field, and the key to staying ahead of the curve is understanding the importance of measurement marketing. This is not just about gathering insights, but about taking action based on those insights. The video featuring Chris Mercer, a renowned expert in the field, discusses this concept in depth. Mercer likens measurement marketing to a GPS, guiding businesses towards their goals swiftly and efficiently.
Measurement marketing is the bridge between insights and action. It’s about understanding the data, interpreting it, and then using it to make informed decisions. This article will delve into the role of a measurement marketer, the importance of measuring multiple stages of the user journey, and the tools that can be used for effective measurement marketing.
Measurement Marketing as a GPS
Just as a GPS guides you to your destination, measurement marketing guides your business towards its goals. It provides a clear path, helping you understand where you are, where you need to go, and how to get there. It’s about more than just data collection; it’s about using that data to drive action and results.
Measurement marketing is the bridge between insights and action. It allows businesses to understand what is working, what isn’t, and how to improve. It’s about making informed decisions based on data, not just gut feelings or assumptions. This approach can help businesses reach their goals faster and more efficiently.
The Role of a Measurement Marketer
A measurement marketer plays a crucial role in bridging the gap between creative marketers and data analysts. They are the ones who translate the data into actionable insights, helping businesses understand the impact of their marketing efforts. They measure the results of user journeys, identifying what works and what doesn’t.
By using measurement, they can improve marketing strategies, making them more effective and efficient. They can identify areas of improvement, make necessary adjustments, and track the results. This approach ensures that marketing efforts are not wasted, but are targeted and effective.
Measuring Multiple Stages of the User Journey
It’s not enough to just measure the final results of a marketing campaign. It’s important to measure multiple stages of the user journey. This approach provides valuable insights into user behavior, helping businesses understand where they are losing customers and where they can improve.
By measuring multiple stages, businesses can identify drop-offs and areas for improvement. They can then take action to address these issues, improving their marketing efforts and ultimately, their bottom line. This approach allows for more effective marketing actions, ensuring that businesses are not just shooting in the dark, but are making informed decisions based on data.
Google Analytics and Microsoft Clarity
Google Analytics is a widely used tool for measuring marketing performance. It provides a wealth of data, helping businesses understand user behavior and the effectiveness of their marketing efforts. However, Microsoft Clarity is an underutilized tool that offers visual analytics and AI integration.
Microsoft Clarity is recommended for its ease of use and powerful features. It provides visual analytics, helping businesses understand user behavior in a more intuitive way. Plus, with AI integration, it can provide deeper insights and more accurate predictions. This tool can be a game-changer for businesses looking to improve their measurement marketing efforts.
Free Membership and Course
For those interested in learning more about measurement marketing, Chris Mercer offers a free membership and a course on measurement marketing through the website measurementmarketing.io. This membership provides access to free tools and resources that can help businesses improve their measurement marketing efforts.
The course, called the Measurement Marketing Framework, focuses on the strategy of measurement. It provides a step-by-step guide on how to implement measurement marketing effectively. Best of all, it’s available for free, making it accessible to businesses of all sizes and budgets.
Conclusion
In conclusion, measurement marketing is a crucial aspect of modern marketing. It’s about understanding the data, interpreting it, and using it to drive action. By measuring multiple stages of the user journey, businesses can identify areas of improvement and take action to improve their marketing efforts.
With tools like Google Analytics and Microsoft Clarity, businesses have access to powerful data analysis tools. Plus, with resources like the free membership and course offered by measurementmarketing.io, businesses can learn how to implement measurement marketing effectively. It’s clear that measurement marketing is the GPS in your marketing engine to get to your goal faster!
Each week on DMJ 1 on 1, Kirby Hasseman takes on a different topic to help provide value to those looking to grow a brand or organization. This time Kirby talks talk about the importance of reading and 5 books he thinks every entrepreneur (and aspiring entrepreneur) should read.
DMJ 1 on 1: 5 Books Every Entrepreneur Should Read
Entrepreneurship is a journey filled with challenges, opportunities, and lessons. One of the best ways to navigate this journey is by learning from those who have walked the path before. This is where books come in. They offer a wealth of knowledge, insights, and experiences that can help entrepreneurs avoid common pitfalls, make informed decisions, and ultimately succeed in their ventures. This DMJ 1 on 1 discusses five must-read books for every entrepreneur. These books cover a wide range of topics, from creating scalable businesses and improving profitability, to understanding customer needs and launching successful businesses.
Reading is an investment in oneself. It not only broadens one’s knowledge but also improves communication skills, which are vital for any entrepreneur. The more you read, the more you understand the world around you and the better you can communicate your ideas, thoughts, and feelings. This can lead to increased earnings, as you can articulate your business ideas more effectively, negotiate better deals, and build stronger relationships with your clients, partners, and employees.
“E-Myth Mastery” by Michael Gerber
“E-Myth Mastery” by Michael Gerber is a must-read for every entrepreneur. The book demystifies the myths surrounding starting and running a business, and provides a clear roadmap for entrepreneurial success. Gerber emphasizes the importance of creating systems and processes in a business. These systems and processes, he argues, are the backbone of any successful business, allowing for repeatable success and scalability.
