by Kirby Hasseman
I have been talking about the idea of “giving first” in your sales and marketing strategy on this blog for a while. It’s a concept I am passionate about. I believe in it. I have written blog posts about it and I have spoken about it.
As of today, I have written a book about it too! The Give First Economy (and how to succeed in it) is officially available for sale and I would love it if you would check it out. The simple concept behind the book is this, in today’s world I believe the entrepreneurs, sales professionals, companies and organizations that provide value upfront will win. Why? It’s simple. In this “give first economy” we have the ability to build relationships with our prospects and customers. When we do that, we create the chance for long-term success.
And…as a side note…the Audiobook is now available too!
But make no mistake, this path is not easy.
Creating a business that “gives first” will take time and hard work. That is why the 2nd half of the book focuses on the art of getting more done. This part of the book is based on the science of the brain and studies that back it up.
So if you are interested in creating a business or organization that grows by doing business (and life) “the right way,” the first part of the book is for you. If you want to have science based principles that will help you get more accomplished, part two of the book should help you!
Want to get your own copy of the new book? You can get it here!
Are you a person that would rather listen than read? We have you covered. The audiobook is HERE!
And if you want to get your digital copy, the ebook is here (and for this week you can get it for free)
Thanks so much for continually reading this blog and supporting us as we try to spread #MarketingJoy! We really do try to “give first” and hope to help you do the same.
Want to learn more about Hasseman Marketing? Great! Head over to our About us page here!
by Kirby Hasseman
It’s the beginning of a New Year and that is a great time to look at your goals. This is not about New Year’s resolutions. It’s about creating your life on purpose. And I think one of the reasons I enjoy the process of goal-setting is I get to think about what excites me for the coming year. What projects do I want to take on? Where do I want to go? What do I want to do? To me, this is a fun exercise.
But it’s interesting to me that a lot of people don’t set goals at all. Studies will tell you that most don’t. I believe that is for one reason…fear. They are afraid they are doing it wrong. Some people are afraid they might fail. Often they might be concerned that people might make fun of them. Regardless of the reason, I would like to encourage you to take the time to consider your own goals. But start with one simple question.
What will excite me this year?
Spend some time considering goals in the 5 F’s of your life. Remember, if you want a well-rounded life, you should probably have well-rounded goals. Most of us have goals that center around two areas; finance and fitness. Though those are both important areas, they are not the only ones. That’s why I talk about the 5 F’s of Goal Setting. Finance, Fitness, Family, Faith and Fun. If you want a well-rounded set of goals (and a well-rounded year), this is a good list to start with.
Finance: This time of goal might center around how much many you want to make, how much you want to save or the sales number you want to achieve.
Fitness: Do you want to lose 10lbs? Want to run a half marathon? Maybe you just want to improve your diet. These are all great and they fall here.
Family: This is the place where I remind myself that I want to spend time with those that I love. Do I want to have a date night with my bride? Do I want to do something specific with my girls?
Faith: Do you want to give more? Do you want to get involved and volunteer? How can you make an impact in this are?
Fun: Yes…I think this area is important too. And it’s great if a few of these might overlap. For example, if you want to take a great family vacation, that might cover two of the five “f’s.” This is not a comprehensive list. But it’s a great start to getting you thinking about creating a year that you will be excited to live. Now let’s get them on paper!
Make sure you never miss our content! Check out the latest on our blog page here. Want to dig deeper on creating a great year? Check out my new book “The Give First Economy” here.
by Kirby Hasseman
It’s time for Episode 30 of the He Said/She Said Podcast with Hasseman Marketing! This podcast is designed to give an inside look at being married and being entrepreneurs and the projects we are working on and the challenges we are facing! We talk about business, family, community and more. So listen in and let us know what you think!
On this episode we talk about…
Trending Topic
This week Kirby and Amy talk about a really cool moment in the Heisman Trophy presentation and the amazing fundraiser for Athens County Ohio that has come from it. You can check out the fundraiser and donate here.
