In today’s fast-paced work environment, where deadlines are tight and expectations are high, it can be easy to overlook the importance of appreciation. However, research consistently shows that recognizing and valuing employees can significantly impact a company’s success. A simple “thank you” or acknowledging a job well done can create a positive ripple effect throughout an organization. When employees feel appreciated, they are more likely to stay, work harder, and even become brand ambassadors for the company.
Employee Retention
One of the most compelling reasons to prioritize appreciation in the workplace is its impact on employee retention. High turnover is costly for businesses. Recruiting, hiring, and training new employees requires time, money, and resources that could be better spent elsewhere. Yet, when employees feel valued, they are far less likely to seek new opportunities. A recent study by the American Psychological Association (APA) found that 93% of employees who reported feeling valued said they are motivated to do their best at work, and 88% reported feeling engaged. Among this group, only 21% plan to look for a new job in the coming year. These statistics suggest that feeling appreciated creates a sense of loyalty and commitment among employees, making them less inclined to leave.
Driving Productivity
Beyond retention, showing appreciation at work also drives productivity and engagement. When employees know their efforts are recognized, they are more motivated to go above and beyond. They are more likely to take ownership of their tasks, collaborate effectively with colleagues, and strive to exceed expectations. This heightened level of engagement leads to higher-quality work, increased innovation, and ultimately, better business outcomes. The same APA study reinforces this idea, as employees who feel valued are significantly more motivated to perform at their best. The simple act of recognizing an employee’s contribution can transform a disengaged team member into a motivated and productive one.
Employees Become Ambassadors
Furthermore, employees who feel appreciated often become enthusiastic advocates for their workplace. They are more likely to speak positively about their company, both inside and outside of work. These employees act as brand ambassadors, promoting the organization to potential clients, customers, and future talent. In an age where company culture and employee experience are crucial to brand reputation, having a workforce of genuine advocates can be a powerful advantage. This kind of organic, positive word-of-mouth can enhance a company’s reputation, attract top talent, and even improve customer loyalty. A satisfied and appreciated employee is a far more credible and effective spokesperson than any paid advertisement or marketing campaign.
Branded Merch Shows Real Appreciation
One effective way to show appreciation and foster this sense of loyalty and brand advocacy is through the use of branded merchandise. Providing employees with high-quality, branded items such as clothing, accessories, or office supplies can serve as a tangible reminder that they are valued members of the team. Branded merchandise not only helps to instill a sense of pride and belonging among employees but also turns them into walking ambassadors for the company. When employees wear or use branded items, they are subtly promoting the company wherever they go—whether it’s at a client meeting, a networking event, or even in their personal lives. This not only boosts employee morale but also increases brand visibility in a meaningful way.
Be Real
However, it’s not just about saying “thank you” or giving away swag. Effective appreciation must be genuine, specific, and consistent. Generic or insincere praise can come across as patronizing, undermining its potential benefits. Managers and leaders should take the time to recognize the unique contributions of each employee and provide personalized feedback. Branded merchandise can be a part of this strategy, but it should be thoughtfully selected and presented as a sincere token of appreciation, rather than just another item. Whether it’s through public recognition in a team meeting, a thoughtful note, or a small token of appreciation like branded merch, the key is to make employees feel seen and valued for their individual efforts.
Showing appreciation in the workplace is not just a “nice-to-have” but a strategic business practice that can lead to lower turnover rates, increased productivity, and stronger brand advocacy. By fostering a culture of gratitude and recognition, supported by thoughtful gestures like branded merchandise, companies can build more engaged, loyal, and motivated teams that drive long-term success. So, the next time you notice an employee doing a great job, take a moment to acknowledge their efforts—whether it’s through words, actions, or a thoughtfully chosen piece of branded gear—you might be surprised at the positive impact it can have.
Want to attract and retain the best team possible? Check out our TARGET Hiring Playbook. You can get that here.
If there was ever a piece of business content that gets you ready to slide into the weekend, it’s Thirsty Thursday! On Thirsty Thursday, we try a mystery drink from a very cool piece of branded drinkware. We have no idea what is coming, so you get a true (and sometimes inappropriate) reaction to what we try! This time we discuss the Carabiner Handle Stainless Steel Mugs you can use on the go…and Dragons. Watch the latest episode now!
Why Check Out The Carabiner Handle Stainless Steel Mug?
Let’s just say that this piece is functional and affordable. The Carabiner Handle Stainless Steel mug is perfect for that camping trip, kayaking trip, or that person on the go. And when you get to higher quantities, you are looking at less than $5.
So yes, we have great drinkware every time. But you never know what we will be talking about. How did we start talking about Dragons? You will just have to watch the full episode now!
However, if you are interested in finding out more about The Carabiner Handle Stainless Steel mug (or any of the other drinkware we feature) check out our shop here.
