by Kirby Hasseman
It’s time for a quick does of Weekly inspiration and education. Each week Kirby takes a word and digs into it for a lesson on business (and sometimes, life). It’s the Weekly Word! This week the word is Desk…watch here. 
This week Kirby reminds all salespeople, entrepreneurs and leaders that they need to take the time to get out from behind their desk. “There is no money behind your desk!” The fact is, we can all fall into a funk where we wait for the phone to ring, we wait for email to come in, and we get lazy. When you find yourself in a rut like that, it might be time to schedule some time to get out and “see the people.” It can be a great opportunity to remind your customers and prospects what is special about you and your organization. But it also might be a great time to remind you what you best customers need. So when you are looking for something pro-active to do to jump start your mood and your sales, it might be time to get out from behind that desk. That is this week’s Weekly Word! Make sure to never miss a Weekly Word…subscribe on Youtube here.
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by Kirby Hasseman
It seems like a natural time to make important changes. It’s like a universal pressing of the “reset” button. Maybe that’s why 45% of Americans make New Year’s resolutions in the first place. But here’s the thing — only 8% of us are successful in achieving them. 11 Top Corporate Gifts for Technology Buffs 
Stumped on what to buy for those technology lovers in your life? Sometimes when you don’t share a particular knowledge about technology, you might feel overwhelmed about what to buy! Well, this will be a helpful list that will satisfy even the pickiest tech lover! People are always looking for accessories for their equipment, and this list contains some great ideas to get that ball rolling! 10 Gifts for Runners – Under $30
Fall is here, and before we know it winter will be around the corner. Many of us want to keep our (Fit On) through the changing seasons. So check out this blog for the equipment you will need to keep running outdoors! 9 Corporate Gifts for Chocolate Lovers
We all know chocolate lovers, in reality most of us are chocolate lovers! So when we say chocolate gifts many of you probably sit up and pay attention. The majority of the public love it when they receive an edible gift. So we at Hasseman Marketing have come up with some ideas…. 8 Digital Marketing Tips for the Holiday Season Each year, many retail companies fail to update their marketing practices to accommodate the annual rush of holiday shoppers. This leaves a wide opening for younger businesses to swoop in and snatch up some of the resulting windfall. For a small, highly specialized business, this holiday rush may be critical to the entire year’s financial success. 7 Last minute gift ideas
Christmas is just around the corner and now everyone’s thoughts are turning to the idea of gift buying. Don’t let yourself feel overwhelmed and conclude that you might have waited too long. Stop panicking! There is still time. Hasseman Marketing has a list of last minute gift ideas for you…right here. 6 Products Beer Drinkers Will Love!
Let’s talk BEER! As Ben Franklin once said “Beer is proof that God loves us and wants us to be happy.” I agree! 5 Products To Reach Coffee Drinkers
Recent data shows that 54% of Americans drink coffee every day. That’s a big number. In addition, their average consumption is around 3 8 ounce cups per day. Therefore, American coffee drinkers consume around 382 millions cups of joe per day. Where some see big numbers, I see opportunity!
Review your holiday email campaigns from last year. Start your holiday email campaigns early .Increase your holiday email campaign frequency. Measure and tweak your holiday email campaigns.
Shoppers are estimated to spend a record $656 billion in retail sales this holiday season, something cybercriminals are looking forward to.
2 Directions Marketing Up and Down 
No matter which direction your customers are looking, whether up or down, make sure they know your message. Don’t let the excuse “I was looking the wrong place” ever prove to be a setback. Hasseman Marketing has the perfect combination of rugs and signage to make sure you never have this problem again. 1 Message from the Hasseman Marketing Family We all want to wish you a Merry Christmas and a happy New Years! Take time to spend time with your families and relax. Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here.
by Kirby Hasseman
This week in Episode 113 of Delivering Marketing Joy! In this, his episode Kirby interviews Dave Miller and they discuss lessons he has learned from content marketing.Dave Miller is theVP of sales and marketing at Bruse FOX.one of the first questions Kirby asks is why Dave decided to participate in more content marketing for the business. According to Dave, they have only been participating in this form of marketing since June 1 of this year. I have been able to see a lot of changes. This helps them develop a lot of knowledge about their products and what they could do to prove their services. This is not just a one-way educational experience.
