by Kirby Hasseman

When it comes to chasing (nearly) any goal, there are so many factors that I can’t control. These outside factors can make it daunting to even consider starting. No matter the endeavor, or the person, I think we all see these roadblocks. As we consider the journey, we even list them in our mind.
- There is not enough time.
- There are already people doing it.
- I am not smart enough.
- I am not talented enough.
- No one will care what I have to say.
- No one will want to buy from me.
You get the idea. This list of roadblocks and excuses get larger the longer you dwell on them. There are so many reasons why things will not work, there is a big percentage of people that will simply not try at all. But here’s the thing about these roadblocks and excuses. You can’t control most of them. You can’t make yourself taller, or more handsome, or more talented. You can’t wave a magic wand and create more time. You can’t make people care what you have to say.
You really only have control over a few things. You have the ability to improve your attitude. You can change they way you think about challenges. You can commit to viewing the inevitable challenges you will face with a smile. You can embrace the art.
The Art of Showing Up.
You see, I cannot make myself more handsome or lucky. I can’t become the quintessential writer of our time. I will probably never be the most persuasive salesperson or the fastest runner. But I can keep showing up. Every day, I can post a blog. Every day I can make that extra call. Every day I can do the push ups or the run. I control that. I control my attitude and my effort. And so do you.
Oh…and make no mistake…there IS an art to that. Bob Dylan is remembered for the classic songs he wrote. But what is forgotten is how many songs he wrote and recorded. He was prolific. Had he only recorded one album, we probably would not know who he was. He kept working and writing and recording. He kept grinding. He kept showing up.
And then one day…he was a legend.
If you are wavering on your commitment today, I get it. We all get tired and frustrated at times. But on this morning, don’t worry about being perfect. Don’t worry about being the best. Just commit to the art of showing up…again and again.
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by Kirby Hasseman
One of the best things about being in sales today is there are so many tools to help us be successful. We have CRM’s, automated marketing tools, email, content marketing, texting and so much more. It’s a great time to be a sales person! And yet, so many salespeople still struggle to consistently grow. Why is that?
They don’t use all of the tools in the sales tool box.
Though there are many new (and shiny) sales tools, most sales people fall into the habit of using the one that is most comfortable to them. We send the email because it’s easier than picking up the phone and making the call. We post a special to Facebook because that’s less intrusive than stopping in to see the client face to face. We choose the path that is less painful for us. Then we wonder why our phones are not ringing off the hook.
I get it. Sometimes it’s easier to send a message than to stop in. It’s easier and more comfortable to send an email. But when it comes to sales, it’s important to use all of the tools in the tool box…not just the one we like the best!
I love social media. But sometimes it’s important to get out and sit across from your customer.
I lean on email (sometimes too much). But after two or three emails, it’s often so much easier to explain something over the phone.
Texting your customer can be quick and easy. But it’s also amazing to get an actual thank you card in the mail.
My advice is simple: mix it up. Look at all of your tools and make sure you are using the ones at your disposal. Which one do you lean on the most? Which ones do you ignore?
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by Kirby Hasseman

I love this story I heard a long time ago from Wayne Dyer. I am relating this from memory, but it goes something like this.
I was walking through my neighborhood this weekend enjoying a nice day, when a couple walked up to me.
They asked me “What are the people like here? We are interested in purchasing a home and moving here and we would like to know.”
I said, “Well, that depends. What are the people like where you live now?:
They replied quickly, “Oh, they are terrible. They talk about you behind your back. They are small minded and mean. They look for any reason to argue. It’s a struggle.”
“Ah,” I said. “That’s pretty much what you will find here.”
Then I wished them well and continued on the way on my walk. Soon, another couple came up to me with the same question.
They asked me “What are the people like here? We are interested in purchasing a home and moving here and we would like to know.”
I said, “Well, that depends. What are the people like where you live now?:
This couple replied quickly as well. “Oh, they are the best! Everyone looks out for one another! We have great neighborhood gatherings. It’s a great community. Honestly, we hate to leave!”
To that I replied, “That’s pretty much what you will find here.”
I think that story is so powerful. We all know people that find negativity and frustration everywhere they go. No matter who they are dealing with, it is a confrontation. On the other hand, there are probably people in your life that seem impervious to that sort of negativity. They seem to find the positive in each situation. They lift others up (both figuratively and literally). It reminds us that what we are seeing in our life now “that’s pretty much what you will find here.”
What you seek you shall find.
So when you understand that what you are looking for will expand in your life, in the words of Wayne Dyer, “you get really careful about what you are looking for!”
On this day, be intentional about what you seek out. Look for the best in other people. Look for the best in your work. Look for the best in you.
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by Kirby Hasseman

