by Kirby Hasseman
Recent data shows that 54% of Americans drink coffee every day. That’s a big number. In addition, their average consumption is around 3 8 ounce cups per day. Therefore, American coffee drinkers consume around 382 millions cups of joe per day.
Where some see big numbers, I see opportunity!
So how do you reach those folks (more than half) of Americans) right where they are? Here are a few products to target them while they get “their fix.”
Sure Grip Cup Sleeve: As a coffee drinker, I can tell you that grabbing a paper cup of coffee can be down right painful! It’s hard to drink and hard to hold…which makes it a very real possiblity to spill! No good. So here is the Sure Grip Cup Sleeve. It goes around most any size cup to keep the burnt fingers to a minimum!
Absorbent Stone Car Coaster Set: No matter how hard you try, sometimes you spill. So keep that from becoming a giant, sticky mess in the car with these cool items. The fit in most car cup holders and help to keep the mess to a minimum…and your brand front and center.
Multi Use Measuring Spoon: The best promo items are ones you use every day. I use this to make my pot of coffee every morning! This Multi Use Measuring Spoon has a pretty low price point and is very functional for the coffee maker!
14 oz Persona Vacuum Tumbler: Anyone that commutes to work will LOVE this tumbler. This will keep your coffee hot for hours so you can continue to enjoy your coffee long after most people have dumped theirs out. This will be come your customer’s favorite coffee cup for on the go.
Offero Ceramic Mug: This if for your lover of gourmet coffee (specifically the smell!). The offero is designed with a low front and higher back to the mug so you can really be surrounded by the smell of your coffee. Very cool! If you want people to really enjoy their coffee (or the coffee you sell) this is the mug for you! The coffee drinking audience in the United States is huge. So make sure you consider the best way to reach them. These are a great way to start! Hasseman Marketing is a promotional products distributor and full service marketing company that is the world leader on Delivering Marketing Joy!
by Kirby Hasseman
It’s time for your weekly recap of all of the content and information we provided last week at Hasseman Marketing. Our hope is to give you all of this great info in one place. So if you only have time to check us out once…this is the post for you! 6 Products Realtors Need to Know About: If you are a realtor, you know it’s tough stand out in louder and louder landscape of competition. So how do you do it? Here are 6 Producs that can help. Oh…and these work for anyone is sales…so check it out. Congrats Kirby Hasseman: If you had not heard (and it’s not for lack of trying!) Kirby was recognized by PPAI as a Rising Star in our industry. “It’s kind of a big deal!” You can read more information here. Weekly Word: This week our Weekly Word is Cheer. You can check it out here. And remember to reach out and spread some cheer to someone who deserves it this week! Hashtag #Success: It’s always an honor to be featured in a magazine article! Several Promo Professionals (including Kirby) were interviewed in this piece on how to do Social Media right. Check it out! Delivering Marketing Joy: This week we talk with Stan Phelps on Delivering Marketing Joy. Stan is a marketer, entrepreneur and author and he tells us why happy employees translate into happier customers. Check that out here! Want to be Better? Play Up! On this blog post, we explore how to get better if you want to break through. Check out this short post now. 5 Great Gift Ideas for Truckers: September 13-19 is National Truck Drivers Appreciation Week. If you have a team of truckers but don’t know what to get them to say “thank you,” here are some fun ideas they will love. Our goal is to keep up the hustle and provide you with as much value as we can! Let us know how we can do more (or better). Now…back at it for next week! Hasseman Marketing is the leader in Delivering Marketing Joy!