Here’s a big thank you to our viewers for tuning in.
We hope you enjoyed this episode of Thirsty Thursday as much as we did. Until next time, stay thirsty!
Each Thirsty Thursday, we feature a cool piece of branded drinkware. To learn more… head to our shop here.
If there was ever a piece of business content that gets you ready to slide into the weekend, it’s Thirsty Thursday! On Thirsty Thursday, we try a mystery drink from a very cool piece of branded drinkware. We have no idea what is coming, so you get a true (and sometimes inappropriate) reaction to what we try! This week, we are drinking out of the Brig Tumbler from our pals at CPS/Keystone and ask ourselves “is this an alcoholic popsicle?”. So let’s not delay any further…watch the latest episode below!
Why Check Out The Brig From Keystone?
While we never know what we are going to get from the drink, the drinkware is usually consistent. And this week we drank out of the Brig…and it was solid. It’s a double-walled stainless steel painted tumbler and it caught our attention for a couple of reasons. First, it has a great heavy feel that screams “quality.” You know your coffee will be staying hot in this baby for hours. Second, we were caught off guard by the price point. This is a really nice piece for under $8! Oh…and as you will see in the video, the lid is perfect!
So if you are interested in finding out more on the BRIG (or any of the other drinkware we feature) check out our shop here.
Here’s a big thank you to our viewers for tuning in.
We hope you enjoyed this episode of Thirsty Thursday as much as we did. Until next time, stay thirsty!
Each Thirsty Thursday, we feature a cool piece of branded drinkware. To learn more… head to our shop here.
For many, August means “back to school.” With that in mind, we want to give you a Master’s Degree in Merch this month! Well, this month we want to show you the 8 Promotional Products you need to know about in August. It’s the 8th month…and there are 8 products! Get it? This month we have items that are fun or functional (or both). And if you want to skip the line and go straight to order information…you can head here.
8 Promotional Products You Need To Know About In August
Our goal is to show you some timely, and hopefully trendy, promotional products that will hit many different price points. In addition, we will tell you what we love about the products…but also some drawbacks as well. Let’s dig in!
Battery Operated Handheld Milk Frother
With a high-speed rotating motor, this handheld frother ensures rapid and uniform frothing every time perfect for cappuccinos, lattes, macchiatos, hot chocolate and more. Powered using 2xAA batteries, the durable stainless steel whisk spins at 14,000 rpm! The On-Off slider is simple to use and makes for easy, one-handed frothing.
Positive: The people who like this will LOVE it! This is a cost-effective way to reach those who want to upgrade their drink experience.
Negative: It will take some explaining. Not everyone will “get it.” That being said, an opportunity to explain the product is often an opportunity to grow your brand.
Proline 12′ Tape Measure
Measure mastery for branding accuracy. The ProLine 12′ Tape Measure provides a reliable tool for precise measurements. Featuring a 12-foot pull and press-to-lock mechanism for hassle-free operation, the tape is a 1″ scale with 1/16″ increments. The rubberized finish ensures a comfortable grip during extended use, and the built-in wrist strap and belt clip enhance portability. Perfect for construction companies, builders, material suppliers, renovators, and home care.
Positive: This is incredibly functional. In nearly every office and organization, there is a need for a measuring tape. In addition, there are plenty of opportunities to build a campaign around “does the competition measure up?”
Negative: Some organizations are looking for “new and trendy” and this might not fit the bill for that.
.33 Oz. Stain Remover Pen
Who doesn’t want a product that removes mistakes? We all do! This functional, cost-effective stain remover pen is a great event piece that targets anyone trying to keep their brand clean!
Positive: Everyone makes messes, so this translates to most industries. In addition, this is more cost-effective than the brand-named alternative!
Negative: This item might skew female. So it’s important to know your audience.
Left/Right Scissors
You can always tell our favorite products by whether or not we do them for ourselves. We have done these scissors more than once! They are functional, great quality, and have a wonderful imprint area. These are great pieces of branded merch that people will keep for years.
Positive: Everyone can use a great pair of scissors. But often, you can’t find them when you need them. This solves that! Your brand will be on the fridge or in the cubicle for years!
Negative: The only thing we can come up with is that they are tough to travel with. These are cool unless your organization might think they could get “a bit stabby.” lol
Oversized Carry-All Tote
The versatile size of this tote makes it perfect for traveling, vacations, and other outdoor events. Very large open main compartment with a wire rim that gives the bag its shape and sturdiness. Choose from trendy chevron colorways or the always-popular graphite finish.
Positive: Many of the items on this list are based on functionality. This is no different. Everyone can use this tote at the beach, pool, or any place you carry…well…anything.
Negative: While super functional, this item might skew a little female. So if you have a male-dominated audience, this might not be for you.
