We’ve got a special edition of the Better Merch…Better Marketing podcast this week because…Jade is in Coshocton! That’s right. Jade made the trip from Colorado, and we recorded this episode in person at the Hasseman Marketing Office!
This week’s conversation ranged from branding tips to quarterly strategy, and even a little merch love. Here’s what we covered:
Rebranding is more than just designing a pretty new logo—it’s about building a visual and emotional identity that connects with your audience. Whether you’re rebranding your business or helping a client through the process, here are a few key takeaways we shared:
Include a One-Color Version: Your logo needs to be versatile. From embroidery to screen printing to social media icons, having a one-color version ensures your brand always shows up clean and strong.
Think About Platform Applications: Will your logo look good as a profile pic? Can it scale up to a banner or down to a pen? Consider all the places your brand might appear and design accordingly.
Create Brand Guidelines: This is one of the most overlooked but essential parts of a rebrand. A brand guide sets the tone for consistency across platforms—fonts, colors, logo usage, tone of voice, and more.
Bonus tip: Don’t forget to update your branded merch! Rebranding is a great time to create a new merch collection that showcases your refreshed look.
Why We’re Loving 1-Piece Minimums
The promotional products world is shifting—and we love it. More and more suppliers are offering 1-piece minimums, and that’s opening up a world of possibilities.
Here’s why this trend matters:
More flexibility for smaller clients or internal company projects
Easier sampling and gifting without large order commitments
Great for personalization and test runs
We believe this shift will lead to more creative, thoughtful, and customized branding experiences, especially for companies that want to test ideas or give high-end gifts in smaller quantities. Want to see a few 1-piece options? Check out this shop.
Tactics to Make Q2 Your Best Yet
We’re officially into the second quarter of the year—and whether Q1 flew by or dragged on, now’s the time to get focused.
Here are a few strategies we discussed to help make Q2 count:
Revisit Your Annual Goals: What did you say you’d accomplish this year? Are you on track? If not, don’t beat yourself up—just reset.
Create New, Specific Q2 Goals: Sometimes yearly goals feel too big. Break them into quarterly targets and take it one quarter at a time.
Refocus Your Energy: Spring is a great time to clear the mental (and digital) clutter and lean into action.
This episode is your gentle nudge to take a deep breath, refocus, and get back on track with intention and energy.
Product of the Week: Fossa Ladies’ Skyline Soft Shell Half-Zip
Each week we highlight a piece of branded merch we love—and this one is both stylish and practical.
Not only is it a valuable service to the community, but it’s also a great example of giving first and adding value before asking for anything in return. Way to go, Community Bank!
Final Thoughts
This week’s episode had a little bit of everything—brand strategy, Q2 planning, merch trends, and local shoutouts. And recording together in Coshocton brought some extra energy to the table.
Thanks for tuning in! Be sure to subscribe so you never miss a new episode of Better Merch…Better Marketing.
And as always, if you need help with branded merch, marketing strategy, or creative ideas to grow your brand, let’s talk. We’d love to help you. Head here to get the book “Hit The TARGET” for FREE! This will help you dial in your marketing for better results.
In this week’s episode of DMJ 1 on 1, we’re talking about something every business, brand, and marketer faces eventually—uncertainty.
Whether it’s economic, industry-specific, or just a natural ebb and flow, uncertain times can make even the most confident leaders question their next steps. But here’s the truth: great marketing still works, even during uncertainty. In fact, it’s often the best time to lean into what works.
In this episode, Kirby shares 4 Marketing Tips for Uncertain Times—but the real magic is that these tips aren’t just for rocky moments. They’re timeless principles that will serve you well no matter what the headlines say.
Watch the full video here:
Let’s dive into the four tips that can help you not only survive—but thrive—when the road ahead feels unclear.
When Everyone Is on Defense, Go on Offense
Uncertainty tends to trigger one common reaction in organizations: they pull back. Budgets are slashed. Marketing is paused. Risk-taking is replaced by caution.
But here’s the opportunity: when everyone else retreats, you can advance.
