by Kirby Hasseman
I believe we are living in a “Give First Economy.” What I mean by this (and I talk about it more here) is that the best and most successful brands, salespeople, entrepreneurs, etc. provide value up front. They “give” before they go for the sale. This is great for people who want to “do business right,” because they are poised to do this anyway. They want to help. But there is one mistake that I see people make all of the time around this “give first” economy. They want to say “thank you,” but they mix it up.
Let me explain. I got a box in the mail the other day from one of our suppliers. They are a great company, and we do a decent amount of business with them. The box said it had a gift inside, so I was excited to break it open. Let’s face it, it’s always nice to get a “thank you gift.” However, when I opened the package, there was a sales flyer and samples. Don’t get me wrong. They were nice samples. They even had good information on the sales flyer. It was a quality sales piece…and it got me to open the box.
But it was NOT a thank you gift. It was a sales pitch.
I immediately felt duped. I was a disappointed. I went from being excited to being (mildly) annoyed.
It was not the most egregious mistake in the world. It’s not like I won’t forgive them. But I guarantee you it was not what they wanted me to feel (at least I hope not).
So just a quick word of advice for Succeeding in the Give First Economy; don’t mix up appreciation and sales. If you want to say “thank you,” then just do that. Show the appreciation. Be sincere. Give first. Don’t work in a sales pitch. You are smart enough to see through that…and so are your customers and prospects. It takes away from the original intent. It also decreases the likelihood that I open the next package.
Make sure you never miss an update! Sign up for a VIP newsletter here. It’s not a sales trap…just a place where we share our content (and what’s going on at HMC). Or if you just want to stay on top of the content, head over to our blog.
by Kirby Hasseman
I was working with a brand new sales rep the other day (don’t worry, we will have more on that soon), and she asked me a question. “What do you say when a prospect says ‘We already have someone who does this and we are super happy?'” she asked me.
This is a love/hate question for me. I hate it because whenever I am asked, the person asking is hoping for that magic response that opens all sales doors. This response is the ultimate objection over-comer. I hate the question, because I don’t think that answer exists. At least I don’t want it to.
I love the question because it reveals an important secret in sales. It reveals that much of what we have been taught about sales training (through movies and books) is a lie. Your job, as a salesperson (or entrepreneur, etc.) is NOT to convince people who don’t want to buy from you to buy from you. It’s not. That will be frustrating and a huge waste of time.
Your job is to help guide prospects who ARE interested in buying to buy from you. Your job is to serve them. Your job is to be a human.
So my response is simple when I get this push back.
“You already have someone and are happy? That is awesome. I respect that loyalty. I certainly hope my clients have that same loyalty for us! You have your number 1 option. But if you ever need another quote, another set of ideas, we would love to be your number 2 option.”
So…how do you sell to someone who does not want to buy? You don’t. Simple as that.
The fact is, with most products there are plenty of people who are interested in what you are selling. There is plenty of business out there to get. Doesn’t it make more sense to focus on those people that are interested? It’s a waste of time to chase people who (for whatever reason) are not. Oh, and as a side note, most people are so used to being “sold to,” that by simply being “a human” about it, you might actually win them over.
Find out more about Hasseman Marketing by heading to our About Us page. You can find that here. Make sure you never miss an update! Become one of our VIP’s! Sign up here to join the list.
by Kirby Hasseman
It’s hard to believe it’s been over a half a year! For better than 6 months, I have been writing a blog post here each and every day. It’s Saturday morning, as I write this, and here I am, typing away. The experience has been enlightening in many ways, and it has forced me to stretch myself. Ed Mylett talks about being successful starts with “keeping promises to yourself,” and this has been that for me.
But one thing it has truly taught me is what I DON’T know. I don’t know what it going to work or resonate. I don’t know what is going to help people. Here is an example from this week. On Monday I posted a blog that I wrote a few years ago. It was 5 Business Lessons you can learn from Garth Brooks. I was watching a concert with him at Notre Dame Stadium and that seemed appropriate. It was a blog post that did very well.
Then on Friday I posted 5 Business Lessons you can Learn from Adam Sandler. (I had seen him on the sideline of an NBA highlight). I enjoyed writing this and thought it would really take off. I linked to outside sources. I referenced movies. This post was viewed 8 times LESS than the one above.