Wizzard Comfort Spinner Pen with Stylus
The Wizzard Comfort Stylus Spinner Pen seamlessly blends stress relief with an enjoyable writing experience. This executive metal pen features a stylish houndstooth pattern fidget spinner that effortlessly whizzes with a flick of a thumb. Paired with the matte soft-touch barrel and gunmetal trim, it creates the perfect promotional pen. Your brand will stand out with the large imprint area, and the smooth writing ink with push retraction ensures a joyous writing experience.
Positive: These pens are addictive! And the cost of this one will not break the bank. If you do these pens, get ready for people to ask for them!
Negative: While there are definitely more expensive spinner pens, these are not inexpensive writing instruments. That being said, we think it’s worth it when people ask for your branded merch by name!
Breakaway Wireless Bluetooth Speaker
Break away from a boring listening experience! With the Breakaway speaker, you can get a true stereo sound. Simply twist the left and right side and you can separate one speaker into two, filling even large rooms with high-quality surround sound. A silicone sleeve makes it easy to twist back together and take with you wherever you go.
Positive: There are lots of positives on this one. Great sound. High perceived value. And cool factor! What do you mean it turns into TWO speakers?
Negative: While these are a great value, they are more expensive than some of the other items on this list.
30 oz. Bronx Stainless Travel Mug with Carrying Handle
Introducing the 30 oz. Bronx Stainless Travel Mug with Carrying Handle! This mug features a wide mouth for easy filling and cleaning, a screw-on lid with a convenient drinking spout and straw, and impressive insulation that keeps your drinks hot for up to 4 hours and cold for up to 8 hours. Its BPA-free construction ensures peace of mind, making it the perfect choice for your on-the-go lifestyle.
Positive: We love the functionality of this piece of drinkware. It has a great look for your brand, and it’s perfect for a lifestyle that is on the go! Oh…and the price point is great!
Negative: There are a lot of drinkware options on the market right now. So if you are burned out on drinkware, this might not be it for you.
As always, we want to provide you with value. So if you want to create marketing campaigns (and appreciation gifts) that hit the TARGET, check out our TARGET marketing playbook here.
Welcome to another exciting episode of Thirsty Thursday, where we dive headfirst into the world of mystery drinks. Our hosts, Jade, Kirby, and Briar, with their adventurous palates, are ready to take on the challenge of identifying the unknown beverage served in a piece of branded drinkware. Thirsty Thursday is not just about quenching thirst, but also about exploring new flavors, textures, and the thrill of the unknown. The concept is simple: our hosts are presented with a mystery drink, and they have to guess what it is based on its taste, aroma, and appearance.
Today’s episode promises to be a rollercoaster ride of flavors. Our hosts are all set to taste a mystery drink from a branded drinkware. The drinkware is not just any ordinary bottle; it’s a Billy 26 o eco-friendly aluminum bottle with an FSC bamboo lid from PCNA. The mystery drink is said to be so sweet and fruity, it’s like drinking a pixie stick! So, buckle up and get ready for a flavor-packed journey.
The Branded Drinkware
The Billy 26 o eco-friendly aluminum bottle from PCNA is not just a bottle; it’s a statement. Made from 100% post-consumer recycled aluminum, this bottle is a testament to PCNA’s commitment to sustainability. The FSC bamboo lid adds an elegant touch to the overall design, making it not just eco-friendly but also aesthetically pleasing. The bottle is a perfect blend of functionality and style, making it a must-have for all beverage enthusiasts.
Despite its high-end look and feel, the bottle is surprisingly affordable. Priced under $7.50, it offers great value for money. The construction of the bottle is robust, with the aluminum body providing excellent insulation to keep your drinks at the perfect temperature. The bamboo lid is not just stylish, but also practical, offering a tight seal to prevent any leaks. In short, the Billy 26 o eco-friendly aluminum bottle is a perfect companion for your beverage adventures.
Tasting the Mystery Drink
As our hosts take their first sip of the mystery drink, their faces light up with surprise. The drink is incredibly sweet, with a fruity flavor that instantly reminds them of a pixie stick. The hosts speculate about the drink’s content, with guesses ranging from a sweetened fruit punch to a candy-flavored cocktail. The drink’s vibrant color and sweet aroma only add to the mystery.
The moment of revelation finally arrives. The mystery drink is a blue raspberry-flavored BeatBox beverage with an alcohol content of 11.1%. The hosts are taken aback by the unexpected combination of flavors. The sweetness of the blue raspberry, combined with the kick of the alcohol, makes for a unique drinking experience. It’s like drinking a pixie stick but with a twist!