Now is the time to:
Increase your visibility
Share your message more frequently
Show up for your audience when others don’t
Why does this matter? Because when the dust settles (and it always does), your brand will be the one people remember. You didn’t go quiet. You didn’t disappear. You leaned in and provided value when others went silent.
Going on offense doesn’t mean reckless spending—it means being intentional, active, and bold while others play it safe.
Guard Your Customers
It’s easy to get caught up in the pursuit of new business. And let’s be clear—new customers are important. But during uncertain times, it’s more critical than ever to protect and serve the customers you already have.
Why?
They already trust you.
They’ve already chosen to work with you.
It’s significantly more cost-effective to retain a customer than to acquire a new one.
In uncertain times, these relationships can become even more valuable. Stay close to your existing clients. Check in. Ask what they need. Provide value beyond the transaction.
Retention becomes the real win.
Look for Ways to Add Value—Not Cut Price
When uncertainty hits, the knee-jerk reaction for many businesses is to discount. Price cuts feel like a quick fix for sluggish sales. But here’s the problem: it’s a race to the bottom, and it rarely builds loyalty or long-term growth.
Instead of lowering prices, look for ways to increase value.
Can you add a bonus service?
Can you improve the customer experience?
Can you bundle products in a creative way?
People don’t always want the cheapest option—they want the most valuable option. Show your audience that what you offer is worth every penny, and they’ll come back again and again.
Multiply Your Social Media Efforts
In uncertain times, communication matters more than ever—and social media is one of the most powerful tools you have.
Here’s the problem: too many brands use social media as a one-way announcement board. That won’t cut it anymore. If you want to build trust, grow influence, and create real brand equity, you need to:
Create content that helps people
Engage in real conversations
Be consistent and present
Now is not the time to disappear from your audience’s feed. In fact, this is the time to double down.
The beauty of social and content marketing is that the barrier to entry is low—but the return can be high. But like anything else, you have to put in the work.
Final Thoughts: Lean In When Others Lean Out
The instinct to retreat when times are uncertain is natural—but it’s not strategic. The brands that come out stronger are the ones that stay visible, stay valuable, and stay connected.
To recap:
Go on offense while others are on defense
Guard and care for your existing customers
Focus on adding value—not lowering price
Multiply your efforts on social media and content marketing
These aren’t just “uncertain times” tactics—they’re evergreen strategies that can elevate your brand and build momentum no matter what’s going on around you.
And as always, if you need help with branded merch, marketing strategy, or creative ideas to grow your brand, let’s talk. We’d love to help you. Head here to get the book “Hit The TARGET” for FREE! This will help you dial in your marketing for better results.
On this week’s episode of Better Merch…Better Marketing, Kirby and Jade dig into a mix of marketing insights, branded merch talk, and a few surprising media takes—from The Wolf of Wall Street landing on Disney+ to one very noisy pen.
This episode includes:
The Good, Bad, and Ugly of TikTok Marketing
Trade Show Tips to help brands show up and stand out
1. TikTok Marketing: The Good, the Bad, and the Ugly
First up, we waded into the ever-controversial waters of TikTok marketing. Like most platforms, TikTok can be a powerful tool—or a cautionary tale—depending on how it’s used.
The Ugly: We kick off with a story of influencer marketing gone seriously wrong. It’s a reminder that when brands hand over messaging to creators without clear boundaries or understanding, the results can backfire—big time.
The Bad: Poppi, a better-for-you soda brand, sent out mini vending machines to influencers as part of a campaign. Some users criticized the campaign as wasteful or out-of-touch. Kirby called it “fake outrage,” arguing that the brand earned awareness and engagement—which is, after all, the goal.
The Good: Then there’s the success story of an author whose book sales exploded after a single, authentic TikTok video took off. No gimmicks. No huge spend. Just a compelling story shared with the right audience.
Key takeaway: TikTok can amplify your message, but strategy, authenticity, and understanding the platform culture are essential.
2. Trade Show Tips That Actually Work
Trade shows are back—and if you’re going to invest time and money to show up, you’d better make it count. Jade and Kirby shared real-world tips that can help your booth rise above the sea of sameness.
Have a Theme: Make it memorable. A cohesive, creative theme ties your merch, booth, and messaging together.
