by Kirby Hasseman
I have been repeatedly told I am impatient. For years, those closest to me will tell me to “slow down” or “calm down” or “just wait.” The ironic thing is, that makes me more impatient…but I digress. The fact is, once I decide I want something, I want it right now. I remember thinking it was weird when older relatives would tell me they “enjoyed the trip” on the way to vacation. What? I just wanted to be at the beach. But here’s the thing…that is not how you create real success. The real success comes from the small act of putting one foot in front of the other…every day. The real success comes in the grind. And real success takes time. My daughter, Skylar Hasseman is struggling with this right now. She is an aspiring dancer (she was mentioned on this blog here) and is working to create a name and a brand for herself. She has started to do a “Daily Dance Video” (subscribe to her Youtube here) and is putting herself out there. But she is wondering why it’s taking so long. The thing is, it’s not. If you are watching from the outside you see that. People are sharing her videos. She is gaining engagement. Other dancers are even starting to copy some of her ideas (that’s when you know you are making progress). It’s about consistency and patience. Gary Vaynerchuk has a great response to this in this cool Q & A session from one of his talks. In this short video Gary talks about being quick on the day to day (taking action) but being patient with the long goals. Most of us, as Gary says, get this backwards. I know I struggle with it. It’s a long game. We need to play it that way. In his new book, The Motivation Myth (pre order here), Jeff Haden blows this up. He says that so many of us are waiting for the motivation or the inspiration so we can act…and then we will succeed. Haden points out that we have this backwards…and he’s right. We need to have the courage to take small actions in the direction of our goals. Once we do this, these small successes will actually give us the motivation we have been waiting for. It’s not about some big “aha” moment. It’s about taking action…over and over. Why is this great? Because it’s not about genius. It’s not even (to an extent) about talent. It’s about showing up when everyone else does not. And YOU control that. Now…go do it. Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here. Oh, and if you are in sales and want our Sales Playbook, click here and sign up…we will send it over!
by Kirby Hasseman
What a SUPER Show! Each year, all of us at Hasseman Marketing work hard to create a Trade Show for our customers and prospects that is fun, festive and adds value. This year was no different! We had a great mix of suppliers that got people talking! But what products turned our heads? Well…a lot of them. But here are just a few products from our Super Trade Show that got out attention. OnBoarding Kit: Whenever you have a new employee, or you just want to smother an employee with your merchandise, this is a GREAT item to make sure they are repping your brand. This OnBoarding Kit has an awesome bag, pen, keychain, powerstick, tumbler and more! It’s a lot of branding for the buck! Learn more here. Switch Back Headphones: These nice noise cancelling headphones were the talk of the show. Why? Not only do they have great sound, but they also convert to speakers when “switched!” Want more information? Check out details here. Pionears True Wireless Earbuds: If you are looking for a high end gift for the person on the go, you can look no further than the Pionears True Wireless Earbuds. The sleek and ergonomic dual-function charging base and 4400mAh power bank combines with true wireless earbuds to deliver unhindered stereo sound. Check out more information here. Eddie Bauer Weather Edge Insulated Jacket: Are you ready for winter? It’s coming. That means cold and rainy November nights and frigid January days. Built to outlast the elements this fully seam-sealed technical jacket has exceptional 10K/10K fabric waterproof and breathability ratings thanks to exclusive WeatherEdge Plus technology. Learn more here. EClaire Illuminated Stylus Pen: Want a lower cost item that will get your brand to stand out…and get people talking? Look no further than this Illuminated Pen. State of the art laser engraved imprint makes logo stand out when pen is illuminated or not. Logo lights up with a press of the stylus. How fun is that? Check out details and pricing here. Sonos Bluetooth Speaker: Wow! That is what your recipient will say when they receive this amazing gift of sound. Engineered to deliver bold, vibrant sound, the Sonosphear’s classic design, powerful dual 8 Watt driver performance, and state-of-the-art Bluetooth technology will enhance your musical experience into something unforgettable. Oh…and consider this for your next award! With full color imprint and a minimum of 1...this will be the award they keep on their desk! Yes…there were more amazing products. Yes…there was a ton of fun. If you want more information on any of these products, or if you need more ideas, email us here. And make sure you never miss an update by signing up for our VIP list here.
by Kirby Hasseman
Each week Kirby will dig into a word that will help in personal development, sales, and growth. The weekly word is designed to be short and sweet, and provide a quick lesson that will help you grow each week.
THE 30 DAY CHALLENGE The Hasseman Marketing weekly word this week is GRATITUDE. The fact is studies will tell you that if you are more happy then you are more likely to succeed. Kirby feels that we have that all backwards in life. He says that people say to him all of the time “how do I become more happy?” Kirby answers this question by telling us to become more grateful. If you want to become more grateful, Kirby gives us an exercise on how to do this. In this video, he teaches us to go around each day and to think of reasons to write someone a Thank You card. Kirby says the first week is going to be pretty easy. You will be able to think of customers, mentors, neigbors, friends, and people that have helped you along the way. Kirby preaches that as you continue to go through this process and look for things to be thankful for, guess what…..you are going to find it! You are going to be more happy! Kirby challenges us to go through a GRATITUDE exercise. In this challenge he suggests to spend thirty days and try to send a Thank You card to someone every single day. Don’t miss a day. Be diligent and stick to this exercise. By doing this exercise, Kirby feels this will reshape the way you look at your world. Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here.
by Kirby Hasseman
I was looking into the eyes of a frustrated young lady. She was in the middle of a situation where someone she used to be close to was disparaging her on social media. She was angry. She was emotional. And she looked at me and said “I want some advice. What do you think I should do?” It’s a tough spot. But I said, “What I am about to say is simple…but it’s not easy.” I told her that she needed to ignore it. She needed to rise above it. She should not respond in kind. The fact is, what she needed to do was simple from my perspective. It was simple because I was not emotionally attached to it. But simple is not the same as easy. The same is true for nearly everything we want to accomplish in life. We “know” what to do. You want to lose 10 pounds? You need to eat better and work out more. Simple. You want to increase your sales? You need to reach out and talk to more potential customers. You need to ask them to buy from you. Simple. Oh, you want to have a better relationship with your significant other? You need to listen more, give more, love them more. Simple. That’s why it’s really easy to look at other people’s lives and diagnose what “they” need to do. When we look at other people’s situations, we have no emotional attachment to the issues. So we can look objectively and easily prescribe a solution. What does this mean for you? It means we all struggle with the same challenge. We know what to do. We just need to do it. So grant yourself some grace if you have not done it in the past. You can only do something about today. The solution is likely simple…it’s just not easy. Today, do the thing you know you need to do. Then do it again. Make sure you never miss an update! Join our VIP newsletter here.
by Kirby Hasseman
It’s time for a tradition like no other! Each week, our very own Jeff Wickerham takes the time to highlight a specific promotional product that he thinks YOU should know about! 
This week’s pick is a fully customized beanie. This particular beanie highlights Hasseman Brewing Company, a new company that Kirby has started. This beanie can be fully customized with whatever colors are in your logo. Jeff thinks these beanies are pretty sweet! A couple things that are really nice about these is they are high quality beanies AND there is only a minimum quantity of 24 at less than $10.00 a piece! This is a great deal…and one worth considering for your next promotion. If you need more information, please email us here. Stay tuned for next Friday’s Jeff’s Pick! Oh…and don’t forget to sign up for our VIP Newsletter here.