Reviewing the Drink and the Bottle
The hosts give their final verdict on the mystery drink and the eco-friendly bottle. The drink receives mixed reviews. While some hosts enjoy the sweet, fruity flavor, others find it a bit too overpowering. The high alcohol content is also a point of discussion, with some hosts appreciating the kick it adds to the drink, while others feel it’s a bit too much.
The eco-friendly bottle, on the other hand, receives unanimous praise. The hosts appreciate its stylish design, practical features, and eco-friendly construction. They agree that the bottle is a great investment, offering not just functionality but also a way to support sustainability. As the episode concludes, the hosts express their excitement for the next Thirsty Thursday, leaving the viewers eagerly waiting for more.
As always, we want to provide you with value. So if you want to create marketing campaigns (and appreciation gifts) that hit the TARGET, check out our TARGET marketing playbook here.
Our latest episode of Lessons from DMJ features an insightful interview with Mark Graham, the co-founder and chief brand officer at commonsku. Mark’s entrepreneurial journey is a testament to the power of customer care and team collaboration in building a successful business. From the humble beginnings of a startup to a stable business in the promotional products industry, commonsku’s growth story is nothing short of inspirational. In this article, we delve into Mark’s reflections on his journey, his emphasis on customer and colleague care, his advice on creating memorable events, and his thoughts on team growth and inspiration.
Mark’s entrepreneurial wisdom is a beacon for anyone navigating the tumultuous waters of business. His insights on the importance of not trying to control everything and finding a balance between focusing on details and letting go of unnecessary stress are particularly enlightening. As we explore Mark’s journey and wisdom, we hope to inspire you to take a customer-centric approach in your business, create memorable experiences, and build a team that’s rooted in respect and trust.
Reflection on the Growth of commonsku
Mark’s reflections on the growth of commonsku are a testament to the power of perseverance and adaptability. He recalls the journey from a startup to a stable business in the promotional products industry with a sense of pride and gratitude. The journey, as he puts it, was not without its challenges. One of the key lessons he learned was the importance of not trying to control everything as an entrepreneur.
Mark emphasizes that finding a balance between focusing on details and letting go of unnecessary stress is crucial for entrepreneurial success. It’s about understanding that perfection is not always attainable and that sometimes, good enough is indeed good enough. This balance, he believes, is what has allowed common skew to grow and thrive in a competitive industry.
The Importance of Taking Care of Customers and Colleagues
Mark’s philosophy on building a successful business is centered around taking care of customers and colleagues. He believes that the success of a business is directly tied to the happiness of its customers and employees. This means going above and beyond to ensure that customers are satisfied and that employees feel valued and respected.
He emphasizes the importance of creating a great business by taking care of customers and colleagues. This involves not only providing excellent products and services but also creating a work environment where employees feel valued and appreciated. According to Mark, a happy team leads to happy customers, and happy customers lead to a successful business.
Advice on Creating Great Events
Mark is not only a successful entrepreneur but also a seasoned event planner. He shares his advice on creating great events, emphasizing the importance of being a great host, focusing on guest experiences, and connecting attendees. According to him, a successful event is one where guests feel welcomed, engaged, and connected.
Being a great host, he says, involves anticipating guests’ needs and going above and beyond to meet them. Focusing on guest experiences means creating memorable moments that guests will remember long after the event is over. And connecting attendees involves facilitating meaningful interactions between guests, which can lead to lasting relationships and collaborations.
Growth of the Team at commonsku
Mark discusses the growth of his team at commonsku and the challenges that come with transitioning from a small team to a larger organization. He emphasizes the importance of respecting and trusting team members and giving them guidance without micromanaging. According to him, a successful team is one where members feel trusted and empowered to do their best work.
He believes that as a leader, it’s important to provide guidance and support without stifling creativity and initiative. This involves trusting team members to make decisions and take ownership of their work. It’s this trust and respect, he says, that has allowed the team at commonsku to grow and thrive.
Inspiring People
Mark draws inspiration from several people in his life. His business partner and wife, his parents, Denise Taschereau from Fairware, and Rena Nelson from Brandid are just a few of the people who inspire him. He credits these individuals for their resilience, creativity, and dedication, and for inspiring him to be a better leader and entrepreneur.
He encourages others to find their own sources of inspiration, whether it’s from family, friends, or industry leaders. According to him, inspiration can come from anywhere, and it’s important to stay open and receptive to it.
Conclusion
Mark’s journey and insights offer valuable lessons for entrepreneurs and business leaders. His emphasis on customer care, team collaboration, and balance is particularly enlightening. He encourages people to connect with him and commonsku on social media platforms and LinkedIn to continue the conversation and learn more about his journey and insights.
As we conclude, we hope that Mark’s wisdom inspires you to take a customer-centric approach in your business, create memorable experiences, and build a team that’s rooted in respect and trust. Remember, success in business is not just about making profits, but also about making a positive impact on customers and employees.