Gerber’s book is a masterclass on the importance of scalability in business. He explains that a scalable business is one that can handle increased demand without compromising performance or losing revenue. This is achieved through effective systems and processes that ensure every aspect of the business runs smoothly. By understanding and implementing the principles in this book, entrepreneurs can build businesses that are not only profitable but also scalable.
“Profit First” by Mike Michaelowicz
“Profit First” by Mike Michaelowicz is another essential read for entrepreneurs. Michaelowicz introduces an innovative accounting system specifically designed for entrepreneurs. This system, he claims, can significantly impact a business’s profitability, leading to financial success and stability.
The book also tackles the issue of entrepreneurial poverty, a situation where entrepreneurs are constantly struggling financially despite running successful businesses. Michaelowicz’s accounting system aims to eradicate this problem by ensuring that profits are prioritized. By applying the principles in this book, entrepreneurs can transform their businesses into profitable ventures.
“Buy Back Your Time” by Dan Martell
Time is a precious commodity for entrepreneurs. In “Buy Back Your Time,” Dan Martell explores the concept of delegating tasks to buy back time and focus on driving the business. Martell argues that entrepreneurs often find themselves running out of time because they try to do everything themselves. This, he says, is a recipe for burnout and business failure.
Martell suggests that by hiring the right people and delegating tasks, entrepreneurs can free up their time to focus on what they do best – driving the business. This not only leads to better business performance but also improves work-life balance. This book is a must-read for entrepreneurs looking to maximize their time and productivity.
“100 Million Dollar Offers” by Alex Hermozi
Understanding the market and customer needs is key to business success. In “100 Million Dollar Offers,” Alex Hermozi emphasizes this point. He explains how entrepreneurs can create offers that are so irresistible that people can’t refuse them. This, he says, is the secret to generating massive sales and revenue.
Orosi’s book provides insights into understanding the market and customers, and how to add value and answer objections. By applying these principles, entrepreneurs can create offers that not only attract customers but also lead to repeat business and referrals. This book is a must-read for entrepreneurs looking to create irresistible offers and drive sales.
“12 Months to a Million” by Ryan Daniel Moran
“12 Months to a Million” by Ryan Daniel Moran is a guide for entrepreneurs looking to launch a successful business and achieve a million dollars in revenue within a year. Moran shares strategies for understanding the audience, narrowing in on a specific product, and applying strategies for success.
Moran’s book is a roadmap for rapid business growth. He explains how entrepreneurs can launch a business and achieve rapid growth by understanding their audience and offering a product that meets their needs. By applying the strategies in this book, entrepreneurs can achieve their financial goals and build successful businesses.
Bonus: “Hit the Target” by Kirby Hasseman
As a bonus, Kirby recommends his own book, “Hit the Target.” This book is a guide for those looking to start or market their business more effectively. It provides insights into understanding the market, creating irresistible offers, and driving sales.
Conclusion
In conclusion, the recommended books provide a wealth of knowledge and insights for entrepreneurs. They cover a wide range of topics, from creating scalable businesses, improving profitability, delegating tasks, and understanding customer needs, to launching successful businesses. By reading these books, entrepreneurs can equip themselves with the knowledge and skills needed to navigate the entrepreneurial journey and achieve success.
So there you have it! These are the 5 books that every entrepreneur should read! As always, we want to provide you with value. So if you want to create marketing campaigns (and appreciation gifts) that hit the TARGET, check out our TARGET marketing playbook here.
Each week on DMJ 1 on 1, Kirby Hasseman takes on a different topic to help provide value to those looking to grow a brand or organization. This time Kirby talks about 5 pieces of advice that he thinks are wrong! Watch now!
DMJ 1 on 1: 5 Pieces of Advice That I Think Are Wrong
There’s a lot of advice floating around out there, and while some of it can be helpful, some of it can also be misleading or even harmful. In this article, we’ll be discussing five pieces of advice that are often given, but that I believe are fundamentally flawed. These include the notions that finding your passion means you’ll never work another day in your life, that you should always go big or go home, that high school is the best time of your life, that work-life balance is attainable for everyone, and that you should always work smarter, not harder. I hope that by discussing these pieces of advice, I can help you think more critically about the advice you receive and inspire you to elevate your game.
Find Your Passion (And You’ll Never Work A Day In Your Life)
The first piece of advice we’ll be discussing is the idea that finding your passion means you’ll never work another day in your life. While it’s true that finding something you love can make work more enjoyable, it doesn’t mean that there won’t be difficult or unpleasant aspects of the job. In fact, telling kids that they’ll never work a day in their life if they find their passion can be harmful and set them up for failure. It’s important to acknowledge that there will be seasons of hard work and challenges, even in a job you love. Instead of seeking a passion that eliminates work, we should be encouraging the pursuit of a passion that makes the hard work worthwhile.
