by Kirby Hasseman
There is nothing better than getting the chance to spend time with smart, kind people. It’s always a treat. And when Mark and Catherine Graham came to town, you know you will get exactly that. They took the time to teach us a lot. You can read more about the visit here. In addition, they were also gracious enough to let us capture a video conversation between the Grahams and the Hassemans. I felt like it would be a real wasted opportunity if we did not! So though we had a couple of questions prepared for each other, it was a pretty organic conversation. We set up some lights, a couple of cameras (and then made Emily record)…and just went where the conversation took us. We talked about entrepreneurship, marketing, family…and so much more. So here is our conversation with Mark and Catherine Graham. 
As always, we hope this conversation provided value. We aim to do that every day. We know that’s a lot, so if you want to make sure you never miss an update, sign up for our VIP newsletter here.
by Kirby Hasseman
Every year for over 10 years, Hasseman Marketing has created an “End User” show and have invited our customers. It’s evolved and grown over the years and we are quite proud of it. It started as a “Customer Appreciation Show” and it still has those elements. But we have expanded it and now call it our annual Trade Show (you can register here). This year the theme is “The Great Outdoors.” Why? Because it’s a Trade Show build for our customers and prospects. But why should you come? We want this event to be fun AND add a ton of value. Here are a few reasons why we think you should attend. 1. Great Product Access: We invite some of our top (and favorite) supplier reps to showcase their lines at the show. I like to say “There is no way I could fit all of this in my trunk.” You get to see and touch and feel the product and see what it’s really like. We all know that many products look the same online or in a catalog. But when you get them up close you can really see a difference. This is the perfect place to make sure your brand materials are on point. 2. Idea Generation: As you walk around and see the latest and greatest in Promo, you will come up with some great ideas for upcoming projects. The reality is, the show is at a great time of year for year end gifts for your team or customers. But some of our best customers come every year and start to plan their marketing for the next year and beyond. 3. Great SWAG: Nobody leaves empty handed! We put on a fun event where (with the help of our suppliers) we invest in putting some really cool SWAG in your hands. In addition, we build the event around a theme so you can see how we use a bunch of different items around a theme! 4. Tasty Food: You have to eat right? We have food and drinks as well. Each year we get compliments about the tasty treats and we know this year will be no different. The event this year is on Thursday October 11 from Noon to 5pm at the Lake Park Pavilion (in Coshocton). Our goal is to create an event that provides value and fun…and you never want to miss. So if you want to join us (and you do), please feel free to to RSVP here.
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by Kirby Hasseman
It seems like everywhere I look I see people and organizations that want full-time results with part-time effort. They are looking for the magic button, the pill or the process that will magically turn a week of effort into a lifetime of achievement. Life doesn’t work that way. And to quote the Princess Bride “anyone who tells you differently is selling something.” Whether you want to improve your fitness, create a sales organization or build an audience, the rules are the same. You need to put in the work that no one seems to notice, for a long time, to become an overnight success. You have to put in full-time work. Every day. If you aren’t willing to do that, you have to question whether you really want to achieve the goal (whatever that is) in the first place. Want to make sure you never miss an update (or a kick in the pants)? Sign up for the VIP newsletter here.
by Kirby Hasseman
The Delivering Marketing Joy Podcast is back! Our goal here is to attack 2018 with a vengeance! The Delivering Marketing Joy Podcast will provide some inspiration, motivation and education to make it happen! Consider this your 10 minute “kick in the pants” to get your week started off right! Today on the DMJ Podcast we discuss the power of routines…both good and bad. Habits and routines can take over our behavior if we are not paying attention. So today we talk about why it makes sense to create good routines in your morning to get things started off right! Listen in now! Make sure you never miss an update by signing up for our VIP Newsletter here. Or you can subscribe to the podcast on iTunes, Sticher, Soundcloud…or where ever you listen to podcasts!
by Kirby Hasseman
In the book Finish by Jon Acuff, he argues that “perfect” is the enemy of “done.” He gives example after example of “perfect” talking you out of starting or continuing with your goal, because it would not be good enough. This is right on. Think about all of those new exercise plans. You start off like a ball of fire. You work out each and every day for a week or two. Then you miss a day. Then you fall completely off the wagon and give up. We have all been there. That’s why Jon says that one of the most important days is “the day after perfect.” It’s actually easier to keep things rolling when you are on track. But the moment you get off track, “perfect” convinces you to give up completely. I bring this up because it’s part of the reason I was able to convince myself to do this blog every day. I know that in order for Google to find a blog post in it’s algorithm, the post has to be at least 300 words. When I learned that, I felt like every post had to be 300 words, or what was the point? That was “perfect” talking. These posts (and any writing for that matter) needs to be as long as it needs to be to get the point across. No longer. So I gave myself permission at the beginning of this journey, that if the post was not 300 words, it was totally okay. It still counted. It was more important for me to show up every day. If I did that, the rest would take care of itself. So stop letting “perfect” talk you out of doing. Make a deal with yourself. As Jon Acuff would say, it will help you give yourself the gift of “done.” Finish is a great book (and a great audiobook) and you can find it here. And if you want to make sure you never miss an update, you can sign up for our VIP newsletter here.