Weekly Whirlwind
This week in the Weekly Whirlwind Kirby talks about his content whirlwind this week and his preparations for his new book coming soon! We will have more details on the book here soon. Amy gives a quick update on the building and explains why it’s important for her to take a small break.
Lesson In Life
This week in the “lesson in life” Kirby and Amy discuss setting goals and why it matters. Kirby also jumps into what he calls the “5 F’s of Goal-Setting.” Listen and learn more about them here.
Shout Outs
Each week we want to give a shout out to an organization or an individual doing good work. This week Amy leads the way. She tells the story of the book “The Sparkle Box” and how you can have a true impact this time of year…and all year round.
So that’s a wrap! Thanks for listening to Episode 30 of the He Said She Said Podcast! Any feedback will be welcome as we try to provide you value! If you want to subscribe you can do that where you normally get podcasts…or you can head here to follow on Soundcloud.
Thanks so much for listening! If you have any topics you want Kirby and Amy to cover, please comment and let us know! Oh…and if you like this content, check out this page where you can find all of the content we create!
by Kirby Hasseman
It’s time for Episode 29 of the He Said/She Said Podcast with Hasseman Marketing! This podcast is designed to give an inside look at being married and being entrepreneurs and the projects we are working on and the challenges we are facing! We talk about business, family, community and more. So listen in and let us know what you think!
On this episode we talk about…
Trending Topic
This week Kirby and Amy discuss the explosion of “Hallmark” Holiday movies. They talk about why people seem to be hooked on them…and why large corporations are making more and more of them!
Weekly Whirlwind
This week in the Weekly Whirlwind Kirby talks about what December means at Hasseman Marketing. He is spending time on video and print. And Amy gives another “so close” update on the building at 539 Main Street in Coshocton. It’s not all sunshine and roses.
Lesson In Life
This week in the “lesson in life” Kirby and Amy talk about being intentional and “living in the now” during the holiday season. Amy reminds us to “put the big rocks” in first and how this is a challenge all year long.
Shout Outs
Each week we want to give a shout out to an organization or an individual doing good work. This week Amy gives a shout out to the Retail Warriors during this holiday season. Many folks are out there working hard to help us bring joy to our loved ones. Kudos to them. Kirby brings up the local business 6th Street Tatoo, who has put a coat rack in front of their business to make sure everyone can stay warm during this cold season. Love this! Listen in to learn more.
So that’s a wrap! Thanks for listening to Episode 29 of the He Said She Said Podcast! Any feedback will be welcome as we try to provide you value! If you want to subscribe you can do that where you normally get podcasts…or you can head here to follow on Soundcloud.
Thanks so much for listening! If you have any topics you want Kirby and Amy to cover, please comment and let us know! Oh…and if you like this content, check out this page where you can find all of the content we create!
by Kirby Hasseman
Asking the right questions is incredibly important.
When you first meet with a new prospect, asking the right questions can help you better understand them. (Here are a list of 20 great questions). Asking great questions can help you be a better listener. When you take the time to ask great questions of others, good things can happen.
But it’s important to ask yourself the right questions too.
When you ask yourself a question, you are giving your subconscious mind a puzzle to start working on. In the background of your conscious thoughts, your subconscious brain will keep spinning to think through every potential solution until it reveals itself. That’s why most of us have had an epiphany about solution when we are not thinking about the problem at all. The solution just appears when we are mowing the lawn, or taking a shower, or going for a run. This happens each time we ask ourselves a question.
Thats why it’s important to ask yourself bigger and better questions.
Don’t simply ask, “how can I have enough?” Instead ask “How can I impact my community?”
If you want to have a more vibrant and interesting life, ask bigger and more interesting questions.
We continue to try and ask interesting questions. We cover them here with content on our blog. You can find that here. And if you want to sign up and make sure you never miss an update, sign up for our VIP newsletter here. We send one email per week with all of the content in one place.