Was it because Garth is better than Adam?
Is one better written than the other?
Was it the time of day? Could it be the day?
What was the reason that one of them took off…and the other did not? The honest answer–after 6 months of doing this every day–is I have no idea. I think this is a strange little mind game that holds people back. They just don’t know what is going to work. So they think about it. Then they think about it some more. Then they talk about it and plan about it…and do nothing. This question of whether it is going to work creates a “paralysis by analysis.”
They literally “think” themselves out of taking action.
What I have learned from this exercise of writing every day is we need to do just the opposite. We need to lean into action, precisely because we don’t know what is going to work! That consistency of taking action is what will create the outcome we are looking for. It’s not the one action. It’s the many.
*In sales, we don’t make the sales call because it’s not the right time of day, week, year, etc. But you don’t know. So you might as well make the call.
*In fitness, we don’t start working out because we are going to wait for the next new workout plan. Just get on the treadmill.
You get the idea. Will it work? Will it fail? Will this be the magic video that goes viral? The answer, if we are honest, is we don’t know. Will this be the blog that has an impact and creates a mindset of change for you? I don’t know. So I will hit publish to find out.
It’s time to become a VIP! Sign up for our VIP list here.
by Kirby Hasseman
If you had told me, when I was first watching Billy Madison, that I was watching one of the most bankable movie stars of the next 20 years, I would not have believed you. Adam Sandler was silly, obnoxious, absurd and, well, funny. But I did not see this as an act someone could ride for more than one movie or two.
I would have been wrong. Way wrong.
For years, Adam Sandler has made movies and money at the box office. He has had some really fun movies (Happy Gilmore, Waterboy and Grown ups) and he has made some bad ones (think Grown ups 2). But whether you like Sandler or not, I think he has several things to teach us about business.
Do What You Do: Sandlers first movies were obviously not Academy Award winners. But he found a formula that worked, and he stuck to it. He was the goofy underdog that overcomes in the end. Then, obviously a sports lover, he started making silly movies about sports. He found his niche, and did not try to be something he was not.
Lesson: Find your niche. Be authentic.
Have A Crew: One thing that always catches my eye with Sandler movies, is he has a consistent group of friends that he works with. Sure, he is obviously buddies with Chris Rock, David Spade and Kevin James. But his other cast of characters comes with him on nearly every project too. When you have a crew you enjoy working with (and trust), keep working with them!
Lesson: Find a team you trust…and stick with them.
Be Willing To Fail: Though I enjoy some of Sandler’s movies, he has certainly has had some stinkers (Jack and Jill and Little Nicky come to mind). But each of these has involved him trying something and taking some creative risks. The fact is, once people hit a certain level of success, many people don’t want to try something new. They don’t want to fail. I love that Sandler is willing to try some off the wall things. They either work, or they don’t. But he is already off to something new.
Lesson: Take creative risks. Failure is not the end of the world.
Let Others Shine: As I mentioned, Sandler clearly likes working with friends. He has even created a production company that produces movies that he is not even in! He lets some of his other friends take the lead and showcase their talents whether he is involved on screen or not.
Lesson: You don’t always have to be center stage. Let others have the spotlight.
Be Willing to Branch Out: Once he established himself in Hollywood, I like that Sandler did do some more family friendly movies. Though he still has his core characters, he has done some movies that the whole family can enjoy.
Lesson: Once you have a track of success, continue to grow. The most successful people, in any arenas, can teach us lessons we can emulate. Adam Sandler has created an amazing career that nearly anyone could envy. And best of all, it seems like he enjoys it too. Bravo.
Make sure you never miss an update! You can find most of our content at our blog page here. Or you can Become a VIP here. We take all of the content we create each week and put it in one email for you! Sign up here.
by Kirby Hasseman
My awesome wife (yes my wife is the best) bought me tickets to go see Garth Brooks in concert for Christmas. So I was lucky enough to be among the thousands of fans to see him in Pittsburgh recently. The show was truly outstanding. Whether you are a fan of his music or not, Garth puts on a show to remember. What an entertainer!
