by Kirby Hasseman
Let’s talk BEER! As Ben Franklin once said “Beer is proof that God loves us and wants us to be happy.” We agree!
And if you want to market your company or organization, you might want to consider this growing demographic. As you may already know, the Craft Beer industry is exploding in the United States, and more and more people fall into the category of “beer drinker.” So reaching this valuable demographic might be a smart business move for you!
So let’s take a look at some great promotional items that are sure to reach the beer drinkers heart.
Stainless Growler: If you are not familiar with the Growler, it is a 64 oz container to transport beer in. Craft Beer drinkers will buy them and take them to each Tap room they visit so they can take home some of the sweet nectar. This new stainless growler is single walled and beautiful. Check out this cool product here.
Standard Glass Growler: Don’t like the stainless look? No worries. We have the traditional growler as well. You can see that here. Contact us for a quote on these!
Bottle Shaped Opener: This is a great looking new product for the Craft Beer enthusiast…and possibly the Craft Beer establishment. Maybe the bottle opener idea does not sound new, but the shape and look of this product mimics the look of the bottle. And with a full color imprint, you can make the opener really mirror the brand. Cool stuff…check it out here.
Flight Kit: When we head to any craft beer establishment, we want to know if we can order “a flight” of beers. The idea is you get to try small samples of several different styles so you get a sense of what the establishment has to offer. The best beer drinkers (and home brewers) would love to do that at home! Check out this cool flight kit. What a great gift for any beer drinker on your list!
Craft Beer Calendar: Do you want to check out new beer all of the time? If you do, then this Craft Beer Calendar might be a great promotional piece. This is the perfect piece to put your logo on in order to “co-brand’ with craft beer. And as is the case with any calendar, you get exposure all year long! Check out this great price point too.
If you want more ideas about ideas for beer drinkers, you can shop on line here. Or you can reach out to us and we can help create a campaign that is perfect for you. Just email here.
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by Kirby Hasseman
As a business owner, entrepreneur, or even an employee, it is really easy to fall into the habit of designing solutions based on ease of use…for you. You look at a challenge in the business, and you naturally come up with an idea that solves the problem in the easiest way for the company. It’s understandable. You are the person that has to take care of it. It’s natural. It’s logical. But you are not the person who needs the problem solved. I found myself doing that yesterday. For those that don’t know, I am working to start a microbrewery in Coshocton, Ohio…Hasseman Brewing. When starting any new project, especially at the beginning, you are faced with decision after decision. Where will this furniture be? What will the decorations look like? What type of SWAG will we have? How will we price it? Oh, and just about a million other decisions. When faced with that mountain of decisions, it’s natural to find the easiest way to solve them. What is the path of least resistance? How can I solve this so it is not a problem for me anymore? In that moment, I would like to encourage you (and me) to pause. Especially at the beginning of a business, you are making some “forever decisions.” These are the decisions that don’t feel like a big deal at the time, but then become the things that people later say “we always have done it this way.” (This is same process that you choose the side of the bed you sleep on, only to stay there for the rest of your life!) As you are making customer-facing decisions, don’t ask yourself how you can solve the problem. As yourself a different set of questions: 1. What will the customer actually want?2. What will delight the customer?3. How will this make them feel?4. How can I make them smile? You get the idea. Take the time to make your business (and your customer experience) remarkable.
Want to learn more about Hasseman Marketing, check out our About us page here. As always, you can shop online here. And if you are a Promo Pro, you can get our Sales Playbook here.
Finally, feel free to sign up for our VIP list if you want to get updates and special each week.
by Kirby Hasseman
“I don’t know what I want to do next,” my daughter was saying in a recent conversation. She was talking to me about the big question that many people struggle with (until late in life). The question is related to “What do you want to be when you grow up?” For many, it’s a tough question. And for those struggling with it, it can seem overwhelming, partially because it feels like “we” are the only ones that don’t know. Here’s one quick secret…most people are not sure. It’s okay. We put enormous pressure on kids today to know exactly what they want to be or do. It’s unrealistic. But I digress. With this as the backdrop, I told her that she needed to lighten up. I explained that her age (and probably at your age) there were really only three things she needed to be focusing on. Make a Little Cash: Yes, making some money needs to be a focus. It doesn’t, however, need to be her only focus. This is not a time (for her) to give up the last two to chase this one. As a matter of fact, the only reason this is on the list is for her to the next two. Create Memories: This is a great time to go out and make the most of each day. Do have fun. Do try new things. (It’s the reason I said yes immediately when I was asked about a helicopter ride). There is value in keeping our nose to the grindstone. But we all need to create a life worth remembering. Gain Experiences (and learning): I have saved the best for last. In today’s world, we have the opportunity to try, and do, and learn a ton of new things. At her age, gaining experience and learning is more important than money. So take that internship with a non-profit so you can take on new projects. The experience will bring money down the road. Oh…and done right, this will create memories too. After the conversation was over I realized that this was not only good advice for my daughter. These are three things I need to be doing each day too.
