Hasseman Marketing Partners with Genesis Healthcare System On Total Wellness Program

Hasseman Marketing is proud to announce that Genesis WorkFORCE Wellness has decided to partner with them on their Total Wellness program in their service area to help provide companies with a way to enhance their health and wellness programs.

Total Wellness Helps Organizations With Health & Wellness

Health and Wellness programs are incredibly important to organizations looking to not only lower their healthcare costs but also improve productivity and decrease absenteeism.   Harvard researchers found that for every dollar spent on employee wellness, medical costs fell by $3.27 and absenteeism dropped by $2.73, resulting in a 6 to 1 return on investment.

“We are so excited to have Genesis partner with us on the program,” says Hasseman Marketing CEO Kirby Hasseman.  “Genesis is not only incredibly well respected as a healthcare leader, but they also provide new services for participants to the program.”

The Total Wellness program is designed to be a stand-alone program OR to work with existing health and wellness programs in order to improve engagement and results.  The Total Wellness program includes a recruitment plan to help increase participation, a design plan, a branded merchandise plan, and a communication plan.  Each of these components is designed to add value, increase participation, and improve results.  Learn more here, and get the Wellness Playbook here.

genesis workforce wellness

Genesis WorkForce Wellness has a comprehensive suite of health services tailored to meet the unique needs of employers and their employees. Their offerings include annual physicals, complete blood work, and weight management programs, acute care needs, injury management, all designed to promote a healthier, more productive workplace. Additionally, our engaging ‘Lunch and Learn’ sessions provide valuable health education that fits into the busy workday. With our customizable approach, The Total Wellness program ensures that each employer receives the most relevant and beneficial wellness services for their team.

Hasseman Marketing created the Total Wellness program.  You can learn more at wellness.hassemanmarketing.com.

Thirsty Thursday – It tastes like 3AM

Welcome to another episode of Thirsty Thursday, where we venture into the exciting world of beverages, this time with a mystery drink that promises to tantalize your taste buds. In this episode, we not only delve into the unique flavor profile of this enigmatic drink but also introduce you to the stylish drinkware we’re using, the 20 oz Elemental series from Modern Glass.

Thirsty Thursday is all about exploring new flavors and sharing our experiences with you. Whether you’re a connoisseur of fine beverages or just looking for something new to try, we’re here to guide you. In this episode, we’re sipping on a mystery drink that has left us intrigued and delighted. We’re also showcasing the 20 oz Elemental series from Modern Glass, a piece of drinkware that’s as functional as it is stylish.

Branded Drinkware – 20 oz Elemental series from Modern Glass

Let’s start by introducing the drinkware we’re using in this episode. We’re sipping from the 20 oz Elemental series from Modern Glass, a brand known for its quality and style. We were lucky enough to get our hands on these at a recent event and we’ve been in love with them ever since.

Currently on special for just $4.95 with a one-color imprint, these glasses are a steal. But it’s not just the price that’s impressive. The Elemental series features a 3D feel and bamboo accents, making it not just visually appealing but also environmentally friendly. It’s a great way to enjoy your favorite beverage while also doing your bit for the planet.

Tasting the Mystery Drink

Now, let’s move on to the star of the show – the mystery drink. On the first sip, the drink tastes like Baja Blast, a flavor similar to Mountain Dew (according to Jade). It’s a refreshing taste that’s perfect for a hot summer day. But there’s more to this drink than just its initial flavor.

We also found it comparable to the Truly Lemonades, another popular beverage. But what sets this mystery drink apart is its alcohol content. Despite having 5% alcohol, it contains zero sugar, making it a guilt-free indulgence for those who like to enjoy a drink or two without worrying about the calories.

Review and Recommendation

After thoroughly tasting and analyzing the mystery drink, it’s time for our review. We thoroughly enjoyed the drink and gave it a thumbs up. The unique flavor profile, combined with the zero sugar content, makes it a winner in our books.

However, we do have one caveat. Given its alcohol content, we wouldn’t recommend drinking more than one can. As for the drinkware, the 20 oz Elemental series from Modern Glass gets our full endorsement. Whether you’re looking for a gift or need drinkware for summer events, this series is a great choice.


That brings us to the end of this episode of Thirsty Thursday. We hope you enjoyed our exploration of the mystery drink and the 20 oz Elemental series from Modern Glass. We’d like to thank you for joining us on this journey and look forward to sharing more exciting beverage experiences with you in the future.

