Welcome to “Delivering Marketing Joy” with Eric Holtzclaw, the Award-Winning podcast/video series where we bring you insights and strategies to help you succeed in the world of marketing. In this episode, Eric discusses the importance of treating marketing like a magazine rather than a catalog. He shares valuable insights on demand generation versus lead generation, the power of storytelling in content creation, finding a balance between tactics and strategy, lessons from conversations with entrepreneurs, and the challenges and misconceptions of entrepreneurship. Let’s dive in and explore these key points in more detail.
Section 1: Difference between Demand Generation and Lead Generation
Eric Holtzclaw begins by highlighting the difference between demand generation and lead generation in B2B marketing. While both are important, B2B firms primarily focus on demand generation. This involves building content and attracting customers through various channels. On the other hand, lead generation is more focused on performance management and involves tactics like display ads to capture potential leads.
It’s crucial for companies to find a balance between demand generation and lead generation. While demand generation helps build brand awareness and attract customers, lead generation focuses on converting those leads into actual sales. By combining both strategies effectively, businesses can achieve long-term success in their marketing efforts.
Section 2: Treating Marketing Like a Magazine
In this section, Holtzclaw suggests treating marketing like a magazine. Instead of simply promoting products or services, companies should focus on creating content that tells stories and provides valuable information to their audience. By adopting this approach, businesses can engage and educate their customers, building a loyal following in the process.
When creating content, it’s important to keep the audience in mind. Think about what stories would interest them and how to best educate them. While incorporating keywords and SEO is essential for visibility, it should not come at the expense of providing meaningful information. By striking the right balance, companies can create content that not only ranks well in search engines but also resonates with their target audience. We work hard at Hasseman Marketing to create our content “like a magazine.” You can see examples of this on our blog here.
Section 3: Balancing Tactics and Strategy
Holtzclaw emphasizes the importance of finding a balance between tactics and strategy in marketing efforts. Many companies tend to lean too heavily on either one, but both are necessary for long-term success.
Developing effective strategies requires understanding the needs and goals of the business. Once the strategies are in place, tactics should support and align with those strategies. Consistency is key in executing strategies, and it’s important to give them enough time to see results. By focusing on both tactics and strategy, businesses can create a solid foundation for their marketing efforts.
Section 4: Lessons from Conversations with Entrepreneurs
In this section, Holtzclaw shares valuable lessons learned from his conversations with entrepreneurs. Being an entrepreneur requires taking risks and being willing to try new things. Consistency, showing up for customers, and following through are also crucial elements of entrepreneurship.
Success takes time, and it’s important to have patience. Businesses need to give their strategies and ideas enough time to see if they will work. Overnight success is a myth, and it’s essential to understand that results take time to materialize. By embracing these lessons, entrepreneurs can navigate the challenges and uncertainties of their journey with a healthier perspective.
Section 5: Challenges and Misconceptions of Entrepreneurship
Holtzclaw delves into the challenges and misconceptions surrounding entrepreneurship in this section. He highlights the fact that entrepreneurship is not for everyone, and it’s important to recognize that some individuals are better suited for traditional employment.
Success in entrepreneurship requires consistency and a long-term perspective. It’s essential to understand that results may not come overnight and that building a successful business takes time. By setting realistic expectations and staying committed to their goals, entrepreneurs can overcome challenges and achieve their desired outcomes.
Conclusion
In conclusion, Eric Holtzclaw emphasizes the need for a healthy perspective on the entrepreneurial journey and the importance of consistency and patience in marketing efforts. By treating marketing like a magazine, focusing on storytelling and valuable content, finding a balance between tactics and strategy, and embracing the lessons from conversations with entrepreneurs, businesses can navigate the challenges of the marketing landscape and achieve long-term success.
It’s time for ThirstyThursday! Thirsty Thursday is the award-winning piece of content from Hasseman Marketing where we take a mystery drink out of a piece of branded drinkware! It’s funny. It’s irreverent. And we will show you some really cool merch as well! This week we feature the Eye Candy from our pals at Spector and Co. But wait…there’s more! This time Steve Oster joins the crew to try the drink. Watch the latest episode below!