Go Big or Go Home
The second piece of advice is the concept of going big or go home. While it’s important to have big dreams and goals, the reality is that many big changes in the world are the result of consistent small changes over time. Setting unrealistic expectations of making a big impact right away can lead to unsustainable efforts and eventual burnout. Instead of going big or go home, it’s more effective to start small and keep going. This approach allows for steady progress and sustainable growth, which can ultimately lead to big changes.
High School as the Best Time of Your Life
The third piece of advice is that high school is the best time of one’s life. While high school can certainly be a fun and exciting time, telling struggling kids that high school is the best time of their life can be discouraging and prevent them from envisioning a better future. It’s important to live in the present and work towards a desired future, rather than dwelling on the past. There are many exciting opportunities and experiences beyond high school that can surpass it in terms of enjoyment and fulfillment.
Work-Life Balance
The fourth piece of advice is the notion of work-life balance. While it’s a worthy goal, the reality is that work-life balance is unattainable for most people. Striving for it can put unnecessary pressure on individuals and lead to feelings of guilt and inadequacy. There will be times when work takes precedence over personal life, and that’s okay as long as it’s temporary. It’s important to find a balance that works for each individual and to prioritize self-care and family when necessary.
Work Smarter, Not Harder
The fifth and final piece of advice we’ll be discussing is the idea to work smarter, not harder. While working smart is important, it shouldn’t be used as an excuse to avoid putting in effort. Successful people often work hard and put in the necessary time and dedication to achieve their goals. Working hard is within an individual’s control and can be a key component of success. So, while it’s important to work smart, it’s equally important to work hard.
Conclusion
In conclusion, while there’s a lot of advice out there, it’s important to think critically about what you’re being told and to consider whether it’s truly beneficial. Remember, what works for one person may not work for another, and it’s okay to forge your own path. I hope that by discussing these pieces of advice, I’ve helped you to think more critically and inspired you to elevate your game.
Delivering Marketing Joy is an award-winning interview show that helps marketers level up. Each week, Kirby Hasseman interviews the best and brightest minds in marketing to help you level up. This time on Lessons from DMJ, Kirby talks with Jonathan Baker about what entrepreneurs who want to sell their business need to know! Watch now!
Lessons from DMJ: Advice on Selling Your Business
This time on Lessons from DMJ, Jonathan Baker, the practice lead and M&A services for Punctuation, shares invaluable advice for entrepreneurs contemplating the sale of their business. The decision to sell a business is monumental and involves numerous factors that need careful consideration. This article will delve into the key aspects that entrepreneurs need to keep in mind, from determining the value of the business, the importance of the terms of the deal, the emotional toll of selling a business, to knowing when to sell or keep building.
Each of these aspects is critical and can significantly impact the outcome of the sale. They are not only about the financial implications but also about the emotional and lifestyle changes that come with it. So, let’s dive in and explore these aspects in detail to equip you with the knowledge you need to make an informed decision.
Determining the Value of Your Business
Understanding the value of your business is the first step in the selling process. Buyers determine the value of a business based on their goals and what they value in the business. This can vary significantly from one buyer to another, depending on their strategic objectives and the specific aspects they value in a business.
Several factors can influence the value of a business. These include the magnitude of profits, the positioning of the business in its market, client concentration, recurring revenue, location, and the extent of the business’s reliance on the founder. Each of these factors can either increase or decrease the perceived value of the business to potential buyers.
The Importance of Terms in the Deal
The terms of the deal can often be more important than the valuation itself. These terms can dictate the buyer’s continued employment, their ability to retain clients, and their post-sale lifestyle. The valuation is a point-in-time number, but the terms of the deal can have long-term implications on the buyer’s financial situation and lifestyle.
It’s crucial to negotiate terms that are favorable and align with your post-sale plans. This could involve clauses regarding your continued involvement in the business, guarantees about client retention, or stipulations about your lifestyle after the sale. Understanding and negotiating these terms can make a significant difference to the outcome of the sale.
The Emotional Toll of Selling a Business
Selling a business can be an emotional rollercoaster, akin to buying a house or dating. The process can be filled with excitement, despondency, and everything in between. It’s crucial to stay focused on running the business throughout the process, as getting too caught up in the sale can distract from the day-to-day operations.
Remember, the sale process can take time, and it’s essential to keep the business running smoothly during this period. This not only maintains the value of the business but also keeps you grounded and focused during the emotionally charged sale process.
Knowing When to Sell or Keep Building
The decision to sell or continue building your business is a significant one. It should be based on revisiting the reasons you started the business in the first place and considering the life-changing amount of money that a sale could bring. It’s essential to weigh these factors carefully and make a decision that aligns with your long-term goals and aspirations.
Remember, selling is not the only option. There may be other avenues to explore, such as partnerships, mergers, or even franchising. It’s crucial to consider all these options and choose the one that best suits your financial situation and future plans.
Conclusion
In conclusion, selling a business is a complex process that requires careful consideration of various factors. It’s not just about the financial implications but also about the emotional toll and lifestyle changes that come with it. Selling is not the only option, and sometimes it may be financially better to not sell the business.
To learn more about these aspects and get professional advice, consider reaching out to Jonathan Baker at Punctuation. With their expertise in M&A services, they can provide you with the guidance you need to navigate the sale process successfully.