Hasseman Marketing is your one-stop marketing shop.  We work hard to “Deliver #MarketingJoy to you.  Oh…and we want to make sure you hit the TARGET in your marketing.  If you want to learn now, check out our TARGET marketing playbook here for FREE!

Lessons from DMJ: Saying Yes to Opportunities Outside of Comfort Zone

Delivering Marketing Joy is an award-winning interview show that helps marketers level up.  Each week, Kirby Hasseman interviews the best and brightest minds in marketing to help you level up.  This time on Lessons from DMJ, Kirby talks with Taylor Borst about creating great events and saying YES to opportunities outside of your comfort zone.

In this Delivering Marketing Joy, Taylor Borst, the Senior Director of Marketing and Vendor Relations at ASB, pulls back the curtain to reveal the intricate behind-the-scenes work that goes into orchestrating successful events. Taylor’s insights offer a unique perspective on the event planning and marketing industry, highlighting the importance of collaboration, continuous learning, and stepping outside of one’s comfort zone.

From discussing upcoming events to the evolution of her role, Taylor provides a comprehensive overview of her work at ASB. She delves into the importance of building relationships within the industry, the challenges and insights gained in vendor relations, and the philosophy behind creating events that foster long-lasting connections.

Upcoming Events

As the Senior Director of Marketing and Vendor Relations at ASB, Taylor Borst is always looking ahead to the next big event. In the video, she mentions two upcoming events that the team is currently preparing for – an end-user show in Minnesota and a similar event in Denver. These events are significant milestones in ASB’s calendar, requiring meticulous planning and coordination.

Each event is a unique opportunity for ASB to showcase its offerings and build relationships with end users. The team puts in a lot of effort to ensure that each event is a success, from securing the venue to coordinating with vendors and ensuring that every attendee has a memorable experience.

ASB Accelerate Event and Summit

ASB is also gearing up for an ASV accelerate event and their 10th-anniversary Summit. These events are significant landmarks for the company, marking a decade of success and growth. The ASV Accelerate event is designed to fast-track the success of ASB’s partners, providing them with valuable insights and resources.

The 10th-anniversary Summit, on the other hand, is a celebration of ASB’s journey so far. It’s an opportunity for the team to reflect on their achievements, learn from their experiences, and set goals for the future. Taylor and her team are working tirelessly to ensure that these events are memorable and impactful.

Website Refresh and Trend Report

In addition to planning events, ASB is also working on a website refresh and updating a trend report for sales associates. The website refresh is a crucial project aimed at improving the user experience and showcasing ASB’s offerings in the best possible light. The updated trend report, on the other hand, will provide sales associates with valuable insights into the latest industry trends, helping them stay ahead of the curve.

Both these projects underscore ASB’s commitment to continuous improvement and staying at the forefront of the industry. They are a testament to the team’s dedication to providing the best resources and support to their partners and associates.

Collaboration and Building Relationships

One of the key themes that Taylor emphasizes in the video is the importance of collaboration and building relationships in the industry. She believes that success in the event planning and marketing industry is built on strong relationships – with vendors, partners, and attendees.

Collaboration is at the heart of everything ASB does. From planning events to updating their website, every project is a team effort. Taylor also highlights the importance of building strong relationships with vendors, as these partnerships are crucial for the success of their events.

Evolution of Role and Insights in Vendor Relations

Taylor also discusses the evolution of her role at ASB and the insights she has gained in vendor relations. Over the years, she has learned to navigate the challenges of vendor relations, gaining valuable insights that have helped her in her role.

She talks about the importance of understanding the needs and expectations of vendors, and how this understanding can help create successful events. Her experiences in vendor relations have also taught her the importance of flexibility and adaptability in the fast-paced world of event planning and marketing.

Creating Events with Great Experiences and Long-lasting Connections

Creating events that provide great experiences and foster long-lasting connections is at the heart of ASB’s philosophy. Taylor shares how the team focuses on every attendee as a customer, ensuring that each person feels valued and appreciated.

They prioritize attendee feedback, utilizing a vendor advisory board for input, and conduct multiple site visits for each property to ensure everything is perfect. They also learn from other industry events, constantly seeking ways to improve and provide the best experience for their attendees.