I feel confident in saying one thing. The world could use more kindness.
Kindness has always been important. But in a world where “everyone has a voice,” we certainly see voices that are unkind more often. People have an opportunity to spew hate whenever they want. Combine that with a 24 hour news cycle where (it seems) that the most mean spirited get rewarded with airtime, and it can seem the world is more divided than ever.
In that world, Kindness really is a superpower. So here are 3 Posts that remind us about the Power of Kindness.
Kindness Is A Super Power
We all want to make an impact. Most of us want to make the world a better place. I think that is why we like Super Hero movies. We love the idea that someone can “save the day.” It turns out you can. In this post, written in July of 2018, I talk about how each of us can be a Super Hero. We just have to be willing to put on the cape! Read more here.
Simple Acts of Kindness Matter
I often put off doing the “little things” because I don’t think they will matter. I don’t send that text because the person might be too busy. In this post, I hope you learn from a simple example. Simple Acts of Kindness do matter. Send the card. Send the text. Reach out. Read more here.
What Kind Words Can Do
Finally…from the mouths of babes. Last year, I got a note that really brightened my day. Sometimes, when we most need it, a simple message can help us to keep going. This was certainly the case with this note from a 6 year old named Bailey (and her mom). Thanks Bailey and Sarah! You can learn more about that here.
In each of these cases, the cost of entry is small. We think that if we want to change the world, we need to do something huge. But you can start today with a simple act.
Hold the door. Send a note. Smile.
Spread some kindness today.
Make sure you never miss an update! You can find all of our content on the blog page here. Oh…and if you want to learn more about us at Hasseman Marketing…check out our About Us page!
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by Kirby Hasseman
It’s time for Episode 20 of the He Said/She Said Podcast with Hasseman Marketing! This podcast is designed to give an inside look at being married and being entrepreneurs and the projects we are working on and the challenges we are facing! We talk about business, family, community and more. So listen in and let us know what you think!
On this episode we talk about…
Trending Topic
This week Kirby and Amy talk about talk about the middle of August. Is it back to school season? Are we looking forward to the fall? It’s an interesting time of transition in seasons…and in life. Listen why here!
Weekly Whirlwind
This week in the Weekly Whirlwind we talk about Kirby being like a “kid at Christmas” when some really cool SWAG comes in. He is out Delivering #MarketingJoy this week. Oh…and you have a chance to get a t-shirt…just listen in! Oh…and you get a quick update from Amy on what is going on with her back and with the building!
Lesson In Life
This week Kirby and Amy talk how they get their day started off on the right foot. Do they have the same routine? Do they have a routine at all? Kirby and Amy discuss how they are similar and different on this topic!
Shout Outs
Each week we want to give a shout out to an organization or an individual doing good work. This week Amy gives her shout out the Coshocton County United Way. The campaign kicked off with the Taste of Coshocton event. Listen in about why she loves what the United Way is all about! Kirby talks about the upcoming Sunflower Festival and our very own Josh Williams who is going into the Leadership Coshocton program. Listen in about that now!
So that’s a wrap! Thanks for listening to Episode 20 of the He Said She Said Podcast! Any feedback will be welcome as we try to provide you value! If you want to subscribe you can do that where you normally get podcasts…or you can head here to follow on Soundcloud.
Thanks so much for listening! If you have any topics you want Kirby and Amy to cover, please comment and let us know! Oh…and if you like this content, check out this page where you can find all of the content we create!
by Kirby Hasseman

When scrolling through Facebook the other day, I came across a post that caught me off guard. Well, to be clear, the post itself did not catch me off guard. It excited me. The response to the post, however, really surprised me. Let me explain.
The post included several pictures of construction being done on several sidewalks coming into the city of Coshocton. It showed the machines being run, the progress being made and talked about the improvement this would be for the entrance to our town. To be honest, I was excited. I saw progress. (It still has to do with “What you see.”)
The comments, on the other hand, had a completely different tone.
There were complaints about the mess. Some complained about the noise. One complained about what time the work was being done. I was blown away by the level of complaining about the project! (We all need to complain less…here’s why).
My friends, let me let you in on a little secret.
In every area of your life (and my life) progress takes pain.
Growth takes discomfort. Improvements are hard and are mostly not convenient. This is not new. This a constant rule of life.
- If you want to grow muscle, you first need to break it down so you can build it back up.
- Proper home renovation nearly always starts with demolition.
- Improving your habits takes breaking down old habits to be replaced.
- And yes, replacing a sidewalk (or a road) begins with taking out the old one so there is room for a new one.
So yes, progress can be frustrating. It’s slow. Progress can (and will) be painful. It takes work. And whether you are building a community or a book of business, it will take longer than you think. That is the bad news. Progress takes pain.
But here’s the good news.
Progress is worth it.
Stop complaining. Put in the work. Be a part of the solution. Keep showing up.
Thanks for reading! If you want to see all of our content, head to our blog page. We have new content nearly every day. Oh…and if you want to have some fun, head to our About Us page to learn more about the team.