This Decision is Not Forever

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 Every once in a while we all come to a crossroad where we are not sure what to do next.  We think about it.  We mull it.  We consider our options.  And then, we are still not sure what to do. At that point it’s really easy to stall.  We are not sure what to do…so we do nothing.  It’s paralysis by analysis.  We have all been there.  But remember that choosing to do nothing is still a choice.  I think this happens (sometimes) because we feel like every decision is the “biggest” decision.  It feels like this decision is a “forever decision.”  Once we choose, we have to continue down this path for the rest our existence.   Let me let you in on a secret.  It’s probably not that big a decision.  You probably don’t have to do it forever. This decision is just one of many.  You can change your mind.  And the sooner you choose, the sooner you learn if you were wrong or right.  Both are ok.  Just know that almost no decision is forever.   (As a side note, I think we add this pressure to the kids coming out of high school today.  We tell them “This is the most important decision of your life.”  And it’s important…sure.  But I am a person that chose a college and changed…then chose a major and changed…and it was fine.  The fact is, most people that go into college make a similar change…and it’s fine).   You live and you learn, and you move on.  But first you have to choose to do something.   If you want to make sure you never miss an update, sign up for our VIP newsletter here.  And of course if you want to “choose” from some amazing Promo items, you can shop here now. 

Listening to “That Voice”

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listening to that voice

 Whether you want to create a blog post or a company, a video or a presentation, we all have to overcome the same thing.  “That voice.”

It’s the voice that is in each of our head that tells us that we are “not good enough,” or “not smart enough,” or that “no one will care.”  We all have to hear that inner voice that asks “why would anyone care what you have to say?”  Or even the one that tells us “this will make you look stupid.”

In addition, I think we look at people who regularly put out content, or start businesses, or speak in public and think “they must not have that voice.”  They must be so confident.  They are not insecure.  It must be easy for them.

Here is a good news/bad news moment.  They have that voice too.  We all have that voice.  (Actually here is an awesome podcast about Bill Petrie-amazing content creator-who says the same thing).  

My hope is this is good news for you.  If you are thinking of putting yourself out there, you are not alone.  We all have that voice to overcome.  Every time I post a blog, or a video, or get ready to make a sales call, I have the voice that tells me I am about to make a mistake.  But here’s the thing…I do it anyway.  And you can too.

Yes there are times that a blog post will have a typo (at least mine do).  There will likely be a time that a sales prospect will be a jerk.  And it’s certainly possible that you will try something and it will not work.  But if you keep showing up, you can and will get better.  But in order to get better…to overcome the voice…you have to act.  You have to create.

I would love to tell you that if you continue to do this you will silence the voice.  But you won’t.  It will always be there.  But you have a cool story to tell.  You have something unique to give.  No one else can give it for you.  You just have to overcome the voice.

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What If We are a Media Company?

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One of the things I am adamant about, is that in today’s society, everyone is a media company.  (Yes, Gary Vaynerchuk says this too).

If you are a car dealer, you are a media company that also sells cars.  If you sell insurance, you are a media company, that also sells insurance.  You get the idea.  I believe you need to think like a media company.  You need to create content that people want to consume.  That act of acting like a media company will create an audience, and then you will be able to sell them something (or convince them of something).  You will have gained their trust. I believe that.

But despite that belief, Hasseman Marketing has not consistently been acting like it.  Don’t get me wrong.  We create content.  My hope is we even create content that our customers and peers like.  But we have lacked the type of plan and consistency that I would like.   So starting June 1st, my goal is to fix that.  It’s time to up my game.  And in this short blog post I wanted to outline my plan for what will be coming up the next 30 to 60 days.  I would love feedback, thoughts and suggestions if you have them!

1.  The DMJ Podcast is coming back:  I started doing the DMJ Podcast at the beginning of this year on Mondays.  My goal was to test it out and see if people enjoyed it.  After the first 12 weeks of the year, I took a break.  The feedback was good…so I am bringing this back on Mondays.  It will be here on this blog and wherever you get your podcasts.

2.  Delivering Marketing Joy:  The staple of our content creation is our interview show Delivering Marketing Joy!  That will keep coming and will be hosted at PromoCorner.com as it has been.  If you have suggestions on guests, email us here!

