by Kirby Hasseman
“In 5 years you be the same person, except for the people you meet and the books you read.” You have the ability to get smarter. You have the ability to grow. You are NOT the same person you will be…if you choose to read (or listen to) books. You get to choose. But what books? I have already given you a list of books that I recommend for people in sales (and we are all in sales).
That got me thinking about the books that I think are foundational. These are the books, that if you haven’t already read, I think you should.
These are the 5 books I want my daughters to read.
Mindset by Carol Dwek: If you have not read this book, start here. In this book Dr. Carol Dwek explains that there are really only two mindsets; fixed and growth. And your Mindset, can unknowingly determine the overall trajectory of your life. This is powerful and is a must read for anyone that wants to get better…at anything.
7 Habits for Highly Effective People: Yes I recommend this book a lot. That’s because I find myself quoting it all the time, and it’s been years since I read it. There are so many foundational principles in it that can help anyone. If you want to improve, then be pro-active, stay in your circle of influence, and sharpen the saw by reading this book! 🙂
The 5 Second Rule: This is a great book to get you un-stuck. It’s a simple principle…but simple does not always mean easy. And if you are going to get this one, I recommend the audiobook because the author Mel Robbins is awesome on it.
The Happiness Equation: I found this one easy to read and a pleasure to learn. Your mind functions better when you feed it “happy.” Author Neil Pasricha explains the “hows” and the “whys” in this great book.
Fan of Happy: Okay, you have to give me this one. It’s a book about personal development that I (quite literally) wrote for my daughters. You can check it out here.
So those are just a few “foundational” books on personal development that I think everyone (including my daughters) should read. As always, let me know your favorites! And remember, never miss an update by signing up for our VIP newsletter here!
by Kirby Hasseman
The Delivering Marketing Joy Podcast is back! Our goal here is to attack 2018 with a vengeance! The Delivering Marketing Joy Podcast will provide some inspiration, motivation and education to make it happen! Consider this your 10 minute “kick in the pants” to get your week started off right! This week on the podcast we look at something that is holding a lot of people back…perfection. Today we talk about the idea that “done is better than perfect.” What do I mean? Listen in now! As you may have noticed, I referenced a few books here for you. Here are some links to check those out! Scrum by Jeff Sutherland Lean Startup by Eric Riess Finish by Jon Acuff These are all some great resources to get you to move away from worrying about perfection…but getting to done. Thanks for listening! Make sure you never miss an update by signing up for our VIP newsletter here.
by Kirby Hasseman
I can tell you where I was 20 years ago. I was at Coshocton Hospital. At around 4am, my wife’s water broke and at 6am we arrived at the hospital to welcome our first child to the world. In what we now know is typical fashion, she made us wait nearly 12 hours. Happy Birthday Skylar Hasseman! Today Skylar is a fun and energetic young lady. She is working hard to create a cool life for herself and I am incredibly proud of her. One of her gigs (she currently has 3 jobs) is working here at Hasseman Marketing. She is working hard to fill in for Dustin Haywood as we help our clients with social media, and she is working on a new project called Ohio’s Heart. We are really excited to share the news on this project, and it’s coming soon. Long story short, I am very proud of Skylar Hasseman…and it’s her birthday. So reach out to here and wish her a happy birthday! Thanks so much for reading this blog each day. If you want to make sure you never miss an update, you can sign up for our VIP newsletter here.
by Kirby Hasseman
“Don’t mistake my kindness for weakness.” Al Capone I am a believer in the power of positivity. I always have been. It’s not just some “pie in the sky” ideology (though that is probably how it started), it’s science. As we get to understand the human brain, studies are showing us that our minds function better when we are happy and not full of stress. So it’s not that I just want to think about rainbows and unicorns. Science tells us that we can do more when are brains are happy. But positivity is not easy. It can be hard work. Positivity takes strength. But if you put in the work…it’s worth it. Positivity Takes Intention: Most of what we see in the world is negative. As a matter of fact, studies tell us nearly 90% of what we see in the world and in the media is negative! It’s not that people are bad…it’s science. For thousands of years, our brains have been trained to do it to keep us alive. It’s biological. But that constant need to find “the bad” is not serving us well today. There are not tigers around every corner. Now we need to train our brains to look for the positive. We need to seek it out. The good news is, once we start to actively look for the good, it will show up more often. It’s like when you buy a red toyota and then it seems you see them everywhere. You have told the subconscious mind that they are important. So it starts to point them out. That’s what happens with good things. When you start to look for them, you see them everywhere. Positivity Takes Strength: Because most of what you see is negative (and the same is true for everyone) it takes strength to be the one that points it out. We have, what feels like, the whole world working against it. From the 11 o’clock news (seriously why does anyone watch that anymore?) having story after story of fires and shootings, to your social media filled with complaining, you will feel like you are swimming upstream. You have to choose, every day, to look for the good. It’s hard work. And the reality is, there will be resistance. There will be the people, that when you post something good that you see, will argue with you. They will push back. They will rain on your parade. It takes strength and perseverance to keep spreading the positive message when it seems that no one wants to hear it. Positivity Takes Teamwork: And that’s why it takes teamwork. When you decide to be more positive in your life, you might feel alone. It might feel like everyone is working against you. I get it. But there are others who want the same thing. Connect with them. Build them up and let them do the same for you. We have this in Coshocton County right now. We have a great core of people working to move the community in a good direction. But with any progress, there is pain. And when that pain comes, there will be a group of people that want to tear that progress down. It’s frustrating…but it’s natural. That’s why the teamwork is so important. When you are creating a positive future, you are not alone. It might feel like it…but you are not. That’s why it takes strength, not weakness, to be kind. Keep up the good fight my friends. No matter where you are, pushing out positive is hard. It takes strength and perseverance. But it’s worth it. Make sure you never miss an update! Sign up for the Hasseman Marketing VIP newsletter here.