Saying Yes to Opportunities Outside of Comfort Zone

Taylor emphasizes the importance of saying yes to opportunities outside of one’s comfort zone. She believes that growth comes from challenging oneself and stepping into the unknown. She cautions against using boundaries as a crutch and encourages intentional decision-making.

Whether it’s taking on a new project or stepping into a new role, Taylor believes in embracing challenges and learning from them. This mindset has been instrumental in her success and is a key part of ASB’s culture.


In conclusion, Taylor highlights the importance of teamwork, collaboration, and continuous learning in the event planning and marketing industry. She believes that success comes from working together, building strong relationships, and constantly seeking ways to improve.

Her insights offer a unique perspective on the industry, shedding light on the behind-the-scenes work that goes into creating successful events. Whether you’re an industry professional or just curious about what goes on behind the scenes, Taylor’s insights offer valuable lessons and inspiration.

Thanks for learning from the latest “Lessons from DMJ” with Taylor Borst.  You can find all of the content we create on our blog page here.  And if you want to create a marketing campaign that truly Hits The TARGET, check our FREE TARGET Marketing Playbook here.

DMJ 1 on 1: 5 Books Every Entrepreneur Should Read

Each week on DMJ 1 on 1, Kirby Hasseman takes on a different topic to help provide value to those looking to grow a brand or organization.  This time Kirby talks talk about the importance of reading and 5 books he thinks every entrepreneur (and aspiring entrepreneur) should read.

DMJ 1 on 1: 5 Books Every Entrepreneur Should Read

Entrepreneurship is a journey filled with challenges, opportunities, and lessons. One of the best ways to navigate this journey is by learning from those who have walked the path before. This is where books come in. They offer a wealth of knowledge, insights, and experiences that can help entrepreneurs avoid common pitfalls, make informed decisions, and ultimately succeed in their ventures. This DMJ 1 on 1 discusses five must-read books for every entrepreneur. These books cover a wide range of topics, from creating scalable businesses and improving profitability, to understanding customer needs and launching successful businesses.

Reading is an investment in oneself. It not only broadens one’s knowledge but also improves communication skills, which are vital for any entrepreneur. The more you read, the more you understand the world around you and the better you can communicate your ideas, thoughts, and feelings. This can lead to increased earnings, as you can articulate your business ideas more effectively, negotiate better deals, and build stronger relationships with your clients, partners, and employees.

“E-Myth Mastery” by Michael Gerber

“E-Myth Mastery” by Michael Gerber is a must-read for every entrepreneur. The book demystifies the myths surrounding starting and running a business, and provides a clear roadmap for entrepreneurial success. Gerber emphasizes the importance of creating systems and processes in a business. These systems and processes, he argues, are the backbone of any successful business, allowing for repeatable success and scalability.

Gerber’s book is a masterclass on the importance of scalability in business. He explains that a scalable business is one that can handle increased demand without compromising performance or losing revenue. This is achieved through effective systems and processes that ensure every aspect of the business runs smoothly. By understanding and implementing the principles in this book, entrepreneurs can build businesses that are not only profitable but also scalable.

“Profit First” by Mike Michaelowicz

“Profit First” by Mike Michaelowicz is another essential read for entrepreneurs. Michaelowicz introduces an innovative accounting system specifically designed for entrepreneurs. This system, he claims, can significantly impact a business’s profitability, leading to financial success and stability.

The book also tackles the issue of entrepreneurial poverty, a situation where entrepreneurs are constantly struggling financially despite running successful businesses. Michaelowicz’s accounting system aims to eradicate this problem by ensuring that profits are prioritized. By applying the principles in this book, entrepreneurs can transform their businesses into profitable ventures.

“Buy Back Your Time” by Dan Martell

Time is a precious commodity for entrepreneurs. In “Buy Back Your Time,” Dan Martell explores the concept of delegating tasks to buy back time and focus on driving the business. Martell argues that entrepreneurs often find themselves running out of time because they try to do everything themselves. This, he says, is a recipe for burnout and business failure.

Martell suggests that by hiring the right people and delegating tasks, entrepreneurs can free up their time to focus on what they do best – driving the business. This not only leads to better business performance but also improves work-life balance. This book is a must-read for entrepreneurs looking to maximize their time and productivity.

“100 Million Dollar Offers” by Alex Hermozi

Understanding the market and customer needs is key to business success. In “100 Million Dollar Offers,” Alex Hermozi emphasizes this point. He explains how entrepreneurs can create offers that are so irresistible that people can’t refuse them. This, he says, is the secret to generating massive sales and revenue.

