by Kirby Hasseman
What a weird irony! We have been a bit lax in creating our “last week” blog posts. Now, part of this is because of the holiday…you get it. But also because we have inserted a new level of hustle for the new year! So let’s get back at it now! Here our Content wrap up from this week! Weekly Word: Each week Kirby gives a short burst of knowledge on the Weekly Word (that is all he has to give!). This week he talks about people who are good “off the cuff.” Are they really? Or do they prepare? This week the word is AD LIB. Delivering Marketing Joy: We are super excited for this week’s Delivering Marketing Joy with John Lee Dumas! JLD is a podcasting superstar and he give us insight into how that came to be! Episode 65 of DMJ is right here. New Year’s Resolutions: In this Medium blog post, our own Jeff Wickerham talks about “resolutions” for the new year…and how he plans to meet them. He has some great tips on reaching your goals too! New Delivering Marketing Joy Podcast: It’s news at Hasseman Marketing, Kirby has now added to the Weekly Web show and has created a DMJ Podcast every business day. Read about the evolution of Delivering Marketing Joy here. Speaking of…now is the time to jump on board the Delivering Marketing Joy PODCAST train! Let’s look at the week in Podcasts! Monday: Today we talk Goals! Are you ready to start the New Year off right? Kirby talks about how to set goals and why you NEED to write them down! Tuesday: We dig a bit deeper. Now that you have your goals on paper, get an accountability partner. Listen more here. Wednesday: Each Wednesday we share the audio of the Web Show Interview! Great in case you want to listen…but not watch. So here is Kirby’s conversation with John Lee Dumas. Awesome. Thursday: Back to our conversation on making 2016 rock! Today we talk about digging underneath the goals to uncover the TACTICS that will help you reach higher! Friday: On any cool journey, you will have some tough times. It’s a fact. So who do you have around you to help lift you up? That is the conversation of today’s podcast. Get in on the conversation here! So that was this first full week of January! Whew! We are all excited about what 2016 has to offer. We hope you are too! Please let us know how we can help! Also, Kirby is excited about the new podcast…and anxious for feedback. Let us know what you think! Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here.
by Kirby Hasseman
It’s time for the Weekly Update of Content here…and we hope this gives you some information, inspiration and insight! Stop Looking for a Reason: As a culture, it seems like we are angry or offended about something new nearly every day. So if you want to be more happy, stop looking for a reason to be pissed. Weekly Word: If you want to be lifted up in life, the best way is often to lift up others. So the Weekly Word this week reminds you to Encourage others…you will be glad you did. After it Stops Being Fun: With every new project, there is a sense of excitement and learning. But at some point, you get tired. What do YOU do after it stops being fun? Delivering Marketing Joy: This week we take a look at some great advice from several leaders in the sales world. Check out this “greatest hits” edition of Delivering Marketing Joy! Adapt To Your Environment: The marketing world is changing fast today. There are new ways to get cut out…and opportunities as well. How are you Adapting to the Environment? Keep Your Head on a Swivel: You may have heard this saying on a football field, or in a movie. But today you learn how you can “keep your head on a swivel”...and think of others. 7 Business Books To Read: Kirby has been on a mission to read 50 personal development and business books this year. But what if you don’t have time to read that many? Here are 7 that might help you build a great organization. Today’s To Do List: Each day you may put together a “to do list” that helps you complete tasks during the day. But with the passing of Scott Weiland, Kirby put together a different to do list for today…in case tomorrow never comes.
And that is how we do it. Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here.