Want to learn more about Hasseman Marketing, check out our About us page here. As always, you can shop online here. And if you are a Promo Pro, you can get our Sales Playbook here.
Finally, feel free to sign up for our VIP list if you want to get updates and special each week.
by Kirby Hasseman
It’s Monday (as I am writing this) and that means it’s time for the WIG meeting at Hasseman Marketing. You might be asking, “What’s a WIG meeting?” It stands for the “Wildly Important Goal” and the concept comes from the book 4 Disciplines of Execution. We have a weekly WIG meeting each Monday to keep each other accountable and to try and push the company forward.
Quickly, here are the 4 Disciplines…
1. Set a Wildly Important Goal: In each organization, there are constantly things that have to get done. These are the every day tasks that tend to take up your day. When you try to role out a new strategy or initiative, these every day tasks (the whirlwind) get in the way. By setting just one wildly important goal, it helps to focus the team.
2. Create Lead Measures: I love this part. I am a huge believer in goals, but by the time you can measure if you accomplished them, they are in the past. So 4 Disciplines tells you to set “lead measures” for your goals. These are the things that you have control over (no one can stop you) and will lead toward your goal (if done consistently). For example, if the WIG is to lose weight, the lead measures might be eating a healthy diet and exercising. These lead to where you want to go!
3. Keep a Scoreboard: If you come across a group of kids playing basketball, can you tell if they are keeping score. Yes…you can. The intensity picks up. They start playing defense. They start high-fiving after baskets. The same is true for your team. We have created a Google Doc that allows us to keep an eye on how we are doing…all of the time.
4. Accountability Meeting: Which leads nicely to our Monday WIG meeting. We get together on Monday (online) for a 10 minute check in meeting. We discuss what 1 thing we wanted to do last week (that moves us toward our goal), how we did on that goal, and what we are going to do this week.
I really like this system. If you have spent the time to set a Wildly Important Goal, focusing on Lead Measures is a more productive way to schedule my week. These are things I can accomplish…no one gets in my way. And if I don’t do it, it’s on me. From a leadership perspective, I like it because…
It’s helps me keep in touch with my team: At a glance I can look at the scoreboard and see how they are doing. Yes, the activity is tracked by the honor system. They could be padding their numbers, but most of the time I think the numbers are accurate. Either way, it gives me a sense.
Creates Competition: With the right team, your team starts to compete on their own.
Helps You Notice Patterns: When your team is busy, the pro-active measures take a back seat. You notice that with this system. And if you are paying attention, you can point it out. Better yet, your team will notice it on their own. Also, we all have patterns in activity…I noticed that my activity starts to trail off toward the end of the week. I had no idea…until I saw it on the scoreboard!
Re-Focus on the Goal: Each week we get together and re-focus on the goal. This reminder and accountability can have powerful benefits. If you want to dig in further, check out the book! But if you want to chat about how to implement this into your team, let me know. I will gladly do my best to help.
Want to learn more about Hasseman Marketing, check out our About us page here. As always, you can shop online here.
Finally, feel free to sign up for our VIP list if you want to get updates and special each week.
by Kirby Hasseman
Everyone wants to have a safe work environment. Of course we all do. Not only does it create a more fun work environment when everyone is safe, but it also saves money. So whether you are “all heart” or you are all about the “straight cash homie” it pays to be safe! So it’s important to not only give your team the proper equipment to work safe. You also need to incentivize that safety as well. One of the best things about promotional premiums is they have the ability to affect human behavior. So make sure you are using them to create safe behavior…in AND out of work! Here are just a few products that might get your attention when it comes to safety. Maybe they are for on the job. Maybe they are to help remind your team to work safely. Either way, these products really hit the mark! Synthetic Leather Palm Camo Glove: These gloves are super functional! Whether you are using them at the work place or in the garage, these will come in handy all of the time. So consider these gloves (click here) if you want to help your team stay in good hands. Emergency Hammer: This is a wonderful gift if you have a team of drivers or if you just want to let your team know you care. Let’s face it. More and more of us (and our team members) are driving. We hope they never get in an accident, but if they do we want them to get out of the vehicle safely. This tool will help! Safety T-shirt: And we can’t do a safety post without the safety t-shirt! You have to make sure your team is “seen on the scene!” This shirt can absolutely help! So if you want outfit your team and help keep them safe, consider this shirt. So maybe you knew we handled these safety items, or maybe you did not. But we would love to help you. If you need more ideas, please feel free to reach out to us or you can ship online! In the meantime, make sure you don’t miss an update by signing up for our VIP newsletter. We want to provide you Marketing Joy each week! Sign up here.
