Welcome to episode 8 of the Branded Merch Podcast! This is the DEFINITIVE podcast for marketing professionals that want to leverage branded merch to grow their organizations and their brand. The Branded Merch podcast is brought to you by Hasseman Marketing…and the Delivering Marketing Joy podcast network. Watch the latest episode below. And if you want to make sure you and your team are “doing merch right,” check out our book Delivering #MarketingJoy. You can get your copy here for free.
The Branded Merch Podcast
Each time on the Branded Merch podcast, Bill Petrie (industry pro from brandivate) and Kirby Hasseman will tackle topics for the marketing pro that wants to leverage branded merch to grow their brand.
This week Bill talks about a few things that YOU can do if you want to overcome a summer sales slump. These are some good tips to help you make this summer fun AND productive. Then Kirby and Bill tackle some tips and trends when it comes to decoration. The fact is, it’s not Branded Merch without a brand. So here are some ideas to make sure you represent your brand well!
Welcome to episode 7 of the Branded Merch Podcast! This is the DEFINITIVE podcast for marketing professionals that want to leverage branded merch to grow their organizations and their brand. The Branded Merch podcast is brought to you by Hasseman Marketing…and the Delivering Marketing Joy podcast network. Watch the latest episode below. And if you want to make sure you and your team are “doing merch right,” check out our book Delivering #MarketingJoy. You can get your copy here for free.
The Branded Merch Podcast
Each time on the Branded Merch podcast, Bill Petrie (industry pro from brandivate) and Kirby Hasseman will tackle topics for the marketing pro that wants to leverage branded merch to grow their brand.
This week Bill talks about 5 things that YOU can use Chat GPT for in your business. These 5 uses have our wheels turning! And Kirby brings up the recent PromoCations event that Bill helped to plan…and why a merch kit was a huge part of building the buzz around the event. Listen in this week on how to up your marketing game.
Welcome to episode 6 of the Branded Merch Podcast! This is the DEFINITIVE podcast for marketing professionals that want to leverage branded merch to grow their organizations and their brand. The Branded Merch podcast is brought to you by Hasseman Marketing…and the Delivering Marketing Joy podcast network. Watch the latest episode below. And if you want to make sure you and your team are “doing merch right,” check out our book Delivering #MarketingJoy. You can get your copy here for free.
The Branded Merch Podcast
Each time on the Branded Merch podcast, Bill Petrie (industry pro from brandivate) and Kirby Hasseman will tackle topics for the marketing pro that wants to leverage branded merch to grow their brand.
This week Bill talks about 5 things that brands need to stop doing on social media. And Kirby brings up several ways to grow your brand (and build a tribe) by using “appreciation marketing.” Listen in this week on how to up your marketing game.
Welcome to the Hasseman Marketing featured Product of the Week! Our goal each week is to show you a piece of branded merch that we love…and give you 3 reasons to love it too! This week we feature Pop Up Display Podium. Watch this short video below.
Here are the 3 reasons we love the Pop Up Display Podium
So EASY: Setting up your table for events can be a real pain sometimes. With the Pop-Up Display podium, it takes a lot of the fight out of it. It makes set up a snap!
Full-Color Imprint: When it comes to having a display, you want to tell your story. The full-color imprint allows you to tell that story however you want. Have a full-color logo? No problem.
Easy For Travel: Because it breaks down into a small carrying bag, you and your team can take this anywhere. Those big displays are cool and have a place. But for those “pop up” events, this Pop Up Display Podium can be the perfect tool to promote your brand.
So that’s why we love the Pop Up Display Podium for our Hasseman Marketing Product of the Week! Want to learn more? Click here to start shopping today.
Hasseman Marketing is your one-stop marketing shop. We work hard to “Deliver #MarketingJoy to you. If you want to make sure you never miss an update, now is a great time to become a VIP. Sign up to be “on the list” here.
Targeted Marketing is an essential element for any business to thrive in today’s marketplace. The success of a business depends on how effectively it reaches its TARGET audience and how it positions itself as the go-to solution for the audience’s needs. You don’t want to target everyone. It works to reach exactly the right type of person. Your customer. That is why we at Hasseman Marketing have created this TARGET Marketing Framework.
Let’s talk about what TARGET stands for…and how you can implement it in your business.
T-Stands For Target
When working with clients, so many of them are stumped by the question, “Who is your perfect customer?” Many of them are even a bit annoyed. They will tell me that everyone is their customer. To that, I always say “If everyone is your customer, no one is your customer.” You just can’t market to everyone. You don’t have the budget. Spending the time to target that ideal customer can help you create a marketing message that reaches them…right where they are!
A-Is for Attract
The next step is to build your audience. While many people understand that this means social media, they lose sight of building the list that they own. Now is a great time to start to develop assets (like a lead magnet) that will help you start to build a list that you don’t rent…you own.
R-Is for Reach
Now is the time to expand your Reach. Now that you have a way to collect information, it’s time to promote and create content across all of the platforms that your ideal customer likes. Make sure you are not JUST selling. Too many businesses create “content” that is just advertising. Create content that provides value. When you do that, you can create more content…and it will help to grow your reach.
G-Is for Go Get it!
Now it’s time to sell. It’s time to “Go Get it!” So many entrepreneurs and marketers leave money on the table because they are wishy-washy and don’t ask for a sale. When you are providing value, just do that. But when it’s time to sell…go get it!
E-Is for Enthusiasm
Okay, so you have customers. Now it’s time to build a brand. It’s time to create enthusiasm for the brand. Your organization can do this by creating an experience that dazzles the customer. And one way to dazzle your customers is to show appreciation. This is the perfect time to grow with your customers…and create a tribe that is loyal to your brand.
T-Is for Track
At this point, you have a lot of activity. But what is working? Now is the time to create a scoreboard in order to track the activities…and the results.
So there you have it. These are the basic guidelines for the TARGET Marketing playbook. Do you want the TARGET Marketing Playbook? You can get that for FREE here.
And if you want to dig deeper still, please attend our latest webinar on the TARGET Marketing Playbook coming up on Thursday, May 4th at 2 pm. Please click here to register! We can’t wait to see you there!
Hasseman Marketing is your one-stop marketing shop. We work hard to “Deliver #MarketingJoy to you. If you want to make sure you never miss an update, now is a great time to become a VIP. Sign up to be “on the list” here.
Welcome to episode 5 of the Branded Merch Podcast! This is the DEFINITIVE podcast for marketing professionals that want to leverage branded merch to grow their organizations and their brand. The Branded Merch podcast is brought to you by Hasseman Marketing…and the Delivering Marketing Joy podcast network. Watch the latest episode below. And if you want to make sure you and your team are “doing merch right,” check out our book Delivering #MarketingJoy. You can get your copy here for free.
The Branded Merch Podcast
Each time on the Branded Merch podcast, Bill Petrie (industry pro from brandivate) and Kirby Hasseman will tackle topics for the marketing pro that wants to leverage branded merch to grow their brand.
This week Kirby interviews Bill about creating Influencer campaigns (or micro-influencer campaigns) using social media and branded merch. Bill is a rock star in this space. So Kirby asks him how to create a campaign for you! They talk about where to start, who to choose to be a part of the campaign, and even some things NOT to do.
