Weekly Content Recap September 6th – September 9th 2016

  You are busy.  We understand.  That is why we have this handy blog posts that give you a chance to catch up with all of our content from the Hasseman Marketing team in one place!  Jump in…and Embrace the Hustle! HONOR AND REMEMBER AMERICA’S FALLEN Take the time to honor the fallen this weekend! Find out how today! Which Tumbler is right for you? Where we discuss the different Tumblers we suggest you buy…pros and cons!  Thanks to Jeff Wickerham for putting this one together.  7 Spectacular Gift Ideas for Your Corporate Giving ! Corporate gift giving can be tricky and sometimes it’s very difficult to find the perfect gift to remind a person that they matter. 4 Lessons on how to Lose a Team Don’t miss this chance to improve! Check out how to not make these mistakes.   Word of the Week “Bootstrap” In this video, Kirby discusses how you shouldn’t just rely on the newest and fanciest methods.   Delivering Marketing Joy Episode 99 with Charity Gibson This week in Episode 99 of Delivering Marketing Joy!, Kirby Hasseman interviews Charity Gibson from Green Banana Social and Next Products. Charity is known as a disrupter, meaning she is always looking for a new way to do things. 

That was Episode 99…and now we move on to Episode 100!  Please get ready for your announcement about our guest for this big show!  Don’t want to miss it?  Please feel free to subscribe to the Youtube channel now!

 

Finally for the week, don’t forget the Weekly Podcast unScripted with Bill Petrie and Kirby Hasseman.  Each week these two chat about all things Promo and other things going on in life.  It’s fun and it’s right here.  Listen now. 

 

That wraps up this week’s look back at content created by the Hasseman Marketing team.  Thank you so much for taking the time to check in.  Don’t worry…we will keep it coming!

 

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Episode 99 of Delivering Marketing Joy!

This week in Episode 99 of Delivering Marketing Joy!, Kirby Hasseman interviews Charity Gibson from Green Banana Social and Next Products.   Charity is known as a disrupter, meaning she is always looking for a new way to do things. During the interview, she discusses changes that she sees coming in the next few years regarding the industry. Charity believes that e-commerce will rise along with retail driven products. Businesses need to work with suppliers in order to keep themselves relevant. The idea is to make its suppliers want to keep us in the chain, instead of selling directly to buyers. There will always be a need for commodity products. People who buy in bulk don’t want to spend that extra dollar for pointless frills. Charity warns that companies need to watch out for the changes coming so they can be prepared.   Both Kirby and Charity agree that in business, you need to pick a lane. Find what you’re good at and stay there. In other words “Find your Niche!”In this Episode, Charity states that most people are doing social media correctly. Charity considers that many people are not doing it wrong. She states that being authentic is critical in social media. She encourages everyone to be themselves; this is what comes naturally to those writing the posts. She upholds the conviction that “Not everyone needs to like it, just the right people.” When you go into Business you only need to attract certain people. During the interview Charity discuss what it is like to be part of Promo Kitchen. She loves being with everyone there because the atmosphere is so diverse. She believes that the ideas generated from Promo Kitchen are helping guide companies into the future. Having people from different skill levels helps new ideas flow. Finding different ways to aid the industry allows them to stay relevant, by looking at a problem from different angles. Want to keep up all the time?  Make sure to join our VIP List!  Our VIP’s get an email with the latest content…and other special offers as well.  Join here. 

