Weekly Content Recap September 19th – September 23rd 2016

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 You are busy.  We understand.  That is why we have this handy blog post that gives you a chance to catch up with all of our content from the Hasseman Marketing team in one place!  Jump in…and Embrace the Hustle!  Interested or Committed?I recently heard that salespeople are the “elite athletes” of the business world.  I could say the same for entrepreneurs.  

 

 

Deciding to be FantasticSeth Godin makes the statement, “Deciding to be Fantastic!” This concept opens up additional notions of how we control our moods – don’t let the trials of today keep you from the joys of tomorrow!  The Difference Between Mentors and HeroesSeth Godin observed that it is important to comprehend the differences between Mentors and Heroes. Making your Company the Rational ChoiceKirby and Seth Godin discussed ways to make your company the rational choice among many.https://hassemanmarketing.com/single-post/2016/09/21/Making-your-Company-the-Rational-Choice 

How to Differentiate Yourself and Your Business

Seth Godin made some insightful comments about differentiating. People constantly want to set themselves and their business apart from others, which allows them to create noticeable value for their company.  Why Give Freely of Your Time and Expertise?Kirby asked Seth Godin why he gives so much of his time teaching others in the industry. Mr. Godin pointed out how different people performing above and beyond their required duties will lead to a better world. 
Books to Check Out by Seth GodinNot only is Seth a Best Selling Author of 18 books, but these works have also been translated into 35 different languages.   The Word of the Week is Focus! The Word of the Week is Focus! In this video, Kirby discusses how you shouldn’t just rely on the multitasking to get your work done. Episode 101 of Delivering Marketing JoyThis week in Episode 101 of Delivering Marketing Joy! Kirby Hasseman interviewed Phil Martin, National Sales Manager at Warwick Publishing Company. Want to keep up all the time?  Make sure to join our VIP List!  Our VIP’s get an email with the latest content…and other special offers as well.  Join here. 

Deciding to be Fantastic

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In last week’s Delivering Marketing Joy, Episode 100, Seth Godin makes the statement, “Deciding to be Fantastic!” This concept opens up additional notions of how we control our moods – don’t let the trials of today keep you from the joys of tomorrow!

 

Have you ever had that day where nothing seemed to be going your way? Was everything completely out of your control? It’s true that many times things might slip through our fingers, which can make things very frustrating. There are also times where we can’t put a positive spin on our circumstances, such as a death in the family.

 

 

But most of the time we do have a choice, we can look at our circumstances from two different perspectives. First, we can decide that there is no positive way to look at this incident. Or conversely, we can ask ourselves “What can I take away from this issue?” You may decide that you can choose to learn and never make that mistake again. Also, sometimes taking a break before a second look might allow you to see a different outcome or solution. So you do have the decision to be fantastic! Your attitude and outlook are completely in your control; don’t let anyone else make you think any differently.

 

Positive people lead healthier and happier lives. Stress is a silent killer, although it is in all of our lives we can counteract it with positive thinking. Every little bit helps, you will notice that changing your mindset becomes easier the longer you practice it.

 

You can find more of these great ideas on Seth Godin’s Website: http://www.sethgodin.com/sg/

 

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The Word of the Week is Focus!

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The Word of the Week is Focus!  In this video, Kirby discusses how you shouldn’t just rely on the multitasking to get your work done. We can all have lots on our plates at any given minute. I know I am always getting overwhelmed trying to get all of the required tasks done, not to mention the other responsibilities, I would prefer to finish. But doing them all at the same time takes longer and at the end of the day, you will have completed less. Take time to focus….try not to get overwhelmed. Put your tasks in order of priority and then start working on checking them off, one by one. The best way to do work is by focusing for an allotted time and then taking a short break. This allows your brain to rest and reset, as where multitasking is doing something completely different.  Multitasking is continually interrupting your brain when it is trying to focus, inhibiting it to form the same train of thought. You may have noticed that sometimes it might take you a few minutes to get into the groove of a particular task. This is normal; it can take a few minutes for our brains to switch completely to a task. Because of this can you imagine what your brain is doing when you multitask? Studies say that you end up getting less done. Oh and you can save yourself some frustration when only working on one project at a time. Yes, some days this might seem impossible when you’re struggling to balance everything on time. So try to do your best at keeping everything in sequence. Now go ahead……Buckle down and get focused! Want to keep current with our business tips?  Make sure to join our VIP List!  Our VIPs receive an email with the latest content…and other special offers as well.  Join here.