by Kirby Hasseman
The American economy is driven (pun-intended) by the American Truck Driver! So it makes sense to show them some love. Well, great news! The American Trucking Association has recognized September 13-19th as National Truck Driver Appreciation Week. So what can you do? Well other than listening to the Alabama Country Classic “Roll On,” you could consider giving the Truck Drivers helping your company go with some awesome and useful gifts. Here are a couple of cool ideas that they might just love! Coleman 1/2 Gallon Insulated Jug: This is a classic insulated jug that is perfect for the soccer game…or long miles on the road. This is extremely functional and has a high perceived value. On a long hot day, this item can help your team stay cool on the road. Pocket Work Flashlight: This item is small, but it’s mighty! This flashlight not only is easy to carry with you, but it also has a super bright light. It also has a powerful magnet so the trucker in your life can use both hands when needed. This is a powerful tool at a powerful value. Roadster Sticky Pad: Think about safety and uselfulness. The Roadster provides both to the drivers in your life. The Roadster provides a safe place for phones, GPS, sunglasses and more…and it keeps them there. Great for life on the road. 12 Can Duffel Cooler: Great for the road, and any other time. The 12 Can Duffel Cooler is one of our favorites for any occasion. Great quality and the perfect size for drinks and a big lunch on the road. This is a winner for many miles ahead. LED Roadside Safey Light: Everyone you know can use a flashlight, but this one is perfect for that time on the road when things go wrong. There is a magnet on the end of the flashlight so you can place the light on the truck…and see what is going on! It even has a flashing light setting for extra safety! Bonus Ideas: There are so many more fun ideas! Two bonus ideas include this awesome Travel Mug that keeps coffee hot for hours AND this Vent Clip It that holds your cell phone right within reach. Need more? No problem. Let us know and we can hook you up! Make sure you say “thank you” in style to the Truck Driver (and team) in your life! 
by Kirby Hasseman
Here is an easy way to keep up with all of the content that Hasseman Marketing is putting out. Let us know what you think! Weekly Word: Every week we knock out a tip to help you be more productive, successful and happy. This week we ask you how you DEFINE yourself. 7 Products for Sales Meetings: If you have ever had to plan a sales meeting (or any meeting for that matter) this one is for you. Here are 7 products that will help you make sure you hit this meeting out of the park! 8 Tips for Trade Show Success: When you have a trade show, are you prepared? Do you have a plan? Check out this quick 8 step plan to make sure you have your bases covered. Delivering Marketing Joy: On this Episode of Delivering Marketing Joy we talk with Larry Cohen. Larry explains why culture REALLY matters…and more. Drop the Jealousy: In this short blog post, you get a glimpse into why the most successful people are not the most jealous. If you want to be more successful (and more happy) Drop the Jealousy! Customer Appreciation Show: It’s hard to believe it, but the time is getting closer. The Hasseman Marketing Customer Appreciation Show is Thursday October 15 from Noon to 5pm. We would LOVE to have you there! Please register here! So that was Last Week at Hasseman Marketing! More to come…stay tuned!
by Kirby Hasseman
It’s been a busy summer for us at Hasseman Marketing! Not only have we worked hard to help our clients continue to grow, but we have continued the hustle on content! The goal is to provide YOU with value. So please let us know how we are doing. We have also started to add more media to the home page of our site…check that out here! Here is what we were able to knock out last week! 6 Promo Products Every Entrepreneur Should Know About: We are really excited about this one because we know how hard it is to keep up with everything! Entrepreneurs have a tough time balancing it all. But you do want your organization to stand out. We can help. These 6 items are both the foundation…and the sizzle. You can check them out here. Weekly Word: Yep…we crank these out every week. This week Kirby reminds you that if you want to try anything new, you have to be willing to FAIL. Want to Make a Difference? Most of us would love to have an impact on the the world. We would love to help people. How do we do it? It’s actually quite simple. Start by being kind. Delivering Marketing Joy: This is one of our favorite pieces every week (it’s hard to believe we have done over 40 of these!). We interview a business leader, marketer, author or coach each week. Though this is a bit of a longer format, it’s worth taking the time each week. This week we talk with Dallas Hardcastle about success and mission. Watch this one here. What is Vector Art? Have you ever had someone tell you your artwork or logo was not good enough to print? They might have told you that you needed “vector” artwork. What the hell is that? We can help. Here is an explanation of what (and why) vector artwork is. Bonus: This is an older post but we put to our new blog this week so I will share again. If you run an organization that has employees or customers, you need to show appreciation. It’s more important than you might think. Read here why Recognition is the KEY to Success! That is the week that was in content at Hasseman Marketing. Enjoy…and let us know what you think!