Why Should you consider the Eye Candy?
The 600 ml / 20 oz Eye Candy is a double wall vacuum insulated bottle made with pro-grade 18/8 stainless steel. It’s a minimal and modern silhouette that features a matte rubberized body with a color-matching leakproof threaded lid. Decorate with fun and eye-catching colors with our default silk screen branding method.
It’s time for ThirstyThursday! Thirsty Thursday is the award-winning piece of content from Hasseman Marketing where we take a mystery drink out of a piece of branded drinkware! It’s funny. It’s irreverent. And we will show you some really cool merch as well! This week we feature the 12 oz Harmony Collection from our friends at Moderne Glass. This time Kelly Bowe is back with us at the Hasseman Marketing headquarters. Watch the latest episode below!
Why Should you consider the 12 oz Harmony Collection?
The Harmony Collection is the perfect ceramic drinking vessel! And with the deep etch decoration, it really elevates the branding as well. Available in 5 earthy tones, this can be a wonderful piece to elevate your brand.
It’s time for ThirstyThursday! Thirsty Thursday is the award-winning piece of content from Hasseman Marketing where we take a mystery drink out of a piece of branded drinkware! It’s funny. It’s irreverent. And we will show you some really cool merch as well! This week we feature the Sona 22oz RPET Reusable Bottle w/ FSC® 100% Bamboo Lid. But wait, there’s more! This time Skylar Hasseman Stewart (and Q) join us at the Hasseman Marketing headquarters. Watch the latest episode below!
Why Should you consider the Sona 22oz RPET Reusable Bottle w/ FSC® 100% Bamboo Lid?
The Sona 22oz RPET Reusable Bottle w/ FSC® 100% Bamboo Lid features single-wall construction and a stylish FSC®-certified bamboo lid. The body of the bottle is made from 100% recycled plastic. Through a partnership with 1% For The Planet, one percent of sales of EcoSmart® products will be donated to environmental nonprofits. Hand wash only. This product is not for hot beverages over 140 °F.
Each Thirsty Thursday, we feature a cool piece of branded drinkware. To learn more… head to our shop here.
It’s time for ThirstyThursday! Thirsty Thursday is the award-winning piece of content from Hasseman Marketing where we take a mystery drink out of a piece of branded drinkware! It’s funny. It’s irreverent. And we will show you some really cool merch as well! This week we feature the 20 oz Padova Series. And in case that did not bring you enough intrigue, we have guest taster Kelly Bowe joining us at the HMC office. Watch the latest episode below!
Why Should you consider the 20 oz Padova Series?
This beautiful vacuum-sealed tumbler is powder coated and super cool looking. The matte finish gives it a great look at it also features a straw with a coordinated sipper. This is a great-looking piece for your next promotion or event.
Each Thirsty Thursday, we feature a cool piece of branded drinkware. To learn more… head to our shop here.
Welcome to episode 8 of the Branded Merch Podcast! This is the DEFINITIVE podcast for marketing professionals that want to leverage branded merch to grow their organizations and their brand. The Branded Merch podcast is brought to you by Hasseman Marketing…and the Delivering Marketing Joy podcast network. Watch the latest episode below. And if you want to make sure you and your team are “doing merch right,” check out our book Delivering #MarketingJoy. You can get your copy here for free.
The Branded Merch Podcast
Each time on the Branded Merch podcast, Bill Petrie (industry pro from brandivate) and Kirby Hasseman will tackle topics for the marketing pro that wants to leverage branded merch to grow their brand.
This week Bill talks about a few things that YOU can do if you want to overcome a summer sales slump. These are some good tips to help you make this summer fun AND productive. Then Kirby and Bill tackle some tips and trends when it comes to decoration. The fact is, it’s not Branded Merch without a brand. So here are some ideas to make sure you represent your brand well!