3.  Brand-ecdotes:  Again, we played with this series and we want to bring it back.  Here is a link to one of these.  We welcome Promo Pros to weigh in on what they love about Promo.  Let us know if you want to take part!

4.  unScripted Podcast:  This award winning podcast with Bill Petrie will keep coming at ya every Friday.  It’s hard to believe we have done 100 of these!  Don’t worry…more to come here.

5.  New Blog Posts:  This is the new curveball into the mix.  Get ready for me to create a new blog post every business day!  Some will be short.  Some will be a bit longer.  But the goal is to provide value to our customers, prospects and peers all of the time.  And we think this will be a way for us to do that!  So please check back.  Read them.  Comment.  Give feedback.  And by all means, help keep me accountable!   Why would we do all of this?  Because we believe we are a media company.  Get ready for us to start acting like it.

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BrandSLAMS: 12 Can Duffel Cooler

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It’s time to bring “Marketing Joy” to the masses!  At Hasseman Marketing we pride ourselves in providing amazing promotional premiums to customers all over the United States.  And frankly, we want to provide the right product to the person for the right situation.  It’s NOT just about slinging SWAG. 

 

That’s why we help you ask the right questions (here are 5 you should ask before your next promotion).  

 

On the other hand, we want to be THE place you look for the best cool products for every occasion.  We want to create “Brand-Slams” for you and your organization!  (Here was the BrandSLAM from last week).

 

But this week the BrandSLAM is all about fun and function!  The 12 Can Duffel Cooler is one of our favorite pieces because it puts the fun back into function!  Yes, you can fit 12 cans of the beverage of your choice in this great looking bag.  So it’s plenty roomy.  But it’s also a great size for a real size lunch for work!  And since it’s got the water proof inside liner, it’s great to be used simply as a duffel.  One of our clients used it just as a gun bag!

 

Any way you want to use it, the 12 Can Duffel Cooler is perfect for people of all ages, sizes and gender!  And because it comes in SO many fun colors, you can match nearly anyone’s colors.  This one is a true BrandSLAM!

 

For more information on this item you can click on this link.  But if you want to discuss options or how this fits in with your other promotional campaigns, feel free to reach out to your HMC representative.  Don’t have one?  Email us here and can hook you up!

To make sure you stay on top of all of our content (including the next Brand Slam) make sure to sign up for our VIP newsletter here.  

BrandSLAMS: Vision Brights Pens

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It’s time to bring “Marketing Joy” to the masses!  At Hasseman Marketing we pride ourselves in providing amazing promotional premiums to customers all over the United States.  And frankly, we want to provide the right product to the person for the right situation.  It’s NOT just about slinging SWAG. 

 

That’s why we help you ask the right questions (here are 5 you should ask before your next promotion).  

 

On the other hand, we want to be THE place you look for the best cool products for every occasion.  We want to create “Brand-Slams” for you and your organization!  (Here was the BrandSLAM from last week).

 

You might be asking yourself why we decided to focus on these pens this week on the BrandSLAM!  We are glad you asked!   But buckle up…because there are quite a few reasons…and they are all about ease.

 

First, these are easy because of the pricing.  The pricing on these awesome Vision Bright Pens is simple.  One price.  You get a full color imprint (full wrap) with no setups!  Oh…and did we mention Free Shipping too?  So, no setups and no shipping on these Vision Bright Pens!  Easy.

 

Second, did we mention full color?  We love the idea that you don’t have to worry about additional color charges.  Just send us your imaging (or we can help you with it) and we have a great full color image on these!

 

Finally, let’s talk about ease of writing!  The ever smooth ink is a hybrid between ball point and gel, so it writes so easy…and does not smudge.  Lots of great reasons for this to be a BrandSLAM!

 

For more information on this item you can click on this link.  But if you want to discuss options or how this fits in with your other promotional campaigns, feel free to reach out to your HMC representative.  Don’t have one?  Email us here and can hook you up!

To make sure you stay on top of all of our content (including the next Brand Slam) make sure to sign up for our VIP newsletter here.