Orosi’s book provides insights into understanding the market and customers, and how to add value and answer objections. By applying these principles, entrepreneurs can create offers that not only attract customers but also lead to repeat business and referrals. This book is a must-read for entrepreneurs looking to create irresistible offers and drive sales.

“12 Months to a Million” by Ryan Daniel Moran

“12 Months to a Million” by Ryan Daniel Moran is a guide for entrepreneurs looking to launch a successful business and achieve a million dollars in revenue within a year. Moran shares strategies for understanding the audience, narrowing in on a specific product, and applying strategies for success.

Moran’s book is a roadmap for rapid business growth. He explains how entrepreneurs can launch a business and achieve rapid growth by understanding their audience and offering a product that meets their needs. By applying the strategies in this book, entrepreneurs can achieve their financial goals and build successful businesses.

Bonus: “Hit the Target” by Kirby Hasseman

As a bonus, Kirby recommends his own book, “Hit the Target.” This book is a guide for those looking to start or market their business more effectively. It provides insights into understanding the market, creating irresistible offers, and driving sales.


In conclusion, the recommended books provide a wealth of knowledge and insights for entrepreneurs. They cover a wide range of topics, from creating scalable businesses, improving profitability, delegating tasks, and understanding customer needs, to launching successful businesses. By reading these books, entrepreneurs can equip themselves with the knowledge and skills needed to navigate the entrepreneurial journey and achieve success.

So there you have it!  These are the 5 books that every entrepreneur should read!  As always, we want to provide you with value.  So if you want to create marketing campaigns (and appreciation gifts) that hit the TARGET, check out our TARGET marketing playbook here.

Lessons from DMJ: Advice on Selling Your Business

Delivering Marketing Joy is an award-winning interview show that helps marketers level up.  Each week, Kirby Hasseman interviews the best and brightest minds in marketing to help you level up.  This time on Lessons from DMJ, Kirby talks with Jonathan Baker about what entrepreneurs who want to sell their business need to know!  Watch now!

Lessons from DMJ: Advice on Selling Your Business

This time on Lessons from DMJ, Jonathan Baker, the practice lead and M&A services for Punctuation, shares invaluable advice for entrepreneurs contemplating the sale of their business. The decision to sell a business is monumental and involves numerous factors that need careful consideration. This article will delve into the key aspects that entrepreneurs need to keep in mind, from determining the value of the business, the importance of the terms of the deal, the emotional toll of selling a business, to knowing when to sell or keep building.

Each of these aspects is critical and can significantly impact the outcome of the sale. They are not only about the financial implications but also about the emotional and lifestyle changes that come with it. So, let’s dive in and explore these aspects in detail to equip you with the knowledge you need to make an informed decision.

Determining the Value of Your Business

Understanding the value of your business is the first step in the selling process. Buyers determine the value of a business based on their goals and what they value in the business. This can vary significantly from one buyer to another, depending on their strategic objectives and the specific aspects they value in a business.

Several factors can influence the value of a business. These include the magnitude of profits, the positioning of the business in its market, client concentration, recurring revenue, location, and the extent of the business’s reliance on the founder. Each of these factors can either increase or decrease the perceived value of the business to potential buyers.

The Importance of Terms in the Deal

The terms of the deal can often be more important than the valuation itself. These terms can dictate the buyer’s continued employment, their ability to retain clients, and their post-sale lifestyle. The valuation is a point-in-time number, but the terms of the deal can have long-term implications on the buyer’s financial situation and lifestyle.

It’s crucial to negotiate terms that are favorable and align with your post-sale plans. This could involve clauses regarding your continued involvement in the business, guarantees about client retention, or stipulations about your lifestyle after the sale. Understanding and negotiating these terms can make a significant difference to the outcome of the sale.

The Emotional Toll of Selling a Business

Selling a business can be an emotional rollercoaster, akin to buying a house or dating. The process can be filled with excitement, despondency, and everything in between. It’s crucial to stay focused on running the business throughout the process, as getting too caught up in the sale can distract from the day-to-day operations.

Remember, the sale process can take time, and it’s essential to keep the business running smoothly during this period. This not only maintains the value of the business but also keeps you grounded and focused during the emotionally charged sale process.

