by Kirby Hasseman
I love what we do. I love the fun SWAG. I love Delivering #MarketingJoy. It’s a fun feeling that has “just a bit of Christmas morning.” But it’s been a while since I have been as excited as I am about these new t-shirts we just got in at Hasseman Marketing. Why, you might ask? Why am I this excited about a t-shirt? Let me count the ways… 1. So Soft: I have become a bit of a t-shirt snob, I’ll admit. I just don’t want the rough, scratch promotional t-shirts of the past. They have a place…but not in my closet. These t-shirts are so soft and comfortable. You will be excited when they come out the laundry! 2. Soft Print: Have you ever gotten a nice soft shirt, but it was ruined by heavy print? Me too. Not on this shirt! As you run your hand over this shirt, you literally can’t feel the printing at all. It’s so sweet. 3. A Design You Want to Wear: I am in the logo business. But I don’t always want to have my name in everyone’s face. This shirt has a message I am excited to get behind. 
4. Private Label: The special sauce of this shirt is the Private Label. The reality is, when you hand out a t-shirt that says Gildan, you promote Gildan. Is that what you wanted? Is that why you did this? Of course not. You wanted to build your brand. Me too. This shirt is private labeled as a Hasseman Marketing t-shirt. It’s ours. You could create your own too. (Talk to us about that here). 5. Branding: And yes there is branding on the back. The message is one people want to wear, and the logo on the back is more subtle. We get our branding…just not so “in your face.” So like I said, I am fired up about these new shirts. As a matter of fact I am wearing one as I write this. I can’t wait to get them in the hands of our best clients, advocates and prospects. When was the last time you were this excited about getting your company t-shirts? More importantly, isn’t it time you were? Make sure you never miss an update! It’s time to sign up for the VIP newsletter here. Oh…and if you want to create a campaign you and your team are excited about, you can start by shopping online here.
by Kirby Hasseman
-Everyone can take…and most people do. It takes a special person to give.- That’s why I am excited to share that my daughter, Jade Hasseman, is organizing a Clothing Drive again this year in Coshocton. You may remember that she organized one last year…and the results were amazing. I even talked about it in the DMJ podcast here. Last year, Jade saw a need at her school. Some kids simply did not have some of the basic necessities. Her idea started simple enough. She felt like her and her friends had plenty. So they could donate their extra clothing for those in need. That is wonderful…and would have been fine. But the idea took off. Not only did the Coshocton community step up to donate clothing off all sizes, but so did people outside of Coshocton too! It’s worth a special shout out to Andrea Debottis from Flying Colors Imprinting, who donated 2 full skids of samples for people in need. In the end, we filled the Coshocton High School cafeteria for 2 days and gave away nearly everything to families in need. It was heartwarming!
So the event is happening again this year! Jade has made arrangements to partner with several other student organizations and we are soliciting donations again. How Can You Help? I am so glad you asked. There are several ways you can be a part of this cool event. 1. Clean Out Your Closet: The easiest way to help is to simply look through your closet. Find the really nice items that you no longer need, and donate them to the drive. 2. Cold Hard Cash (or checks): Jade will be accepting monetary donations so she can get some basic toiletries. We were surprised by those that did not have some of the basics last year…and we want to address that too! 3. Check with your organization: Does your organization have misprints, samples, a closet full of goodies that no one uses? If so, they would likely be perfect for this! Like I said, one of the most impactful donations came from Andrea Debottis because we were able to serve so many with her donation. Be like Andrea! Jade has created a Facebook event so you can keep on progress (you can find that here). She has set a deadline for collections ending November 2 with distribution around the first of December. But in the meantime, if you want to donate (especially those outside of Coshocton County), please reach out to us at Hasseman Marketing. We will help to coordinate the when and where. Thanks for considering. Thanks for helping. Thanks for making a difference. Want to make sure you never miss an update? Sign up for our VIP newsletter here. We want to help you make a difference every day.
by Kirby Hasseman
Whenever I find myself stressed and overwhelmed, worried and afraid, the chances are I am not “living in the IS.”
I was reminded of this today when I woke up before the alarm with my head filled with the huge projects on my “to do” list. I need to live in the “is.” Let me explain.
