by Kirby Hasseman
Welcome to our awesome blog post series for Hasseman Marketing called:
“Brand-ecdotes!”
Each week we will talk to a branding all star about what makes the Promotional Product advertising media so special!
This week we talk with Mark Graham. Mark is the Chief Platform Officer at Commonsku and the founder of Right Sleeve. Both are amazing companies in the Promotional Products space.
1. What is your all time favorite Promotional Product and why?The Tshirt. Hands down. I love how this piece is both fashionable and functional. The Tshirt is also a great expression of a brand’s personality and people wear their favourite brands proudly. Think of your favourite shirt for a second. I bet you there is a logo on it, and you have worn it hundreds, if not thousands of times. That’s hugely powerful. 2. Can you name a Promo Product that you have that STILL reminds you fondly of an event, person, organization? If so, can you tell us that story?A Yupoong Trucker Cap with the motionball logo on it. Motionball is a charity that raises awareness and funds for Special Olympics Canada. They have a series of events that bring together athletes of all abilities. I love this hat, it’s lasted me for years and it’s my go to hat. Not only am I proud to wear it because the event raises money for a great cause, but it’s also a really fun event. And I’ve had the hat for 10 years. 3. What is the current product you use all the time?My skucamp journal, made by Chameleon Like. It’s where all of my crazy ideas go. 4. What is an idea/product that you think organizations UNDER use?Oh geez, good question! I’ll have to think about that! Ok, I know this is an unusual way to answer this but I don’t know that I think of a product being underused as much as I think companies fail to think strategically about how they use promotional products. What you see is a lot of junky items produced because a marketer “has some leftover budget” and they engage their distributor in the wrong way. This results in a poorly executed product which hits the landfill and contributes to the public’s negative perception of our industry. So, what’s underused is a creative way of thinking about how promo can be used in the marketing mix. 5. What do you think is the best thing about Promotional Products as an advertising media?It’s the most effective advertising media when it comes to creating an emotional connection with the user. Hands down (when it’s done right)!
And…that’s another awesome edition of Brand-ecdotes! Thanks to Mark Graham for taking the time to jump in on this brand new project!
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by Kirby Hasseman
It’s time to bring “Marketing Joy” to the masses! At Hasseman Marketing we pride ourselves in providing amazing promotional premiums to customers all over the United States. And frankly, we want to provide the right product to the person for the right situation. It’s NOT just about slinging SWAG.
That’s why we help you ask the right questions (here are 5 you should ask before your next promotion).
On the other hand, we want to be THE place you look for the best cool products for every occasion. We want to create “Brand-Slams” for you and your organization!
This week the featured product on BrandSLAMS is the 10 oz Lowball Viking Tumbler. This amazing tumbler is is a double wall vacuum sealed tumbler that is sure to keep the hot drinks hot for hours and the cold drinks cold for…well…days. It’s amazing. And this size drink works extremely well for the having hot coffee at the office or a cold drink by the pool.
The fact is, this has the functionality and performance of the Yeti drinkware brand, without the price. As you may know, you might spend between $20 and $30 on a brand name item like this. But you can do the 10 oz Lowball Viking Tumbler (with your organizations logo) for only $8.99. You get form. You get function. And you get it at an amazing value.
That’s what makes this a true BrandSlam. For more information on this item (or to order now) you can click on this link. But if you want to discuss options or how this fits in with your other promotional campaigns, feel free to reach out to your HMC representative. Don’t have one? Email us here and can hook you up!
To make sure you stay on top of all of our content (including the next Brand Slam) make sure to sign up for our VIP newsletter here.
by Kirby Hasseman
It’s time to bring “Marketing Joy” to the masses! At Hasseman Marketing we pride ourselves in providing amazing promotional premiums to customers all over the United States. And frankly, we want to provide the right product to the person for the right situation. It’s NOT just about slinging SWAG.
That’s why we help you ask the right questions (here are 5 you should ask before your next promotion).
On the other hand, we want to be THE place you look for the best cool products for every occasion. We want to create “Brand-Slams” for you and your organization!
This week’s featured product on the BrandSLAM is the Color Edge Auto Open Umbrella. An umbrella is nearly always a great promotional gift. Why, you ask? Great question. Because umbrellas are extremely useful and have a high perceived value. The fact is, everyone needs an umbrella. But no one wants to buy one for themselves. As we always say, if you are in Wal-mart buying an umbrella, you are likely angry…and wet!
Now as for THIS great umbrella, you can see the great looking Color around the edge. This is a great way to coordinate with a logo to make it look custom. The smooth auto open feature makes it easy to engage when you need it. And of course the size is generous enough to keep you dry…and that’s the point!
It’s hard to go wrong with this Color Edge Auto Open Umbrella. You can purchase them online here…or you can always talk with your Hasseman Marketing rep. If you don’t have a rep or just want to ask a quick question, don’t hesitate to email us here! Either way, this Umbrella is sure to be a BrandSLAM for your next promotion…and is sure to make you look great.
To make sure you stay on top of all of our content (including the next Brand Slam) make sure to sign up for our VIP newsletter here.
by Kirby Hasseman
The Delivering Marketing Joy Podcast is back! Our goal here is to attack 2018 with a vengeance! The Delivering Marketing Joy Podcast will provide some inspiration, motivation and education to make it happen! Consider this your 10 minute “kick in the pants” to get your week started off right! This week on the podcast I discuss a list I get asked about all of the time…what to read. On this DMJ Podcast I discuss 5 Books that I recommend all of the time. There are a couple of classics…and a few new ones. Listen in and find out what is on my must-read list. Oh…and you can watch on Youtube here as well (subscribe while you are there). Want links to each of these books? We can do that. Here is the short list of books with links to each of them on Amazon. 1. 7 Habits of Highly Effective People 2. E-Myth 3. 5 Second Rule 4. The Motivation Myth 5. Finish There are many more books that really motivate and inspire me. But what are yours? Let us know! Again…you can subscribe to my Youtube channel here. And if you never want to miss an update, make sure to sign up for our VIP newsletter here.
by Kirby Hasseman
It’s time for a tradition like no other! Each week, our very own Jeff Wickerham takes the time to highlight a specific promotional product that he thinks YOU should know about!
Jeff’s pick this week is the 16oz. Stainless Steel Stack Pint. This 16 oz Stainless Steel Pint tumbler is double walled and vacuum sealed. This means it won’t sweat and with it being vacuum sealed it will keep your beverage cold for hours. This is the same technology that makes the Yeti work, so it will keep coffee hot for hours as well! You can surprise your team with these for a company picnic or get your customers ready for a Tailgate.
Stay tuned for next Friday’s Jeff’s Pick!
Oh…and don’t forget to sign up for our VIP Newsletter here.