Train Your Team: A great booth setup means nothing if your team isn’t energized, aligned, and trained to engage.
Pre-Event Communication: Don’t just show up—give first. Reach out before the show to offer value, create interest, and invite attendees to stop by.
Whether it’s a regional expo or a national trade show, the brands that prepare before the event are the ones that win during it.
3. Disney+ Gets Gritty: A Brand Shift?
Yes, it’s true—The Wolf of Wall Street is now streaming on Disney+. So, what does this mean for brand identity?
Kirby and Jade talked about the change in Disney+ since it merged with Hulu. The main thought of course is, you can’t let Disney+ be your child’s babysitter. But Kirby’s overall take is on knowing your audience. If you don’t create content that is tailored for your perfect customer, then it might feel like the Wolf of Wall Street doing sales training on your child!
4. Product of the Week: The Crinkle Pen from HPG
This week’s featured merch item? The wonderfully tactile and slightly addictive Crinkle Pen from HPG.
Why we love it:
It’s fun to fidget with (without being distracting).
The grip is unique and memorable.
It’s a conversation starter—great for trade shows, events, and desk drops.
Bottom line: It’s not your average pen, and that’s the point.
5. Shoutout of the Week: Coshocton Regional Medical Center
We always love highlighting great work—and this week’s shoutout goes to Coshocton Regional Medical Center for receiving the Patient Safety Excellence Award.
Their commitment to care and excellence makes a real impact in our community, and this recognition is well-deserved. Hats off to the entire team.
Final Thoughts
This episode of Better Merch…Better Marketing was a fun mix of insights, hot takes, and useful tools. Whether you’re navigating TikTok, planning for your next trade show, or just hunting for the next great piece of merch, there’s something in here for you.
Until next time, keep showing up, keep growing, and keep creating Better Merch…and Better Marketing. And as always, if you need help with branded merch, marketing strategy, or creative ideas to grow your brand, let’s talk. We’d love to help you. Head here to get the book “Hit The TARGET” for FREE! This will help you dial in your marketing for better results.
It’s time for a brand-new episode of Thirsty Thursday, the series where we test out branded drinkware and sip (or sometimes shoot) a mystery drink—all in the name of fun, good vibes, and promotional product inspiration.
This time, we were joined by Briar Swigert from Simple Signs and Print and Kelly Bowe from our own Hasseman Marketing team, making for an entertaining and slightly mischievous tasting session.
What’s on the table? A stainless steel shot glass from Keystone Line and Spiced Apple Punch from Jack Daniels. Did we shoot it or sip it? You’ll have to watch to find out.
🎥 Watch the full episode here:
The Drinkware: Stainless Steel Shot Glass from Keystone Line
Let’s be honest—shot glasses don’t always scream “high-quality merch,” but this one? It’s the real deal.
Of course, it wouldn’t be Thirsty Thursday without a mystery drink, and this one brought some warm fall energy to the table: Jack Daniels Spiced Apple Punch.
What we thought:
Flavorful and festive – Hints of apple and spice made this one feel like a cozy campfire cocktail.
Smooth enough to sip, bold enough to shoot – Which made our decision a little tougher.
Great for events or holiday-themed tastings – Definitely a drink we’d revisit.
While not every mystery drink is a crowd-pleaser, this one got a thumbs-up across the board.
Final Verdict: Fun All Around
The big debate? Do you sip or shoot when it’s Thirsty Thursday and you’ve got a stainless steel shot glass in hand? We won’t spoil the moment, but let’s just say everyone came ready to play.
The drink was solid. The shot glass? A total hit.
Join Us for the Next Thirsty Thursday
Each week, we:
Try out a new piece of branded drinkware
Taste a mystery beverage
And have a little too much fun doing it
If you’re looking for promo product ideas with personality, Thirsty Thursday is the place to be.
Have a drinkware item you want us to test—or a drink you think we have to try? Let us know! And if you want to learn more or order, head to our Thirsty Thursday shop here.
The goal isn’t perfection—it’s progress. Too often, we hold ourselves back waiting for the perfect moment, the perfect plan, or the perfect conditions. But the truth is, the people who succeed in any area of life aren’t the ones who wait for perfection—they’re the ones who relentlessly pursue BETTER.