by Kirby Hasseman
I have been on a quest to read 50 business and personal development books this year…and the process has been awesome. I have learned a ton (and you might expect) and it has inspired me to use my time wiser, try new things and launch new projects. If you want the complete list of my 2015 books (so far) you can check that out here. But many of my friends have asked me to narrow this list. “If you only had time to read one book, which one would it be?” It’s a fair question, but I thought I might narrow the list differently. So I decided to look through the list and narrow them based on subject matter, so you might be able to select that way. Here goes! Entrepreneurial FinanceProfit First was one of the most impactful books I read all year. If you have a Master’s in economics, this might seem rudimentary. But if you are like me (and most entrepreneurs I know) this represents a new way of thinking that makes more sense to me. We changed the way we do finance in our company based on this book. I could not recommend it more! Business Model ChangeThe Automatic Customer was another thought provoking book for me. It made me think of ways I might create new revenue streams in my own business…and what kind of businesses I might look at next. Mainly, it got me thinking. I love that. Social Media MasteryThe Art of Social Media has a great mixture of basics and advanced techniques that are applicable right away. You get a dose of philosophy but a big helping of tactics in this easy read. The Art of Hustle10X Rule is the ultimate kick in the pants type of book. If you are not creating the kind of success in your life that you want, Grant tells you it’s because you are not taking enough action. I recommend to listen to this one while running, driving, etc. and you will find yourself wanting to work harder. Content MarketingIf you want to be a Content Marketing Jedi, then you need to read Content Inc. I really like the way Joe Pulizzi explains it…and lets you know the end game. He also does a great job of giving you success case studies and reminds you this is a long game process. Sales Process and DesignThe Sales Acceleration Formula is a great reminder that we need to think about sales differently. Mark Roberge designed a process driven sales strategy with Hubspot that made me think differently. Good stuff. I will need to read this one again! Delivering Marketing JoyYes…that is a category! I would be remise if I didn’t put my book on the list, right? If you want to learn how to do Promo right, this is a good one...but consider my bias. 🙂 As you can see, I read a lot of other books too. But hopefully this narrows the field down a bit for you. Let me know if you have other books you know I should read! And that is how we do it. Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here.
by Kirby Hasseman
Here’s hoping that each of you had a GREAT Thanksgiving holiday! The holiday season is certainly now upon us, so we hope you enjoy it! Now for a quick list of content the team at Hasseman Marketing created this past week. We hope you get a lot out of that too! 3 Mistakes with Print Design: One of the best ways to catch your customer’s attention is through great design. But not everyone can afford to pay a professional. So here Josh Williams gives you some things to watch for when doing your own design. Click here to read more. Weekly Word: It was Thanksgiving week, so the Weekly Word reflected that. But have you taken the time to say “thank you” for your customers, employees and stakeholders? Now might be a great time. Here is your reminder. 50 Books: Kirby set the goal at the beginning of the year to read 50 personal development and business books. He is at 47! Here is his list. Some great books on this list. Let us know if you want input on any of them. 11 Tips To Lift Your Spirits: This can be a tough time of year for some people. So here are 11 Tips to get you on track for the holiday season. The Right Reason: Trying to mask the “real reason” you are doing something can slow down your progress. If you want to make real progress, stop looking for the “right reason.” Read more here. Delivering Marketing Joy: The Delivering Marketing Joy webshow has been rolling along each week for more than a year now! Hard to believe! This week we take a look back at some of the best questions Kirby has been asked…and how he tackled them! Watch this episode here! Creating Your Christmas List: Most of us has been asked to do this. Create your own Christmas list. Write down all of the gifts you might want so that your relatives can go and get them for you. But do you take that much time to write down the things you want to provide yourself? Maybe you should. Read more here. A Second Coat: We end this week of Content with a quick post about not giving up on the first try. The fact is, sometimes we just need a 2nd coat. Read more to find out what this is all about! Considering it was a short week, we got a lot done! We hope that you get something out of each post. Please let us know!
And that is how we do it. Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here.
by Kirby Hasseman
It’s nearly Thanksgiving (a great holiday) and we wanted to give you something to be thankful for…more content! 🙂 Here is the week that was at Hasseman Marketing! 5 Lessons from Delivering Marketing Joy: Each week we talk to business leaders from across North America about how to grow, create great culture and more. In this blog post we take a look at 5 (recent) lessons from Delivering Marketing Joy! Speaking of Delivering Marketing Joy…and speaking of Content, we bring you some great Content Marketing Lessons. Here we take a look back at some of the best in the business at Content Marketing. Learn the hows and whys in this episode of Delivering Marketing Joy! Messages: In this post Jeff Wickerham reminds us that we are sending messages to the world…so we might as well be intentional about it. Here is what Jeff learned at a high school football game. Weekly Word: The best salespeople have always been story tellers. What are you (and your organization doing to tell your story? The better the story…the stronger the sales. Learn more in the Weekly Word here. Growth Begins: In this blog post, Kirby Hasseman tells us that we are not the person that can reach the big audacious goal…but we can be. Learn more here. And that is how we do it. Want to keep up all the time? Make sure to join our VIP List! Our VIP’s get an email with the latest content…and other special offers as well. Join here.