Living in the WAS
Have you ever heard a person that is constantly bemoaning the fact that things are changing? They constantly tell you how good things “used to be.” They can only see the bad in what is coming…and never the progress. These people are living in the WAS. This glorification of the past makes me sad for these folks. As Billy Joel said “The good old days weren’t always good, and tomorrow ain’t as bad as it seems.” Living in the WAS will create frustration and anger. It also fills your heart with regret. As much as you want to, you can’t turn back time. So stop trying.
Living in the WILL BE
The other source of stress comes from living in the “WILL BE.” As you know, I am a big believer in goals. As Jeff Haden says, when it comes to goals you need to “set it and forget it.” Many of us are constantly worried about what our clients will say, what our friends will think, what society will do. But all of those worries are complete fabrications! You (and I) are debilitated by stress and worry about an event that has not (and might not ever) happened.
Living in the IS
Living in the IS reminds you to be centered and present in this present moment. You only get this moment (and this life) once. What are you doing with it…right now? Are you working on projects that matter to you? What are you doing to create memories? Are you being intentional? In addition, living in the IS gives you perspective and happiness. It is the only “real world” we have. The past is a memory. The future is a fabrication. Living in the IS gives you a chance to “be here.” Right now. Take a deep breath. Live in the IS.
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by Kirby Hasseman
Labor Day (weekend) is over. The kids are back in school. Football is back on TV.
This, my friends, is a great time of year to look at your goals to end the year! I love to set goals. I love to work toward something. But the reality is, we all get off track from time to time. Summer is a perfect example of where many of us struggle to stay on top of our goals. But that is in the past. You have the chance for a new beginning starting today.
January is NOT the only time to set goals. You have a blank slate. You have 4 months until the end of 2019. What do you want to do before 2020 starts? What do you want to accomplish before the holidays? What do you want your life to look like? When you break down your goals into smaller chunks (like you can now), you can make the chase more of a sprint than a marathon. So let’s get your goals on paper for the end of the year.
What is one goal you would like to accomplish in the areas I call the 5 F’s?
These areas for goal setting are Finance, Fitness, Faith, Family and Fun.
Spend some time and be introspective. This is the mental homework that most people are unwilling or unable to do. What is one thing (large or small) that you would like to improve in these areas?
Once you have this goal (or these goals) written down, spend just a little time to think about some basic activities you can do to move you in that direction. For example, if you want to lose 10 pounds by the end of the year, you might consider adding a workout plan to your daily routines. Or you can might consider decreasing your calorie intake. Either way, they are basic daily activities (that you can control) that will move you toward the goal.
You are in the last 4 months of the year. What do you want to change? How do you want to grow? Now…what are you willing to DO to make that happen? Go get it.
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by Kirby Hasseman
“If it’s to be, it’s up to me.” I love that quote. And I have worked hard to live my life that way. I wanted to accomplish things “on my own.” Truth be told, I even quietly looked down on people who needed help from others to accomplish their dreams. And while there is nothing wrong with being self-sufficient, it can only take you so far. To create something really great, you need a team of people “rowing in the same direction.” Intellectually I know that. But in my heart, I struggle with it. I want to just do it myself. When I get like this, I am reminded of a quote that my friend Danny Rosin told me, “If you want to go fast, go alone. If you want to go far, go together.” It leads me to announce, I suck at asking for help. (I wrote an entire blog about other things I suck at here). I tell you this, not because I want to beat myself up. I just know it is something I need to work on. We all have these areas. So here are some things I am trying to do to get better at asking for help. 1. Take a breath: I know my natural reaction when people ask me for help is to say “no, I got this.” So when people ask me if they can help, I need to take a breath and consider it. That quick break can allow me to react smarter. 2. Have a list: My life is one long to do list right now…that never seems to be completed. So I need to have a list of things that “I need help with.” That way I don’t have to start from scratch. If I have to really think hard, I will say no. So I need to create a list of things that people can help me with in advance. 3. Seek it out: There are people in my life that are simply better than me at certain tasks. I need to pro-actively seek them out. Doing this with success will lead me to flex that “asking muscle.” How do you ask for help? What works for you? Make sure you never miss an update! It’s time to sign up for our VIP newsletter here. Oh…and you can always shop online for great SWAG here. Or…you can ask us for help!