by Kirby Hasseman
I love what we do. I love the fun SWAG. I love Delivering #MarketingJoy. It’s a fun feeling that has “just a bit of Christmas morning.” But it’s been a while since I have been as excited as I am about these new t-shirts we just got in at Hasseman Marketing. Why, you might ask? Why am I this excited about a t-shirt? Let me count the ways… 1. So Soft: I have become a bit of a t-shirt snob, I’ll admit. I just don’t want the rough, scratch promotional t-shirts of the past. They have a place…but not in my closet. These t-shirts are so soft and comfortable. You will be excited when they come out the laundry! 2. Soft Print: Have you ever gotten a nice soft shirt, but it was ruined by heavy print? Me too. Not on this shirt! As you run your hand over this shirt, you literally can’t feel the printing at all. It’s so sweet. 3. A Design You Want to Wear: I am in the logo business. But I don’t always want to have my name in everyone’s face. This shirt has a message I am excited to get behind. 
4. Private Label: The special sauce of this shirt is the Private Label. The reality is, when you hand out a t-shirt that says Gildan, you promote Gildan. Is that what you wanted? Is that why you did this? Of course not. You wanted to build your brand. Me too. This shirt is private labeled as a Hasseman Marketing t-shirt. It’s ours. You could create your own too. (Talk to us about that here). 5. Branding: And yes there is branding on the back. The message is one people want to wear, and the logo on the back is more subtle. We get our branding…just not so “in your face.” So like I said, I am fired up about these new shirts. As a matter of fact I am wearing one as I write this. I can’t wait to get them in the hands of our best clients, advocates and prospects. When was the last time you were this excited about getting your company t-shirts? More importantly, isn’t it time you were? Make sure you never miss an update! It’s time to sign up for the VIP newsletter here. Oh…and if you want to create a campaign you and your team are excited about, you can start by shopping online here.
by Kirby Hasseman
-Everyone can take…and most people do. It takes a special person to give.- That’s why I am excited to share that my daughter, Jade Hasseman, is organizing a Clothing Drive again this year in Coshocton. You may remember that she organized one last year…and the results were amazing. I even talked about it in the DMJ podcast here. Last year, Jade saw a need at her school. Some kids simply did not have some of the basic necessities. Her idea started simple enough. She felt like her and her friends had plenty. So they could donate their extra clothing for those in need. That is wonderful…and would have been fine. But the idea took off. Not only did the Coshocton community step up to donate clothing off all sizes, but so did people outside of Coshocton too! It’s worth a special shout out to Andrea Debottis from Flying Colors Imprinting, who donated 2 full skids of samples for people in need. In the end, we filled the Coshocton High School cafeteria for 2 days and gave away nearly everything to families in need. It was heartwarming!
So the event is happening again this year! Jade has made arrangements to partner with several other student organizations and we are soliciting donations again. How Can You Help? I am so glad you asked. There are several ways you can be a part of this cool event. 1. Clean Out Your Closet: The easiest way to help is to simply look through your closet. Find the really nice items that you no longer need, and donate them to the drive. 2. Cold Hard Cash (or checks): Jade will be accepting monetary donations so she can get some basic toiletries. We were surprised by those that did not have some of the basics last year…and we want to address that too! 3. Check with your organization: Does your organization have misprints, samples, a closet full of goodies that no one uses? If so, they would likely be perfect for this! Like I said, one of the most impactful donations came from Andrea Debottis because we were able to serve so many with her donation. Be like Andrea! Jade has created a Facebook event so you can keep on progress (you can find that here). She has set a deadline for collections ending November 2 with distribution around the first of December. But in the meantime, if you want to donate (especially those outside of Coshocton County), please reach out to us at Hasseman Marketing. We will help to coordinate the when and where. Thanks for considering. Thanks for helping. Thanks for making a difference. Want to make sure you never miss an update? Sign up for our VIP newsletter here. We want to help you make a difference every day.
