by Kirby Hasseman
This week in Episode 113 of Delivering Marketing Joy! In this, his episode Kirby interviews Dave Miller and they discuss lessons he has learned from content marketing.Dave Miller is theVP of sales and marketing at Bruse FOX.one of the first questions Kirby asks is why Dave decided to participate in more content marketing for the business. According to Dave, they have only been participating in this form of marketing since June 1 of this year. I have been able to see a lot of changes. This helps them develop a lot of knowledge about their products and what they could do to prove their services. This is not just a one-way educational experience.
Dave also brings up what he considers Three Tiered Reckoning. The first tier is the eternal question: This is when you ponder if you’re doing the same thing and expecting a different outcome. Many people are guilty of doing this, you have to change your game to get different results. So instead of just fussing out what is working change it and find wood does. Second philosophy: Today in the marketing world possible customers are being slim with advertising from every direction and they just end up ignoring. So what makes your message stand out. Make sure that you know exactly who you’re trying to reach. People know when you’re just being broad. Then communicate a simple message explaining how you will meet their need. Third is cultural: Don’t just expect you know what media to use. Do your research and find out what your specific marketing segment response to. Watcher numbers see if one message gets a better response than another. Continue to change the time and you will get those results that you’ve been looking for. Another important question asked were what lessons have you learned since you started working with social media. Dave discusses how important it is to communicate goals. Especially communicating your goal to help your customers grow their businesses. Align you’re goals so that they will meet their challenges. Fix the problem by making it a positive experience that they don’t even have to think about. The easier you can make it for the customer the better your results. And if you’re having trouble finding inspiration go to the people on the front lines. Those are the people who know exactly what’s going on with their customers and can tell you what information they’re looking for. Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here.
by Kirby Hasseman
No matter which direction your customers are looking, whether up or down, make sure they know your message. Don’t let the excuse “I was looking the wrong place” ever prove to be a setback. Hasseman Marketing has the perfect combination of rugs and signage to make sure you never have this problem again. Waterhog™: This impressive item has a custom molded logo that can accommodate all mat sizes, complete with molded tone on tone logos created with a single color. This is known fondly as the “water dam” because of its ability to trap dirt and moisture within its borders. It can absorb up to 1.5 gallons of water per square yard.
Berber Logo: Are you looking for something to communicate your business message? Do you have a large entry way? If the answer to these questions is YES, then you need this mat. Let the size communicate your businesses message. This mat comes in custom shapes and is very durable. 
33.5″ Economy Plus Retractor Opaque Fabric Kit: This is a memorable piece to add to any display! The single-footed base is made of heavy-duty aluminum for increased stability. This article measures 33.5 in (W) x 83 in (H) x 15 in (D) and is equipped with a 2-part shock corded and telescoping pole with flip lock lever for easy adjustments. And better yet, this product also comes complete with a 2-year warranty on hardware. 
7′ Razor Sail Sign Kit Single-Sided with Scissor Base: Capture the attention of all with this unique shaped sign! This design will add extra depth to your chosen print. The slightest movement makes these banners flutter, creating motion to attract attention to your message!
Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here.
by Kirby Hasseman
This week in Episode 112 of Delivering Marketing Joy! In this, episode Kirby interviews RJ Hagel and they discuss how he balances work and family.
A Marketing Manager for Gold Star RJ is encouraging everyone in his company to be creative. He is a strong believer that every segment in business can benefit from using creativity when coming up with new ideas on how to approach problems. RJ works hard to continually challenge himself to find new angles in which to approach problems. Not only does this benefit the business but also helps him incorporate new ways to conduct business that may give Gold Star a competitive advantage in the future. He is also pushing for all members of his team to focus on creating strong relationships. There focuses on customers needs and how they can adequately meet the use needs to services provided. This is especially important in the industry where RJ is expected to continually market marketing products. What are the most interesting questions asked in the interview was how RJ was able to balance family with his career. RJ first stated that it is difficult to find the perfect balance. All you can do is your best. One of the ways the best finds to keep a balance is by letting the kids get involved. Showing them what he loves to do so they understand where his passion comes from. Including your children and what is important to you can be a great way to get your kids involved. They might also catch your career passion in the future. Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here.
by Kirby Hasseman
This week in Episode 111 of Delivering Marketing Joy! In this, episode Kirby interviews Paul Kiewiet and they discuss what the best of the best do in the industry.
Executive Director at MiPPA, Paul believes that certain things are magnified at a regional level. A mixture of both good and bad come to the table. One of the things that he is noticed is that the paranoia within the industry has lessened. Companies used to be very nervous about sharing information and now it’s just old hat. Everyone knows everything about everyone making the industry more transparent.he is also enjoyed watching people come together for common cause. Even companies that are competing in the same industry come together to help the community. This allows different types and qualities of leadership personalities to come together and work on a common goal. Through these experiences, people learn and grow. Not only but it also can strengthen individuals and companies from these experiences.Kirby asked Paul about what qualities he sees in successful salespeople. He stated that he believed that is in Portland for them to work on building their personal brand. This will create value for the company that they work for and their clients. They need to focus on creating value and not just selling trinkets. They need to find a problem and find a solution.it is also vital for the salesperson to understand that they are now selling an experience and not just a product, Customer service is a must. Lastly they need to be a good storyteller through a lot of different forms of media. They need to be able to understand which forms are suited to what information. Analyzing their audience and finding what types of media they respond to the best. Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here.
by Kirby Hasseman
This week in Episode 110 of Delivering Marketing Joy! Kirby interviewed Joe Haley and the pair discussed how to produce content comparable to a media company.Mr. Haley is a Product Editor and a Corporate Trainer at ASI. In addition to these responsibilities, he also hosts The Joe Show featured by ASI, featuring hot promo product videos to the best tips and advice. 
During this interview, Haley was questioned about the lessons he learned during his time working in the industry. Joe stated that a marketer’s job is to make people happy. In his opinion, there is never a dull moment when it comes to marketing because of all the innovative ideas that are required to keep products selling. Each marketing opportunity is completely different, which adds a wonderful amount of variety to this career. Mr. Haley shared that he hopes he thinks like a distributor by looking past products and focusing on their potential. He believes that this is the best way to find the products that will make his customers and clients happy. Don’t underestimate the appeal of a simple fix to a complicated problem. Clients will not only thank you, they will also remember your ideas and get excited when it’s time to work with you again. Joe commented that so many products exist in the industry that it’s often hard to find the perfect one for each situation. But it’s important to take your time and use your creativity to find the product that will solve the problem completely. Make sure to make that special effort to prove to the customer that you take their company and unique challenges seriously. In this video, Joe also discussed creating content for media channels. According to Joe, being true to yourself when communicating through media is more important than you think. People can easily tell when you’re just writing information down to “create content.” Joe also encouraged marketers to deliver their information in bite-sized chunks; don’t write several pages if not needed. People will be more willing to read your information and it will be easier for them to retain. And last but not least, tell good stories to make sure they have a purpose. Educate through your content. Make the readers take something away from the time they spent soaking in your media presentations. Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here.