Episode 101 of Delivering Marketing Joy

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This week in Episode 101 of Delivering Marketing Joy! Kirby Hasseman interviewed Phil Martin, National Sales Manager at Warwick Publishing Company. During this session, Kirby asked Phil’s opinions on the pros and cons of innovations that have brought new features to the industry.Phil Martian mentioned internet’s positives and negatives. He said the World Wide Web has changed everything.  On the plus side, the internet provides a vast quantity of tools that allow a business to operate more efficiently. In his opinion, the negative aspect of the internet allowing everyone to access all of a company’s information might be considered an undesirable extra. Expedited shipping, according to Phil is a bonus because it allows transactions to turn around at a faster rate, although this can put a demand on suppliers to turn out products more rapidly. In response, this can make the supplier add onto over time accounts, buy more equipment, in all driving up costs.   Phil also thought  that product diversity has grown over the last couple of years. In this day and age, there are new ideas everywhere, which allows people to view different promotional ideas. Phil Martin thinks sometimes it might muddy the water. Social Media is a remarkable item that has had a continuing positive effect on the industry in the last few years. We are communicating in ways now that companies could never have done before! One of the recent issues that bothers Phil the most is the fragmentation of the industry. He wishes that there was more interacting, during which people could share ideas.  Kirby asked Phil tips he would recommend for new sales people. Phil stated the importance of getting involved in the industry by attending functions and events, even just to get to meet others in your market. Try to learn from of mature sales people in the industry; these seasoned employees have lots of insights to offer. He also suggested that you will sell more if you don’t focus on just selling a product, but instead start selling what the product does. During this video, Kirby and Phil also discuss the importance of American Made products. 

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The Difference Between Mentors and Heroes

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In last week’s Delivering Marketing Joy, Episode 100, Seth Godin observed that it is important to comprehend the differences between Mentors and Heroes.

 

In this video, Seth Godin encouraged everyone to check out his short blog on the subject of Heroes and Mentors. After understanding and separating the aspects of the two, Seth pointed out that it is key to have a certain amount of both in life.  Everyone needs to have strong mentors and heroes, as each one holds specific purpose in the development of growing individuals.

 

Mentors are individuals that are interested in a person and their abilities. With this interest comes the insight to lead and mold someone into a more accomplished person.

 

Heroes work the other way around. Instead of a hero choosing a person,  the person instead decides who they admire. This allows the admirer to observe this individual and pick out certain aspects that they want to mirror.

 

 

Many people end up with different Heroes as they grow and mature.  Many times we focus on people who have chosen the same path. Others chose Heroes that may have ended up where we hope to someday be. Whatever the reason, these heroes are chosen because of a specific attribute that communicates through their lives and actions.

 

It might be an interesting idea to examine the Heroes in your own life, in order to see what drew you toward them. This could be a great way to illuminate certain things that motivate or interest you.

 

Once you have determined what heroes are in your life, pick them apart. Find things that can help you in your walk to success. This might be the road map you need!

 

You can find these great works on Seth Godin’s Website: http://www.sethgodin.com/sg/

 

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Making your Company the Rational Choice

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Seth Godin was kind enough to join us in an earlier in Delivering Marketing Joy, episode 100! Kirby and Seth Godin discussed ways to make your company the rational choice among many.

 

Seth states the truth, without sugar coating it, of why you need to stand out. In this economy  you are never going to get more than your share; you can’t just charge a premium that someone will be willing to pay with no questions asked. These days people have Google and are able to look up exactly how much they should be paying you. To ask them for more will make them go to someone else who isn’t.

 

For your company to be able to charge higher amounts, you have to be able to offer products and services that no one else can provide.  This is making your company the irrational decision.   I think this word should be “rational”

 

If you can’t stand out from your competition, then focus on investing even more into creating connections with clients. Take that time to build trust.  A business should be doing these two things regardless.  If you can’t make yourself the rational choice, then focusing your energies into connections and trust is vital.

 

 

 

Although you might feel like your company blends in with the competition, building trust can help you stand out! Having a great past work history with clients can be extremely rewarding. They will remember that you gave them what they needed, when they needed it. Although this may not seem like much of an edge, you will most likely be their first choice the next time around.

 

Why would they want to move to an unproven company when they know they can rely on you?

 

You can find these great works on Seth Godin’s Website: http://www.sethgodin.com/sg/

 

Want to keep up all the time?  Make sure to join our VIP List!  Our VIP’s get an email with the latest content…and other special offers as well.  Join here.