In this episode of DMJ 1 on 1, I break down 7 actionable tips to help you push past fear, take consistent action, and create meaningful progress. Watch the full episode here:
Now, let’s dive into the 7 tips that will help you relentlessly pursue BETTER.
If You Want to Finish, You Have to Start
One of the biggest obstacles to progress is over-preparation. We convince ourselves that we need more time, more research, more planning—when in reality, we just need to start.
Our brains tend to resist action because new things feel risky and uncertain. The trick? Hijack your brain. Give yourself permission to just start—without pressure. Because once you take that first step, you’ll often find it’s much easier to keep going.
If you’re stuck, take the smallest possible action forward. Momentum creates motivation.
It’s Not the Complexity… It’s the Consistency
Most of the time, we already know what to do. The challenge isn’t figuring out a complex strategy—it’s doing the simple things consistently.
Want to get in shape? Eat better and move more.
Want to grow your business? Show up for your customers and add value.
Want to improve your skills? Practice regularly.
It’s not about making huge changes overnight. It’s about small actions done consistently over time.
The real magic happens when you stop overcomplicating and start being consistent.
Other People’s Opinions Are None of Your Business
If you’re doing something big, different, or ambitious, people will have opinions. Some will be supportive. Others will be critical. But here’s the truth:
Their opinions don’t matter.
Most of the time, criticism comes from people who aren’t doing what you’re doing—and their negativity says more about them than about you.
Stay focused on your own journey. Take feedback from people you respect, but don’t let the fear of judgment stop you from pursuing your goals.
Lift the Heavy Stuff First
Most people avoid the hard stuff. We procrastinate on difficult tasks, choosing to do the easier, less important things first. But that just leaves us drained before we even get to what really matters.
The solution? Do the hard things first.
Have a tough conversation? Do it first thing in the morning.
Need to create something meaningful? Start with it before checking emails.
Facing a difficult workout? Knock it out early.
When you tackle the biggest challenge first, the rest of the day feels easier and more productive.
Perfection is a Fool’s Errand
Perfection does not exist. It’s an illusion, and more importantly, it’s a procrastination tool.
Waiting for things to be perfect before you take action is just another form of fear. The only way to get good at anything is to start by being bad at it.
The first time you create something, it won’t be great.
The first time you try a new skill, you’ll struggle.
The first version of your idea will need work.
And that’s okay. Because progress happens through action, not overthinking.
Be Patient with Results, But Impatient with Action
Most people give up because they expect instant success. The truth is, meaningful progress takes longer than you think.
But while you should be patient with results, you should be impatient with action.
If you want to improve, take more action, faster.
If you want to grow, put in more reps, more experiments, more effort.
If you want better results, stop waiting and start doing.
Results take time. But the faster you take action and learn, the sooner you’ll see progress.
Measure What Matters So You Can Learn
Taking action is important. But if you’re not measuring what matters, you’re missing a huge opportunity to improve.
What gets measured, gets improved.
If you’re trying to grow a business, track leads, revenue, and engagement.
If you’re trying to improve fitness, track workouts, nutrition, and progress.
If you’re trying to develop a skill, track practice time and key milestones.
Take action, measure the results, and adjust accordingly. That’s how real improvement happens over time.
Final Thoughts: The Pursuit of BETTER
The goal isn’t to be perfect. It’s to keep getting better.
By focusing on starting, staying consistent, ignoring critics, tackling hard things first, ditching perfectionism, taking fast action, and measuring progress, you can create real momentum in any area of life or business.
And as always, if you need help with branded merch, marketing, or creative ideas for your brand, let’s chat! We’d love to help you. Head here to get the book “Hit The TARGET” for FREE! This will help you dial in your marketing for better results.
Welcome back to another episode of Better Merch…Better Marketing, where Jade and Kirby discuss strategies for building a strong brand and using marketing to grow—even when times are uncertain.