7 Spectacular Gift Ideas for Your Corporate Giving

Corporate gift giving can be tricky and sometimes it’s very difficult to find the perfect gift to remind a person that they matter. (Oh…and if you want to know why you should give this holiday season, read here).  Luckily Hasseman Marketing has come up with 7 ideas to get you started early on that gift buying!  These will help you “Deliver Marketing Joy” to your customers and employees this year! TERVIS TUMBLER:   Tervis is a brand name in retail so your customer will see this as a high perceived value!  With this Tumbler you get the selection of Embroidery, Enhanced Embroidery or Wrap Insert with this Tumbler. Customize it to fit your brand requirements by letting Tervis do you’re branding! Also you can personalize it for the person receiving the gift! Get your 16oz. Tumbler today!     BEEBOP BLUETOOTH HEADPHONES: Express your brand with Beebop’s comfortable over-the-ear cups and experience the full range audio spectrum while keeping your ears cozy. Sleek in design with portability in mind, Beebop Bluetooth headphones allow you to bee to your bop without sacrificing sound quality. The intergrated call handling functions with a built-in microphone lets you enjoy your day without the worry of missing phone calls or texts. Don’t stop, just Beebop.       12-CAN CONVERTIBLE DUFFEL COOLER: This Fully insulated waterproof duffel is great for everyone. This duffel’s main compartment holds 12 can and is lined with removable multi-use functionality cooling layers. Great for any event!  We love this item!      IBUPROFEN: Show everyone you care with this travel size container of Ibuprofen. This is both practical and easily reusable. Help people remember you each time they reach for pain relief — and be the brand that’s always there in the time of need. PLATINUM-Platinum Power Phone Accessory Kit: We all know people who could use this item! This is a great way to show them you care. Who doesn’t go everywhere with their phone in hand.  People take care of these devices and would love to have this complete package. 20oz. VIKING TUMBLER: New colors coming out for the month of September! This gift is a great way to say thank you! It comes with a double wall vacuum stainless steel tumbler with copper lining and press in lid. Keeps liquid hot for 5-1/2 hours and  liquid cold for 24 hours! MEDIUM CUSTOM CHOCOLATE DELIGHTS GIFT BOX: Who doesn’t like chocolate? What a delicious ideas to let people know you care. Not only can your give the people what they want but these chocolates are large enough for a group or a deserving individual! You can also customize milk or dark chocolate! Holding 32 chocolate pieces can you can choose your theme to frame your logo!   We hope that these 7 items give you some great inspiration to get started on your holiday gift giving hunt.  Need more?  Let us know.  We can help you Deliver Marketing Joy this holiday season! But are you worried?  Are you afraid you might mess up?  We understand.  So check out this Free Report on 5 Mistakes to Avoid when doing Corporate Gift Giving.  Get it now!   Want to keep up all the time?  Make sure to join our VIP List!  Our VIP’s get an email with the latest content…and other special offers as well.  Join here.    

Word of the Week "Bootstrap"

The Word of the Week is Bootstrap!  In this video, Kirby discusses how you shouldn’t just rely on the newest and fanciest methods.  So you may be imagining a Bootstrap as a literal term, a loop of leather on top of a boot to help pull it on. I myself had to do a bit of research to find out what this word actually represented as far as a business term. According to Webster’s Dictionary: “Bootstraps or bootstrapping is to pull oneself up by one’s bootstraps, to help oneself without the aid of others; use one’s resources.” It is essential to rely on yourself and what you find to works best for your company. Don’t be afraid to go back to the basics! A simple thing like a handshake can let the customers see what your company is really about. Also, allowing people to give feedback can help you assess your business. Don’t be afraid to have faith in your own efforts and resources, they will give you a certain perspective that will help grow your business.   Although it is important to keep an open mind and look for different opportunities, remember not to throw the old stuff away if it still works.  It is imperative for a company to be self-generating and self-sustaining, two concepts which tie in nicely with bootstrapping. A company needs to be able to generate its own ideas and bring in its customers. Without this, a business would cease to exist! So, when things seem overwhelming and you just feel trapped – take a “Bootstap” look at yourself. To advance and accomplish your goals you need to trust your business experience. Encourage others to “Bootstrap” as well!
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Which Tumbler is right for you?

 

20 oz. Viking Tumbler: I love this tumbler because it looks exactly like the name brand Yeti, but doesn’t come with the Yeti cost. If you want the name brand, get it. If you want your logo on a product that works just as well and is less expensive, get the Viking!  
Positive: Keeps drink hot or cold for hours at a great price point
 Negative: It has an open hole where you drink, so if it turns over, it will spill.   16 oz. Silo Vacuum Tumbler: This vacuum sealed, copper lined tumbler fits nicely in your vehicle’s cup holder. Some products have a silicone band around the bottom, which makes it hard to pull out of some cup holders. With the Silo, you’re good to go!
 
 
Positive: When you turn this tumbler over, it won’t spill.
 Negative: The internal piece of the lid can be hard to clean

24 oz. Tervis: You want to go name brand? This is it! The 24 oz. Tervis Tumbler offers the hot/cold capabilities while teaming your brand up with Tervis!
  
Positive: You can partner your brand with an extremely influential brand.

Negative: You are going to pay for that co-branding, but sometimes its worth it.
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