by Kirby Hasseman
Here is an easy way to keep up with all of the content that Hasseman Marketing is putting out. Let us know what you think! Weekly Word: Every week we knock out a tip to help you be more productive, successful and happy. This week we ask you how you DEFINE yourself. 7 Products for Sales Meetings: If you have ever had to plan a sales meeting (or any meeting for that matter) this one is for you. Here are 7 products that will help you make sure you hit this meeting out of the park! 8 Tips for Trade Show Success: When you have a trade show, are you prepared? Do you have a plan? Check out this quick 8 step plan to make sure you have your bases covered. Delivering Marketing Joy: On this Episode of Delivering Marketing Joy we talk with Larry Cohen. Larry explains why culture REALLY matters…and more. Drop the Jealousy: In this short blog post, you get a glimpse into why the most successful people are not the most jealous. If you want to be more successful (and more happy) Drop the Jealousy! Customer Appreciation Show: It’s hard to believe it, but the time is getting closer. The Hasseman Marketing Customer Appreciation Show is Thursday October 15 from Noon to 5pm. We would LOVE to have you there! Please register here! So that was Last Week at Hasseman Marketing! More to come…stay tuned!
by Kirby Hasseman
It’s been a busy summer for us at Hasseman Marketing! Not only have we worked hard to help our clients continue to grow, but we have continued the hustle on content! The goal is to provide YOU with value. So please let us know how we are doing. We have also started to add more media to the home page of our site…check that out here! Here is what we were able to knock out last week! 6 Promo Products Every Entrepreneur Should Know About: We are really excited about this one because we know how hard it is to keep up with everything! Entrepreneurs have a tough time balancing it all. But you do want your organization to stand out. We can help. These 6 items are both the foundation…and the sizzle. You can check them out here. Weekly Word: Yep…we crank these out every week. This week Kirby reminds you that if you want to try anything new, you have to be willing to FAIL. Want to Make a Difference? Most of us would love to have an impact on the the world. We would love to help people. How do we do it? It’s actually quite simple. Start by being kind. Delivering Marketing Joy: This is one of our favorite pieces every week (it’s hard to believe we have done over 40 of these!). We interview a business leader, marketer, author or coach each week. Though this is a bit of a longer format, it’s worth taking the time each week. This week we talk with Dallas Hardcastle about success and mission. Watch this one here. What is Vector Art? Have you ever had someone tell you your artwork or logo was not good enough to print? They might have told you that you needed “vector” artwork. What the hell is that? We can help. Here is an explanation of what (and why) vector artwork is. Bonus: This is an older post but we put to our new blog this week so I will share again. If you run an organization that has employees or customers, you need to show appreciation. It’s more important than you might think. Read here why Recognition is the KEY to Success! That is the week that was in content at Hasseman Marketing. Enjoy…and let us know what you think!
by Kirby Hasseman
It’s not rocket science, really. Humans want to be recognized for the value they bring to a project, family or organization. Whether they are a trusted confidant, customer or employee, a smart leader will take the time to recognize and appreciate the contributions of others.
It has long been said (on this very blog) that studies show that 69% of customers that leave you will do so because of “perceived indifference.” This is one of those good news/bad news cases. The bad news is, it’s all your fault. The good news is, you can fix it. You do the little things (and sometimes big things) that let each of your customers know that you appreciate their business.
Ready? Go!
But a new study says the same is true for employees! A study conducted by Healthstream of 100,000 managers and employees revealed that 79% of people who quit their jobs cited “A lack of appreciation is a key reason for leaving.” Wow. 8 in 10 of your employees and co-workers leave because they simply don’t think anyone cares! It’s what I call “The Appreciation Gap.”
So what can you do to fix it? A lot, really.
The simple things (that are true for your customers) are true for employees. Just tell them. Stop by their work station and (sincerely) thank them for their work. Send them a card. Call them out in a positive way in front of the team. Show them appreciation.
You can also create programs that will recognize them on work anniversaries and birthdays. The fact is, there is a lot you can do. Need more ideas? Let us know!
But get out there and say “thank you” today. Recognition is KEY For Success.
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