by Kirby Hasseman
Each week Kirby will dig into a word that will help in personal development, sales, and growth. The weekly word is designed to be short and sweet, and provide a quick lesson that will help you grow each week.
THE 30 DAY CHALLENGE The Hasseman Marketing weekly word this week is GRATITUDE. The fact is studies will tell you that if you are more happy then you are more likely to succeed. Kirby feels that we have that all backwards in life. He says that people say to him all of the time “how do I become more happy?” Kirby answers this question by telling us to become more grateful. If you want to become more grateful, Kirby gives us an exercise on how to do this. In this video, he teaches us to go around each day and to think of reasons to write someone a Thank You card. Kirby says the first week is going to be pretty easy. You will be able to think of customers, mentors, neigbors, friends, and people that have helped you along the way. Kirby preaches that as you continue to go through this process and look for things to be thankful for, guess what…..you are going to find it! You are going to be more happy! Kirby challenges us to go through a GRATITUDE exercise. In this challenge he suggests to spend thirty days and try to send a Thank You card to someone every single day. Don’t miss a day. Be diligent and stick to this exercise. By doing this exercise, Kirby feels this will reshape the way you look at your world. Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here.
by Kirby Hasseman
I was looking into the eyes of a frustrated young lady. She was in the middle of a situation where someone she used to be close to was disparaging her on social media. She was angry. She was emotional. And she looked at me and said “I want some advice. What do you think I should do?” It’s a tough spot. But I said, “What I am about to say is simple…but it’s not easy.” I told her that she needed to ignore it. She needed to rise above it. She should not respond in kind. The fact is, what she needed to do was simple from my perspective. It was simple because I was not emotionally attached to it. But simple is not the same as easy. The same is true for nearly everything we want to accomplish in life. We “know” what to do. You want to lose 10 pounds? You need to eat better and work out more. Simple. You want to increase your sales? You need to reach out and talk to more potential customers. You need to ask them to buy from you. Simple. Oh, you want to have a better relationship with your significant other? You need to listen more, give more, love them more. Simple. That’s why it’s really easy to look at other people’s lives and diagnose what “they” need to do. When we look at other people’s situations, we have no emotional attachment to the issues. So we can look objectively and easily prescribe a solution. What does this mean for you? It means we all struggle with the same challenge. We know what to do. We just need to do it. So grant yourself some grace if you have not done it in the past. You can only do something about today. The solution is likely simple…it’s just not easy. Today, do the thing you know you need to do. Then do it again. Make sure you never miss an update! Join our VIP newsletter here.
by Kirby Hasseman
It’s time for a tradition like no other! Each week, our very own Jeff Wickerham takes the time to highlight a specific promotional product that he thinks YOU should know about! 
This week’s pick is a fully customized beanie. This particular beanie highlights Hasseman Brewing Company, a new company that Kirby has started. This beanie can be fully customized with whatever colors are in your logo. Jeff thinks these beanies are pretty sweet! A couple things that are really nice about these is they are high quality beanies AND there is only a minimum quantity of 24 at less than $10.00 a piece! This is a great deal…and one worth considering for your next promotion. If you need more information, please email us here. Stay tuned for next Friday’s Jeff’s Pick! Oh…and don’t forget to sign up for our VIP Newsletter here.
by Kirby Hasseman
It’s that time of year. You know you need to say “thank you” to your employees, clients, prospects, board members, and sales team. (Not sure that you do? Read this). But you don’t know how to do it. You want to make an impact. You want to have the sentiment last. You want them to know that you love them! So what do you do? Here are a few really cool Year End Gift ideas that will make you stand out…and the recipient say “Wow!” Urban Peak Gift Set: This awesome Gift Set features 3 different drinkware pieces…all of them guaranteed to keep your hot drinks hot and your cold drinks cold! No matter what the situation is, your brand will have them covered. This all comes packaged with an awesome cooler bag constructed of rugged waterproof 500D Tarpaulin exterior. This piece will not only give them a huge “wow” on arrival, but it will have lasting impact for years. Check out the colors and details here. Wrapsody Headphones: Your team (or clients) will be blown away by the Wrapsody headphones. Not only do they deliver crazy good sound in these noise-canceling headphones, but they also come in amazing packaging that will make everyone feel special. Put a cool design on each of the ‘phones and you have a gift that will wow them over and over! Check out information here. Duet Tote Bag: This new tote collection has been turning heads. This is retail inspired and female friendly item is a great item to keep them thinking of your brand nearly every day. Whether they are going to the office, gym, beach or more…this item can bring the Wow. Mission Pack: If you want you and your team carrying the “hot” new item, then check out the Mission Pack. This backpack style business bag is perfect for life in the office and life on the road. Great space for all of your tech, your laptop and even a built in cooler bag. This is a fully functional pack for every day! Check out pricing and details here. RoxBox Bluetooth Speakers: If you want some great sound and some great tech for the money, consider these. The RoxBox Bluetooth Speakers are easy for pairing and provide great sound…and the potential for full color imprint! Check out these and see your brand blasting “wow” sound around every office you visit! These items are full of “wow.” But if you don’t see something that matches what you need, no worries. If you want personalized suggestions for your team or customers, email us here. You can also see our “Super” Holiday flyer online here or you can shop online here.