This week, they cover:
Tips for marketing during uncertain times and how businesses can use this period to strengthen their brand
When and why a company should create a merch collection
How to leverage merch and social media during a product launch
A product they are both obsessed with—custom shoes
A special shoutout to McWane Ductile for their incredible contributions to the community
Watch or listen to the full episode here:
Marketing in Uncertain Times
Uncertain times impact everyone, including employees, customers, and the overall market. Many businesses react by pulling back, cutting budgets, and waiting for things to improve. But the companies that continue to invest in their marketing during these periods are the ones that come out ahead.
Here are three areas businesses should focus on when times are uncertain:
Take Care of Your Employees – Just like businesses, employees feel uncertain too. Providing a strong company culture, recognition, and support can help keep them engaged and motivated. A strong internal team leads to better customer experiences, which ultimately strengthens the brand.
Focus on Your Current Customer Base – While finding new customers is important, it’s even more critical to take care of the ones you already have. Make sure they feel appreciated through great customer service, personal outreach, and even small branded gifts that let them know they are valued. Retaining customers is far more cost-effective than constantly chasing new ones.
Double Down on Social Media and Content – Uncertain times can make some businesses hesitant to invest in marketing, but this is actually the time to grow market share. With fewer competitors actively marketing, there’s an opportunity to stand out. Creating valuable content, staying engaged on social media, and consistently communicating with your audience can help solidify your brand as an industry leader.
The key takeaway is not to panic and cut back. Instead, use this time to strengthen relationships, expand your reach, and build loyalty.
When Should Your Company Create a Merch Collection?
A merch collection isn’t just a collection of promotional products—it’s a branding strategy that can help create a sense of identity for employees, customers, and fans of the brand.
It makes sense to launch a merch collection when:
Celebrating a major milestone such as a company anniversary, rebrand, or expansion
Building team culture through employee appreciation or incentive programs
Running a community or charity campaign where proceeds from branded merch support a cause
Supporting a product launch by offering exclusive branded items alongside a new release
A well-executed merch collection can create buzz, strengthen relationships, and generate brand loyalty both internally and externally.
How to Leverage Merch and Social Media for a Product Launch
Branded merchandise and social media are a powerful combination for generating excitement around a product launch.
Here’s how they work together:
Before launch, use social media to build anticipation by offering sneak peeks, behind-the-scenes content, and giveaways featuring limited-edition merch
On launch day, drive engagement with interactive posts, live videos, and exclusive promotions that include branded merchandise
After launch, encourage customers to share their experiences with the product and branded merch on social media to increase visibility and credibility
Branded merchandise isn’t just a giveaway—it’s a tool to create engagement, excitement, and lasting brand awareness around a new product.
A Product We Are Obsessed With: Custom Shoes
Jade and Kirby both recently got custom shoes, and they are officially a new favorite branded merch item. Not only are they cool and comfortable, but they also have a one-piece minimum, making them accessible for companies of all sizes.
Custom shoes offer a unique way to showcase branding in a way that people actually want to wear. They’re a conversation starter, a personal branding tool, and a high-end piece of swag that stands out.
If you’re looking for a fresh and creative way to promote a brand, custom shoes might be the perfect fit.
Shoutout to McWane Ductile
This week’s shoutout goes to McWane Ductile, a company that is making a major impact in the local community.
They have:
Donated $500,000 to make the McWane River Walk a reality
Become the leading donor to the local United Way
Implemented the Total Wellness Plan for their employees to promote health and well-being
McWane Ductile is an example of a business that goes beyond just operations—it actively invests in the people and community around them. Their commitment to giving back is something worth recognizing.
Final Thoughts
This episode covered a mix of business strategies, marketing insights, and some exciting branded merch ideas.
Key takeaways:
Taking care of employees and customers should be a top priority during uncertain times
A merch collection can strengthen company culture, customer loyalty, and brand awareness
Social media and branded merch work together to create excitement around product launches
Custom shoes are a unique and eye-catching piece of branded merchandise
McWane Ductile is setting the standard for corporate community involvement
What are your thoughts on marketing during uncertain times? Have you ever launched a merch collection or used custom shoes for branding? Let’s talk about it.
And as always, if you need help with branded merch, marketing, or creative ideas for your brand, let’s chat! We’d love to help you. Head here to get the book “Hit The TARGET” for FREE! This will help you dial in your marketing for better results.