But it got me thinking, “What can I take away from this? What can I learn?” So here is what I came up with…5 Lessons to Learn from a Garth Brooks Concert!
The Power of the Wink: Gary Vaynerchuk actually talks about this concept. Garth understands that there is a huge amount of power in making each person in the stadium feel special. He runs around the stage so he spends time really singing and engaging with each section. He waves at individuals, slaps hands, and spends real moments that will create raging fans for life.
Lesson: Each customer matters…do you make them feel special?
Do More: The show was amazing. At the end of the event, I was tired! We had gone on a journey and stood and sang along. We had laughed and cried and screamed. And all I could think was, “He is going to do this again…tonight!” Garth scheduled two shows at 6:30pm and 10:30pm. Now that is ambitious.
Lesson: Want to grow your business? Do more than most people think is reasonable.
Bring The Energy: The reason I was so amazed that he was going to do this twice was, the level of energy he brought to the show was off the charts! He ran around and sang and screamed and (it seemed) had a great time. The audience responded to his passion by screaming louder (which I am sure fed his energy again).
Lesson: Your energy can really be contagious…is yours worth catching?
Play The Favorites: Garth actually talked about this during the show. He said when you come to see your favorite entertainer, it’s okay to hear the “new stuff.” But you bought the ticket to hear the old favorites. He’s right. The same is true for your customers. If you won them over with fantastic service, don’t change that model if you grow. Do what you do best!
Lesson: Don’t lose sight of what makes you special.
Let Your Team Shine: Around the middle of the show, Garth brought out his wife Trisha Yearwood to the stage. She is a talented entertainer in her own right and she did several great tunes from her career. In addition, both Trisha and Garth took the backseat as they welcomed one of their back-up singers to to front of the stage. She had written one of the songs Trisha was performing so they let her sing lead (and she was awesome). It was a cool moment for her and it made you like Garth and Trisha even more.
Lesson: Don’t be afraid to let your team members take the spotlight sometimes! It makes you look good.
What a show! If you get the chance to see it, I recommend it. And if you do (or if you have already seen him) let me know what lessons I missed! Remember…Sail Your Vessel!
As always, we want to make sure we are providing you value each and every day. Make sure you become our VIP. Sign up for our VIP newsletter here.
by Kirby Hasseman
One of the reasons I love Delivering Marketing Joy is, I not only get to ask some of the smartest people in business a few questions each week, but they get to ask me one. We structure it this way so it’s more of a discussion.
(You can find the latest Delivering Marketing Joy on our blog page here)
I love this because these thoughtful leaders often ask me questions that I have not answered before. Or, more likely, they ask them in different ways that make me think differently.
This happened to today.
The show we recorded will not air for a few weeks, but the question is incredibly timely, so I wanted to share it here. I was asked: “What are 3 things to think about when getting a corporate branded gift to make sure it is on the mark?” Though I get asked about corporate gifts a lot, this was a different way of looking at it. So I wanted to share my answer. Oh…and of course you need to think about how much you want to spend…and how many you want to give. But so many people don’t go any deeper than that! So here is a little different thought process.
Many of us have heard the term “Who? What? Where?” These are the questions you need to answer when telling a story. They are also the things you want your clients to remember…right? But when creating a corporate gift you want to answer “Who? Where? What?” Same questions, but in a specifically different order.
Who: When creating the perfect gift, you want to think hard about WHO you are giving it to? What do they look like? What are they interested in? Are they predominately female, young, old, techy, office, etc. Who are they really?
Where: Next I like to consider WHERE I would like them to enjoy the gift. Do I want to occupy space on their desk? Are they in the office (and do they need to share)? Do I want them to use these in their home? Where do I want them to enjoy the gift?
What: Only after I get the first two figured out do I roll to WHAT I want to give them. Once I know the WHO and the WHERE, this can come together quickly. If they are a young tech-friendly crowd and I want them to use them in the office, maybe I like the idea of bluetooth headphones. You get the idea. Go through this process and you might find just the perfect gift that they might NOT get for themselves.
P.S. If you want a few cool last minute ideas, you can head to our promo site to shop online. Make sure you never miss an update! Sign up for our VIP newsletter. Each week we send one email with all of the content for the week so you can catch up!
