by Kirby Hasseman
It’s time for Episode 28 of the He Said/She Said Podcast with Hasseman Marketing! This podcast is designed to give an inside look at being married and being entrepreneurs and the projects we are working on and the challenges we are facing! We talk about business, family, community and more. So listen in and let us know what you think!
On this episode we talk about…
Trending Topic
This week Kirby and Amy discuss the World Kindness Day. They talk about why this is a great idea…and some simple ways for each of us to take part!
Weekly Whirlwind
This week in the Weekly Whirlwind Kirby talks about year end gifts and an increase in video work. Amy digs into her version of “groundhog day.” She talks about the very slow and frustrating progress at the building…and how she is coping.
Lesson In Life
This week in the “lesson in life” Kirby and Amy talk about the idea of getting back what you push out. No matter the kind of energy you push into the universe, you do get it back. But it’s not just about thinking thoughts. You need to take action. Kirby and Amy dig into this a bit.
Shout Outs
Each week we want to give a shout out to an organization or an individual doing good work. This week Amy talks about the good work that the Coshocton Rotary Club does in the community. They are selling their 12 Days of Christmas tickets right now and you can take part! Get with your friendly neighborhood Rotary member to participate. Kirby gives his shout out to Madison Miller! Madison was recently named Miss Maple City and will participate in Miss Ohio next year. She is a great example of a future generation that fills us with hope! Listen in!
So that’s a wrap! Thanks for listening to Episode 28 of the He Said She Said Podcast! Any feedback will be welcome as we try to provide you value! If you want to subscribe you can do that where you normally get podcasts…or you can head here to follow on Soundcloud.
Thanks so much for listening! If you have any topics you want Kirby and Amy to cover, please comment and let us know! Oh…and if you like this content, check out this page where you can find all of the content we create!
by Kirby Hasseman

I remember being told when I was a teenager, “You would worry less about what people think of you if you realized how little they did.”
This is not an insult to how important YOU are, it’s just an important reminder that we all have a selfish human nature. Seth Godin writes about this in his blog today. That selfish human nature is not inherently bad. It just is. It’s the way we are. On the other hand, it gets me thinking about how useful that is. With everyone focused on their own interest, it gives you the chance to do these three things.
Helps To Silence “That Voice”
If most people are not paying attention, then you can ignore that voice inside your head that says that “everyone will laugh at you.” They won’t even notice you. You have the ability and permission to try new things and fail. You can stumble. You can struggle without the worry that everyone will turn down their nose. If you are willing to put in that work when no one is watching, then they might take notice when you come out on the other side.
Let People Off The Hook (when not listening)
We often get frustrated with other people when they don’t seem to care as much about our project as we do. It must be important, right? We love it! We worked so hard on it. Understanding that everyone is working on their own life, project and world will give you the grace to forgive them. They don’t care as much about your project as you do…and that’s ok. If you work hard and long enough on your project, the people that are truly interested in your passion will show up.
Attention is Kindness
I believe that Kindness can be a Superpower. And if we understand that most people don’t really notice you at all (unless you are in front of them) then you can be kind in a different way. Show people attention. Give them your time. Smile. Look them in the eye. Notice them. In a world that is starved for kindness, giving people your attention can be an act of kindness in itself.
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by Kirby Hasseman
It’s time for Episode 27 of the He Said/She Said Podcast with Hasseman Marketing! This podcast is designed to give an inside look at being married and being entrepreneurs and the projects we are working on and the challenges we are facing! We talk about business, family, community and more. So listen in and let us know what you think!
On this episode we talk about…
Trending Topic
This week Kirby and Amy take on a VERY important topic. When is too soon to start celebrating the Christmas season? It’s a hard hitting topic…and they pull no punches. 🙂
Weekly Whirlwind
This week in the Weekly Whirlwind Kirby talks about what happens when an employee leaves. One of our employees took another job and they discuss what that means inside Hasseman Marketing. Amy talks about the slow progress in the building and how frustrating that can be.
Lesson In Life
This week in the “lesson in life” Kirby and Amy talk about what they do when they (inevitably) hit a wall or get burn out. Kirby discusses getting back to his “why.” Amy talks about the need to physically recharge. How do you get back on track?
Shout Outs
Each week we want to give a shout out to an organization or an individual doing good work. This week Kirby talks about a collaboration between the Pomerene Center for the Arts and Coshocton Behavioral Health Choices on an art project. You can see video about that project here. Amy talks about the Kiwanis Pancake Day and the good that comes from that fun event (that is today).
So that’s a wrap! Thanks for listening to Episode 27 of the He Said She Said Podcast! Any feedback will be welcome as we try to provide you value! If you want to subscribe you can do that where you normally get podcasts…or you can head here to follow on Soundcloud.
Thanks so much for listening! If you have any topics you want Kirby and Amy to cover, please comment and let us know! Oh…and if you like this content, check out this page where you can find all of the content we create!
by Kirby Hasseman