Dave also brings up what he considers Three Tiered Reckoning. The first tier is the eternal question: This is when you ponder if you’re doing the same thing and expecting a different outcome. Many people are guilty of doing this, you have to change your game to get different results. So instead of just fussing out what is working change it and find wood does. Second philosophy: Today in the marketing world possible customers are being slim with advertising from every direction and they just end up ignoring. So what makes your message stand out. Make sure that you know exactly who you’re trying to reach. People know when you’re just being broad. Then communicate a simple message explaining how you will meet their need. Third is cultural: Don’t just expect you know what media to use. Do your research and find out what your specific marketing segment response to. Watcher numbers see if one message gets a better response than another. Continue to change the time and you will get those results that you’ve been looking for. Another important question asked were what lessons have you learned since you started working with social media. Dave discusses how important it is to communicate goals. Especially communicating your goal to help your customers grow their businesses. Align you’re goals so that they will meet their challenges. Fix the problem by making it a positive experience that they don’t even have to think about. The easier you can make it for the customer the better your results. And if you’re having trouble finding inspiration go to the people on the front lines. Those are the people who know exactly what’s going on with their customers and can tell you what information they’re looking for. Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here.
by Kirby Hasseman
No matter which direction your customers are looking, whether up or down, make sure they know your message. Don’t let the excuse “I was looking the wrong place” ever prove to be a setback. Hasseman Marketing has the perfect combination of rugs and signage to make sure you never have this problem again. Waterhog™: This impressive item has a custom molded logo that can accommodate all mat sizes, complete with molded tone on tone logos created with a single color. This is known fondly as the “water dam” because of its ability to trap dirt and moisture within its borders. It can absorb up to 1.5 gallons of water per square yard.
Berber Logo: Are you looking for something to communicate your business message? Do you have a large entry way? If the answer to these questions is YES, then you need this mat. Let the size communicate your businesses message. This mat comes in custom shapes and is very durable. 
33.5″ Economy Plus Retractor Opaque Fabric Kit: This is a memorable piece to add to any display! The single-footed base is made of heavy-duty aluminum for increased stability. This article measures 33.5 in (W) x 83 in (H) x 15 in (D) and is equipped with a 2-part shock corded and telescoping pole with flip lock lever for easy adjustments. And better yet, this product also comes complete with a 2-year warranty on hardware. 
7′ Razor Sail Sign Kit Single-Sided with Scissor Base: Capture the attention of all with this unique shaped sign! This design will add extra depth to your chosen print. The slightest movement makes these banners flutter, creating motion to attract attention to your message!
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by Kirby Hasseman
This week in Episode 112 of Delivering Marketing Joy! In this, episode Kirby interviews RJ Hagel and they discuss how he balances work and family.
A Marketing Manager for Gold Star RJ is encouraging everyone in his company to be creative. He is a strong believer that every segment in business can benefit from using creativity when coming up with new ideas on how to approach problems. RJ works hard to continually challenge himself to find new angles in which to approach problems. Not only does this benefit the business but also helps him incorporate new ways to conduct business that may give Gold Star a competitive advantage in the future. He is also pushing for all members of his team to focus on creating strong relationships. There focuses on customers needs and how they can adequately meet the use needs to services provided. This is especially important in the industry where RJ is expected to continually market marketing products. What are the most interesting questions asked in the interview was how RJ was able to balance family with his career. RJ first stated that it is difficult to find the perfect balance. All you can do is your best. One of the ways the best finds to keep a balance is by letting the kids get involved. Showing them what he loves to do so they understand where his passion comes from. Including your children and what is important to you can be a great way to get your kids involved. They might also catch your career passion in the future. Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here.