by Kirby Hasseman
Each week Kirby will dig into a word that will help in personal development, sales, and growth. The weekly word is designed to be short and sweet, and provide a quick lesson that will help you grow each week. 
Guess who’s back, back again??? Kirby’s back!!! Tell a friend!!! Welcome Back!!!! Kirby Hasseman of Hasseman Marketing is bringing back the weekly segment of the Weekly Word!! This segment focuses on personal development that will build a lesson around a word each week. This week’s weekly word is GOALS. In this video, Kirby teaches us the importance of having goals in your life and gives a few pointers on how to live the life that you mean to live. Kirby believes that if you want to build a life that you want you have to do it with intention. The way you do that is to create your life around GOALS. Kirby emphasizes that studies actually show that only 3% of the population have their goals and have them written down. This is totally blows Kirby’s mind, because most studies show you that you are more likely to achieve your goals if you have your goals and actually write them down and post them as a daily reminder. So make it your goal to strive to be a part of that 3%. Make it a habit to do your life intentionally. Always keep in mind that if you don’t know where you are going, any road will take you there. Kirby encourages you to think about your GOALS, write down your GOALS, and build a life that you mean to build. Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here.
by Kirby Hasseman
The “secret to successful selling” is something that sales professionals and entrepreneurs search for like the holy grail. There are thousands of books about the subject. White papers and blogs are shared to help you find this elusive “white whale.” Videos are produced all the time to help you “fill the funnel” and “close the sale.” But here is the secret I have found about sales. There is no secret. The process to growing your sales is simple…not easy. Are you ready for it? Want to hear it? Here goes… 1. Make more sales calls (to real potential buyers).2. Ask for the order. I know that’s not sexy and not detailed. But I find in most cases (including my own), when sales are trailing, these two things can help. Let’s dig deeper though. Here are some more tips on growing your sales in nearly any market. 1. Be a Learner Not an Interrogator: If you have been in sales for more than 3 minutes, you have heard people tell you that you need to “ask questions” and you need to “listen.” There are all kinds of memes that will tell you that you have two ears and one mouth and to use them accordingly. But one trap you can fall into is to ask questions in a sequential order. You have a script (even if it is of questions) and you follow that. You want to get to the answers so you can qualify this prospect. In this instance, you are asking questions, but not really listening. Take on the role of a “learner.” Listen to their answers and ask follow up questions with things like, “Tell me more about that.” This will allow you to learn more about the problem you are trying to solve, but also the person who you are meeting with. 2. Provide Value: One of the best ways to connect with a person (buyer) is to listen to them honestly (see above). The next is to sincerely try to help them. Obviously we are all in business, and we want to make the sale and make money. But if you listen, you might find a way you can provide them value outside of the transaction. Do you have an article you can share with them? Are they new to town? Can you help them find a place to shop? Whatever. Listen to them and provide value up front and you will create a person that wants to do business with you when the time is right. 3. Ask For Next Steps: I said above that we need to “ask for the order” and that’s often true. But sometimes that’s jumping the gun. What I like to consider is “what is the logical next step?” Ask for that. Sometimes sales professionals are reticent to do this because it might seem pushy. To be honest, I think it’s weird if you have just spent time with a client and don’t ask. You have just wasted their time and yours. Maybe the next step is to put another appointment on the calendar. Maybe it’s to ask for the order. Maybe it’s step where the client needs to provide you information. Whatever it is, ask for that. The fact is, there are many subtle steps to the sales cycle. But if you take these 3 steps you will start to see progress in your sales journey! Don’t ever miss a post from Hasseman Marketing! Sign up for our VIP newsletter here.