Knowing When to Sell or Keep Building

The decision to sell or continue building your business is a significant one. It should be based on revisiting the reasons you started the business in the first place and considering the life-changing amount of money that a sale could bring. It’s essential to weigh these factors carefully and make a decision that aligns with your long-term goals and aspirations.

Remember, selling is not the only option. There may be other avenues to explore, such as partnerships, mergers, or even franchising. It’s crucial to consider all these options and choose the one that best suits your financial situation and future plans.


In conclusion, selling a business is a complex process that requires careful consideration of various factors. It’s not just about the financial implications but also about the emotional toll and lifestyle changes that come with it. Selling is not the only option, and sometimes it may be financially better to not sell the business.

To learn more about these aspects and get professional advice, consider reaching out to Jonathan Baker at Punctuation. With their expertise in M&A services, they can provide you with the guidance you need to navigate the sale process successfully.

Thanks for learning from the latest “Lessons from DMJ” with Jonathan Baker.  You can find all of the content we create on our blog page here.  And if you want to create a marketing campaign that truly Hits The TARGET, check our FREE TARGET Marketing Playbook here.

Lessons from DMJ: The industry is like one big family

Quinn Bui, a rising star in the industry and the national sales manager for Rupt, is the focus of this article. His journey from running his own multi-line business to joining Rupt, a company set to disrupt the industry with its unique features, is a tale of ambition, innovation, and community. Bui’s experience with van life and his insights into work-life balance also offer a unique perspective on the lifestyle of a sales rep in the industry.

Quinn’s story is not just about his professional journey, but also about the industry as a whole. He speaks of it as a big family, a community excited about Rupt’s products and supportive of their mission. This article will delve into Quinn’s transition to Rupt, the company’s unique features and the industry’s response, as well as Quinn’s personal experience with van life and work-life balance.

Transition to Rupt

Quinn Bui’s journey to Rupt began when he was running his own multi-line business in December. A phone call from Jason Lucash about a new opportunity at Rupt set the wheels in motion. Intrigued by the prospect, Quinn decided to join Rupt as their national sales manager, a decision that marked a significant transition in his career.

His move to Rupt was not just a career shift, but also a chance to be part of a company that was set to disrupt the industry. Quinn’s experience and expertise were instrumental in shaping Rupt’s vision and strategies, making his transition to the company a significant milestone in his professional journey.

About Rupt

Rupt is a company that aims to disrupt the industry with its unique features. They offer one-piece minimum orders, full-color capabilities, and a 48-hour turn time, setting them apart from their competitors. Their operations are spread across three different locations, ensuring efficient and timely delivery of their products.

But what truly sets Rupt apart is their commitment to sustainability. The company is carbon neutral and uses recycled materials for its products. This not only reduces their environmental footprint but also appeals to a growing consumer base that values sustainable and eco-friendly products.

Excitement in the Industry

The industry has responded positively to Rupt’s innovative approach. Quinn describes the industry as one big family, a community that is interested in what Rupt is doing and supportive of its mission. This sense of camaraderie and collaboration is a testament to the industry’s openness to innovation and change.

The excitement about Rupt’s products is palpable. Their unique features and commitment to sustainability have caught the attention of many in the industry, leading to collaborations and partnerships that further Rupt’s mission. This positive response is a testament to the industry’s readiness for disruption and change.

Van Life and Work-Life Balance

Quinn’s experience with van life offers a unique perspective on work-life balance. He had been living the van life while running his own business and continues to do so while working for Rupt. This lifestyle, he says, has improved his work-life balance, offering him the flexibility and freedom that a traditional office setting might not provide.

As a sales rep, Quinn’s van life has also allowed him to be closer to his clients and understand their needs better. His unique lifestyle has not only improved his work-life balance but also made him a more effective and empathetic sales rep, further enhancing his role at Rupt.


Quinn Bui’s journey with Rupt is a testament to the company’s innovative approach and the industry’s readiness for change. He invites people to learn more about Rupt on their website or by reaching out to him for a virtual presentation. His story is a reminder of the power of innovation, community, and a balanced lifestyle in shaping a successful career in the industry.

Thanks for learning from the latest “Lessons from DMJ” with Quinn Bui.  You can find all of the content we create on our blog page here.  And if you want to create a marketing campaign that truly Hits The TARGET, check our FREE TARGET Marketing Playbook here.