In Stephen Covey’s all time best-seller 7 Habits of Highly Effective People, Covey talks about spending time in your “Circle of Influence.” The idea is simple. The most effective people spend more time on things that they can control than what they cannot. And, as Covey points out, when you spend more time on those things you can control, your Circle of Influence often actually grows.
I am reminded of this the morning after any Election Day.
When you are working on a campaign, you are spending time in your Circle of Influence. You are promoting, talking and educating people about an issue on which you care deeply. In doing so, you are investing time in that circle. It’s productive and (often) powerful.
Then, on Election Day, those who exercise their right to vote are in their Circle of Influence too. You take the time to cast your ballot so your voice can be heard.
But what do you do after that? Many of us worry and lament and complain about the outcome of the election. We might even take to social media to express our frustrations. It’s totally understandable. But it’s not in your Circle of Influence. You (and I) can change nothing by doing so.
So on this day after the Election, you might find yourself on the wrong side of an outcome. The election (whatever election it was) might not have gone your way. It is frustrating (trust me, I understand). But as you start today it’s important to bring your focus back to your Circle of Influence.
Ask yourself this: What can I do to make things better today?
Now take your time, energy and talent…and do that.
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by Kirby Hasseman

I am often fascinated how two people can view the same thing and have two (often viscerally) different reactions to it.
For example, the book 7 Habits of Highly Effective People is a classic personal development book. It’s well respected, and selfishly, it made a huge difference in my life. So when I went to find the reviews on Audible for this classic, it was amazing to me that it had 599 1 star reviews! These people not only did not love the book (as I did) but went out of their way to tell everyone that they should not read (or listen to) it.
You see the same thing in the development of communities. As I talk about in this video, people can look at the same exact project and view it totally differently. Is it progress? Is it a mess? Is it investment or is it another step back? What you see is often entirely up to your perspective.
That brings us to Election Day.
Today is Election Day across the country, and millions of people that view the world differently will head to the polls to vote. We have people from different religions, ethnicity, genders, and political affiliations heading to make their voices heard. And while we often focus on the frustration and vitriol of the whole process, I do love that we each get the right to make our voice heard. It’s a true blessing.
So here are two quick thoughts as we head to vote…
Action > Keyboard Activism
The lead up to any Election cycle can be tough. We have voices from both sides shouting as loudly as they can to get their voices heard. It’s annoying, for sure, but it’s their right. But all of that huffing and puffing mean very little if you don’t put that voice into action. If you want to have a “real voice,” you need to vote. Put down your phone and go do that.
Be Respectful
We all have our windows that we view the world from. Our reality is not the only reality (as hard as that is to comprehend). Some people love the movie “The Princess Bride” and some people don’t. So if we can agree on something as simple as that (you are wrong if you don’t like it), then of course we might have differing views on the greater world around us. Just remember that every debate should not create a new enemy. Oh, and no one has ever changed their mind after being insulted.
It Will All Be Okay
Finally, just know that tomorrow this will be over and it will all be okay. So much of the messaging is created around telling you the worst case scenario of every outcome. But tomorrow, the sun will come up and it will be up to the rest of us to get to work…and make the world better.
Let’s start that work today.
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